Media Asset Management Solutions Market by Deployment, Type, and Geography - Forecast and Analysis 2023-2027

Media Asset Management (MAM) Solutions Market Forecast 2023-2027

The Media Asset Management (MAM) solutions market size is forecast to increase by USD 10.64 billion, at a CAGR of 24.46% between 2022 and 2027. The market's growth relies on several factors, including the gradual shift from on-premises to cloud-based solutions, increased adoption of these solutions in the media and entertainment industry, and the rising need to comply with asset management standards. These solutions serve a range of sectors, such as gaming, digital marketing campaigns, PR, social media management, and video production processes. Cloud-based platforms provide advantages like drag-and-drop functionality, mobile accessibility, and user-friendly services, catering to the evolving needs of businesses across various industries.

What will be the size of the Market During the Forecast Period?

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The market is a dynamic and growing market that is transforming the way organizations manage and deliver their multimedia content. They provide essential features such as metadata management, automation, and integration, making it easier for organizations to manage their content libraries and deliver content to their audiences across various platforms. The market is driven by factors such as the increasing volume of digital content, the need for faster content delivery, and the growing adoption of cloud-based solutions. The future of the market looks promising, with advancements in (Artificial intelligence) and (Machine learning) expected to revolutionize

Market Segmentation

The market is experiencing significant growth due to the increasing demand for efficient and effective management of multimedia content. They enable media and entertainment companies, broadcasters, and enterprises to manage, store, and deliver digital content across various platforms. They provide features such as metadata management, content search and discovery, automation, and integration with other systems. The MAM market is segmented based on components, deployment models, and end-users. The components market is further divided into software, services, and hardware. The deployment models market includes on-premises, cloud, and hybrid. 

By Deployment 

The market share growth by the on-premise segment will be significant during the forecast period. The on-premise segment was valued at USD 1.41 billion in 2017 and continued to grow by 2021. The market refers to software applications that enable organizations to manage and store various Media Assets, such as Video and Multimedia files in a Media Library. They facilitate Asset Retrieval through Cloud-based IT Infrastructures, benefiting Large Enterprises and SMEs alike. MAM Systems are essential for Media and Entertainment industries, enabling Cross-Platform Content Delivery, Metadata Tagging, and Artificial Intelligence for Media Rights Archive and Preservation. Technological Advancement has led to the proliferation of Cloud (SaaS) MAM Solutions, enabling online content consumption in Digital Marketing, Video Content Production, and Digital Advertising. The Marketing Funnel integrates MAM Systems, allowing for efficient Multimedia in Marketing and Audio Consumption in the Marketing Funnel.

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Marketers are increasingly adopting scalable and consistent solutions to manage the proliferation of content and channels in the rapidly changing marketing landscape. Cloud-based (MAM) solutions software is one such solution that offers scalability and centralized management of brand assets, thereby streamlining workflows and enabling enterprises to operate faster and more efficiently. This software is delivered over the internet and is available in different cloud computing service models, including SaaS, PaaS, and IaaS, which can be deployed over public, private, and hybrid cloud-based models.

Market Dynamics and Customer Landscape

The market is experiencing significant growth due to the increasing demand for efficient and effective content management in various industries. They enable media organizations to manage, store, and deliver digital content across multiple platforms. These solutions offer features such as metadata management, content search and discovery, and automated workflows. The market is driven by factors like the rise of OTT platforms, the increasing adoption of cloud-based MAM solutions, and the need for personalized content delivery. Major players in the market include IBM, Adobe, Avid, and Quantum. The market is expected to continue its growth trajectory in the coming years. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The gradual shift from on-premises to cloud-based MAM solutions is one of the key drivers supporting the media asset management (MAM) solutions market growth. They cater to various industries, including gaming, digital marketing campaigns, PR, social media use, and video production processes. Cloud-based platforms offer benefits such as drag-and-drop functionality, mobile accessibility, and intuitive services. companies like Arvato Systems provide affordable options for businesses of all sizes, enabling them to manage digital assets like images, videos, animations, and outputs in a cloud-delivery environment. Cloud-based platforms offer flexible deployment models, including Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS). Solutions like Vidispine portfolio and Adobe Experience Cloud incorporate AI tools for auto and smart tagging, enhancing media asset management efficiency. The internet facilitates access to traditional media channels, cable, radio, and on-demand streaming platforms, making cloud-based solutions indispensable for media organizations. Storing, processing, and delivering media assets in a cloud-hosted environment offer cost savings and scalability, making them an ideal choice for various industries.

