Outdoor Advertising Market by Type, Platform, and Geography - Forecast and Analysis 2020-2024

  • Published: Apr 2020
  • Pages: 120
  • SKU: IRTNTR41539
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The outdoor advertising market size has the potential to grow by USD 8.55 billion during 2020-2024. The market’s growth momentum will decelerate during the forecast period because of the decline in year-over-year growth.

This report provides a detailed analysis of the market by type (billboards, shelters, transit displays, and street furniture), platform (physical outdoor advertising and digital outdoor advertising), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including APG, SGA SA, Burkhart Advertising Inc., Clear Channel Outdoor Holdings Inc., Daktronics Inc., DDI Media, Fairway Outdoor Advertising, JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., and Ströer SE & Co. KGaA.

Market Overview

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Market Competitive Analysis

The outdoor advertising market is fragmented. Owing to high competitiveness, vendors are continuously investing in R&D to cater to the demand from the ever-growing retail sector. DDI Media, Fairway Outdoor Advertising, JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., and Ströer SE & Co. KGaA are some of the major market participants. Although the growing penetration of LED mobile billboards will offer immense growth opportunities, the increasing use of native advertising in print ads will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this outdoor advertising market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this outdoor advertising market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • APG
  • SGA SA
  • Burkhart Advertising, Inc.
  • Clear Channel Outdoor Holdings Inc.
  • Daktronics Inc.
  • DDI Media
  • Fairway Outdoor Advertising
  • JCDecaux SA
  • Lamar Advertising Co.
  • OUTFRONT Media, Inc.
  • Ströer SE & Co. KGaA

Outdoor Advertising Market: Segmentation by Region

outdoor-advertising-market-share-by-region

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APAC was the largest outdoor advertising market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The increase in spending by enterprises on online digital ads will significantly contribute to the outdoor advertising market share growth in this region during 2020-2024.

Almost 76% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for outdoor advertising in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Outdoor Advertising Market: Segmentation by Type

outdoor-advertising-market-share-by-distribution-channel

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Billboards are considered as a great source of marketing and promotion as they can reach a large number of consumers. One of the primary benefits of billboards is that they cannot be switched off, unlike other advertising media such as radio or TV, or advertisements over the Internet, which can be skipped or blocked using an ad blocker. These features are increasing the demand for billboards during the forecast period.

However, market growth in the billboards segment will be slower than the growth of the market in the shelters and transit displays segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the outdoor advertising market size.

Outdoor Advertising Market: Key Drivers and Trends

The growing penetration of LED mobile billboards is driving the global outdoor advertising market growth. The primary advantage of LED mobile billboards is their movability factor. They can be moved to physical locations to get maximum viewers. LED mobile billboards can reach many audiences through the LED display as campaigns and can be used to target specific geography by covering various places such as sports events, schools, and conventions. Moreover, LED mobile billboards have more control over ad campaigns and improve the chances of visibility of the ad to the audience, increasing the efficiency of outdoor advertising. Such advantages of LED mobile billboards are increasing their popularity, driving outdoor advertising market growth. Such factors will drive market growth at a CAGR of almost 4% during the forecast period.

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Outdoor Advertising Market: Key Highlights of the Report for the Forecast Period 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive outdoor advertising market growth during the next five years
  • Precise estimation of the outdoor advertising market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the outdoor advertising industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of outdoor advertising market vendors

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Type

  • Market segments
  • Comparison by Type placement
  • Billboards - Market size and forecast 2019-2024
  • Shelters - Market size and forecast 2019-2024
  • Transit displays - Market size and forecast 2019-2024
  • Street furniture - Market size and forecast 2019-2024
  • Market opportunity by Type

Market Segmentation by Other 1

  • Market segments
  • Comparison by Other1 placement
  • Physical outdoor advertising - Market size and forecast 2019-2024
  • Digital outdoor advertising - Market size and forecast 2019-2024
  • Market opportunity by Other1

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher-priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • APG|SGA SA
  • Burkhart Advertising, Inc.
  • Clear Channel Outdoor Holdings Inc.
  • Daktronics Inc.
  • DDI Media
  • Fairway Outdoor Advertising
  • JCDecaux SA
  • Lamar Advertising Co.
  • OUTFRONT Media, Inc.
  • Ströer SE & Co. KGaA

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The outdoor advertising market growth will increase by $9597.94 million during 2020-2025.
The outdoor advertising market is expected to grow at a CAGR of 4.71% during 2020-2025.
Technavio has segmented the outdoor advertising market by type (Billboards, Shelters, Transit displays, and Street furniture) ,other1 (Physical outdoor advertising and Digital outdoor advertising) , and geographic (North America, Europe, APAC, South America, and MEA).
APG SGA Allgemeine Plakatgesellschaft AG, Burkhart Advertising Inc., Clear Channel Outdoor Holdings Inc., Daktronics Inc., Drury Displays Inc., Fairway Outdoor LLC, JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., Stroer SE and Co. KGaA are a few of the key vendors in the outdoor advertising market.
APAC will register the highest growth rate of 29.84% among the other regions. Therefore, the outdoor advertising market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the outdoor advertising market growth are:
  • Growing penetration of LED mobile billboards
  • Technological advances in allergy diagnostics
The outdoor advertising market vendors should focus on grabbing business opportunities from the billboards segment as it accounted for the largest market share in the base year.
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