India Beer Market by Packaging, Distribution Channel, and Type - Forecast and Analysis 2023-2027

Published: Oct 2023

Pages: 129

SKU: IRTNTR75174

Snapshot

Beer Market in India Forecast 2023-2027

The beer market size in India is estimated to grow by USD 4,449.19 million at a CAGR of 8.76% between 2022 and 2027. The growth of the market depends on several factors, including the growth of online retailing of beer, the launch of a new beer, and the increasing number of microbreweries in India.

It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Beer Market in India During the Forecast Period?

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Market Dynamics

The growth of online retailing of beers is notably driving the market growth, although the huge availability of substitute products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growth of online retailing of beer is notably driving market growth. The use of the Internet for sales and marketing is increasing in India. E-commerce is helping small businesses such as craft beer makers get their products in front of a wide range of consumers. Beer availability on online trading platforms increases vendor visibility. It also allows companies to sell more to Internet-savvy customers. Such platforms also provide product descriptions and reviews. Various suppliers active in the market offer their products online on their websites.

Some companies also sell their products through third-party online retailers such as Amazon.com Inc. Benefits of online retail will drive several companies to offer through online channels during the forecast period. Consumer migration from traditional to online to omnichannel retail and internet penetration in India is expected to drive the growth of the market during the forecast period.

Significant Market Trends

Increasing demand for premium beers is a key trend influencing the market growth. Increasing demand for premium beer is expected to drive the growth of the market during the forecast period. In India, per capita incomes have risen significantly, increasing consumer demand. Increasing demand for premium and craft beers across India is expected to boost the market. Due to the increasing demand for such beers, companies are offering premium beer styles.

For example, recently, Heineken announced the launch of Heineken Silver, expanding its presence in the premium beer category in India. Premium beer is widely favored for its authenticity, taste, and brand. Therefore, increasing demand coupled with the expansion of premium beer brands in India is expected to drive the market during the forecast period.

Major Market Challenge

The huge availability of substitute products for beer is challenging the market. Rum, vodka, whiskey, soft drinks, and energy drinks are the main alternatives. Conventional high-alcohol alcoholic beverages have wide availability and serve well for the functional purposes of alcoholic beverages. Other alternatives, such as soft drinks and energy drinks, are also widely available and are considered healthier than alcoholic beverages such as beer. The low price is an advantage that drives demand for alternatives. For example, alcoholic beverages (including beer), soft drinks, and energy drinks are all considered soft drinks.

However, per capita prices and consumption of various alcoholic beverages, soft drinks, and energy drinks are lower than beer. In addition, non-alcoholic beverages such as soft drinks and energy drinks are being actively promoted and are becoming more popular. However, alcoholic beverages such as beer cannot be advertised in India due to government restrictions, forcing companies to choose alternative advertising that is not considered a successful marketing effort to attract new audiences. This further restricts their sales in India. Therefore, the availability of alternative products will harm the market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their strategies.

Market Customer Landscape

Who are the Major Beer Market Companies in India?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Asahi Group Holdings Ltd: The company is involved in the production and supply of alcoholic beverages, non-alcoholic beverages, and various food brands.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Market?

The market share growth by the bottles segment will be significant during the forecast period. These has traditionally been packaged in glass bottles, mostly brown bottles. However, today's consumers prefer lightweight metal cans that can adapt to social situations. Packaging is done from materials such as wooden containers and PET bottles. Also, many consumers still prefer glass bottles because they are free of bisphenol A (BPA). BPA causes high blood pressure and slows your heart rate. Many traditional breweries prefer bottled products as part of traditional brewing techniques.

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The bottles segment was valued at USD 4,557.26 million in 2017 and continued to grow until 2021. Internationally renowned brand Carlsberg has launched new fiber beer bottles and containers. The new green fiber bottle is opaque, unbreakable, and has a recognizable fiber structure. Additionally, they are biodegradable and serve as a sustainable option for beer packaging. Instead of plastic seals, the company uses an impermeable coating. The wood fibers in the bottle are made from sustainably managed wood fibers. Such developments are expected to boost the growth of the bottled segment, which in turn is expected to boost the growth of the segment and propel the market during the forecast period.

Segment Overview

The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Packaging Outlook (USD Million, 2017 - 2027)
- Bottles
- Cans

Distribution Channel Outlook (USD Million, 2017 - 2027)
- Off-trade
- On trade
Type Outlook (USD Million, 2017 - 2027)
- Strong
- Mild

Market Analyst Overview

The Market is witnessing significant growth due to changing lifestyles and the easy availability of products through online platforms. Consumers are increasingly conscious of brands, leading to a rise in demand for imported and premium beers. Craft brewing is also gaining popularity, offering unique flavors and experiences to consumers.

Social media plays a crucial role in influencing consumer preferences and shaping player positioning in the market. Companies are adopting winning strategies to capture market share and enhance their brand image. The company evaluation quadrant helps in assessing the performance of major companies in the market. Key ingredients in beer production include malted barley, corn, cereals, hops, yeast, water, adjuncts, and additives. Taprooms and dining rooms are essential for showcasing products and providing unique experiences to consumers. However, the procurement of raw materials and supply chain disruptions can impact the distribution of beers. Overall, the market is dynamic, with trends driven by factors such as alcohol content, flavor innovation, and consumer preferences, especially among millennials who often associate beer with celebrations and social and cultural gatherings.

