Location Analytics Tools Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Published: Nov 2023 Pages: 187 SKU: IRTNTR72692

Location Analytics Tools Market Size 2024-2028 

The location analytics tools market size is estimated to grow by USD 17.79 billion at a CAGR of 16.93% between 2023 and 2028. The Location Analytics Market witnesses significant growth driven by factors such as economic growth and increasing demand for operational enhancements. Companies utilize spatial context to analyze customer behavior and optimize resource allocation. However, they face business challenges such as legal concerns regarding geoprivacy and data misuse, necessitating compliance with regulatory laws. To address this, businesses invest in asset management and implement risk mitigation strategies.

Moreover, the market benefits from cloud deployment and scalable solutions, enabling data accuracy and privacy protection. Technological limitations notwithstanding, personalized experiences drive digital transformation, while internet of Things (IoT) devices contribute to market expansion and operational data collection. Advertising strategies leverage spatial insights to optimize peak purchase periods and enhance retail sector performance, ultimately shaping business planning and optimal pricing strategies.

What will be the Size of the Location Analytics Tools Market During the Forecast Period?

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Market Segmentation By End-user

The market share growth by the transportation segment will be significant during the forecast period. The transportation sector is evolving as a critical focus area for manufacturers, distributors, and logistics service providers in the supply chain process. Transportation companies gather location-related data regarding road conditions, weather updates, urban infrastructure, and route permissions. Location analytic tools enable transportation companies to achieve better cost-distance ratios and reduce the time and fuel spent on transporting goods. 

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The transportation segment showed a gradual increase in the market share of USD 2.07 billion in 2018. These tools confer transportation companies with benefits such as streamlined transport operations on the route, reduced operating costs with route optimization, improved visibility and control over transportation spending, ability to fulfill customer service level agreements, and improved distribution of resources during high demand. Thus, such benefits drive the demand for these tools among transportation companies, which will further drive the market during the forecast period.

Market Segmentation By Type 

Outdoor locations are emerging as a major market segment within the global market. This sector caters to different types of outdoor environments and offers a wide range of opportunities to businesses and organizations. Outdoor retailers can use this to track customer movement, optimize product placement, and create targeted marketing campaigns. All of this adds up to better customer experiences and higher outdoor retail sales. Thus, such features and properties of the outdoor location segment will drive the market during the forecast period.

Regional Overview

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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in North America is mainly driven by the rise in the adoption of this by enterprises and geo-targeted promotions and the presence of major market players such as ESRI, Oracle, IBM, Salesforce, and SAS Institute. Several other players in the region are expanding their product offerings, which are integrated with advanced technologies such as AI and cloud computing.

Furthermore, various industries such as telecommunications, manufacturing, retail, and healthcare generate huge amounts of customer data with respect to different locations. These industries use these to extract and analyze location data from customer data. Besides, market players are developing and launching new product offerings to capitalize on the increasing adoption of location analytics tools in the region. Thus, such factors will drive the demand and adoption of location analytics tools and result in the subsequent growth of the market in North America during the forecast period.

Market Dynamics and Customer Landscape

The location analytics market is experiencing robust growth driven by the increasing number of acquisitions and partnerships, which are expanding the reach and capabilities of location-based services. A notable trend within this market is the rising popularity of location-based gaming, which leverages geographic data to create immersive gaming experiences.

However, the industry faces challenges due to stringent government regulations governing the collection and use of location-based data, posing obstacles to data acquisition and analytics. Despite these challenges, businesses are leveraging location analytics to gain valuable insights from a variety of sources, including customer data, operational data, and environmental data, enabling better decision-making and operational enhancements. By analyzing spatial context, patterns, and correlations, organizations can overcome business challenges and harness the full potential of location analytics to drive economic growth and improve infrastructure, transportation, and environmental management processes.

Key Market Driver

Increasing number of acquisitions and partnerships is the key factor driving market growth. Market players are partnering with other location-based intelligence software providers to develop new capabilities in these tools to gain a competitive advantage over their peers. In addition, such partnerships help market players access new technologies that can help them enhance their product offerings. Partnerships and acquisitions help market players to expand their geographic footprint. 

