Natural Acidity Regulator Market by Distribution Channel, Application, and Geography - Forecast and Analysis 2023-2027

The global natural acidity regulator market size is estimated to grow by USD 1,731.32 million at a CAGR of 7.1% between 2022 and 2027. The growth of the market depends on several factors, including the growing demand for home food preservation, the growing usage of natural acidity regulators across various industries, and the improving the shelf-life of food products. Some of the key vendors in the global natural acidity regulator market include Archer Daniels Midland, Advance Truss Professional Group, Inc, Bertek Ingredient Inc., Univar Brenntag A.G, Cargill Inc., and Celrich Products Pvt. Ltd. The global natural acidity regulator market is highly fragmented, with the presence of numerous vendors. However, the competitive environment in this market is likely to intensify with an increase in research and development (R and D) activities and product launches. Market leaders are constantly collaborating with research firms to develop novel product solutions which is a major driving factor.

This report extensively covers market segmentation by application (bakery and confectionary, processed foods and snacks, beverages, and others), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. 

 What will the Size of the Natural Acidity Regulator Market be During the Forecast Period?

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Natural Acidity Regulator Market: Key Drivers, Trends, Challenges, and Customer Landscape

The growing demand for home food preservation is notably driving the natural acidity regulator market growth, although factors such as the adverse effects of acidulants may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.   

Key Natural Acidity Regulator Market Driver

The growing demand for home food preservation is the key factor driving the global natural acidity regulator market growth. Acidulants can act as preservatives by regulating the pH levels in food products. For instance, lactic acid is often used as a preservative in cheese and yogurt products. Therefore, the market has been witnessing a growing demand for the preservation of home food. A rise in the number of consumers who prefer home-preserved food is indicative of the fact that many consumers choose not only to control what they eat but also the source of their food.

The traditional methods of preserving food, such as drying, salting, and fermentation, are accepted on a global basis. While ensuring an enhanced shelf-life period, it must be ensured that such preserved food products are pathogen-free and safe to consume. Rising urbanization implies less time for working women to prepare food at home. The trend of home preservation, therefore, is on the rise. Canned foods, snacks, and fruits and vegetables are stored in homes for a long period of time. Hence, the above-mentioned factors are expected to drive the growth of the market during the forecast period.

Key Natural Acidity Regulator Market Trend

The growing popularity of organic food additives will fuel the global natural acidity regulator market growth. A recent trend observed is the shift in consumers from synthetic to organic food additives, such as herbal extracts. It has been observed that the market for organic shelf-life stabilizers has witnessed higher growth in developed countries than synthetic food additives. Consumers perceive organic food additives as being safer and healthier than synthetic food additives. Though the cost of manufacturing and acquiring organic food additives is much higher than that of synthetic food additives, the increase in the health-conscious population is influencing their adoption rates.

Changes in food regulations in the US are creating a significantly higher demand for food additives such as food preservatives and flavour enhancers. In addition, increasing consumer demand for clean-label food products has increased the need for versatile organic flavouring agents such as citric acid. Citric acid is an edible acid that is widely used as an additive in food and beverage products. The growing acceptance of organic food additives is likely to positively impact the growth of the market during the forecast period.

Key Natural Acidity Regulator Market Challenge

The adverse effects of acidulants are a major challenge to the global natural acidity regulator market growth. Lactic acid is used widely in various food applications as an acidulant. It enhances the performance of the final product and is economical; yet lactic acid poses a serious threat due to its high flammability properties. Lactic acid is a carboxylic acid that donates hydrogen, which reacts with all the bases used both in organic and inorganic compounds. The carboxylic content in lactic acid might react with active metals, in turn, to form gaseous hydrogen and a metal salt. It reacts with cyanide salts to generate hydrogen cyanide gas, which is extremely toxic and a highly combustible material. Hence, it might lead to fire and health hazards.

Health hazards also arise when lactic acid is not handled properly; it might lead to coughing, serious irritation of the mucous membranes, and indigestion. Highly concentrated solutions of acidulants may cause severe skin burns and eye burns. Due to these adverse impacts of acidulants, the market in focus may face limited growth in certain food applications during the forecast period.

Key Natural Acidity Regulator Market Customer Landscape

Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, Germany, the UK, and France. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Global Natural Acidity Regulator Market Customer Landscape

Who are the Major Natural Acidity Regulator Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market 

Atpgroup - The company offers natural acidity regulators, such as Citric Acid. Also, through this segment, the company focuses on designing and manufacturing industrial gaskets and sealing systems for the wine, beer, food, and pharmaceutical industries.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :

• Archer Daniels Midland Co.
• Axxence Aromatic GmbH
• Bartek Ingredients Inc.
• BRENNTAG SE
• Cargill Inc.
• Chemelco
• Corbion NV
• Ernesto Ventos SA
• FBC Industries Inc.
• Finar
• H Plus Ltd.
• Haifa Group
• Hawkins Watts Ltd.
• Innophos Holdings Inc.
• Jungbunzlauer Suisse AG
• Kerry Group Plc
• Penta Manufacturing Co.
• Tate & Lyle Plc
• Univar Solutions Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. 

