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The beer packaging market is estimated to grow at a CAGR of 2.74% between 2022 and 2027. The size of the market is forecast to increase by USD 2,031.4 million. The growth of the market depends on several factors, including the growth of online retailing, increased use of PET bottles for beer packaging, and the growing demand for metal cans from the craft beer industry.
This report extensively covers market segmentation by material (glass, metal, and others), type (bottle, keg, and can), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Technavio categorizes the global beer packaging market as a part of the global metal and glass containers market within the overall global containers and packaging market. The global metal and glass containers market includes products of metal, glass, or plastic containers, including corks and caps. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The growing demand for metal cans from the craft beer industry is notably driving the market growth, although factors such as environmental concerns associated with cans and glass bottles used in beer packaging may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Beer Packaging Market Driver
The growing demand for metal cans from the craft beer industry is notably driving market growth. Aluminum cans are used extensively for alcoholic beverages, especially beer, which is one of the most commonly consumed alcoholic beverages worldwide. Metal cans provide certain advantages over other materials in packaging alcoholic beverages such as beer. For example, metal cans are able to block out light and oxygen, both of which can react with the beer and have an undesirable effect on its chemical properties, such as the generation of a foul aroma. In addition, less material is required to manufacture around five packs of cans compared with bottles. These factors contribute to the increase in demand for metal cans in the beer industry.
In the US, the share of canned beer increased by more than 5.14% in 2022 compared with 2017. The total amount of canned beer consumed in 2022 accounted for over 55% of the total packaged beer consumed. Even craft breweries such as Australian Brewery in Australia are experimenting with canned beer. Thus, the increasing share of canned packaging is expected to drive the growth of the global market during the forecast period.
Significant Beer Packaging Market Trend
The introduction of pouch packaging is an emerging trend in the market. The advantage of a flexible beer pouch lies in the fact that it can be custom cut, sized, and printed to mimic the shape of the traditional glass bottle while offering something special and unique. Consumers prefer cans because they can be handled more easily than glass bottles and are associated with creativity, relaxation, and uniqueness. Custom-printed flexible pouches, on the other hand, are not limited by a traditional cylindrical shape, and they take up less space than metal cans. The impact of this innovation in the market on the environment is also less damaging, as the pouches can be flattened and recycled after the beer is consumed, whereas cans must be crushed, thereby increasing the number of landfills.
Mondi Jackson, a part of Mondi Group, developed an innovative Beer Cartridge Pouch, produced for the dispensing company SYNEK. This pouch can maintain the freshness and carbonation of craft beer for up to 30 days. The Beer Cartridge Pouch has a multi-layer barrier structure to extend the shelf life of the beer and offer increased puncture resistance. The inner layer that is Food and Drug Administration (FDA)-approved does not react with the ingredients in the beer, and the polymer-like exterior adds strength and durability, while a stretched aluminum middle layer functions as an oxygen barrier and protects the pouch's contents from ultraviolet (UV) rays. Hence, such factors will boost market growth during the forecast period.
Major Beer Packaging Market Challenge
The environmental concerns associated with cans and glass bottles used in beer packaging are major challenges impeding the market. Fuel consumption is a major concern for many manufacturers of glass and metal packaging for use in beer packaging because it accounts for 12% of the total production cost. The manufacturers focus on low-fuel-consuming packaging materials since the packaging is considered to be a cost-cutting tool in beer packaging using glass and metal. Moreover, environmental concerns associated with glass bottles and cans are compelling beer packaging vendors to choose packaging materials that consume less power and release less carbon dioxide. Manufacturers of cans and glass bottles are even specific about the choice of packaging materials that can ensure the highest protection of the beer and minimize landfills.
Metal and glass packaging increases the carbon dioxide emissions in packaging by 89% by contributing to the rise in transportation pollution. Because of their higher space utilization in comparison to pouch packaging, the use of glass beer bottles and beer cans leads to an increase in the carbon footprint. For example, a single truck carrying flexible pouches holds the same quantity of products that can be transported by 22 trucks carrying rigid packages. Therefore, the rising environmental concerns related to metal and glass bottles can impede the growth of the market in focus during the forecast period.
