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Out of Home Advertising Market by Platform, Type, and Geography - Forecast and Analysis 2023-2027

  • Published: Jan 2023
  • Pages: 167
  • SKU: IRTNTR41539
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The out of home advertising market is estimated to grow at a CAGR of 4.95% between 2022 and 2027. The size of the market is forecast to increase by USD 11,016.26 million. The growth of the market depends on serval factors, including the growing penetration of light-emitting diode (LED) mobile billboards, the growing advertisements through vehicle wrapping, and the increased benefits of outdoor advertisements over traditional advertisements.

This report extensively covers market segmentation by platform (physical outdoor advertising and digital outdoor advertising), type (billboards, shelters, transit displays, and street furniture), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Out Of Home Advertising Market During the Forecast Period?

Out of Home Advertising Market Size

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Parent Market Analysis

Technavio categorizes the global out of home (OOH) advertising market as a part of the global advertising market within the global media and entertainment sector. The global media and entertainment market cover companies offering products, services, and solutions in advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, interactive media and services, and gambling areas. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Out Of Home Advertising Market: Key Drivers, Trends, Challenges, and Customer Landscape

The growing penetration of light-emitting diode (LED) mobile billboards is notably driving the market growth, although factors such as the growing popularity of digital marketing may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Out Of Home Advertising Market Driver

One of the key factors driving growth in the outdoor advertising market is the growing penetration of LED mobile billboards. LED mobile billboards are devices that are placed by the side of a trailer or a truck for advertising. The primary advantage of these devices is their movability factor. Enterprises can place these LED screens in front of the target demography, which can help them to get more noticed. Also, mobile billboards are more likely to catch the eyes of the audience due to their good visibility day or night. Various vendors are offering LED mobile billboards to enterprises.

For instance, Nomadic Genius offers LED mobile billboards to provide high-impact advertising. These billboards are sent to tested routes and are placed at the best place at exact times of the day, such as morning drive, afternoon drive, and weekends. This increases the chances of visibility of the ad to the audience, which, in turn, will lead to an increase in demand for outdoor advertising.

Significant Out Of Home Advertising Market Trend

The use of analytics to increase ads effectiveness is another factor supporting the outdoor advertising market share growth. Advertisers and marketers are looking to manage ad campaigns remotely from the office or home. They are implementing data analytics to analyze and track the engagement of the audience with outdoor advertisements. Also, they can customize advertisements as per the demography of the audience based on their insights. This is encouraging various vendors to invest and develop software and analytics that will help them in increasing efficiency as well as provide advertisers and marketers more time to market their products or services.

This, in turn, will enable them to focus more on marketing strategy. Initially, this platform will be deployed in the UK and the US, which will be followed by Australia, Belgium, Hong Kong, Italy, and Spain. Thus, the increasing use of analytics in OOH advertising will boost the growth of the market during the forecast period.

Major Out Of Home Advertising Market Challenge

The growing popularity of digital marketing will be a major challenge for the outdoor advertising market during the forecast period. Social media has become a major data source for many organizations because of its ability to provide instant feedback about content through blogs and social networking sites. The increasing importance of sentiment analysis and the advances in text analytics are encouraging organizations to include social media in their business processes. The cost-effectiveness associated with digital marketing provides it an edge over other advertisement methods, which utilize the installation of LFDs.

Investing in social media digital marketing campaigns is cost-effective and controllable. Traditional marketing interventions, such as LFDs, lack a personal touch in the way they communicate to their target audiences. This ongoing disadvantage of conventional marketing techniques, along with the high cost associated with their installation, is anticipated to carve the way for digital marketing. This mitigates the rationale of using LFDs, thereby hindering the growth of the market.