What is the Fastest-Growing Segment in the Natural Acidity Regulator Market?

The market share growth by the offline segment will be significant during the forecast period. Natural acidity regulators are mostly sold through the offline distribution channel, and the segment comprises retail formats such as speciality stores, department stores, hypermarkets, supermarkets, and warehouse clubs. These products are available in varied sizes, packaging, and brands. Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have a separate retailing section for food additives, such as natural acidity regulators. 

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The offline segment showed a gradual increase in the market share of USD 2,660.14 million in 2017 and continued to grow by 2021. Vendors use various promotional and marketing strategies, such as branding through signages and discounts on products at offline stores. Retail stores such as Walmart and Walgreens have been selling natural acidity regulators on their shelves for a long time. Vendors operating in the organized retail sector are based on factors such as geographical presence, ease of production and inventory management, and goods transportation. Supermarkets and hypermarkets have dedicated aisles for natural acidity regulators, which increases their visibility. Such efforts by retailers have garnered attention from customers and have increased the sales of natural acidity regulators through supermarkets and hypermarkets. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.

The growth of this segment is primarily attributed to the increasing adoption of Natural Acidity Regulators, which is driven by an increase in the global demand for the Natural Acidity Regulator Industry.

Which are the Key Regions for the Natural Acidity Regulator Market?

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North America is projected to contribute 30% of market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

The market in North America is expected to witness a steady growth rate during the forecast period. This is due to the growing demand for natural acidity regulators in products such as cheese, canned fruit juice, and margarine. The US is the major contributor to the market in this region, owing to a strong presence of prominent vendors such as Archer Daniels Midland Co. (ADM) and Cargill Inc. as well as the steady demand for natural acidity regulators in the food industry in the country. 

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 led to a decline in demand for natural acidity regulators in North America. The outbreak of COVID-19 in 2020 negatively affected the regional market in focus in countries such as the US and Canada as it compelled governments to impose a total lockdown, which led to the isolation of people in their homes. Prominent vendors, such as ADM, ensured that end-users had access to natural acidity regulators. But the rapid rise in the number of COVID-19 cases in 2020 led to the suspension of end-user activities, which adversely impacted the regional market. In 2021, the initiation of large-scale vaccination drives and economic support, such as various state and local stimulus packages and recovery funds, improved the local economy and positively impacted market growth. During the forecast period, the rising demand for processed foods will further create the demand for natural acidity regulators in the region.

Segment Overview

Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by distribution channel, application, and region.

• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Offline
  • Online 

• Application Outlook (USD Million, 2017 - 2027)
  • Bakery and confectionary
  • Processed foods and snacks
  • Beverages
  • Others

• Region Outlook (USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Parent Market Analysis

Technavio categorizes the global natural acidity regulator market are essential ingredients used as food additives in a variety of foods and beverages to maintain the acidity or alkalinity of the food. Natural acidity regulators are organic acids or mineral acids, bases, neutralizing agents, and buffering agents. Natural acidity regulators include citric acid, phosphoric acid, acetic acid, maleic acid, and lactic acid, with each ingredient having unique properties and applications. Furthermore, Natural acidity regulators are used as food preservative ingredients, preventing microbial growth and thus increasing the shelf life of various packaged food products such as cheese and meat. as a part of the global chemicals market. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Natural Acidity Regulator Market Scope
Report Coverage	Details
Page number	168
Base year	2022
Historical year	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 7.1%
Market growth 2023-2027	USD 1,731.32 million
Market structure	Fragmented
YoY growth (%)	6.7
Regional analysis	North America, APAC, Europe, South America, and the Middle East and Africa
Performing market contribution	North America at 30%
Key consumer countries	US, China, Germany, UK, and France
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Archer Daniels Midland Co., ATP Group, Axxence Aromatic GmbH, Bartek Ingredients Inc., BRENNTAG SE, Cargill Inc., Chemelco, Corbion NV, Ernesto Ventos SA, FBC Industries Inc., Finar, H Plus Ltd., Haifa Group, Hawkins Watts Ltd., Innophos Holdings Inc., Jungbunzlauer Suisse AG, Kerry Group Plc, Penta Manufacturing Co., Tate & Lyle Plc, and Univar Solutions Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Natural Acidity Regulator Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the natural acidity regulator market between 2023 and 2027
• Precise estimation of the size of the natural acidity regulator market and its contribution to the parent market.
• Accurate predictions about  upcoming trends and changes in consumer behavior
• Growth of the natural acidity regulator market industry across North America, APAC, Europe, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive details of factors that will challenge the growth of natural acidity regulator market vendors

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