Global Advertising Display Market 2016-2020

Outlook of the global advertising display market

Technavio’s market research analyst has estimated the global market for advertising displays to grow at a CAGR of almost 6% by 2020. The growing acceptance of audio-visual advertising is a critical factor that will spur the prospects for growth in this market during the forecast period. TV advertising has proven that messages that incorporate audio and video can influence the audience’s buying behavior. Therefore, the same principle can be applied to digital signage media as it has the capability to attract the attention of the audience and is highly cost-effective.

Geographically, the APAC region dominated this market during 2015 as it singlehandedly accounted for a market share of more than 54%. Due to the high population density in this region, the advertising display market generated a revenue of more than USD 9 billion during the forecast period. Advertising through street furniture and city lights are extensively used in this region, as it reaches a large audience. Also, due to the increasing level of urbanization in this region, vendors have been shifting from physical advertising to digital advertising. This recent shift from physical advertising to digital advertising will also aid in the growth of this market in APAC.

Application-based segmentation of the advertising display market

• Retail
• Recreation
• Banking
• Transportation
• Education

In this segmentation analysis, analysts have estimated the retail sector to be the largest market segment during the forecast period. At present, this market segment accounts for more than 40% of the total market share and is anticipated to further enhance its hold over the market until 2020 owing to factors like the growing need for customer interaction, enhanced in-store experience, and better customer service.

Segmentation by type and analysis of the advertising display market

• Displays
• Advertising media revenue
• Services
• PCs
• Software
• Media players

The advertising media revenue segment is expected to witness rapid growth during the forecast period and will be the largest market segment by the end of 2020. Much of this segment’s growth can be attributed to the emergence of the out-of-home (OOH) media, which is an innovative advertising medium for potential customers. Due to the growing popularity of outdoor advertising, the revenue for this segment will increase during the predicted period.

Competitive analysis and key vendors

The global advertising display market will grow steadily due to a combination of global economic momentum, international mega events, and increased healthcare, political, and transit advertising spending. Furthermore, growing investments in infrastructure will also drive the global advertising displays market during the estimated period.

Top vendors in this market are -

• LG Display
• NEC Display Solutions
• Samsung Electronics
• Sony Corporation

Other prominent vendors in this market are 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation, and Panasonic.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global advertising display market?
• What are the key market trends impacting the growth of the global advertising display market?
• What are the challenges to market growth?
• Who are the key vendors in the global advertising display market?
• What are the market opportunities and threats faced by the vendors in the global advertising display market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global advertising display market?

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