For instance, in October 2021, CartoDB Inc. announced a partnership with Google LLC to bring core applications related to satellite imagery, demographics, mobility, and telematics information to Google Cloud so they can be deployed at a greater scale. Hence, the growing number of strategic partnerships and acquisitions between market players is expected to drive market growth during the forecast period. 

Significant Market Trends

The growing popularity of location-based gaming is the primary trend shaping market. Location-based gaming is evolving with the growth in high-speed internet connectivity and smartphones that are integrated with positioning technologies. The availability of GPS in smartphones has led to the development of location-based and interactive map-based mobile gaming such as Ingress, Pokemon Go, and Geocaching. Such games use a players current physical location to navigate a player inside the game environment and progress through the game.

Moreover, the transformation of the gaming industry from merely a product to an as-a-service model with technologies, such as cloud computing, 5G, and virtual reality (VR), has led to the development of new gaming models, such as online multiplayer and free-to-roam gaming. Game developers are using these tools to track and analyze the movements of players while developing these games. This is also used to develop games based on the physical world with real-world locations. Thus, such factors are expected to drive the market during the forecast period.

Major Market Challenges

Stringent government regulations for collecting location-based data is a challenge that affects market. Companies using customers location data are required to comply with several stringent government regulations and laws by the respective state and country authorities. They must ensure data privacy and legal use of customers location data to comply with regulations when collecting location data. Furthermore, companies analyzing location-related data are also required to take responsibility for the control of the distribution and use of customers location information.

The availability of customers personal data and the digitalization of enterprises have increased cybercrimes. Cyber attackers target sensitive customer data, such as names, email addresses, phone numbers, bank details, or hashed passwords. Besides, the adherence to regulations and laws by companies that analyze location data slows down the adoption rate, which impedes the growth of the market during the forecast period.

Market Customer Landscape

The Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Location Analytics Tools Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Alphabet Inc.: The company offers Google Maps which helps find locations, visualize data, and provide local information.
  • Alteryx Inc.: The company offers tools that provide an easy to use interface to create location based insights, leveraging the power of cloud-based geographic data and in database processing.
  • Cisco Systems Inc.: The company offers Cisco Catalyst 9100 Access Points, Cisco Catalyst 9000 switches, and Cisco Meraki access points.

The market research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • CartoDB Inc.
  • Esri Global Inc.
  • Foursquare Labs Inc.
  • Gravy Analytics Inc.
  • InMarket Media LLC
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Pitney Bowes Inc.
  • Precisely
  • Salesforce Inc.
  • SAS Institute Inc.
  • TomTom NV
  • Galigeo SAS
  • GeoMoby Pty. Ltd.
  • Kinetica DB Inc.
  • Infillion

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Market offers businesses efficiency improvements and serves as a strategic tool for informed decision-making and developing business strategies. These tools enable organizations to analyze fragmented location-based data effectively. By leveraging BI tools, IoT (Internet of Things), Artificial Intelligence (AI), and Machine Learning (ML), businesses can gain valuable insights through predictive analytics. The market is witnessing a shift towards Software-as-a-Service solutions, providing scalability and accessibility. As businesses increasingly rely on big data for insights, location analytics tools play a crucial role in harnessing this data to drive growth and competitive advantage. 

The location analytics tools market is witnessing rapid growth as businesses leverage the power of data to gain insights into patterns and correlations within their operations. By analyzing geospatial data, companies can uncover valuable insights that drive better decision-making and improve processes. One significant application of location analytics tools is in spatial data visualization, allowing businesses to understand foot traffic patterns and optimize their operations accordingly. For retailers, this means identifying store-product correlations and improving supply chain coordination to meet customer demand effectively.

However, the use of such tools raises concerns about privacy vulnerabilities and compliance with regulations like GDPR. As such, businesses must ensure that they handle confidential data and Personally Identifiable Information (PII) responsibly, adhering to regulatory norms to protect consumer privacy.

