Lingerie Market - North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Forecast 2022-2026

Lingerie Market Forecast 2022-2026

The lingerie market share is expected to increase by USD 20.90 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.77%.

The market report also offers information on several market players, including Groupe Chantelle, Hanesbrands Inc., Hop Lun (Hong Kong) Ltd., Jockey International Inc., MAS Holdings (Pvt) Ltd., Milastar Retail Pvt. Ltd., PVH Corp., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., and Wacoal Holdings Corp. among others.

What will the Lingerie Market Size be During the Forecast Period?

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"In APAC, the vendors in the market are providing more customization in their products to suit the local tastes and preferences of consumers."

Market Dynamics

The growing online sales of lingerie is notably driving the growth, although factors such as the availability of counterfeit products may impede the market growth. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Driver

The growing online sales of lingerie are one of the key factors driving the market growth. The revenue generated by the global market has grown gradually and is expected to rise further during the forecast period. The growth is attributed to the rising product awareness through promotional campaigns on social media platforms such as Facebook, Twitter, Instagram, and YouTube. The online sales and visibility of products are further being enabled significantly owing to the rise in Internet and smartphone penetration and customer engagement practices adopted by vendors (through their web portals and third-party online sellers).

Major Challenge

The availability of counterfeit products in the global market is a major challenge to the market growth. This may lead to market fragmentation, uneven competitive scenarios, lack of price standardization, and market share erosion. The key market competitors will find it difficult to achieve optimum market penetration due to the low-cost products of the fake companies. Furthermore, the fake products dilute the original brands as many consumers confuse fake products with original products. Therefore, maintaining the reputation and retaining potential customers will be a challenge to the key vendors. These issues are expected to hinder the market growth significantly during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Companies?

The report analyzes the market's competitive landscape and offers information on several market companies, including:

• Groupe Chantelle
• Hanesbrands Inc.
• Hop Lun (Hong Kong) Ltd.
• Jockey International Inc.
• MAS Holdings (Pvt) Ltd.
• Milastar Retail Pvt. Ltd.
• PVH Corp.
• Sockkobe Co. Ltd.
• Triumph International Pvt. Ltd.
• Wacoal Holdings Corp.

 

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying organic and inorganic strategies to compete in the market.

The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Market?

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41% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for the market in APAC. Market growth in this region will be faster than the growth of the market in MEA, Europe, and North America.

The increase in disposable income of people is leading to positive growth in the market globally. There has been a significant growth in the market in focus owing to the Westernization of buying habits and changes in lifestyles of women, in particular the working women. In addition, fashion trends and product customization will facilitate the market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Distribution Channel Segments in the Market?

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The market share growth by the offline segment will be significant during the forecast period. Specialty stores are retail businesses that focus on specific product categories. Since this segment offers greater visibility and a wide assortment of products, most of the prominent players operating in the global market sell their products through these stores. 

Market Analyst Overview

The global market, including the U.S. segment, showcases a wide array of designs catering to daily wear, sportswear, and bridal wear, driving industry growth. The popularity is attributed to its emphasis on natural beauty and the availability of luxurious materials like lace and silk. Flexible fabrics such as cotton, nylon, and sheer are favored, with an increasing demand for seamless intimate apparel. Plus sizes, hipster styles, and full briefs are gaining traction, alongside shapewear segments featuring compression wear and advanced fabric technology. Both physical outlets and online channels play a significant role in sales, offering discounts and easy returns to cater to millennials' preferences.

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India Online Lingerie market - The market share is expected to increase to USD 859.41 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 18.07%.

Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 4.77%
Market growth 2022-2026	USD 20.90 billion
Market structure	Fragmented
YoY growth (%)	4.07
Regional analysis	APAC, North America, Europe, MEA, and South America
Performing market contribution	APAC at 41%
Key consumer countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Groupe Chantelle, Hanesbrands Inc., Hop Lun (Hong Kong) Ltd., Jockey International Inc., MAS Holdings (Pvt) Ltd., Milastar Retail Pvt. Ltd., PVH Corp., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., and Wacoal Holdings Corp.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive market growth and forecasting during the next five years
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions on upcoming market trends and analysis and changes in consumer behavior
• The market research and growth of the industry across APAC, North America, Europe, MEA, and South America
• A thorough market analysis and report of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the market growth and trends of market vendors

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