Meal Replacement Products Market in Europe by Product and Geography - Forecast and Analysis 2022-2026

Published: Jan 2022 Pages: 120 SKU: IRTNTR72245

The meal replacement products market share in Europe is expected to increase by USD 1.03 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.46%. This meal replacement products market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The meal replacement products market in Europe report also offers information on several market vendors, including Abbott Laboratories, Amway Corp., Blue Diamond Growers Inc., Glanbia Plc, Herbalife Nutrition Ltd., Huel Inc., Kellogg Co., Nestle SA, The Kraft Heinz Co., and Unilever Group among others. Furthermore, this report extensively covers the meal replacement products market in Europe segmentation by product (powdered products, edible bars, ready-to-drink, and others) and geography (Germany, UK, France, Spain, and Rest of Europe).

What will the Meal Replacement Products Market Size in Europe be During the Forecast Period?

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Meal Replacement Products Market in Europe: Key Drivers, Trends, and Challenges

The health benefits associated with meal replacement products is notably driving the meal replacement products market growth in Europe, although factors such as lack of trust among consumers and the presence of fake products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the meal replacement products industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Meal Replacement Products Market Driver in Europe

The health benefits associated with meal replacement products is one of the key drivers supporting the meal replacement products market growth in Europe. Women in Europe cannot spend time cooking due to increased professional obligations. Moreover, the rise in the number of fitness centers and clubs positively impacts the demand for meal replacement products with high protein content, which helps repair muscles. Meal replacement products also help in reducing weight. It is an excellent source of plant-based proteins, vitamins, minerals, and dietary fiber. Health-conscious consumers in Europe are demanding food and beverages that contain the essential nutrients. Thus, the demand for meal replacement products has increased, and the market is expected to grow in Europe during the forecast period.

Key Meal Replacement Products Market Trend in Europe

The increase in demand for gluten-free meal replacement products is another factor supporting the meal replacement products market growth in Europe. People who have Crohn's disease and lupus prefer to avoid gluten owing to rheumatoid arthritis and the risk of inflammation in the joints. Consumers also prefer gluten-free meal replacement products, as a gluten-free diet helps in preventing certain disorders such as type 1 diabetes. Manufacturers are now concentrating more on gluten-free products to increase their consumer base and capture the market share by meeting the consumer taste and preferences. Such factors will increase the demand for meal replacement products in Europe during the forecast period.

Key Meal Replacement Products Market Challenge in Europe

Factors such as lack of trust among consumers and the presence of fake products are hindering the meal replacement products market growth in Europe. Frequent instances of negative feedback in the media about the ineffectiveness of products and their ingredients hinder the market's growth. Manufacturers often invalidate negative customer feedback regarding the side effects of meal replacement products, which further damages the brand image. Owing to such factors, consumers usually prefer naturally sourced nutritional products over packaged meal replacement products. Therefore, the lack of trust among consumers and the rising presence of fake and adulterated products is expected to negatively impact the overall sales in the meal replacement products market in Europe during the forecast period.

This meal replacement products market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the meal replacement market in Europe as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the meal replacement products market in Europe during the forecast period.

Who are the Major Meal Replacement Products Market Vendors in Europe?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Abbott Laboratories
  • Amway Corp.
  • Blue Diamond Growers Inc.
  • Glanbia Plc
  • Herbalife Nutrition Ltd.
  • Huel Inc.
  • Kellogg Co.
  • Nestle SA
  • The Kraft Heinz Co.
  • Unilever Group

 

This statistical study of the meal replacement products market in Europe encompasses successful business strategies deployed by the key vendors. The meal replacement products market in Europe is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Glanbia Plc - The company offers meal replacement products under the brand name Viality.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The meal replacement products market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Meal Replacement Products Market in Europe Value Chain Analysis

Our report provides extensive information on the value chain analysis for the meal replacement products market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the packaged foods and meats market includes the following core components:

  • Input
  • Inbound logistics
  • Primary processing
  • Secondary and tertiary processing
  • Outbound logistics
  • End-customers
  • Marketing and sales
  • Services
  • Innovations

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

 

Which are the Key Regions for Meal Replacement Products Market in Europe?

