Mobile Value-added Services (MVAS) Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, India, Germany - Size and Forecast 2023-2027

Published: Nov 2022 Pages: 177 SKU: IRTNTR44646

Mobile Value-added Services Market Forecast 2023-2027

The mobile value-added services market size is forecast to increase by USD 723.25 billion between 2022 and 2027, accelerating at a CAGR of 15.76%. In 2017, the US held the largest market share, projecting an annual revenue of USD 72.04 billion. The market growth analysis report is segmented into Product including mobile advertising, mobile games, mobile music and video streaming, mobile money and m-commerce, and mobile publications, End-user including large enterprises, small, and medium enterprises, and Geography including APAC, North America, Europe, South America, and Middle East and Africa. The market research and growth has included market size, historical market size (2017-2021), and forecasts are provided on the basis of value (USD billion) for all the above segments.

What will be the Size of the Mobile Value-Added Services or MVAS Market during the Forecast Period?

To learn more about this report, Download Report Sample

 Market Analysis 

The rapid increase in smartphone penetration is a key factor driving the market growth. The global smartphone user base has rapidly expanded, accounting for about 60% of active mobile connections in 2019. Consumers are increasingly using smartphones for a wide range of activities, including gaming, web browsing, e-commerce, and social media interaction.

This growth is driven by rising disposable incomes worldwide, making smartphones and tablets more accessible for on-the-go content access. The portability of these devices has shifted user preferences from traditional desktops to mobile platforms. Additionally, fierce competition among smartphone manufacturers, like Xiaomi, One Plus, Oppo, and Huawei in the Asian market, has resulted in affordable, feature-rich smartphone options.

Market Segment Trends

Mobile Advertising Segment Holds the Largest Market Share

In 2017, the mobile advertising segment had a valuation of USD 190.92 billion, and its growth continued until 2021. In 2022, in-app advertising played a major role in driving the mobile advertising segment, particularly in developed markets like the US. With the widespread adoption of mobile broadband, video advertising has become a popular and engaging format for consumers, presented in a non-intrusive manner. These ads are commonly found in over-the-top (OTT) applications and social media platforms, and advertisers gauge revenue generation based on consumer clicks and application installations. While certain developing markets such as Africa and South America still heavily rely on SMS and MMS advertising, the expansion of mobile broadband in these regions will lead to a transition towards mobile internet-based advertising throughout the forecast period. The rapid growth of other essential (VAS) like mobile games, mobile banking, and m-commerce may slightly reduce the dominant mobile services market share of the mobile advertising segment during the projected period.

MVAS Market Revenue Share by Mobile Advertising Segment, 2017-2027  

For more details on other segments, Download Sample Report 

APAC Holds a Prominent Position  Market

APAC is estimated to contribute 58% to the growth of the global market during the forecast period. In 2022, APAC dominated the market, driven by the rapid adoption of smartphones and mobile broadband in China and India. Government initiatives, partnerships with vendors, and the digitization of industries like transportation and banking played a significant role. Ride-sharing apps like Ola and Uber gained popularity in India, and cashless transaction initiatives in countries like India and Thailand spurred market growth. Major companies like Reliance Industries, Vodafone, and Samsung partnered with content developers to offer competitive subscription-based services. The market in APAC is expected to experience rapid growth, especially in untapped rural areas of India and China, focusing on segments like mobile audio and video streaming and mobile publications.

The COVID-19 outbreak in 2020 had a negative impact on economic growth in APAC, leading to strict lockdowns in countries like India, China, Japan, Australia, Indonesia, South Korea, Bangladesh, and Vietnam. These lockdowns halted operations in various industries, including telecom. However, during the lockdown, the demand for mobile TV, OTT services, online gaming, and mobile advertising services surged as people stayed at home. This boosted the VAS market in APAC in 2020.

In the latter half of 2020, lockdowns were lifted thanks to widespread vaccination efforts across APAC, allowing the telecom industry to resume operations in the first half of 2021. As a result, the market in APAC is expected to continue growing in the forecast period.