Despite these challenges, the potential benefits of location analytics tools extend beyond businesses to urban planners, aiding in city development and infrastructure planning, and even to the tourism industry, helping destinations optimize visitor experiences and manage crowds effectively. In summary, the location analytics tools market offers powerful solutions for businesses to unlock insights from spatial data, but careful consideration of privacy and regulatory compliance is essential to mitigate risks and maximize benefits.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028.

  • End-user Outlook
    • Transportation
    • Retail
    • BFSI
    • Media and entertainment
    • Telecom and others
  • Type Outlook
    • Outdoor location
    • Indoor location
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile 
      • Brazil 
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

 

Location Analytics Tools Market Scope

Report Coverage

Details

Page number

187

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.93%

Market Growth 2024-2028

USD 17.79 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

15.7

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global location analytics tools market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global location analytics tools market 2018 - 2022 ($ billion)
    • 4.2 End-User Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – End-User Segment 2018 - 2022 ($ billion)
    • 4.3 Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Transportation - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Transportation - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Transportation - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Transportation - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Transportation - Year-over-year growth 2023-2028 (%)
    • 6.4 Retail - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Retail - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Retail - Year-over-year growth 2023-2028 (%)
    • 6.5 BFSI - Market size and forecast 2023-2028
      • Exhibit 42: Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on BFSI - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on BFSI - Year-over-year growth 2023-2028 (%)
    • 6.6 Media and entertainment - Market size and forecast 2023-2028
      • Exhibit 46: Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 47: Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 48: Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
      • Exhibit 49: Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
    • 6.7 Telecom and others - Market size and forecast 2023-2028
      • Exhibit 50: Chart on Telecom and others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 51: Data Table on Telecom and others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 52: Chart on Telecom and others - Year-over-year growth 2023-2028 (%)
      • Exhibit 53: Data Table on Telecom and others - Year-over-year growth 2023-2028 (%)
    • 6.8 Market opportunity by End-user
      • Exhibit 54: Market opportunity by End-user ($ billion)
      • Exhibit 55: Data Table on Market opportunity by End-user ($ billion)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 56: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 57: Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Exhibit 58: Chart on Comparison by Type
      • Exhibit 59: Data Table on Comparison by Type
    • 7.3 Outdoor location - Market size and forecast 2023-2028
      • Exhibit 60: Chart on Outdoor location - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 61: Data Table on Outdoor location - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Chart on Outdoor location - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on Outdoor location - Year-over-year growth 2023-2028 (%)
    • 7.4 Indoor location - Market size and forecast 2023-2028
      • Exhibit 64: Chart on Indoor location - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Data Table on Indoor location - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 66: Chart on Indoor location - Year-over-year growth 2023-2028 (%)
      • Exhibit 67: Data Table on Indoor location - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 68: Market opportunity by Type ($ billion)
      • Exhibit 69: Data Table on Market opportunity by Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 72: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.7 South America - Market size and forecast 2023-2028
      • Exhibit 91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.10 China - Market size and forecast 2023-2028
      • Exhibit 103: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.11 UK - Market size and forecast 2023-2028
      • Exhibit 107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 109: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.12 Japan - Market size and forecast 2023-2028