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36% of the market's growth will originate from Rest of Europe during the forecast period. Germany, the UK, France, and Spain are the key markets for meal replacement products market in Europe. Market growth in this region will be slower than the growth of the market in Spain.

Another key region offering significant growth opportunities to the vendors is Germany. The online shopping of food products will facilitate the meal replacement products market in Europe growth in Germany over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Since the rapid spread of the COVID-19 pandemic in Germany in 2020, consumers have shown a preference for organic and healthy food products. The COVID-19 pandemic changed consumer purchasing behavior in 2020. For instance, according to the same source, the online shopping of food products increased by over 40% in 2020 compared to 2019. Such trends are expected to fuel the demand for meal replacement products in Germany during the forecast period.

What are the Revenue-generating Product Segments in the Meal Replacement Products Market in Europe?

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The meal replacement products market share growth in Europe by the powdered products segment will be significant during the forecast period. The powdered products assist in building & toning muscles, making enzymes & hormones, weight reduction, and repairing tissues in the human body. Furthermore, increasing demand for these powders from end-users is anticipated to boost the segment growth. The availability of a wide range of products by different brands will contribute to the segment's growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the meal replacement products market size in Europe and actionable market insights on post COVID-19 impact on each segment.

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Meal Replacement Products Market Scope in Europe 

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 5.46%

Market growth 2022-2026

$ 1.03 billion

Market structure

Fragmented

YoY growth (%)

5.26

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Abbott Laboratories, Amway Corp., Blue Diamond Growers Inc., Glanbia Plc, Herbalife Nutrition Ltd., Huel Inc., Kellogg Co., Nestle SA, The Kraft Heinz Co., and Unilever Group

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Meal Replacement Products Market in Europe Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive meal replacement products market growth in Europe during the next five years
  • Precise estimation of the meal replacement products market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the meal replacement products industry in Europe 
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of meal replacement products market vendors in Europe 

We can help! Our analysts can customize this report to meet your requirements. Get in touch

***1. Executive Summary                         

               **1.1 Market Overview 

                              *Exhibit 01:  Key Finding 1

                              *Exhibit 02:  Key Finding 2

                              *Exhibit 03:  Key Finding 5

                              *Exhibit 04:  Key Finding 6

                              *Exhibit 05:  Key Finding 7

                              *Exhibit 06:  Key Finding 8

***2. Market Landscape                            

               **2.1 Market ecosystem             

                              *Exhibit 07:  Parent market

                              *Exhibit 08:  Market characteristics

               **2.2 Value chain analysis           

                              *Exhibit 09:  Value chain analysis: Packaged foods and meats

                              *2.2.1 Inputs

                              *2.2.2 Inbound logistics

                              *2.2.3 Primary processing

                              *2.2.4 Secondary and tertiary processing

                              *2.2.5 Outbound logistics

                              *2.2.6 End-customers

                              *2.2.7 Marketing and sales

                              *2.2.8 Services

                              *2.2.9 Innovations

***3. Market Sizing                      

               **3.1 Market definition

                              *Exhibit 10:  Offerings of vendors included in the market definition

               **3.2 Market segment analysis  

                              *Exhibit 11:  Market segments

               **3.3 Market size 2021 

               **3.4 Market outlook: Forecast for 2021 - 2026 

                              *3.4.1 Estimating growth rates for emerging and high-growth markets

                              *3.4.2 Estimating growth rates for mature markets

                              *Exhibit 12:  Europe - Market size and forecast 2021 - 2026 ($ million)

                              *Exhibit 13:  Europe market: Year-over-year growth 2021 - 2026 (%)

