China - Online Lottery Market by Device and Product - Forecast and Analysis 2023-2027
| Published: Oct 2023 | Pages: 112 | SKU: IRTNTR72728 |
China - Online Lottery Market Report 2023-2027
China - Online Lottery Market size is estimated to grow by USD 1,860.72 million, accelerating at a CAGR of 8.49% between 2023 and 2027.
Our report offers an in-depth analysis of market drivers, trends, opportunities, and challenges, with segmentation by Device (mobile and desktop) and Product (lotto, sports, VLT, and scratch card). Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, vendor analysis, and COVID-19 impact data. The report also includes a thorough analysis of historical market data from 2017 to 2022.
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Online Lottery Market In China Analysis and Insights
China Online Lottery Market Drivers
The growth of the online lottery market in China is fueled by the expanded accessibility it offers to players. Online lotteries attract players with the convenience of participation from any location via the internet, eliminating the need for physical presence. This advantage is particularly appealing as it removes travel requirements, allowing players to engage at their convenience.
Furthermore, the popularity of online lotteries among young individuals is rising, thanks to the ease of playing through computers and mobile devices. China has experienced significant growth in online lottery activities, with lottery sales reaching USD 58.67 billion in 2021, marking an 11.8% increase from 2020. This growth is notable, especially considering the disruptions caused by the COVID-19 pandemic in the previous year when retail sales were suspended for an extended period. These factors contribute positively to the Chinese online lottery market and are expected to drive its growth in the forecast period.
China Online Lottery Market Trends
Enhancing the public perception of lotteries is a pivotal factor influencing the growth of China's online lottery market. The gambling industry, including online lotteries, faces challenges in countries with a negative public image, often leading to bans grounded in morality or religion. There's a growing belief that the lottery market is rife with fraud.
To address these concerns, governments worldwide are launching initiatives to regulate and legitimize the market, ensuring fairness among participants and vendors. In China, unauthorized online sales of welfare and sports lottery tickets are deemed illegal under updated regulations. These initiatives are expected to have a positive impact on the growth of the online lottery market in China during the forecast period.
China Online Lottery Market Challenges
Social concerns pose a significant obstacle to the growth of China's online lottery market. The major worry centers around the potential for problem gambling and addiction associated with online lotteries. Easy access to online platforms and the public perception of gambling as a lucrative way to win substantial prizes contribute to the risk of gambling addiction, negatively affecting individuals and their families.
Furthermore, there is a heightened risk of underage gambling, given the attractiveness of online platforms to young people. The increasing popularity of online gambling in China underscores the necessity of safeguarding minors from the potential hazards of gambling. Consequently, these factors have a detrimental impact on the market, impeding the growth of the online lottery market in China during the forecast period.
Online Lottery Market In China Segmentation
The mobile segment is estimated to witness significant growth during the forecast period. The mobile segment enables market players to effectively target their audience with their preferred choice of lottery games. There is a higher chance for a mobile user to convert into an online lottery customer compared to a desktop user. Hence, smartphones are considered an effective channel to increase participation in online lottery which is fuelling the growth of this segment.
Online Lottery Market in China
By Device
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The mobile segment was the largest segment and was valued at USD 1,822.40 million in 2017. One of the main reasons for the higher conversion to online lottery customers across smartphone devices is the increasing effectiveness and relativity of lottery-related ads are personalized campaigns based on user information collected from search words, liked pages, and frequent interactions with the consumer. Additionally, there is a rise in widespread Internet penetration across China which enables players to play group games as well.
Furthermore, several market players can leverage mobile platforms to offer a more engaging experience to users and, thus, attract more customers. In addition, market players advertise other product offerings on this platform based on their level of gaming activities as well the type of games previously played, which helps them to increase their sales. Hence, such factors are expected to fuel the growth of this segment which, in turn, will drive the China online lottery market growth during the forecast period.
