Global Cereal Bars Market 2016-2020

  • Published: Jan 2016
  • Pages: 69
  • SKU: IRTNTR8102

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Market size and growth prospects of the global cereal bars market and segmentation by product (snacks bar, nutrition bar, and others) and by distribution channel (hypermarkets and supermarkets, convenience stores, food specialty stores, vending machine, online retailers, and others). It also presents the market shares for key regions such as the Americas, Europe, APAC, and MEA. Atkins Nutritionals, Cliff Bar, General Mills, Kelloggs, Nestle Fitness, and Quaker Oats are the top vendors included in the report.

Market outlook of cereal bars

Technavio’s research analyst predicts the global cereal bars market to grow at a CAGR of around 4% during the forecast period. Growing importance of health, wellness, and changing lifestyles is the primary growth driver for this market. Urbanization and consumerism drove this shift, leading to a rapid rise in the consumption of artificial and synthetic food products. People have become more concerned and cautious about their health and fitness and are paying more attention to the nutritional content of the food they eat, which in turn is stimulating the demand for cereal bars across the globe.

Growing popularity of cereal bars among sportsmen and young adults is another emerging driver that is expected to boost the market growth during the forecast period. Healthy snacking is necessary for athletes to perform, and they are required to consume meal frequently throughout the day. Cereal bars are high in fiber and aid in appetite suppression, enhanced digestive health, and weight management. Hence, the demand for these products is gaining traction among the sportsmen.

Product segmentation and analysis of the cereal bars market

  • Snacks bar
  • Nutrition bar
  • Others

With a substantial share of close to 82%, the snacks bar segment dominated the overall cereal bars market in 2015. The main factors attributed to the growth of this market are growing health conscious people coupled with the need for nutritious food products that are fortified with fiber, omega-3, and calcium, which helps in maintaining a healthy lifestyle.

Segmentation by distribution channel and analysis of the cereal bars market

In 2015, supermarkets and hypermarkets were the most significant retail outlets to sell cereal bars because of the availability of a wide range of products at discounted price. With over 58%, this segment contributes the biggest share of the overall market, and this trend is expected to stay until the next five years.

The major distribution channels are -

  • Hypermarkets and supermarkets
  • Convenience stores
  • Food Specialty stores
  • Vending machine
  • Online retailers
  • Others

Competitive landscape and key vendors

The burgeoning demand for cereal bars emerging from developing countries is captivating the international cereal bar providers. Hence, developing countries are the next destination for these vendors. Moreover, with the existence of robust competition in the market, venturing into developing countries and making their presence known is one dynamic strategy that will help these players stay on the top.

The leading vendors in the market are -

  • Atkins Nutritionals
  • Cliff Bar
  • General Mills
  • Kellogg's
  • Nestle
  • Quaker Oats

Other prominent vendors in the market include Freedom Foods, Kashi, McKee Foods, Mars, Pharmative, and Naturell India.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global cereal bars market?
  • What are the key market trends impacting the growth of the global cereal bars market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global cereal bars market?
  • What are the market opportunities and threats faced by the vendors in the global cereal bars market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe and MEA.
  • What are the key outcomes of the five forces analysis of the global cereal bars market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Geographical segmentation

  • Global cereal bars market by geography 2015-2020
  • Cereal bars market in Americas
  • Cereal bars market in Europe
  • Cereal bars market in APAC

PART 07: Market segmentation by product

  • Global cereal bars market by product type 2015-2020
  • Global snack bars market
  • Global nutrition bars market
  • Global other cereal bars market

PART 08: Market segmentation by distribution channel

  • Global cereal bars market segmentation by distribution channel

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Key vendors
  • Other prominent vendors

PART 16: Key vendor analysis

  • Atkins Nutritionals
  • Cliff Bar
  • General Mills
  • Kellogg's
  • Nestle Fitness
  • Quaker Oats

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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