***4. Five Forces Analysis                         

               **4.1 Five Forces Summary         

                              *Exhibit 14:  Five forces analysis 2021 & 2026

               **4.2 Bargaining power of buyers            

                              *Exhibit 15:  Bargaining power of buyers

               **4.3 Bargaining power of suppliers        

                              *Exhibit 16: Bargaining power of suppliers

               **4.4 Threat of new entrants     

                              *Exhibit 17: Threat of new entrants

               **4.5 Threat of substitutes          

                              *Exhibit 18: Threat of substitutes

               **4.6 Threat of rivalry   

                              *Exhibit 19: Threat of rivalry

               **4.7 Market condition 

                              *Exhibit 20:  Market condition - Five forces 2021

***5.Market Segmentation by Product               

               **5.1 Market segments

                              *Exhibit 21:  Product - Market share 2021-2026 (%)

               **5.2 Comparison by Product    

                              *Exhibit 22:  Comparison by Product

               **5.3 Powdered products - Market size and forecast 2021-2026 

                              *Exhibit 23:  Powdered products - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 24:  Powdered products - Year-over-year growth 2021-2026 (%)

               **5.4 Edible bars - Market size and forecast 2021-2026  

                              *Exhibit 25:  Edible bars - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 26:  Edible bars - Year-over-year growth 2021-2026 (%)

               **5.5 Ready-to-drink - Market size and forecast 2021-2026          

                              *Exhibit 27:  Ready-to-drink - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 28:  Ready-to-drink - Year-over-year growth 2021-2026 (%)

               **5.6 Others - Market size and forecast 2021-2026          

                              *Exhibit 29:  Others - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 30:  Others - Year-over-year growth 2021-2026 (%)

               **5.7 Market opportunity by Product     

                              *Exhibit 31:  Market opportunity by Product

***6. Customer landscape                        

               **6.1 Overview

                              *Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                              *Exhibit 32: ?Customer landscape?

***7. Geographic Landscape                    

               **7.1 Geographic segmentation

                              *Exhibit 33:  Market share by geography 2021-2026 (%)

               **7.2 Geographic comparison    

                              *Exhibit 34: Geographic comparison

               **7.3 Germany - Market size and forecast 2021-2026      

                              *Exhibit 35:  Germany - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 36:  Germany - Year-over-year growth 2021-2026 (%)

               **7.4 UK - Market size and forecast 2021-2026  

                              *Exhibit 37:  UK - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 38:  UK - Year-over-year growth 2021-2026 (%)

               **7.5 France - Market size and forecast 2021-2026          

                              *Exhibit 39:  France - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 40:  France - Year-over-year growth 2021-2026 (%)

               **7.6 Spain - Market size and forecast 2021-2026             

                              *Exhibit 41:  Spain - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 42:  Spain - Year-over-year growth 2021-2026 (%)

               **7.7 Rest of Europe - Market size and forecast 2021-2026          

                              *Exhibit 43:  Rest of Europe - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 44:  Rest of Europe - Year-over-year growth 2021-2026 (%)

               **7.8 Key leading countries        

                              *Exhibit 45:  Key leading countries

               **7.9 Market opportunity by geography

                              *Exhibit 46: Market opportunity by geography

***8. Drivers, Challenges, and Trends                  

               **8.1 Market drivers      

                              *8.1.1 Health benefits associated with meal replacement products

                              *8.1.2 Growing adoption of the natural-ingredient based meal substitutes

                              *8.1.3 Ready availability of different meal replacement products

               **8.2 Market challenges              

                              *8.2.1 Lack of trust among consumers and presence of fake products

                              *8.2.2 Stringent rules and regulations

                              *8.2.3 High cost associated with marketing and production of meal replacement products

                              *Exhibit 47:  Impact of drivers and challenges

               **8.3 Market trends      

                              *8.3.1 Increase in demand for gluten-free meal replacement products

                              *8.3.2 Rapid urbanization and increasing demand for new meal replacement products

                              *8.3.3 Popularity of protein bars and shakes

***9. Vendor Landscape                            

               **9.1 Overview

                              *Exhibit 48: Vendor landscape

                              *The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

               **9.2 Landscape disruption         

                              *Exhibit 49: ?Landscape disruption?