Key Beer Packaging Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Beer Packaging Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Gamer Packaging Inc. - The company operates under one segment. The company under this segment offers supply chain solutions such as packaging, sourcing, warehousing, and financing. The key offerings of the company include beer packaging.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified, it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the glass segment will be significant during the forecast period. Mostly, all types of alcoholic beverages, such as beer, wine, rum, vodka, and whiskey, are available in glass packaging, due to which the segment has the highest share in the global market.
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The glass segment was valued at USD 8,638.06 million in 2017 and continued to grow until 2021. Glass packaging is preferred mainly due to its advantages. For example, glass is impermeable to oxygen (O2) and carbon dioxide (CO2) molecules because of which alcoholic beverages, including beer, can be stored in glass bottles for a long duration. Similarly, glass bottles are highly resistant to leaching, mainly due to the de-alkalization process that the glass undergoes. Additionally, glass bottles do not warp when subjected to the pasteurization process. Pasteurization is the process in which hot water is squirted on the glass bottle containing alcoholic beverages to destroy any microbes that potentially could have survived during the brewing process. These factors are positively impacting the market growth. Furthermore, the global beer industry is expected to grow at a CAGR of 5.71% and has the potential to grow by USD 210.68 billion during the forecast period. The global beer industry is largely dominated by European and North American countries. Hence, the growing nature of the global beer industry is expected to increase the demand for glass packaging material in the global market. Hence, the above-mentioned factors are expected to drive the growth of the glass segment in the global market during the forecast period.
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APAC is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Beer is one of the most popular alcoholic drinks consumed in APAC. The demand for alcoholic beverages, including beer, is growing in APAC due to growth in the middle-class population in APAC. Globally, the middle-class population is expected to reach 8.4 billion by 2030. By 2023, more than 45% of the emerging middle class will originate from APAC. With the growth in the middle-class population and disposable income levels, the disposable income spent on products such as alcoholic beverages will also increase.
The market has witnessed notable growth due to an increase in the demand for beer from nations such as India and China. A substantial increase in the consumption of beer has been seen in India due to its high youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in APAC. Furthermore, the prominent players in the market in APAC have adopted various strategies to acquire a higher market share. The key development strategies include innovations in packaging partnerships, product launches, and collaborations. For instance, Asahi Group Holdings, Ltd. (Asahi Breweries) entered into a partnership with Asia Brewery, a Philippine-based company, to distribute Asahi Super Dry beer in the Philippines. Thus, owing to such factors the regional market is expected to grow during the forecast period.
In 2020, the outbreak of COVID-19 severely affected the growth of the market in APAC. However, the lockdowns were lifted by the end of 2020 owing to large-scale vaccination programs across APAC. This resumed production activities in manufacturing units, including that of beer, in the first half of 2021. This is expected to increase the demand for beer packaging during the forecast period. Moreover, in 2022, the pandemic has increased the preference for buying beer online, as consumers were unable to visit brick-and-mortar stores during lockdowns. These factors are likely to boost the growth of the market in APAC during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Beer Packaging Market Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.74% |
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Market growth 2023-2027 |
USD 2,031.4 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
2.03 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 47% |
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Key countries |
US, China, UK, Germany, and Brazil |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amcor Plc, Ardagh Group SA, Ball Corp., Berlin Packaging LLC, Berry Global Group Inc., Carlsberg Breweries AS, Crown Holdings Inc., East Asia Packaging Ltd., Gamer Packaging Inc., MJS Packaging, Nampak Ltd., O I Glass Inc., Orora Ltd., Pakko Pty Ltd., Plastipak Holdings Inc., Smurfit Kappa Group, Tetra Laval S.A., Toyo Seikan Group Holdings Ltd., Verallia Packaging, and WestRock Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Material
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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