Global Bottled Water Packaging Market 2016-2020

Outlook of the bottled water packaging market

Extensive research carried out by the analysts at Technavio has shown that the global bottled water packaging market to grow at a moderate CAGR of more than 5% by revenue during the forecast period. The rising consumption of bottled water is one the key factors driving the bottled water packaging market globally. Moreover, the increasing prevalence of waterborne diseases and scarcity of tap water has led to an augmented demand for bottled water. Moreover, bottled water is convenient because boiling water at home is time-consuming and cumbersome. Furthermore, bottled water has a consistent taste and quality, making it the preferred choice for travellers. The need to provide safe drinking water and an expanding population in countries such as India will propel the growth prospects of the bottled water packaging market in the coming years.

In this industry report, the analysts estimated factors such as the increasing focus on improving and redesigning of the packaging material to spur the growth of the bottled water packaging market until the end of 2020. Customers prefer buying products with attractive packaging, so manufacturers are continuously trying to reinvent and enhance the packaging for bottled water. Moreover, aesthetically appealing features provide an opportunity for manufacturers to differentiate their products from their competitors. For instance, in May 2014, Owens-Illinois launched two new beverage bottles that offer premium appearance. An augmented demand for aesthetically appealing packaging for bottled water will accelerate this market’s growth during the predicted period.

Segmentation by material and analysis of the bottled water packaging market

• Plastic
• Glass
• Others

During 2015, the plastic segment dominated the bottled water packaging market and accounted for nearly 86% of the market share. The demand for plastic packaging in the bottled water market is growing steadily compared with other packaging materials. Factors such as the lightweight and cost-effective properties of plastic will drive this market segment’s growth in the coming years.

Geographical segmentation and analysis of the bottled water packaging market

• Americas
• APAC
• Europe
• MEA

In this market research study, the analysts have estimated the Americas to be the largest bottled water packaging market in the forecast period and is expected to account for a market share of more than 33% until the end of 2020. Factors such as the rising health consciousness and consequent increase in the consumption of bottled water will aid in the growth of this market in the Americas.

Competitive landscape and key vendors

The global bottled water packaging market is highly fragmented owing to the presence of many well-diversified international, regional, and local suppliers. Several new vendors are emerging in the market, but they find it tough to compete with international vendors in terms of features, functions, and services. The competitive environment is expected to intensify with an increase in product extensions, innovations in technology, an increase in product extensions, and M&A.

 Key vendors in this market are -

• Amcor
• Berry Plastics
• Graham
• Greif
• Plastipak
• RPC

Other prominent vendors analyzed in this report are Alpha Group, Alpack Plastics, Ampac, APEX Plastics, CKS Packaging, ExoPackaging, Greiner Packaging International, Kaufman Container, Sidel International, Silgan Holdings, and SKS Bottle & Packaging.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global bottled water packaging market?
• What are the key market trends impacting the growth of the global bottled water packaging market?
• What are the challenges to market growth?
• Who are the key vendors in global bottled water packaging market?
• What are the market opportunities and threats faced by the vendors in the global bottled water packaging market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of global bottled water packaging market?

Technavio also offers customization on reports based on specific client requirement.

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