Global Photo Merchandising Market 2018-2022

Global Photo Merchandising Industry Overview

According to our photo merchandising market research report, the growing gifting culture that is resulting in an increased demand for personalized photo products to be one of the major factors driving the growth of the photo merchandising market. The recent years witnessed a growth in gifting culture across the globe and this led to the rise in the sale of photo merchandise products especially during family holidays such as New Year, Christmas, Halloween, Easter, and Hanukkah. Moreover, commercial festivals such as Father’s Day and Mother’s Day also offer sales opportunities for retailers. With the growing demand, retailers are also providing the option to customize gifts through personalization, configuration, or on-demand printing. Moreover, with the rising economic growth of countries, there is a growing preference of individuals towards purchasing personalized gifts, which will further drive market growth.

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Companies covered

The photo merchandising market is fragmented due to the presence of numerous companies that offer different and customized products. With companies constantly competing to improve their market shares, the competitive environment among the players is quite intense. By offering a complete analysis of the competitive landscape of the competitors in this merchandising market and providing information on the products offered by merchandising companies, this photo merchandising industry analysis report will aid clients to identify new growth opportunities and design new growth strategies.    

The report offers a complete analysis of a number of companies including –

• American Greetings
• CafePress
• Cimpress
• Hallmark Licensing
• Shutterfly

Photo merchandising market growth based on geographic regions

• Americas
• APAC
• EMEA

Our industry research analysts have estimated that countries in the Americas were the major revenue contributor to the market during 2017. Though the region’s contribution to the market’s growth will decrease during the next few years, it will continue to account for the major growth of the market throughout the predicted period.

Photo merchandising market growth based on products

• Wall décor
• Photocards
• Calendars
• Photo gifts

With the growing gifting culture, there is a rise in demand for personalized wall décor products. According to our photo merchandising industry analysis report, the wall décor segment will account for the largest share of the photo merchandising market size during the next few years.

Key highlights of the global photo merchandising market for the forecast years 2018-2022:

• CAGR of the market during the forecast period 2018-2022
• Detailed information on factors that will accelerate the growth of the photo merchandising market during the next five years.
• Precise estimation of the global photo merchandising market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• Growth of the photo merchandising industry across various geographies such as the Americas, APAC, and EMEA
• A thorough analysis of the market’s competitive landscape and detailed information on several vendors
• Comprehensive information about factors that will challenge the growth of photo merchandising companies.

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global photo merchandising market and its stakeholders over the forecast years.

The global photo merchandising market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the photo merchandising market over the coming years are the photo printing and merchandise market and the gifts novelty and souvenirs market.

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