Mechanical Keyboard Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Published: Dec 2023 Pages: 163 SKU: IRTNTR72086

Mechanical Keyboard Market 2024-2028 

The mechanical keyboard market size is estimated to grow at a CAGR of 6.94% between 2023 and 2028. The market size is forecast to increase by USD 378.13 million. The growth of the market depends on several factors, including the rising e-commerce and online sales channels, the growing gaming industry, and the rise in remote work and home offices. Mechanical keyboards are computer keyboards that have switches under each key instead of the rubber membranes found in most standard keyboards. The presence of physical switches in mechanical keyboards allows for less pressing of the keys, and each keypress can be felt, making them ideal for precise and accurate typing.

The report includes a comprehensive outlook on the Mechanical Keyboard Market, offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes Type into wired and wireless, and covers Geographical regions, including APAC, North America, Europe, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.

What will be the size of the Mechanical Keyboard Market During the Forecast Period?

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Mechanical Keyboard Market Overview

Driver

The growing gaming industry is the key factor driving market growth. As mechanical keyboards are frequently used in the gaming sector, it is anticipated that the expansion of the gaming sector will fuel the growth of the global mechanical keyboard market. Most gamers prefer mechanical keyboards because they are more tactile, durable, and faster in performance. Additionally, according to the Interactive Software Federation of Europe (ISFE), the global e-sports audience increased from 398 million in 2019 to 474 million in 2021, and global e-sports revenue increased from USD 958 million in 2019 to USD 1 billion in 2021.

In addition, the gaming industry has been expanding quickly in several developing countries, including China and India. ISFE data indicates that the gaming sector in India is expanding at one of the fastest rates among all sectors, increasing by about 40% in 2019-20. Thus, such factors will drive the growth of the global mechanical keyboard market during the forecast period.

Trends

Growing innovations in mechanical keyboards is the primary trend shaping market growth. Mechanical keyboards use switches to send the typing signal. Because of the absence of a membrane inside, mechanical keyboards provide longer durability. Mechanical keyboards also have an improved level of tactility as they do not require a lot of effort to type and are great for gamers who hit one or more keys rapidly. Gaming keyboards that cost more than USD 150 have full RGB backlighting with many macro keys. High-quality RGB gaming keyboards, which are preferred by professional gamers, are often expensive.

For instance, in May 2020, Logitech unveiled a new keyboard called The Logitech G915 TKL with mechanical switches for gamers. It is a wireless keyboard that has a combination of mechanical switches, a fast wireless connection, long battery life, and reactive RGB per-key lighting. In addition, innovations in mechanical keyboards provide consumers with a more enriched gaming experience and are likely to drive the growth of the market during the forecast period.

Restrain

The availability of counterfeit electronic products is a major challenge impeding the market growth. A large number of top manufacturers of consumer electronics are facing a threat from the availability of counterfeit products at local stores. Many price-sensitive end-users (especially in countries like India) and those unaware of branded products buy these counterfeit products because they are much cheaper, attractive, and copies of big brands. Thus, the growing popularity and easy availability of counterfeit mechanical keyboards are likely to start price wars in the market.

Moreover, counterfeit accessories and parts are also available in multiple online retail stores. Although companies and other stakeholders are constantly working toward restricting the sales of these products, the easy availability of these products through all distribution channels, including physical and online retail stores across many countries, makes it difficult to control the sales of counterfeit products. The increasing sales of these products may impede the growth of the market during the forecast period.

Mechanical Keyboard Market Segmentation By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. Offline distribution permits customers to physically interact with and test the mechanical keyboards before making a purchase. Products are readily available for immediate purchase, eliminating the need for shipping and potential delays. For consumers, purchasing a mechanical keyboard in-store eliminates shipping costs and wait times associated with online orders. 

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The offline segment showed a gradual increase in the market share of USD 452.07 million in 2018. Customers may come across mechanical keyboards while browsing for other items, leading to spontaneous purchases or future brand recognition. Customers have the option to return or exchange products more conveniently if they encounter issues or if the product does not meet their expectations. This can enhance customer satisfaction. Consequently, factors such as immediate availability, enhanced customer service, and hands-on experience will promote the growth of the offline segment and boost the growth of the market during the forecast period.

Mechanical Keyboard Market Segmentation By Type

Wired connections provide minimal latency, providing immediate response when a key is pressed. This is mainly important in fast-paced activities like gaming, where split-second reactions matter. Wired keyboards maintain a stable and reliable connection, minimizing the risk of signal interference or dropouts that can occur in wireless setups. Furthermore, wired keyboards are universally compatible with a wide range of devices, including computers, laptops, and gaming consoles. This versatility adds to their convenience. Therefore, such factors will drive the growth of the global mechanical keyboard market during the forecast period.