Significant  Market Trends

The rising adoption of analytics to manage media assets is another factor supporting the media asset management (MAM) solutions market growth. Content analytics refers to the set of analytical services implemented to analyze the enterprise content data. These assets include gaming content, social media use, images, videos, animations, and outputs for digital marketing campaigns, PR, and social media. MAM solutions enable optimized planning, selection, utilization, and disposal or renewal of these assets. Compliance with software license agreements is crucial to avoid legal, financial, and reputational risks. The gaming industry, social media, and on-demand streaming platforms heavily rely on MAM solutions for efficient asset management. Traditional media channels like cable and radio also benefit from these solutions. MAM solutions offer cloud-based platforms, such as Vidispine portfolio by Arvato Systems, which utilize AI tools for auto and smart tagging. Adobe Experience Cloud is another popular choice for media organizations. MAM solutions facilitate the video production process, from storage and processing to post-production, and cater to various media asset volumes. Cloud-delivery options and cloud-hosted environments ensure easy access and efficient management of media assets. The internet plays a significant role in the adoption of MAM solutions, making them indispensable for media organizations in today's digital landscape.

MAM systems are now equipped with advanced IT solutions, such as analytical solutions, to help asset managers manage organizational media assets. Therefore, the increasing use of analytics to manage media assets is expected to have a positive impact on the growth of the global MAM solutions market in the forecast period.

Major Market Challenge

Data privacy and security concerns are some of the factors hindering the media asset management (MAM) solutions market growth. Cloud infrastructure is based on many patchworks of open-source code, and there is always a high probability of introducing flaws in cloud systems. MAM have become essential for businesses in various industries, including gaming, PR, social media use, and digital marketing campaigns, to manage and optimize their vast digital content. In the media and entertainment sector, where product margins are often low, MAM solutions offer operational intelligence and real-time insights to investigate incidents and enable quick video search by filtering. These solutions are particularly valuable for managing animations, images, and videos in the video production process, from pre-production to post-production. With the increasing use of the internet, traditional media channels like cable and radio are also adopting MAM solutions.

Cloud-based platforms, such as Vidispine and Arvato Systems, offer AI tools like auto and smart tagging to help manage media asset volumes. Cloud-delivery options and cloud-hosted environments provide cost-effective and efficient storing and processing solutions for MAM software. On-demand streaming platforms also benefit from MAM solutions to deliver high-quality outputs to their audiences.

Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Arvato-Systems - The company offers MAM-solutions under the brand, Vidispine. They offer IT solutions, multi-cloud computing services, IoT, and blockchain.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Amazon.com Inc.
• Bynder BV
• Cloudinary Ltd.
• Dalet SA
• Danaher Corp.
• Dell Technologies Inc.
• Etere Pte Ltd.
• Evolphin Software Inc.
• Imagen Ltd.
• MerlinOne Inc.
• Microsoft Corp.
• Open Text Corp.
• Prime Focus Ltd.
• Publitio doo
• Ross Video Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Regional Analysis

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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. They offer features such as workflow streamlining, budgeting, and reporting. This software is suitable specifically for large complex marketing functions because the software is robust, expensive, and suitable for only such environments. The software provides a structure for aligning marketing objectives and execution across many business units, functions, or product lines. The biggest advantage of on-premises software is that businesses have complete control over their critical data. 

Market Analyst Overview

In the realm of content and media, efficient organization and management are paramount, especially with the proliferation of online video streaming services. This necessitates a robust market that streamlines the entire content lifecycle. With their advent, businesses can now streamline their operations and enhance productivity. They leverage cutting-edge technologies such as auto tagging to automatically categorize and organize media files, saving time and resources.

While cloud-based MAM solution providers offer scalability and flexibility, traditional on-premises providers ensure data security and control. By centralizing media libraries and supporting various file formats, MAM solutions empower users to handle diverse content types, including video files and rich media files. Integrated with popular editing tools like Adobe Premiere, they provide an efficient media management experience, optimizing video production workflows and enabling immersive multimedia experiences. As the quantity and volume of media assets continue to grow, leveraging cloud platforms for media asset management solutions becomes increasingly vital, facilitating seamless collaboration and access from anywhere, anytime. From enhancing music consumption and social networking experiences to driving brand management and public relations, they play a pivotal role in modern audio and video streaming platforms. Keeping abreast of these top trends, businesses can harness the power of MAM to stay competitive and deliver compelling multimedia content.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

• Deployment Outlook
  • On-premise
  • Cloud

• Type Outlook
  • Small
  • Medium size enterprise
  • Large enterprise

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Scope
Report Coverage	Details
Page number	16
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 24.46%
Market growth 2023-2027	USD 10.64 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	22.83
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 40%
Key countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amazon.com Inc., Arvato Systems GmbH, Bynder BV, Cloudinary Ltd., Dalet SA, Danaher Corp., Dell Technologies Inc., Etere Pte Ltd., Evolphin Software Inc., Imagen Ltd., MerlinOne Inc., Microsoft Corp., Open Text Corp., Prime Focus Ltd., Publitio doo, Ross Video Ltd., Sony Group Corp., Video Stream Networks SL, International Business Machines Corp., and MediaValet Inc.
Market dynamics	Parent market analysis,Market forecasting, Market growth inducers, and obstacles, Fast-growing and slow-growing segment analysis, COCOVID-19mpact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research and Growth  Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the size of the  market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across North America, Europe, APAC, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the market growth analysis of companies
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