Beer Market Scope in India
Report Coverage	Details
Page number	129
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.76%
Market growth 2023-2027	USD 4,449.19 million
Market structure	Fragmented
YoY growth 2022-2023(%)	7.45
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Anheuser Busch InBev SA NV, Arbor Brewing Co., Asahi Group Holdings Ltd., B9 Beverages Pvt. Ltd., BROUWERIJ DE BRABANDERE NV, Carlsberg Breweries AS, Devans Modern Breweries Ltd., Diageo Plc, Gateway Brewing Co. LLP, Heineken NV, KALS Distilleries Pvt. Ltd., Kati Patang, MAHOU SA, Mohan Meakin Ltd., Molson Coors Beverage Co., Som Distilleries and Breweries Ltd., Thai Beverage Public Co. Ltd., White Rhino Brewing Co., Carson Cumberbatch PLC, and SONA BEVERAGES PVT. LTD.
Market dynamics	Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution to the parent market
Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Packaging
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 11: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 12: Chart on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 13: Data Table on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 14: Chart on India: Year-over-year growth 2022-2027 (%)
- Exhibit 15: Data Table on India: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Beer market market in India 2017 - 2021
- Exhibit 16: Historic Market Size – Data Table on Beer market market in India 2017 - 2021 ($ million)

4.2 By Packaging Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – By Packaging Segment 2017 - 2021 ($ million)

4.3 By Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 18: Historic Market Size – By Distribution Channel Segment 2017 - 2021 ($ million)

4.4 By Type Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – By Type Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Packaging

6.1 Market segments
- Exhibit 27: Chart on Packaging - Market share 2022-2027 (%)
- Exhibit 28: Data Table on Packaging - Market share 2022-2027 (%)

6.2 Comparison by Packaging
- Exhibit 29: Chart on Comparison by Packaging
- Exhibit 30: Data Table on Comparison by Packaging

6.3 Bottles - Market size and forecast 2022-2027
- Exhibit 31: Chart on Bottles - Market size and forecast 2022-2027 ($ million)
- Exhibit 32: Data Table on Bottles - Market size and forecast 2022-2027 ($ million)
- Exhibit 33: Chart on Bottles - Year-over-year growth 2022-2027 (%)
- Exhibit 34: Data Table on Bottles - Year-over-year growth 2022-2027 (%)

6.4 Cans - Market size and forecast 2022-2027
- Exhibit 35: Chart on Cans - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Data Table on Cans - Market size and forecast 2022-2027 ($ million)
- Exhibit 37: Chart on Cans - Year-over-year growth 2022-2027 (%)
- Exhibit 38: Data Table on Cans - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Packaging
- Exhibit 39: Market opportunity by Packaging ($ million)
- Exhibit 40: Data Table on Market opportunity by Packaging ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 41: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 42: Data Table on Distribution Channel - Market share 2022-2027 (%)

7.2 Comparison by Distribution Channel
- Exhibit 43: Chart on Comparison by Distribution Channel
- Exhibit 44: Data Table on Comparison by Distribution Channel

7.3 Off trade - Market size and forecast 2022-2027
- Exhibit 45: Chart on Off trade - Market size and forecast 2022-2027 ($ million)
- Exhibit 46: Data Table on Off trade - Market size and forecast 2022-2027 ($ million)
- Exhibit 47: Chart on Off trade - Year-over-year growth 2022-2027 (%)
- Exhibit 48: Data Table on Off trade - Year-over-year growth 2022-2027 (%)

7.4 On trade - Market size and forecast 2022-2027
- Exhibit 49: Chart on On trade - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Data Table on On trade - Market size and forecast 2022-2027 ($ million)
- Exhibit 51: Chart on On trade - Year-over-year growth 2022-2027 (%)
- Exhibit 52: Data Table on On trade - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 53: Market opportunity by Distribution Channel ($ million)
- Exhibit 54: Data Table on Market opportunity by Distribution Channel ($ million)

8 Market Segmentation by Type

8.1 Market segments
- Exhibit 55: Chart on Type - Market share 2022-2027 (%)
- Exhibit 56: Data Table on Type - Market share 2022-2027 (%)

8.2 Comparison by Type
- Exhibit 57: Chart on Comparison by Type
- Exhibit 58: Data Table on Comparison by Type

8.3 Strong - Market size and forecast 2022-2027
- Exhibit 59: Chart on Strong - Market size and forecast 2022-2027 ($ million)
- Exhibit 60: Data Table on Strong - Market size and forecast 2022-2027 ($ million)
- Exhibit 61: Chart on Strong - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Strong - Year-over-year growth 2022-2027 (%)

8.4 Mild - Market size and forecast 2022-2027
- Exhibit 63: Chart on Mild - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on Mild - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on Mild - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Mild - Year-over-year growth 2022-2027 (%)