Regional Overview

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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in focus in the region is expected to grow rapidly due to the presence of several hardware manufacturers. Furthermore, the demand for mechanical keyboards in countries such as India, Indonesia, Vietnam, the Philippines, Sri Lanka, and Pakistan is driven by the increase in the disposable income of the people living in the region and the adoption of the bring-your-own-device (BYOD) model.

Furthermore, the market is also driven by various government initiatives in the region. For instance, Digital India is a government initiative campaign launched by the government of India to ensure that its services are made available to citizens electronically by improving the online infrastructure, enhancing Internet connectivity, and making the country digitally advanced in the field of technology. Thus, owing to such factors the regional market is expected to grow significantly during the forecast period.

Mechanical Keyboard Market Customer Landscape

The Mechanical Keyboard Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Mechanical Keyboard Market Customer Landscape

Who are the Major Mechanical Keyboard Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Acer Inc.: The company offers mechanical keyboard such as Aethon 300 Keyboard.
  • ASUSTeK Computer Inc.: The company offers mechanical keyboard such as TUF Gaming K3.
  • Corsair Gaming Inc.: The company offers mechanical keyboard such as K100 AIR WIRELESS RGB, and Corsair K70 RGB MK.2 LED Backlit Wired Mechanical Gaming Keyboard.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • ANT Esports
  • Cherry AG
  • Cooler Master Technology Inc.
  • Dell Technologies Inc.
  • DuckyChannel International Co. Ltd.
  • GN Store Nord AS
  • Hewlett Packard Enterprise Co.
  • Kinesis Corp.
  • Lenovo Group Ltd.
  • Logitech International SA
  • Matias Corp.
  • Microsoft Corp.
  • NZXT Inc.
  • Razer Inc.
  • Shenzhen Rapoo Technology Co. Ltd.
  • Voyetra Turtle Beach Inc.
  • Metadot Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The mechanical keyboard market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028

  • Distribution Channel Outlook
    • Offline
    • Online
  • Type Outlook
    • Wired
    • Wireless
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

 

Mechanical Keyboard Market Scope

Report Coverage

Details

Page number

163

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.94%

Market Growth 2024-2028

USD 378.13 million

Market structure

Fragmented

YoY growth 2023-2024(%)

6.48

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 40%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Acer Inc., ANT Esports, ASUSTeK Computer Inc., Cherry AG, Cooler Master Technology Inc., Corsair Gaming Inc., Dell Technologies Inc., DuckyChannel International Co. Ltd., GN Store Nord AS, Hewlett Packard Enterprise Co., Kinesis Corp., Lenovo Group Ltd., Logitech International SA, Matias Corp., Microsoft Corp., NZXT Inc., Razer Inc., Shenzhen Rapoo Technology Co. Ltd., Voyetra Turtle Beach Inc., and Metadot Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Mechanical Keyboard Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across APAC, North America, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies 