 Market Size, By Region, Global, 2017-2027

To understand geographic trends Download Report Sample

 Market Companies Overview

The MVAs market is fragmented in nature. Some significant players include Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

 Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc

Market Analysis

 

In the mobile communication, Short Message Service (SMS) and Multimedia Messaging Service (MMS) continue to be pivotal, augmented by the evolution of mobile email, instant messaging, and location-based services. The surge in Mobile Internet usage and the prevalence of smartphones and tablets have reshaped the landscape, influencing the dynamics of mobile applications and the mobile web. Return on marketing expenditure is a key metric, particularly for telecommunication companies navigating the challenges posed by the COVID-19 crisis. Despite the digitalization wave and advancements like 5G technology, concerns around privacy, customer authentication, and the lack of regulations persist. Communication contribute to the vertical integration across industries like media & entertainment, healthcare, education, retail, and the ever-expanding IT and telecommunications sectors. The Asia-Pacific region stands out as a hub for innovation and adoption, with mobile services encompassing news, movies, and the next-generation networks.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.

  • Product Outlook (USD Billion, 2017 - 2027)
    • Mobile advertising
    • Mobile games
    • Mobile music and video streaming
    • Mobile money and m-commerce
    • Mobile publications
  • End-user Outlook (USD Billion, 2017 - 2027)
    • Large enterprises
    • Small
    • Medium enterprises
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Mobile Value-added Services (VAS) Market Scope

Report Coverage

Details

Page number

177

Base year

2022

Historic period

2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 15.76%

Market growth 2023-2027

USD 723.25 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

13.89

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 58%

Key countries

US, China, Japan, India, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc

Market dynamics

Parent market analysis, Market forecasting,Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our market trends and analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

