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Online Lingerie Market in India by Product and Type - Forecast and Analysis 2022-2026

  • Published: Feb 2022
  • Pages: 120
  • SKU: IRTNTR72647
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The online lingerie market share in India is expected to increase by USD 859.41 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 18.07%.

This online lingerie market in India research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online lingerie market in India segmentation by product (bra, knickers and panties, and others) and type (natural and synthetic). The online lingerie market in India report also offers information on several market vendors, including Fast Retailing Co. Ltd., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Plc, Reliance Retail Ltd., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., Victorias Secret Stores and Co., and Wacoal Holdings Corp. among others.

What will the Online Lingerie Market Size in India be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Lingerie Market Size in India for the Forecast Period and Other Important Statistics

 

Online Lingerie Market in India: Key Drivers, Trends, and Challenges

The increased penetration of organized retail driving lingerie demand is notably driving the online lingerie market growth in India, although factors such as direct customer selling approach may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online lingerie industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Lingerie Market Driver in India

The increased penetration of organized retail driving lingerie demand is one of the key drivers supporting the online lingerie market growth in India. The online stores have a never-ending range of bras, panties, nightwear, leisurewear. It is a vast platform with an array of collections and products that cater to different user segments. It is highly equipped with great fashion designers from runway trends and brings the latest and best lingerie collection of all times at affordable prices. Several organized online retail stores such as Zivame, Amazon, Flipkart, and Myntra stock various brands and a variety of lingerie wear, including bras, briefs, etc., under one roof, thus providing more options to consumers. With the increase in preference for branded products among consumers, the importance of organized retailers carrying branded lingerie wear has also significantly increased. Therefore, increased penetration of organized retail can drive the growth of the online lingerie market in India during the forecast year. 

Key Online Lingerie Market Trend in India

The influx of luxury brands is another factor supporting the online lingerie market growth in India. For instance, in 2019, Parfait is a US-based size-inclusive lingerie brand partnered with leading e-commerce platforms and company websites. The brand promised to fulfill its mission in offering high-quality, stylish, and affordable lingerie to Indian women. However, the modern customer is well-informed and knowledgeable, and the taboo that once surrounded the topic of lingerie is gradually dissipating. Women in India now have more purchasing power, with increasing per capita sending having doubled in the past seven years. The customer is spending on luxury brands to get high-quality products. These are the factors contributing to driving growth in the online lingerie market in India during the forecast period. 

Key Online Lingerie Market Challenge in India

The direct customer selling approach is one of the factors hindering the online lingerie market growth in India. The direct-to-customer (DTC) approach has brought brands closer to consumers and improved the loyalty of shoppers by understanding their requirements. Several leading brands such as Nike and Puma have drifted toward eliminating the middle-man and selling directly to consumers at the cost of traditional retailers. However, certain brands continue to emphasize boosting their DTC business through store expansion initiatives and the augmentation of their e-commerce platform. This requires high capital investment and inventory management. DTC brands constantly need to evaluate their inventory, logistics capabilities, and end-to-end sales processes. This is a challenge faced by the online lingerie market in India, which could be a restraining factor for market growth during the forecast period.

This online lingerie market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the online lingerie market in India as a part of the global apparel, accessories, and luxury goods market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online lingerie market in India during the forecast period.

Who are the Major Online Lingerie Market Vendors in India?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Fast Retailing Co. Ltd.
  • Hennes and Mauritz AB
  • Hunkemoller B.V.
  • Jockey International Inc.
  • Marks and Spencer Plc
  • Reliance Retail Ltd.
  • Sockkobe Co. Ltd.
  • Triumph International Pvt. Ltd.
  • Victorias Secret Stores and Co.
  • Wacoal Holdings Corp.

 

This statistical study of the online lingerie market in India encompasses successful business strategies deployed by the key vendors. The online lingerie market in India is fragmented and the vendors are deploying growth strategies such as focusing on capitalizing on market innovation to compete in the market.

Product Insights and News

  • Fast Retailing Co. Ltd. is a public company that is headquartered in Japan. It is a global company that generated a revenue of $19061 million and had around 55589 employees. Its revenue from the online lingerie market in India contributes to its overall revenues, along with its other offerings, but is not a key revenue stream for the company.
  • Fast Retailing Co. Ltd. - The company is involved in offering wide range of lingerie such as women wireless bra active square neck, women wireless bra among others which have ventilation holes placed in areas prone for sweating and is useful for activities such as yoga and walking.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online lingerie market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Lingerie Market in India Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online lingerie market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the apparel, accessories, and luxury goods  includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Online Lingerie Market in India?

