Global Whole Grain Foods Market 2017-2021

Overview of the global whole grain foods market

Technavio's market study identifies the growing significance of the health benefits of whole grain foods to be one of the primary growth factors for the whole grain foods market. Whole grain foods help reduce cholesterol level, maintain the overall wellbeing, and keeps the heart healthy. Additionally, it is alos a good source of energy and helps in weight management. With the rising health awareness and the growing prevalence of health problems, individuals will increasingly focus on consuming high-fiber and whole-grain foods, fueling market growth. Technavio's market analysts estimate that this market will grow steadily at a CAGR of around 7% by 2021.

Manufactures are concentrating on innovating and introducing new flavors to attract more customers and increase the market for whole grain food products. Whole grains foods taste sweet, irrespective of the product. Consequently, vendors are developing savory variants in the whole grain food market to attract more consumers. Consumers who do not prefer sweet flavors opt for the savory variants of whole grain foods. Our industry research predicts that the adoption of savory flavors will be one of the key trends that will gain tractin in the whole grain foods market during the next few years.

Competitive landscape and key vendors

The whole grain foods market consists of few key international players competing with regional and local vendors. The international players account for the major market shares by adopting promotional strategies to increase the awareness among consumers about the benefits of consuming whole grain foods. Vendors also cater to the growing health awareness by focusing on ingredients and are focusing on reformulating their products to increase the health value of their products. To attain a competitive advantage over their competitors, the vendors in the healthy grains products market are constantly focusing on innovations.

The leading vendors in the market are

• Cargill
• Cereal Ingredients (CII)
• Flowers Foods
• Hodgson Mill
• Kellogg

The other prominent vendors in the market are Allied Bakeries, Bob's Red Mill Natural Foods, Food for Life, General Mills, Grain Millers, Mondel?z International, Nestlé, and Quaker Oats.

Segmentation by product type and analysis of the whole grain foods market

• Cereals
• Bakery products
• Flour

Cereals, primarily whole grain cereals, attract health-conscious customers and customers who are adopting healthy habits due to their high nutritional value. The high fiber content in cereals aids in weight loss. The focus of vendors to introduce various varieties of grains such as barley, corn, millets, oats, and muesli will contribute to the growth of the healthy grains products market in this segment.

Geographical segmentation and analysis of the whole grain foods market

• Americas
• APAC
• EMEA

US and Canada witness a high prevalence of health problems and obesity and this encourages consumers to become health conscious and opt for healthy food products. Additionally, the growth of the organized retail sector and the introduction of stringent regulations regarding food quality, will also contribute to the growth of the healthy grains products market in the Americas.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global whole grain foods market?
• What are the key market trends impacting the growth of the global whole grain foods market?
• What are the challenges to market growth?
• Who are the key vendors in the global whole grain foods market?
• What are the market opportunities and threats faced by the vendors in the global whole grain foods market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global whole grain foods market?

Technavio also offers customization on reports based on specific client requirement.

This upcoming report on the global whole grain foods market offers insights into the major trends and forthcoming drivers influencing the growth of the food and beverage industry. Our reports for the food and beverage industry also follow a scrupulous data collection methodology and present an extensive analysis of fast growing market segments like food.  

By considering the market forecast and size, surging demand for various segments in the food sector, the market research professionals at Technavio present an all-inclusive picture of the whole grain foods market for the time period of 2017 to 2021. Furthermore, our research practices help clients develop impactful growth strategies and keep pace with the continually changing market dynamics. This market research report also presents an extensive analysis of various products and services based on the insights from the information gathered from specific resources such as channel partners and market stakeholders.

This forthcoming market research report on the whole grain foods market also covers vendors like Cargill, Inc., Cereal Ingredients, Inc., Kellogg Corporation, BENEO GmbH, Creafill Fibers Corporation, and International Fiber Corporation. According to our market research experts, the increased consumption of grain-based desserts, pastries, and snacks across the globe is expected to influence the whole grain foods market significantly during the next few years.

The upcoming industry research report for whole grain foods market also categorizes the major drivers, key trends, along with the imminent restraints that the food sector currently experiences. This upcoming report on the whole grain foods market presents insights into the rapidly changing competitive landscape to give clients a complete picture of the forthcoming events within the food and beverage industry. Technavio also offers in-depth market assessments into the sectors such as food services and non-alcoholic beverages.

Our market research methodology for the whole grain foods market

Technavio also offers clients the possibility to customize every report to suit their specific requirements and offers attractive discounts on all forthcoming reports and future purchases.