      • Exhibit 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ billion)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Alphabet Inc.
              • Exhibit 123: Alphabet Inc. - Overview
              • Exhibit 124: Alphabet Inc. - Business segments
              • Exhibit 125: Alphabet Inc. - Key news
              • Exhibit 126: Alphabet Inc. - Key offerings
              • Exhibit 127: Alphabet Inc. - Segment focus
            • 12.4 Alteryx Inc.
              • Exhibit 128: Alteryx Inc. - Overview
              • Exhibit 129: Alteryx Inc. - Product / Service
              • Exhibit 130: Alteryx Inc. - Key news
              • Exhibit 131: Alteryx Inc. - Key offerings
            • 12.5 CartoDB Inc.
              • Exhibit 132: CartoDB Inc. - Overview
              • Exhibit 133: CartoDB Inc. - Product / Service
              • Exhibit 134: CartoDB Inc. - Key offerings
            • 12.6 Cisco Systems Inc.
              • Exhibit 135: Cisco Systems Inc. - Overview
              • Exhibit 136: Cisco Systems Inc. - Business segments
              • Exhibit 137: Cisco Systems Inc. - Key news
              • Exhibit 138: Cisco Systems Inc. - Key offerings
              • Exhibit 139: Cisco Systems Inc. - Segment focus
            • 12.7 Esri Global Inc.
              • Exhibit 140: Esri Global Inc. - Overview
              • Exhibit 141: Esri Global Inc. - Product / Service
              • Exhibit 142: Esri Global Inc. - Key offerings
            • 12.8 Foursquare Labs Inc.
              • Exhibit 143: Foursquare Labs Inc. - Overview
              • Exhibit 144: Foursquare Labs Inc. - Product / Service
              • Exhibit 145: Foursquare Labs Inc. - Key offerings
            • 12.9 Gravy Analytics Inc.
              • Exhibit 146: Gravy Analytics Inc. - Overview
              • Exhibit 147: Gravy Analytics Inc. - Product / Service
              • Exhibit 148: Gravy Analytics Inc. - Key offerings
            • 12.10 InMarket Media LLC
              • Exhibit 149: InMarket Media LLC - Overview
              • Exhibit 150: InMarket Media LLC - Product / Service
              • Exhibit 151: InMarket Media LLC - Key offerings
            • 12.11 International Business Machines Corp.
              • Exhibit 152: International Business Machines Corp. - Overview
              • Exhibit 153: International Business Machines Corp. - Business segments
              • Exhibit 154: International Business Machines Corp. - Key news
              • Exhibit 155: International Business Machines Corp. - Key offerings
              • Exhibit 156: International Business Machines Corp. - Segment focus
            • 12.12 Microsoft Corp.
              • Exhibit 157: Microsoft Corp. - Overview
              • Exhibit 158: Microsoft Corp. - Business segments
              • Exhibit 159: Microsoft Corp. - Key news
              • Exhibit 160: Microsoft Corp. - Key offerings
              • Exhibit 161: Microsoft Corp. - Segment focus
            • 12.13 Oracle Corp.
              • Exhibit 162: Oracle Corp. - Overview
              • Exhibit 163: Oracle Corp. - Business segments
              • Exhibit 164: Oracle Corp. - Key news
              • Exhibit 165: Oracle Corp. - Key offerings
              • Exhibit 166: Oracle Corp. - Segment focus
            • 12.14 Pitney Bowes Inc.
              • Exhibit 167: Pitney Bowes Inc. - Overview
              • Exhibit 168: Pitney Bowes Inc. - Business segments
              • Exhibit 169: Pitney Bowes Inc. - Key offerings
              • Exhibit 170: Pitney Bowes Inc. - Segment focus
            • 12.15 Precisely
              • Exhibit 171: Precisely - Overview
              • Exhibit 172: Precisely - Product / Service
              • Exhibit 173: Precisely - Key news
              • Exhibit 174: Precisely - Key offerings
            • 12.16 Salesforce Inc.
              • Exhibit 175: Salesforce Inc. - Overview
              • Exhibit 176: Salesforce Inc. - Product / Service
              • Exhibit 177: Salesforce Inc. - Key news
              • Exhibit 178: Salesforce Inc. - Key offerings
            • 12.17 SAS Institute Inc.
              • Exhibit 179: SAS Institute Inc. - Overview
              • Exhibit 180: SAS Institute Inc. - Product / Service
              • Exhibit 181: SAS Institute Inc. - Key news
              • Exhibit 182: SAS Institute Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 183: Inclusions checklist
                • Exhibit 184: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 185: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 186: Research methodology
                • Exhibit 187: Validation techniques employed for market sizing
                • Exhibit 188: Information sources
              • 13.5 List of abbreviations
                • Exhibit 189: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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