Global photo printing and merchandise market overview
Smartphones and tablets are increasingly replacing desktops since they are more flexible and portable. These devices are equipped with high-resolution cameras and various supporting applications that enable users to enhance picture quality. Technavio’s market study identifies the rise in usage of mobile devices that result in an increase in the number of photos being taken as one of the primary factors for the photo printing and merchandise market growth. Moreover, customers also have access to a number of photo editing social media applications that enable easy editing and customizations. According to our market insights, the photo printing and merchandise market size will grow steadily at a CAGR of more than 7% by 2021.
The growing demand for 3D images influences vendors to integrate latest technological innovations into their products to provide customers with unique gifting products. Lenticular painting is also gaining prominence in the gift accessories segment, since its painting depicts a 3D effect on a flat surface. Additionally, vendors are also integrating HD pictures in photo merchandising to improve the quality of pictures. Such innovations in photo printing and merchandise will be one of the key trends that will gain traction in the photo printing and merchandise market during the next few years.
Competitive landscape and key vendors
The photo printing and merchandise market is highly competitive and the players increasingly focus on offering differentiated and innovative products. According to the photo printing and merchandise industry analysis research report, the vendors have the need to offer specialized products and services based on customer preferences. The increasing usage of smartphones and high internet penetration greatly influences the marketing strategies of vendors in the photo printing market. In the coming years, the personalized photo gifts market will also witness the entry of new players who will cater to the demands from the local markets.
The leading vendors in the market are
- American Greetings
- HP
- Shutterfly
- Walmart
The other prominent vendors in the market are CafePress, CVSPharmacy, Hallmark Cards, Rite Aid, Smilebox, Snapfish, Vistaprint, and Walgreen.
Segmentation by application and the photo printing and merchandise market analysis
- Photos only
- Wall décor
- Photocards
- Calendars
- Photo gifts
Despite the advent of digital photos, there is a consistent demand for digital photo printing. According to the photo printing and merchandise market insights, the rise in the number of digital photographs being clicked and the growing popularity of instant photo booths that have a high level of customization, contribute to the growth of the personalized photo gifts market in the photos only segment.
Segmentation by device and the photo printing and merchandise market analysis
- Desktop
- Mobile
Based on the photo printing and merchandise market forecast, several large businesses use desktops for their printing services as they can efficiently fulfill the demands of large commercial photo printing requirements. Furthermore, businesses that are unable to afford the expensive mobile interface of innovative photo printing techniques also adopt desktops for mass production. Desktops will account for the major shares of this market throughout the next four years.
Key questions answered in the report include
- What will the photo printing and merchandise market size and the growth rate be in 2021?
- What are the key factors driving the global photo printing and merchandise market?
- What are the key photo printing and merchandise market trends impacting the industry growth?
- What are the challenges to the photo printing and merchandise market growth?
- Who are the key vendors in the global photo printing and merchandise market?
- What are the market opportunities and threats faced by the vendors in the global photo printing and merchandise market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global photo printing and merchandise market?
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