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The online lingerie market share growth in India by the bra segment will be significant during the forecast period. Bras are amongst the essential lingerie segments. It not only gives appropriate fitting to a dress but provides support and comfort and boosts the confidence of the woman wearing it. Scientific research proves push-up bras make women 75% more confident. Furthermore, rapid urbanization has created a segment pool of young customers that look forward to new bra products to match western fashion. These younger customers are aware and well-traveled, brand conscious, and stay connected with trends. They have higher spending power and are open to experimenting and exploring. Such factors will drive market growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the online lingerie market size in India and actionable market insights on post COVID-19 impact on each segment.

 

Online Lingerie Market Scope in India 

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 18.07%

Market growth 2022-2026

$ 859.41 million

Market structure

Fragmented

YoY growth (%)

15.23

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Fast Retailing Co. Ltd., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Plc, Reliance Retail Ltd., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., Victorias Secret Stores and Co., and Wacoal Holdings Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Online Lingerie Market in India Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive online lingerie market growth in India during the next five years
  • Precise estimation of the online lingerie market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online lingerie industry in India
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online lingerie market vendors in India 

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1. Executive Summary                           

                1.1     Market Overview            

                                Exhibit 01:  Key Finding 1

                                Exhibit 02:  Key Finding 2

                                Exhibit 04:  Key Finding 6

                                Exhibit 05:  Key Finding 7

2. Market Landscape

                2.1 Market ecosystem             

                                Exhibit 06  Parent market

                                Exhibit 07:  Market characteristics

                2.2 Value Chain Analysis          

                                Exhibit 08:  Value Chain Analysis: Apparel, accessories, and luxury goods

                                2.2.1    Inputs

                                2.2.2    Inbound logistics

                                2.2.3    Operations

                                2.2.4    Outbound logistics

                                2.2.5    Marketing and sales

                                2.2.6    Service

                                2.2.7   Support activities

                                2.2.8   Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 09:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 10:  Market segments

                3.3 Market size 2021 

                3.4 Market outlook: Forecast for 2021 - 2026 

                                Exhibit 11:  Global - Market size and forecast 2021 - 2026 ($ million)

                                Exhibit 12:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 13:  Five forces analysis 2021 - 2026

                4.2 Bargaining power of buyers           

                                Exhibit 14: Bargaining power of the buyer

                4.3 Bargaining power of suppliers       

                                Exhibit 15: Bargaining power of the supplier

                4.4 Threat of new entrants    

                                Exhibit 16: Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 17: Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 18: Threat of rivalry

                4.7 Market condition

                                Exhibit 19: Market condition - Five forces 2021

5. Market Segmentation by Product

             5.1 Market segments 

                                Exhibit 20:  Product- Market share 2021 - 2026 (%)

                5.2 Comparison by Product    

                                Exhibit 21:  Comparison by Product

                5.3 Bras - Market size and forecast 2021-2026                

                                Exhibit 22:  Bras  - Market size and forecast 2021-2026 ($ million)

                                Exhibit 23:  Bras  - Year-over-year growth 2021-2026 (%)

                5.4 Knickers and panties - Market size and forecast 2021-2026                

                                Exhibit 24:  Knickers and panties - Market size and forecast 2021-2026 ($ million)

                                Exhibit 25:  Knickers and panties - Year-over-year growth 2021-2026 (%)

                5.5 Others - Market size and forecast 2021-2026           

                                Exhibit 26:  Others - Market size and forecast 2021-2026 ($ million)

                                Exhibit 27:  Others - Year-over-year growth 2021-2026 (%)

                5.6 Market opportunity by Product    

                                Exhibit 28:  Market opportunity by Product

6 Market Segmentation by Type

                6.1 Market segments

                                Exhibit 29:  Type- Market share 2021-2026 (%)

                6.2 Comparison by Type          

                                Exhibit 30:  Comparison by Type

                6.3 Natural - Market size and forecast 2021-2026          

                                Exhibit 31:  Natural - Market size and forecast 2021-2026 ($ million)

                                Exhibit 32:  Natural - Year-over-year growth 2021-2026 (%)

                6.4 Synthetic - Market size and forecast 2021-2026      

                                Exhibit 33:  Synthetic - Market size and forecast 2021-2026 ($ million)

                                Exhibit 34:  Synthetic - Year-over-year growth 2021-2026 (%)

                6.5 Market opportunity by Type          

                                Exhibit 35:  Market opportunity by Type

7. Customer landscape                         

                                Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                7.1 Overview

                                Exhibit 36:  Customer landscape

8. Drivers, Challenges, and Trends                   

                8.1 Market drivers     

                                8.1.1    Increased penetration of organized retail driving lingerie demand

                                8.1.2    Growing consumer awareness regarding online lingerie shopping

                                8.1.3    Demand from smaller cities pushes lingerie sales

                8.2 Market challenges              

                                8.2.1    Direct customer selling approach

                                8.2.2    Shifting trends in lingerie industry

                                8.2.3    Prevalence of the unorganized sector

                                Exhibit 37:  Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1    Influx of luxury brands

                                8.3.2    Men emerging as significant online buyers

                                8.3.3    Omnichannel strategy by brands

9. Vendor Landscape                             

                9.1 Overview

                                Exhibit 38:  Vendor landscape

                9.2 Landscape disruption        

                                Exhibit 39:  Landscape disruption

                                Exhibit 40: Industry Risk

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 41: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 42: ?Market positioning of vendors?

                10.3 Fast Retailing Co. Ltd.     

                                Exhibit 43:  Fast Retailing Co. Ltd. - Overview

                                Exhibit 44:  Fast Retailing Co. Ltd. - Business segments

                                Exhibit 45:  Fast Retailing Co.Ltd. - Key news

                                Exhibit 46:  Fast Retailing Co. Ltd. - Key offerings

                                Exhibit 47:  Fast Retailing Co. Ltd. - Segment focus

                10.4 Hennes and Mauritz AB 

                                Exhibit 48:  Hennes and Mauritz AB - Overview

                                Exhibit 49:  Hennes and Mauritz AB - Business segments

                                Exhibit 50:  Hennes and Mauritz AB -Key news

                                Exhibit 51:  Hennes and Mauritz AB - Key offerings

                                Exhibit 52:  Hennes and Mauritz AB - Segment focus

                10.5 Hunkemoller B.V.             

                                Exhibit 53:  Hunkemoller B.V. - Overview

                                Exhibit 54:  Hunkemoller B.V. - Product and service

                                Exhibit 55:  Hunkemoller B.V. - Key offerings

                10.6 Jockey International Inc.

                                Exhibit 56:  Jockey International Inc. - Overview

                                Exhibit 57:  Jockey International Inc. - Product and service

                                Exhibit 58:  Jockey International Inc. - Key offerings

                10.7 Marks and Spencer Plc   

                                Exhibit 59:  Marks and Spencer Plc - Overview

                                Exhibit 60:  Marks and Spencer Plc - Business segments

                                Exhibit 61:  Marks and Spencer Plc - Key offerings

                                Exhibit 62:  Marks and Spencer Plc - Segment focus

                10.8 Reliance Retail Ltd.          

                                Exhibit 63:  Reliance Retail Ltd. - Overview

                                Exhibit 64:  Reliance Retail Ltd. - Product and service

                                Exhibit 65:  Reliance Retail Ltd. - Key offerings

                10.9 Sockkobe Co. Ltd.             

                                Exhibit 66:  Sockkobe Co. Ltd. - Overview

                                Exhibit 67:  Sockkobe Co. Ltd. - Product and service

                                Exhibit 68:  Sockkobe Co. Ltd. - Key offerings

                10.10 Triumph International Pvt. Ltd.

                                Exhibit 69:  Triumph International Pvt. Ltd. - Overview

                                Exhibit 70:  Triumph International Pvt. Ltd. - Product and service

                                Exhibit 71:  Triumph International Pvt. Ltd. - Key offerings

                10.11 Victorias Secret Stores and Co. 

                                Exhibit 72:  Victorias Secret Stores and Co. - Overview

                                Exhibit 73:  Victorias Secret Stores and Co. - Business segments

                                Exhibit 74:  Victorias Secret Stores and Co. - Key offerings

                                Exhibit 75:  Victorias Secret Stores and Co. - Segment focus

                10.12 Wacoal Holdings Corp. 

                                Exhibit 76:  Wacoal Holdings Corp. - Overview

                                Exhibit 77:  Wacoal Holdings Corp. - Business segments

                                Exhibit 78:  Wacoal Holdings Corp. - Key offerings

                                Exhibit 79:  Wacoal Holdings Corp. - Segment focus

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 ????Market definition

                                11.1.2 ????Objectives

                                11.1.3 ????Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 80: ?Currency conversion rates for US$?

                11.3 Research Methodology 

                                Exhibit 81: ?Research Methodology

                                Exhibit 82: ??Validation techniques employed for market sizing?

                                Exhibit 83: ??Information sources

                11.4 List of abbreviations        

                                Exhibit 84: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The online lingerie market growth will increase by $859.41 million during 2021-2026.
The online lingerie market is expected to grow at a CAGR of 18.07% during 2021-2026.
Technavio has segmented the online lingerie market by product (Bra, Knickers and panties, and Others) ,type (Natural and Synthetic) , and geographic (Africa).
Fast Retailing Co. Ltd., Hennes and Mauritz AB, Hunkemoller B.V., Jockey International Inc., Marks and Spencer Plc, Reliance Retail Ltd., Sockkobe Co. Ltd., Triumph International Pvt. Ltd., Victorias Secret Stores and Co., Wacoal Holdings Corp. are a few of the key vendors in the online lingerie market.
Africa will register the highest growth rate of 100.00% among the other regions. Therefore, the online lingerie market in Africa is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the online lingerie market growth are:
  • Increased penetration of organized retail driving lingerie demand
The online lingerie market vendors should focus on grabbing business opportunities from the bra segment as it accounted for the largest market share in the base year.
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