Global Internet Advertisement Market 2016-2020

Global internet advertisement market overview

Technavio’s market research analyst predict the global internet advertisement market to grow at a CAGR of more than 11% by 2020.  Consumer-targeting capabilities and sophisticated measurement techniques with the availability of big data and online customer analyzing algorithms are the major growth drivers for the internet advertisement market. The latest development gaining ground in this market is the increasing usage of social media for advertising. The widespread outreach of social media has made it one of the most lucrative platforms for advertising as it caters to a large audience that has a huge participation rate. Social media platforms provide advertisers with efficient targeting alternatives and improved conversion tracking as these platforms cater to user interests. By identifying user interests, advertising agencies can offer their clients with better solutions and increased brand visibility as they can then target an audience that is interested in the specific product or service.

APAC will be the fastest-growing region in the market and is likely to register a CAGR of more than 14% during the forecast period. The availability of high-speed data connectivity and mobile networks such as 3G and 4G coupled with the ever-increasing use of smart electronic devices are propelling the growth of this region. Countries such as Japan and China are driving the internet advertisement market in APAC, which is expected to grow further with increased digital ad spending in the coming years.

Competitive landscape and key vendors

The market is highly competitive with all the players competing to gain maximum market shares. Intense competition in the market has led to consolidation of the market. Key players have to make huge investments for marketing and promoting their brands. This is a major deterrent to the entry of new players or start-ups. However, the low production costs of online advertising is attracting various players, which will allow them to offer unique products and services to end users.

Leading vendors in the market are -

• Facebook
• Google
• LinkedIn
• Microsoft
• One by AOL
• Twitter
• ​Yahoo

Other prominent vendors in the internet advertisement market includeAdMob, Adobe Systems, Amobee, AppNexus, Baidu, Chartboost, Convertro, Criteo, Dárriens Media Exchange, Deutsche Telekom, IAC, InMobi, Matomy Media, Millennial Media, Mobile Network Group, MobPartner, MoPub, News Corp, Opera Software, Oracle, Pinterest, RevMob Mobile Ad Network, Rubicon Project, Sohu, StickyADS.tv, Tapjoy, TobeMogul, and Tumblr.

Segmentation by type and analysis of the internet advertisement market

• Search ads
• Mobile ads
• Banner ads
• Digital video ads

The search ad segment is the largest revenue contributing segment in the internet advertisement market. It occupied more than 36% of the overall market share in 2015. The major reason for this segment’s growth is the increased adoption of e-commerce, which has opened huge opportunities for vendors to generate profits through online advertisements. Google and Baidu dominate the search ads segment owing to the growing population of internet users across the globe.

Segmentation by industry and analysis of the internet advertisement market

• Retail
• Automobile
• Financial services
• Telecom
• Electronics
• Travel
• Media and entertainment
• Healthcare

During 2015, the retail industry dominated the internet advertisement market and accounted for more than 23% of the total market revenue for advertisements, as per the internet advertising industry statistics report. Advertisements in e-commerce platforms are gaining popularity among marketers, especially in the retail sector, as online purchases are growing across the globe. Much of this segment’s growth can be attributed to the advertisements displayed on social networking sites such as Facebook, which gain a lot of attention from viewers. With growing digitization, there will be more retailers using digital platforms to promote their products, which will further spur the growth of this segment in the coming years.

 Key questions answered in the report include

• What will the Internet advertising market size and the growth rate be in 2020?
• What are the key factors driving the global internet advertisement market?
• What are the key market trends impacting the growth of the global internet advertisement market?
• What are the challenges to the Internet advertisement market growth?
• Who are the key vendors in the global internet advertisement market?
• What are the market opportunities and threats faced by the vendors in the global internet advertisement market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global internet advertisement market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Mobile Ad Spending Market 2016-2020
• Global Digital Marketing Spending Market 2016-2020
• Real-time Bidding Market in the US 2016-2020
• Internet Ad Spending Market in APAC 2015-2019