Global Outdoor Adventure Mat Market 2017-2021

Overview of the global outdoor adventure mat market

According to Technavio's market research report, the global outdoor adventure mat market will grow at a steady rate and post a CAGR of close to 6% during the forecast period. The growing popularity of adventure tourism will drive the growth prospects for the global outdoor adventure mat market during the estimated period. A large number of individuals are increasingly participating in physical activities such as the camping, rafting, rock climbing, trekking, bird watching, scuba diving, leaf peeping, and hiking due to the rising health-consciousness, need for leisure, need to stay fit and healthy, and hectic lifestyles. Also, various countries in Europe and South America are increasingly witnessing a rising number of adventure tourists in the hard adventure segment and soft adventure segment, which in turn, will drive the sales of adventure sports equipment such as outdoor adventure camping mats.

In terms of geography, North America accounted for the majority market share during 2016 and will retain its market dominance throughout the forecast period. The region is witnessing a high participation in outdoor adventure activities due to the interest of youth in outdoor recreational activities and consumer preference for traditional camping. This will fuel the demand for outdoor adventure equipment and subsequently drive the growth of the outdoor adventure mat market in this region.

Competitive landscape and key vendors

The global outdoor adventure mat market is characterized by the presence of several small and large vendors and is highly fragmented. Vendors are increasingly launching improved products due to the prevailing competition, changes in technological advancements, and the changing preference for innovative products. Due to the growing competition, the market players will start focusing on introducing advanced products.

Key vendors in this market are -

• Cascade Designs
• Klymit
• Multimat
• Exped
• Vango

Other prominent vendors in the market include Gossamer Gear, BlackWolf, Big Agnes, ALPS Mountaineering, and Eastern Mountain Sports.

Segmentation by product and analysis of the outdoor adventure mat market

• Foam outdoor adventure mat
• Self-inflatable outdoor adventure mat
• Inflatable outdoor adventure mat

The inflatable outdoor adventure mat segment attributed to the maximum market share during 2016 and will continue to dominate the global outdoor adventure mat market till 2021. Since inflatable mats are much thicker, more comfortable, consist of chambered construction and reflective materials to hold warm air near the user's body, a large number of adventure enthusiasts prefer inflatable camping mats over foam outdoor adventure mats and self-inflating mats.

Segmentation by retail format and analysis of the outdoor adventure mat market

• Sporting goods chain stores
• Specialty outdoor sports stores
• Online retailers

The sporting goods chain stores segment dominated the global outdoor adventure mat market and according to this market research and analysis, the segment will dominate the market during the next four years as well. A large number of adventure enthusiasts prefer sporting goods chain stores since they offer a wide range of brands and product portfolios under one roof. Dick's Sporting Goods and Academy Sports are some of the popular sporting goods chain stores.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global outdoor adventure mat market?
• What are the key market trends impacting the growth of the global outdoor adventure mat market?
• What are the challenges to market growth?
• Who are the key vendors in the global outdoor adventure mat market?
• What are the market opportunities and threats faced by the vendors in the global outdoor adventure mat market?
• What are the trending factors influencing the market shares of APAC, Europe, North America, and ROW?
• What are the key outcomes of the five forces analysis of the global outdoor adventure mat market?

Technavio also offers customization on reports based on specific client requirement.

Outdoor adventure mats are used for outdoor recreational activities such as camping, hiking, and climbing. Such mats are used by adventure enthusiasts to put under sleeping bags or to sleep on or rest on after adventure trips. Technavio's reports for the consumer and retail industry cover many product markets like outdoor sports equipment, retail systems, and general retail goods and services. Technavio's reports also furnish a complete list of all the leading suppliers and their competitive analysis for the consumer and retail market.

To correctly forecast the outdoor sports equipment industry's growth prospects, our market research team follow a triangulated research of primary and secondary techniques and carry out an extensive analysis of the demand-supply shifts for markets across many geographical locations. With an aim to assist clients implement new policies for growth, our upcoming industry research report on the global outdoor adventure mat market for the period of 2017 to 2021 offers applicable overviews devised from the statistics collected from market intelligence sources such as manufacturers, channel partners, regulatory bodies, and decision makers.

This upcoming report on the global outdoor adventure mat market also considers the growth of related markets such as the camping lights and lanterns and outdoor backpacks, which are anticipated to grow at a CAGR of about 7% and around 4%, respectively by 2021. According to our market research analysts, the increase in the number of consumers and their frequency of participation in camping and other recreational activities will drive the growth of the outdoor sports equipment market in the next few years.

The upcoming report for the global outdoor adventure mat market also highlights the market drivers, emerging trends, and the challenges faced by the consumer and retail industry and provides deep-dive market assessments into the sectors such as apparel and textile, consumer services and personal care, and pet supplies.