                              *Exhibit 50: Industry risks

***10. Vendor Analysis               

               **10.1 Vendors covered              

                              *Exhibit 51: Vendors covered

               **10.2 Market positioning of vendors    

                              *Exhibit 52: ?Market positioning of vendors?

               **10.3 Abbott Laboratories        

                              *Exhibit 53:  Abbott Laboratories  - Overview

                              *Exhibit 54:  Abbott Laboratories  - Business segments

                              *Exhibit 55:  Abbott Laboratories  - Key News

                              *Exhibit 56:  Abbott Laboratories  - Key offerings

                              *Exhibit 57:  Abbott Laboratories  - Segment focus

               **10.4 Amway Corp.     

                              *Exhibit 58:  Amway Corp. - Overview

                              *Exhibit 59:  Amway Corp. - Product and service

                              *Exhibit 60:  Amway Corp. - Key offerings

               **10.5 Blue Diamond Growers Inc.         

                              *Exhibit 61:  Blue Diamond Growers Inc. - Overview

                              *Exhibit 62:  Blue Diamond Growers Inc. - Product and service

                              *Exhibit 63:  Blue Diamond Growers Inc. - Key offerings

               **10.6 Glanbia Plc          

                              *Exhibit 64:  Glanbia Plc - Overview

                              *Exhibit 65:  Glanbia Plc - Business segments

                              *Exhibit 66:  Glanbia Plc - Key offerings

                              *Exhibit 67:  Glanbia Plc - Segment focus

               **10.7 Herbalife Nutrition Ltd.  

                              *Exhibit 68:  Herbalife Nutrition Ltd. - Overview

                              *Exhibit 69:  Herbalife Nutrition Ltd. - Product and service

                              *Exhibit 70:  Herbalife Nutrition Ltd. - Key offerings

               **10.8 Huel Inc.

                              *Exhibit 71:  Huel Inc. - Overview

                              *Exhibit 72:  Huel Inc. - Product and service

                              *Exhibit 73:  Huel Inc. - Key offerings

               **10.9 Kellogg Co.         

                              *Exhibit 74:  Kellogg Co. - Overview

                              *Exhibit 75:  Kellogg Co. - Business segments

                              *Exhibit 76:  Kellogg Co. - Key offerings

                              *Exhibit 77:  Kellogg Co. - Segment focus

               **10.10 Nestle SA           

                              *Exhibit 78:  Nestle SA - Overview

                              *Exhibit 79:  Nestle SA - Business segments

                              *Exhibit 80:  Nestle SA - Key News

                              *Exhibit 81:  Nestle SA - Key offerings

                              *Exhibit 82:  Nestle SA - Segment focus

               **10.11 The Kraft Heinz Co.       

                              *Exhibit 83:  The Kraft Heinz Co. - Overview

                              *Exhibit 84:  The Kraft Heinz Co. - Business segments

                              *Exhibit 85:  The Kraft Heinz Co. - Key offerings

                              *Exhibit 86:  The Kraft Heinz Co. - Segment focus

               **10.12 Unilever Group

                              *Exhibit 87:  Unilever Group - Overview

                              *Exhibit 88:  Unilever Group - Business segments

                              *Exhibit 89:  Unilever Group - Key offerings

                              *Exhibit 90:  Unilever Group - Segment focus

***11. Appendix                           

               **11.1 Scope of the report         

                              *11.1.1 ????Market definition

                              *11.1.2 ????Objectives

                              *11.1.3 Notes and Caveats

               **11.2 Currency conversion rates for US$            

                              *Exhibit 91: ?Currency conversion rates for US$?

               **11.3 Research Methodology   

                              *Exhibit 92: ?Research Methodology

                              *Exhibit 93: ??Validation techniques employed for market sizing?

                              *Exhibit 94: ??Information sources

               **11.4 List of abbreviations        

                              *Exhibit 95: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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