IT Market for Small and Medium-Sized Businesses in BRIC 2015-2019

Published: Jul 2015 Pages: 100 SKU: IRTNTR6249

Report scope of IT for small and medium-sized businesses in the BRIC region

The SMB business market accounts for 44% of the total IT spend globally. BRIC countries have a sizeable share of 38% of the global SMB IT spend. Application of IT through server and storage virtualization, mobile technologies, analytics, business intelligence, cloud computing, and collaboration is redefining IT spending in SMBs. To calculate the market size, this report considers revenue generated from the following:

Countries Hardware Software Services

Brazil

 

Russia

 

India

 

China

Revenue generated by sale of PC, laptops, tablets, servers, network equipment,  storage devices, printers, and peripherals

 System software, utility, and application

IT consulting

Systems integration

Application development

IT outsourcing

IT support

IT education and training

The IT market for SMBs is valued as a combination of hardware, services, and software, and it is expected to grow at a CAGR of above 10% in the next four years. The IT market is highly fragmented and unorganized and contains a wide array of vendors, both local and international.

Key vendors in the SMB market in BRIC

Some of the key vendors of the SMB market in BRIC are: -

  •  Accenture
  •  Cognizant
  •  Digital China
  •  HP
  •  Huawei
  •  IBM
  •  Lenovo

Other prominent vendors are Acer, AsiaInfo Linkage, AsusTek, Atos Origin, Capgemini, China National Software, Cisco, Dell, HCL, IBS, Infosys, Microsoft, National Computer, Neusoft, Oracle, SAP, TCS, Wipro Infotech, and Xerox.

Trending factors in the SMB market in the BRIC region

Technavio’s study indicates an increase in the adoption of server virtualization. Prominent government organizations are implementing server virtualization, which has resulted in a trickle-down effect on mid and small business in the BRIC region.

Server virtualization finds wide acceptance in the market owing to reduce equipment costs, IT support costs, and in improving utilization. Currently, the mid-level SMB market has the highest usage of virtualized servers while low-end SMBs are planning to adopt this technology. Many low-end SMBs that have an employee strength of less than 100 are now planning to virtualize more than three-fourth of their servers. Close to 15% SMBs in BRIC nations are contemplating a 100% virtualization of their servers.

Key driver: Application of IT in the SMB markets of BRIC nations

The SMB market in the BRIC region is witnessing large amounts of data generated from many platforms. Platforms vary from mobiles, mainframe computers, PCs, to collaborative software’s and sites.

With the advent of mobile computing, over 50% of the IT spending in the region is expected to be driven by tablets, smartphones, and electronic readers. This unparalleled rise of mobile computing in the APAC region drives the adoption of data mobility and collaboration, especially in India and China. Application of IT through social networking platforms is also gaining ground among SMBs. These platforms are used to judge customer behavior through predictive analytics. Its major application for SMBs is for customization and alignment of products and services as per customer needs.

Other Sections of the Report Include an Analysis on the Following

  • Top three key drivers and their impact on the SMB Market in BRIC.
  • Top three key challenges and their impact on the SMB Market in BRIC.
  • Top four key trends and their impact on the SMB Market in BRIC.
  • Five Forces Analysis of the SMB Market in BRIC.
  • SWOT Analysis of the SMB Market in BRIC.

Related reports

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Products, Solutions, and Services Offered
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
05.1 Economic Overview
05.1.1 China
05.1.2 India
05.1.3 Brazil
05.1.4 Russia
06. Market Landscape
06.1 Market Overview
06.2 Five Forces Analysis
07. Market and Geographical Segmentation of BRIC
08. Brazil
08.1 8.1 SMB Hardware Spending in Brazil
08.1.1 Market Size and Forecast
08.2 SMB IT Services Spending in Brazil
08.2.1 Market Size and Forecast
08.3 SMB IT Software Spending in Brazil
08.3.1 Market Size and Forecast
09. Russia
09.1 SMB Hardware Spending in Russia
09.1.1 Market Size and Forecast
09.2 SMB Services Spending in Russia
09.2.1 Market Size and Forecast
09.3 SMB Software Spending in Russia
09.3.1 Market Size and Forecast
10. India
10.1 SMB Hardware Spending in India
10.1.1 Market Size and Forecast
10.2 SMB Services Spending in India
10.2.1 Market Size and Forecast
10.3 SMB Software Spending in India
10.3.1 Market Size and Forecast
11. China
11.1 SMB Hardware Spending in China
11.1.1 Market Size and Forecast
11.2 SMB Services Spending in China
11.2.1 Market Size and Forecast
11.3 SMB Software Spending in China
11.3.1 Market Size and Forecast
12. Buying Criteria
13. Market Growth Drivers
14. Drivers and their Impact
15. Market Challenges
16. Impact of Drivers and Challenges
17. Market Trends
18. Trends and their Impact
19. Vendor Landscape
19.1 Market Analysis 2014
19.2 Other Prominent Vendors
20. Key Vendor Analysis
20.1 Accenture
20.1.1 Key Facts
20.1.2 Business Overview
20.1.3 Business Segmentation by Revenue 2013
20.1.4 Business Segmentation by Revenue 2012 and 2013
20.1.5 Geographical Segmentation by Revenue 2013
20.1.6 Business Strategy
20.1.7 Key Information
20.1.8 SWOT Analysis
20.2 Cognizant
20.2.1 Key Facts
20.2.2 Business Overview
20.2.3 Business Segmentation by Revenue 2013
20.2.4 Business Segmentation by Revenue 2012 and 2013
20.2.5 Geographical Segmentation by Revenue 2013
20.2.6 Business Strategy
20.2.7 Key Information
20.2.8 SWOT Analysis
20.3 Digital China
20.3.1 Key Facts
20.3.2 Business Overview
20.3.3 Business Segmentation by Revenue 2013
20.3.4 Recent Developments
20.3.5 SWOT Analysis
20.4 HP
20.4.1 Key Facts
20.4.2 Business Overview
20.4.3 Business Segmentation by Revenue 2013
20.4.4 Business Segmentation by Revenue 2012 and 2013
20.4.5 Geographical Segmentation by Revenue 2013
20.4.6 Business Strategy
20.4.7 Recent Developments
20.4.8 SWOT Analysis
20.5 Huawei
20.5.1 Key Facts
20.5.2 Business Overview
20.5.3 Business Segmentation by Revenue 2013
20.5.4 Business Segmentation by Revenue 2012 and 2013
20.5.5 Sales by Geography 2013
20.5.6 Business Strategy
20.5.7 Recent Developments
20.5.8 SWOT Analysis
20.6 IBM
20.6.1 Key Facts
20.6.2 Business Description
20.6.3 Business Segmentation
20.6.4 Revenue Segmentation by Business Segment
20.6.5 Revenue Segmentation by Business Operation
20.6.6 Revenue Comparison of Business Segments 2012 and 2013
20.6.7 Revenue Segmentation by Geography
20.6.8 Business Strategy
20.6.9 Key Developments
20.6.10 SWOT Analysis
20.7 Lenovo
20.7.1 Key Facts
20.7.2 Business Overview
20.7.3 Product Segmentation by Revenue 2013
20.7.4 Geographical Segmentation by Revenue 2013
20.7.5 Business Strategy
20.7.6 Recent Developments
20.7.7 SWOT Analysis
21. Other Reports in this Series

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