8.5 Market opportunity by Type
- Exhibit 67: Market opportunity by Type ($ million)
- Exhibit 68: Data Table on Market opportunity by Type ($ million)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 70: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 71: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 72: Overview on factors of disruption

11.4 Industry risks
- Exhibit 73: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 74: Vendors covered

12.2 Market positioning of vendors
- Exhibit 75: Matrix on vendor position and classification

12.3 Anheuser Busch InBev SA NV
- Exhibit 76: Anheuser Busch InBev SA NV - Overview
- Exhibit 77: Anheuser Busch InBev SA NV - Product / Service
- Exhibit 78: Anheuser Busch InBev SA NV - Key offerings

12.4 Arbor Brewing Co.
- Exhibit 79: Arbor Brewing Co. - Overview
- Exhibit 80: Arbor Brewing Co. - Product / Service
- Exhibit 81: Arbor Brewing Co. - Key offerings

12.5 Asahi Group Holdings Ltd.
- Exhibit 82: Asahi Group Holdings Ltd. - Overview
- Exhibit 83: Asahi Group Holdings Ltd. - Business segments
- Exhibit 84: Asahi Group Holdings Ltd. - Key news
- Exhibit 85: Asahi Group Holdings Ltd. - Key offerings
- Exhibit 86: Asahi Group Holdings Ltd. - Segment focus

12.6 B9 Beverages Pvt. Ltd.
- Exhibit 87: B9 Beverages Pvt. Ltd. - Overview
- Exhibit 88: B9 Beverages Pvt. Ltd. - Product / Service
- Exhibit 89: B9 Beverages Pvt. Ltd. - Key offerings

12.7 BROUWERIJ DE BRABANDERE NV
- Exhibit 90: BROUWERIJ DE BRABANDERE NV - Overview
- Exhibit 91: BROUWERIJ DE BRABANDERE NV - Product / Service
- Exhibit 92: BROUWERIJ DE BRABANDERE NV - Key offerings

12.8 Carlsberg Breweries AS
- Exhibit 93: Carlsberg Breweries AS - Overview
- Exhibit 94: Carlsberg Breweries AS - Business segments
- Exhibit 95: Carlsberg Breweries AS - Key offerings
- Exhibit 96: Carlsberg Breweries AS - Segment focus

12.9 Devans Modern Breweries Ltd.
- Exhibit 97: Devans Modern Breweries Ltd. - Overview
- Exhibit 98: Devans Modern Breweries Ltd. - Product / Service
- Exhibit 99: Devans Modern Breweries Ltd. - Key offerings

12.10 Gateway Brewing Co. LLP
- Exhibit 100: Gateway Brewing Co. LLP - Overview
- Exhibit 101: Gateway Brewing Co. LLP - Product / Service
- Exhibit 102: Gateway Brewing Co. LLP - Key offerings

12.11 Heineken NV
- Exhibit 103: Heineken NV - Overview
- Exhibit 104: Heineken NV - Business segments
- Exhibit 105: Heineken NV - Key offerings
- Exhibit 106: Heineken NV - Segment focus

12.12 Kati Patang
- Exhibit 107: Kati Patang - Overview
- Exhibit 108: Kati Patang - Product / Service
- Exhibit 109: Kati Patang - Key offerings

12.13 Mohan Meakin Ltd.
- Exhibit 110: Mohan Meakin Ltd. - Overview
- Exhibit 111: Mohan Meakin Ltd. - Business segments
- Exhibit 112: Mohan Meakin Ltd. - Key offerings
- Exhibit 113: Mohan Meakin Ltd. - Segment focus

12.14 Molson Coors Beverage Co.
- Exhibit 114: Molson Coors Beverage Co. - Overview
- Exhibit 115: Molson Coors Beverage Co. - Business segments
- Exhibit 116: Molson Coors Beverage Co. - Key offerings
- Exhibit 117: Molson Coors Beverage Co. - Segment focus

12.15 Som Distilleries and Breweries Ltd.
- Exhibit 118: Som Distilleries and Breweries Ltd. - Overview
- Exhibit 119: Som Distilleries and Breweries Ltd. - Product / Service
- Exhibit 120: Som Distilleries and Breweries Ltd. - Key offerings

12.16 SONA BEVERAGES PVT. LTD.
- Exhibit 121: SONA BEVERAGES PVT. LTD. - Overview
- Exhibit 122: SONA BEVERAGES PVT. LTD. - Product / Service
- Exhibit 123: SONA BEVERAGES PVT. LTD. - Key offerings

12.17 White Rhino Brewing Co.
- Exhibit 124: White Rhino Brewing Co. - Overview
- Exhibit 125: White Rhino Brewing Co. - Product / Service
- Exhibit 126: White Rhino Brewing Co. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 127: Inclusions checklist
- Exhibit 128: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 129: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 130: Research methodology
- Exhibit 131: Validation techniques employed for market sizing
- Exhibit 132: Information sources

13.5 List of abbreviations
- Exhibit 133: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
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Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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