View PDF Sample

What are the Key Data Covered in Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global mobile value-added services (VAS) market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global mobile value-added services (VAS) market 2017 - 2021 ($ billion)
    • 4.2 Geography Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.4 End-user Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Mobile advertising - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Mobile advertising - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Mobile advertising - Year-over-year growth 2022-2027 (%)
    • 6.4 Mobile games - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Mobile games - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Mobile games - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Mobile games - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Mobile games - Year-over-year growth 2022-2027 (%)
    • 6.5 Mobile music and video streaming - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
    • 6.6 Mobile money and m-commerce - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
    • 6.7 Mobile publications - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Mobile publications - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 51: Data Table on Mobile publications - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Chart on Mobile publications - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Mobile publications - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Product
      • Exhibit 54: Market opportunity by Product ($ billion)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 55: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 57: Chart on Comparison by End-user
      • Exhibit 58: Data Table on Comparison by End-user
    • 7.3 Large enterprises - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
    • 7.4 Small and medium enterprises - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 67: Market opportunity by End-user ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 India - Market size and forecast 2022-2027
      • Exhibit 105: Chart on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on India - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Alphabet Inc.
              • Exhibit 120: Alphabet Inc. - Overview
              • Exhibit 121: Alphabet Inc. - Business segments
              • Exhibit 122: Alphabet Inc. - Key news
              • Exhibit 123: Alphabet Inc. - Key offerings
              • Exhibit 124: Alphabet Inc. - Segment focus
            • 12.4 America Movil SAB de CV
              • Exhibit 125: America Movil SAB de CV - Overview
              • Exhibit 126: America Movil SAB de CV - Business segments
              • Exhibit 127: America Movil SAB de CV - Key offerings
              • Exhibit 128: America Movil SAB de CV - Segment focus
            • 12.5 Apple Inc.
              • Exhibit 129: Apple Inc. - Overview
              • Exhibit 130: Apple Inc. - Business segments
              • Exhibit 131: Apple Inc. - Key news
              • Exhibit 132: Apple Inc. - Key offerings
              • Exhibit 133: Apple Inc. - Segment focus
            • 12.6 AT and T Inc.
              • Exhibit 134: AT and T Inc. - Overview
              • Exhibit 135: AT and T Inc. - Business segments
              • Exhibit 136: AT and T Inc. - Key news
              • Exhibit 137: AT and T Inc. - Key offerings
              • Exhibit 138: AT and T Inc. - Segment focus
            • 12.7 Cisco Systems Inc.
              • Exhibit 139: Cisco Systems Inc. - Overview
              • Exhibit 140: Cisco Systems Inc. - Business segments
              • Exhibit 141: Cisco Systems Inc. - Key news
              • Exhibit 142: Cisco Systems Inc. - Key offerings
              • Exhibit 143: Cisco Systems Inc. - Segment focus
            • 12.8 Comviva Technologies Ltd.
              • Exhibit 144: Comviva Technologies Ltd. - Overview
              • Exhibit 145: Comviva Technologies Ltd. - Business segments
              • Exhibit 146: Comviva Technologies Ltd. - Key offerings
              • Exhibit 147: Comviva Technologies Ltd. - Segment focus
            • 12.9 Huawei Technologies Co. Ltd.
              • Exhibit 148: Huawei Technologies Co. Ltd. - Overview
              • Exhibit 149: Huawei Technologies Co. Ltd. - Business segments
              • Exhibit 150: Huawei Technologies Co. Ltd. - Key news
              • Exhibit 151: Huawei Technologies Co. Ltd. - Key offerings
              • Exhibit 152: Huawei Technologies Co. Ltd. - Segment focus
            • 12.10 Infosys Ltd.
              • Exhibit 153: Infosys Ltd. - Overview
              • Exhibit 154: Infosys Ltd. - Business segments
              • Exhibit 155: Infosys Ltd. - Key news
              • Exhibit 156: Infosys Ltd. - Key offerings
              • Exhibit 157: Infosys Ltd. - Segment focus
            • 12.11 International Business Machines Corp.
              • Exhibit 158: International Business Machines Corp. - Overview
              • Exhibit 159: International Business Machines Corp. - Business segments
              • Exhibit 160: International Business Machines Corp. - Key news
              • Exhibit 161: International Business Machines Corp. - Key offerings
              • Exhibit 162: International Business Machines Corp. - Segment focus
            • 12.12 Monty Mobile
              • Exhibit 163: Monty Mobile - Overview
              • Exhibit 164: Monty Mobile - Product / Service
              • Exhibit 165: Monty Mobile - Key offerings
            • 12.13 OnMobile Global Ltd.
              • Exhibit 166: OnMobile Global Ltd. - Overview
              • Exhibit 167: OnMobile Global Ltd. - Product / Service
              • Exhibit 168: OnMobile Global Ltd. - Key offerings
            • 12.14 Reliance Industries Ltd.
              • Exhibit 169: Reliance Industries Ltd. - Overview
              • Exhibit 170: Reliance Industries Ltd. - Business segments
              • Exhibit 171: Reliance Industries Ltd. - Key news
              • Exhibit 172: Reliance Industries Ltd. - Key offerings
              • Exhibit 173: Reliance Industries Ltd. - Segment focus
            • 12.15 Samsung Electronics Co. Ltd.
              • Exhibit 174: Samsung Electronics Co. Ltd. - Overview
              • Exhibit 175: Samsung Electronics Co. Ltd. - Business segments
              • Exhibit 176: Samsung Electronics Co. Ltd. - Key news
              • Exhibit 177: Samsung Electronics Co. Ltd. - Key offerings
              • Exhibit 178: Samsung Electronics Co. Ltd. - Segment focus
            • 12.16 Telefonaktiebolaget LM Ericsson
              • Exhibit 179: Telefonaktiebolaget LM Ericsson - Overview
              • Exhibit 180: Telefonaktiebolaget LM Ericsson - Business segments
              • Exhibit 181: Telefonaktiebolaget LM Ericsson - Key news
              • Exhibit 182: Telefonaktiebolaget LM Ericsson - Key offerings
              • Exhibit 183: Telefonaktiebolaget LM Ericsson - Segment focus
            • 12.17 Vodafone Group Plc
              • Exhibit 184: Vodafone Group Plc - Overview
              • Exhibit 185: Vodafone Group Plc - Business segments
              • Exhibit 186: Vodafone Group Plc - Key offerings
              • Exhibit 187: Vodafone Group Plc - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 188: Inclusions checklist
                • Exhibit 189: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 190: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 191: Research methodology
                • Exhibit 192: Validation techniques employed for market sizing
                • Exhibit 193: Information sources
              • 13.5 List of abbreviations
                • Exhibit 194: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              mobile value-added services (vas) market

              QUICK BUY

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

              Why should you prefer Technavio's market insights report?

              • Off-the-shelf research reports
              • Reports can be tailored to meet the customer's needs
              • Trusted by more than 100 fortune 500 organizations
              • Information about the market's key drivers, trends, and challenges
              • Parent market analysis
              • Every week, 50,000 people visit our subscription platform
              • Detailed vendors report with competitive landscape
              • Covid-19 impact and recovery analysis
              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis