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Global Carbonated Drinks Market - Market Analysis Report 2015-2019

  • Published: Oct 2015
  • Pages: 59
  • SKU: IRTNTR7509
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Overview of the global carbonated drinks market

Technavio’s research analyst predicts the global carbonated drinks market to grow steadily and reach a revenue of around USD 259 billion by the end of the forecast period. The increase in disposable income levels and lifestyle changes such as eating out especially in the emerging markets is driving the market growth. For instance, regions such as Africa, Asia, and Eastern Europe have fueled the growth of companies like Coca-Cola by a 10% increase in volume between 2012 and 2014.

However, the rising health concerns among consumers is expected to pose a challenge to the market during the forecast period. The rise in the number of diabetics and increased rate of obesity have adversely affected the sales of carbonated soft drinks. According to the global burden of disease Study 2013, nearly 62% of the world's obese population lives in emerging countries, which are potential markets for the consumption of carbonated soft drinks. Many countries such as Britain, France and the US have also banned consumption of carbonated soft drinks in schools due to their high sugar content.

Product based segmentation and analysis of the carbonated drinks market

  • Diet cola
  • Fruit-flavored carbonates
  • Standard cola

This market research report anticipates the standard cola segment to account for the largest market share during the forecast period. Some of the flavoring ingredients added to these drinks are acidic flavor, citrus oils, cinnamon, sugar, and vanilla.

Segmentation by off-trade channel and analysis of the carbonated drinks market

  • Hypermarkets and supermarkets
  • Discounters and convenience stores
  • Independent retailers
  • Vending machines
  • Others (online retailers, gas stations, specialist beverage retailers, and cash and carry outlets)

The hypermarket and supermarket segment accounted for around 68% of the global market share during 2014.

Geographical segmentation and analysis of the global carbonated drinks market

  • Americas
  • APAC
  • Europe
  • MEA

The Americas dominated the global carbonated drinks market during 2014 and is anticipated to reach a revenue of around USD 122 billion by the end of 2019. This research report expects the market in this region to stagnate especially in Brazil, Mexico due to the increase in prices and the changing shift towards health awareness.

Competitive landscape and key vendors

The global carbonated drinks market is highly dynamic characterized by the intense competitive among the vendors. The vendors compete on the basis of pricing strategy, product offerings, and distribution strategy. The research report predicts the competition to intensify further during the forecast period as a result of new product launches such as natural ingredient-based soft drinks.

The leading vendors in the market are -

  • Coca-Cola
  • Cott
  • Dr. Pepper Snapple
  • PepsiCo

Other prominent vendors in the market include A.G. Barr, Guangdong Jiaduobao Drink & Food, Hangzhou Wahaha, Kirin Beverage, Parle Agro, Ting Hsin, and Uni-President Enterprises.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global carbonated drinks market?
  • What are the key market trends impacting the growth of the carbonated drinks market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global carbonated drinks market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
  • What are the key outcomes of the five forces analysis of the carbonated drinks market?

Technavio also offers customization on reports based on specific client requirement.

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Table of Contents
PART 01: Executive summary
  •  Highlights
PART 02: Scope of  the report
  •  Market overview
  •  Offerings of the top vendors
PART 03: Market research methodology
  •  Research methodology
  •  Economic indicators
PART 04: Introduction
  •  Key market highlights
PART 05: Market landscape
  •  Market overview
  •  Market size and forecast
  •  Life cycle of global carbonated soft drinks market
  •  Five forces analysis
PART 06: Off-trade and on-trad: An overview
PART 07: Market segmentation in off-trade channel
PART 08: Market segmentation by product
  •  Diet cola
  •  Fruit-flavored carbonates
  •  Standard cola
  •  Others
PART 09: Health impacts of CSD
  •  Obesity
  •  Bones and osteoporosis
  •  Tooth decay and erosion
  •  Kidney damage/stones
PART 10: Geographical segmentation
  •  By revenue
  •  CAGR comparison by geography
  •  Carbonated soft drinks market in Americas
  •  Carbonated soft drinks market in APAC
  •  Carbonated soft drinks market in Europe
  •  Carbonated soft drinks market in MEA
PART 11: Key leading countries
  •  US
  •  Brazil
  •  Mexico
  •  UK
  •  China
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
  •  Market share analysis 2014
  •  Other prominent vendors
PART 18: Key vendor analysis
  •  Coca-Cola
  •  Cott
  •  Dr Pepper Snapple
  •  PepsiCo
PART 19: Appendix
  •  List of abbreviation
PART 20: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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