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global mechanical keyboard market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global mechanical keyboard market 2018 - 2022 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • 4.3 Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Exhibit 46: Chart on Comparison by Type
      • Exhibit 47: Data Table on Comparison by Type
    • 7.3 Wired - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Wired - Market size and forecast 2023-2028 ($ million)
      • Exhibit 49: Data Table on Wired - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Chart on Wired - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Wired - Year-over-year growth 2023-2028 (%)
    • 7.4 Wireless - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Wireless - Market size and forecast 2023-2028 ($ million)
      • Exhibit 53: Data Table on Wireless - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Chart on Wireless - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Wireless - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 56: Market opportunity by Type ($ million)
      • Exhibit 57: Data Table on Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2023-2028
      • Exhibit 63: Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 64: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 65: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.4 North America - Market size and forecast 2023-2028
      • Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.5 Europe - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Japan - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Exhibit 92: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Exhibit 93: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 UK - Market size and forecast 2023-2028
      • Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Acer Inc.
              • Exhibit 111: Acer Inc. - Overview
              • Exhibit 112: Acer Inc. - Business segments
              • Exhibit 113: Acer Inc. - Key news
              • Exhibit 114: Acer Inc. - Key offerings
              • Exhibit 115: Acer Inc. - Segment focus
            • 12.4 ASUSTeK Computer Inc.
              • Exhibit 116: ASUSTeK Computer Inc. - Overview
              • Exhibit 117: ASUSTeK Computer Inc. - Product / Service
              • Exhibit 118: ASUSTeK Computer Inc. - Key news
              • Exhibit 119: ASUSTeK Computer Inc. - Key offerings
            • 12.5 Corsair Gaming Inc.
              • Exhibit 120: Corsair Gaming Inc. - Overview
              • Exhibit 121: Corsair Gaming Inc. - Business segments
              • Exhibit 122: Corsair Gaming Inc. - Key news
              • Exhibit 123: Corsair Gaming Inc. - Key offerings
              • Exhibit 124: Corsair Gaming Inc. - Segment focus
            • 12.6 Dell Technologies Inc.
              • Exhibit 125: Dell Technologies Inc. - Overview
              • Exhibit 126: Dell Technologies Inc. - Business segments
              • Exhibit 127: Dell Technologies Inc. - Key news
              • Exhibit 128: Dell Technologies Inc. - Key offerings
              • Exhibit 129: Dell Technologies Inc. - Segment focus
            • 12.7 GN Store Nord AS
              • Exhibit 130: GN Store Nord AS - Overview
              • Exhibit 131: GN Store Nord AS - Business segments
              • Exhibit 132: GN Store Nord AS - Key offerings
              • Exhibit 133: GN Store Nord AS - Segment focus
            • 12.8 Hewlett Packard Enterprise Co.
              • Exhibit 134: Hewlett Packard Enterprise Co. - Overview
              • Exhibit 135: Hewlett Packard Enterprise Co. - Business segments
              • Exhibit 136: Hewlett Packard Enterprise Co. - Key news
              • Exhibit 137: Hewlett Packard Enterprise Co. - Key offerings
              • Exhibit 138: Hewlett Packard Enterprise Co. - Segment focus
            • 12.9 Lenovo Group Ltd.
              • Exhibit 139: Lenovo Group Ltd. - Overview
              • Exhibit 140: Lenovo Group Ltd. - Business segments
              • Exhibit 141: Lenovo Group Ltd. - Key offerings
              • Exhibit 142: Lenovo Group Ltd. - Segment focus
            • 12.10 Logitech International SA
              • Exhibit 143: Logitech International SA - Overview
              • Exhibit 144: Logitech International SA - Business segments
              • Exhibit 145: Logitech International SA - Key news
              • Exhibit 146: Logitech International SA - Key offerings
              • Exhibit 147: Logitech International SA - Segment focus
            • 12.11 Matias Corp.
              • Exhibit 148: Matias Corp. - Overview
              • Exhibit 149: Matias Corp. - Product / Service
              • Exhibit 150: Matias Corp. - Key offerings
            • 12.12 Metadot Corp.
              • Exhibit 151: Metadot Corp. - Overview
              • Exhibit 152: Metadot Corp. - Product / Service
              • Exhibit 153: Metadot Corp. - Key offerings
            • 12.13 Microsoft Corp.
              • Exhibit 154: Microsoft Corp. - Overview
              • Exhibit 155: Microsoft Corp. - Business segments
              • Exhibit 156: Microsoft Corp. - Key news
              • Exhibit 157: Microsoft Corp. - Key offerings
              • Exhibit 158: Microsoft Corp. - Segment focus
            • 12.14 NZXT Inc.
              • Exhibit 159: NZXT Inc. - Overview
              • Exhibit 160: NZXT Inc. - Product / Service
              • Exhibit 161: NZXT Inc. - Key offerings
            • 12.15 Razer Inc.
              • Exhibit 162: Razer Inc. - Overview
              • Exhibit 163: Razer Inc. - Product / Service
              • Exhibit 164: Razer Inc. - Key offerings
            • 12.16 Shenzhen Rapoo Technology Co. Ltd.
              • Exhibit 165: Shenzhen Rapoo Technology Co. Ltd. - Overview
              • Exhibit 166: Shenzhen Rapoo Technology Co. Ltd. - Product / Service
              • Exhibit 167: Shenzhen Rapoo Technology Co. Ltd. - Key offerings
            • 12.17 Voyetra Turtle Beach Inc.
              • Exhibit 168: Voyetra Turtle Beach Inc. - Overview
              • Exhibit 169: Voyetra Turtle Beach Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 170: Inclusions checklist
                • Exhibit 171: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 172: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 173: Research methodology
                • Exhibit 174: Validation techniques employed for market sizing
                • Exhibit 175: Information sources
              • 13.5 List of abbreviations
                • Exhibit 176: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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