Key Out Of Home Advertising Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Out of Home Advertising Market Share by Geography

Global Out of Home Advertising Market Customer Landscape

Who are the Major Out of Home Advertising Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

adamsoutdoor.com - The company offers out of home advertising services through digital marketing and billboard charts. Also, the company offers outdoor advertising and media outreach through billboard charts, digital platforms, and online third party ads.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • APG SGA Allgemeine Plakatgesellschaft AG
  • Asiaray Media Group
  • Burkhart Advertising Inc.
  • Captivate LLC
  • CATCHA GROUP
  • Clear Channel Outdoor Holdings Inc.
  • CP Media Ltd.
  • Daktronics Inc.
  • Drury Displays Inc.
  • Euro Media Group SA
  • Fairway Outdoor LLC
  • Global Media and Entertainment Ltd.
  • IZON Global Media
  • JCDecaux SE
  • Lamar Advertising Co.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Out Of Home Advertising Market?

The market share growth by the physical outdoor advertising segment will be significant during the forecast period. Physical OA is the largest segment of the global OOH advertising market and wil continue to remain the largest segment during the forecast period. Physical OA is one of the primary methods to market a product or a service in the outdoor advertising category for many companies. It is a form of media that offers enterprises a solution to promote their product or service 24/7 at a low cost. Hence, it is more effective in spreading brand awareness about any company to the customers. Such factors will increase segment growth during the forecast period.

Out of Home Advertising Market Size

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The physical outdoor advertising segment was valued at USD 18,258.40 million in 2017 and continue to grow by 2021The physical OA also consists of tri-vision boards such as bulletins, which contain some additional features. They can move as well as carry more than one marketing message. A tri-vision board is divided into vertical strips. These strips rotate about every eight seconds, which helps in providing three messages on one billboard. The movement in these billboards also makes them attractive and effective in getting attention from consumers when compared with normal billboards. However, these physical outdoor advertisements are less interactive with customers when compared with digital outdoor advertisements. Hence, the physical OA segment is expected to lose its market share when compared with the digital OA segment during the forecast period.

Which are the Key Regions for the Out Of Home Advertising Market?

Out of Home Advertising Market Share by Geography

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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, the rising demand for OOH advertising is encouraging vendors to focus on strategic alliances to expand their market reach and increase their customer base. Also, intense competition in the market is expected to drive established market vendors to adopt new technologies to increase their market presence. Vendors that offer OOH advertising are investing extensively in strategic partnerships, joint ventures, and acquisitions to capture a major share of the global OOH advertising market and expand their presence in new regions.

In 2020, North America faced the COVID-19 crisis, which led to the temporary closure of commercial activities and, in turn, led to a decline in OOH advertising as companies shifted to digital mediums.  However, with the initiation of large-scale vaccination drives, governments of countries such as the US and Canada are trying to promote vaccination and encourage people to get vaccinated, thereby boosting the demand for OOH advertising in 2021. Also, with the advent of the digital advertising era, OOH advertising in North America is expected to witness slow growth during the forecast period. Vendors in the market need to change the framework of how and when they target consumers. Traditional approaches, including taking well-known commuter routes, will not work anymore. Brands can instead take into account how customers are currently living and test OOH advertising that works with their changing habits. There are several techniques to draw customers' attention in new geographic areas, from bus shelter digital signage to bench advertisements. Such strategies will boost the growth of the regional OOH advertising market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Platform (Physical outdoor advertising and Digital outdoor advertising), Type (Billboards, Shelters, Transit displays, and Street furniture), and Geography (North America, Europe, APAC, South America, and Middle East and Africa).

  • Platform Outlook (USD Million, 2017 - 2027)
    • Physical outdoor advertising
    • Digital outdoor advertising
  • Type Outlook (USD Million, 2017 - 2027)
    • Billboards
    • Shelters
    • Transit displays
    • Street furniture
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Out Of Home Advertising Market Scope

Report Coverage

Details

Page number

167

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.95%

Market growth 2023-2027

USD 11,016.26 million

Market structure

Fragmented

YoY growth 2022-2023(%)

4.4

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 30%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Adams Outdoor Advertising, APG SGA Allgemeine Plakatgesellschaft AG, Asiaray Media Group, Burkhart Advertising Inc., Captivate LLC, CATCHA GROUP, Clear Channel Outdoor Holdings Inc., CP Media Ltd., Daktronics Inc., Drury Displays Inc., Euro Media Group SA, Fairway Outdoor LLC, Global Media and Entertainment Ltd., IZON Global Media, JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Primedia Pty Ltd., and Stroer SE and Co. KGaA

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

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What are the Key Data Covered in this Out Of Home Advertising Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the out of home advertising market between 2023 and 2027
  • Precise estimation of the size of the out of home advertising market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, APAC, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of out of home advertising market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global out of home advertising market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global out of home advertising market 2017 - 2021 ($ million)
    • 4.2 Platform Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ million)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Platform

    • 6.1 Market segments
      • Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
    • 6.2 Comparison by Platform
      • Exhibit 32: Chart on Comparison by Platform
      • Exhibit 33: Data Table on Comparison by Platform
    • 6.3 Physical outdoor advertising - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Physical outdoor advertising - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Physical outdoor advertising - Year-over-year growth 2022-2027 (%)
    • 6.4 Digital outdoor advertising - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Digital outdoor advertising - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Digital outdoor advertising - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Platform
      • Exhibit 42: Market opportunity by Platform ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 43: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 45: Chart on Comparison by Type
      • Exhibit 46: Data Table on Comparison by Type
    • 7.3 Billboards - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Billboards - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Billboards - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Billboards - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Billboards - Year-over-year growth 2022-2027 (%)
    • 7.4 Shelters - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Shelters - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Shelters - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Shelters - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Shelters - Year-over-year growth 2022-2027 (%)
    • 7.5 Transit displays - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Transit displays - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Transit displays - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Transit displays - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Transit displays - Year-over-year growth 2022-2027 (%)
    • 7.6 Street furniture - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Street furniture - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Street furniture - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Street furniture - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Street furniture - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Type
      • Exhibit 63: Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 65: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 67: Chart on Geographic comparison
      • Exhibit 68: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 109: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 110: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 112: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 113: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 114: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 115: Matrix on vendor position and classification
            • 12.3 Adams Outdoor Advertising
              • Exhibit 116: Adams Outdoor Advertising - Overview
              • Exhibit 117: Adams Outdoor Advertising - Product / Service
              • Exhibit 118: Adams Outdoor Advertising - Key offerings
            • 12.4 APG SGA Allgemeine Plakatgesellschaft AG
              • Exhibit 119: APG SGA Allgemeine Plakatgesellschaft AG - Overview
              • Exhibit 120: APG SGA Allgemeine Plakatgesellschaft AG - Product / Service
              • Exhibit 121: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
            • 12.5 Asiaray Media Group
              • Exhibit 122: Asiaray Media Group - Overview
              • Exhibit 123: Asiaray Media Group - Business segments
              • Exhibit 124: Asiaray Media Group - Key offerings
              • Exhibit 125: Asiaray Media Group - Segment focus
            • 12.6 Burkhart Advertising Inc.
              • Exhibit 126: Burkhart Advertising Inc. - Overview
              • Exhibit 127: Burkhart Advertising Inc. - Product / Service
              • Exhibit 128: Burkhart Advertising Inc. - Key offerings
            • 12.7 Clear Channel Outdoor Holdings Inc.
              • Exhibit 129: Clear Channel Outdoor Holdings Inc. - Overview
              • Exhibit 130: Clear Channel Outdoor Holdings Inc. - Business segments
              • Exhibit 131: Clear Channel Outdoor Holdings Inc. - Key offerings
              • Exhibit 132: Clear Channel Outdoor Holdings Inc. - Segment focus
            • 12.8 Daktronics Inc.
              • Exhibit 133: Daktronics Inc. - Overview
              • Exhibit 134: Daktronics Inc. - Business segments
              • Exhibit 135: Daktronics Inc. - Key news
              • Exhibit 136: Daktronics Inc. - Key offerings
              • Exhibit 137: Daktronics Inc. - Segment focus
            • 12.9 Drury Displays Inc.
              • Exhibit 138: Drury Displays Inc. - Overview
              • Exhibit 139: Drury Displays Inc. - Product / Service
              • Exhibit 140: Drury Displays Inc. - Key offerings
            • 12.10 Fairway Outdoor LLC
              • Exhibit 141: Fairway Outdoor LLC - Overview
              • Exhibit 142: Fairway Outdoor LLC - Product / Service
              • Exhibit 143: Fairway Outdoor LLC - Key offerings
            • 12.11 Global Media and Entertainment Ltd.
              • Exhibit 144: Global Media and Entertainment Ltd. - Overview
              • Exhibit 145: Global Media and Entertainment Ltd. - Product / Service
              • Exhibit 146: Global Media and Entertainment Ltd. - Key offerings
            • 12.12 IZON Global Media
              • Exhibit 147: IZON Global Media - Overview
              • Exhibit 148: IZON Global Media - Product / Service
              • Exhibit 149: IZON Global Media - Key offerings
            • 12.13 JCDecaux SE
              • Exhibit 150: JCDecaux SE - Overview
              • Exhibit 151: JCDecaux SE - Business segments
              • Exhibit 152: JCDecaux SE - Key news
              • Exhibit 153: JCDecaux SE - Key offerings
              • Exhibit 154: JCDecaux SE - Segment focus
            • 12.14 Lamar Advertising Co.
              • Exhibit 155: Lamar Advertising Co. - Overview
              • Exhibit 156: Lamar Advertising Co. - Product / Service
              • Exhibit 157: Lamar Advertising Co. - Key offerings
            • 12.15 Lightbox OOH Video Network
              • Exhibit 158: Lightbox OOH Video Network - Overview
              • Exhibit 159: Lightbox OOH Video Network - Product / Service
              • Exhibit 160: Lightbox OOH Video Network - Key offerings
            • 12.16 OUTFRONT Media Inc.
              • Exhibit 161: OUTFRONT Media Inc. - Overview
              • Exhibit 162: OUTFRONT Media Inc. - Business segments
              • Exhibit 163: OUTFRONT Media Inc. - Key offerings
              • Exhibit 164: OUTFRONT Media Inc. - Segment focus
            • 12.17 Stroer SE and Co. KGaA
              • Exhibit 165: Stroer SE and Co. KGaA - Overview
              • Exhibit 166: Stroer SE and Co. KGaA - Business segments
              • Exhibit 167: Stroer SE and Co. KGaA - Key offerings
              • Exhibit 168: Stroer SE and Co. KGaA - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 169: Inclusions checklist
                • Exhibit 170: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 171: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 172: Research methodology
                • Exhibit 173: Validation techniques employed for market sizing
                • Exhibit 174: Information sources
              • 13.5 List of abbreviations
                • Exhibit 175: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Out of Home Advertising market growth will increase by $11016.26 million during 2023-2027.
              The out of home advertising market is expected to grow at a CAGR of 4.95% during 2023-2027.
              Technavio has segmented the out of home advertising market by platform (Physical outdoor advertising, Digital outdoor advertising, Transit displays, and Street furniture) ,type (Billboards, Shelters, Transit displays, and Street furniture) , and geography (North America, Europe, APAC, South America, and Middle East and Africa).
              Adams Outdoor Advertising, APG SGA Allgemeine Plakatgesellschaft AG, Asiaray Media Group, Burkhart Advertising Inc., Captivate LLC, CATCHA GROUP, Clear Channel Outdoor Holdings Inc., CP Media Ltd., Daktronics Inc., Drury Displays Inc., Euro Media Group SA, Fairway Outdoor LLC, Global Media and Entertainment Ltd., IZON Global Media, JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Primedia Pty Ltd., Stroer SE and Co. KGaA are a few of the key vendors in the out of home advertising market.
              APAC will register the highest growth rate of 30.32% among the other regions. Therefore, the out of home advertising market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the out of home advertising market growth are:
              • Growing penetration of light-emitting diode (LED) mobile billboards
              • Use of analytics to increase advertisements effectiveness
              The out of home advertising market vendors should focus on grabbing business opportunities from the physical outdoor advertising segment as it accounted for the largest market share in the base year.
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