Online Lottery Market In China Customer Landscape
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Segment Overview
The online lottery market in China report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
- Device Outlook (USD Million, 2017 - 2027)
- Mobile
- Desktop
- Product Outlook (USD Million, 2017 - 2027)
- Lotto
- Sports
- VLT
- Scratch card
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Online Lottery Market In China Scope |
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Report Coverage |
Details |
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Page number |
112 |
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Base year |
2022 |
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Historic period |
2018 - 2022 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.49% |
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Market growth 2023-2027 |
USD 1,860.72 million |
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Market structure |
Concentrated |
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YoY growth 2022-2023(%) |
8.13 |
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Regional analysis |
China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Baidu Inc., China Sports Lottery Operation and Management Co. Ltd., Gaming China, QQLotto, Shenzhen Yixun Sky Network Technology Co. Ltd., SINA Corp., and Zhaoqing Chuangwei Development Co. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Online Lottery Market In China Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2023 and 2027
- Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming trends and changes in consumer behaviour
- Growth of the market industry across China
- Thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Device
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 10: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 12: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 13: Chart on China: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on China: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Online lottery market in China 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on online lottery market in China 2017 - 2021 ($ million)
- 4.2 Device Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – Device Segment 2017 - 2021 ($ million)
- 4.3 Product Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Product Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Device
- 6.1 Market segments
- Exhibit 25: Chart on Device - Market share 2022-2027 (%)
- Exhibit 26: Data Table on Device - Market share 2022-2027 (%)
- 6.2 Comparison by Device
- Exhibit 27: Chart on Comparison by Device
- Exhibit 28: Data Table on Comparison by Device
- 6.3 Mobile - Market size and forecast 2022-2027
- Exhibit 29: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
- Exhibit 30: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
- Exhibit 31: Chart on Mobile - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
- 6.4 Desktop - Market size and forecast 2022-2027
- Exhibit 33: Chart on Desktop - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Desktop - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Desktop - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Device
- Exhibit 37: Market opportunity by Device ($ million)
- Exhibit 38: Data Table on Market opportunity by Device ($ million)
7 Market Segmentation by Product
- 7.1 Market segments
- Exhibit 39: Chart on Product - Market share 2022-2027 (%)
- Exhibit 40: Data Table on Product - Market share 2022-2027 (%)
- 7.2 Comparison by Product
- Exhibit 41: Chart on Comparison by Product
- Exhibit 42: Data Table on Comparison by Product
- 7.3 Lotto - Market size and forecast 2022-2027
- Exhibit 43: Chart on Lotto - Market size and forecast 2022-2027 ($ million)
- Exhibit 44: Data Table on Lotto - Market size and forecast 2022-2027 ($ million)
- Exhibit 45: Chart on Lotto - Year-over-year growth 2022-2027 (%)
- Exhibit 46: Data Table on Lotto - Year-over-year growth 2022-2027 (%)
- 7.4 Sports - Market size and forecast 2022-2027
- Exhibit 47: Chart on Sports - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Sports - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Sports - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Sports - Year-over-year growth 2022-2027 (%)
- 7.5 VLT - Market size and forecast 2022-2027
- Exhibit 51: Chart on VLT - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on VLT - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on VLT - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on VLT - Year-over-year growth 2022-2027 (%)
- 7.6 Scratch card - Market size and forecast 2022-2027
- Exhibit 55: Chart on Scratch card - Market size and forecast 2022-2027 ($ million)
- Exhibit 56: Data Table on Scratch card - Market size and forecast 2022-2027 ($ million)
- Exhibit 57: Chart on Scratch card - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Scratch card - Year-over-year growth 2022-2027 (%)
- 7.7 Market opportunity by Product
- Exhibit 59: Market opportunity by Product ($ million)
- Exhibit 60: Data Table on Market opportunity by Product ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Impact of drivers and challenges
- Exhibit 62: Impact of drivers and challenges in 2022 and 2027
- 9.4 Market trends
10 Vendor Landscape
- 10.1 Overview
- 10.2 Vendor landscape
- Exhibit 63: Overview on Criticality of inputs and Factors of differentiation
- 10.3 Landscape disruption
- Exhibit 64: Overview on factors of disruption
- 10.4 Industry risks
- Exhibit 65: Impact of key risks on business
11 Vendor Analysis
- 11.1 Vendors covered
- Exhibit 66: Vendors covered
- 11.2 Market positioning of vendors
- Exhibit 67: Matrix on vendor position and classification
- 11.3 Baidu Inc.
- Exhibit 68: Baidu Inc. - Overview
- Exhibit 69: Baidu Inc. - Business segments
- Exhibit 70: Baidu Inc. - Key offerings
- Exhibit 71: Baidu Inc. - Segment focus
- 11.4 China Sports Lottery Operation and Management Co. Ltd.
- Exhibit 72: China Sports Lottery Operation and Management Co. Ltd. - Overview
- Exhibit 73: China Sports Lottery Operation and Management Co. Ltd. - Product / Service
- Exhibit 74: China Sports Lottery Operation and Management Co. Ltd. - Key offerings
- 11.5 Gaming China
- Exhibit 75: Gaming China - Overview
- Exhibit 76: Gaming China - Product / Service
- Exhibit 77: Gaming China - Key offerings
- 11.6 QQLotto
- Exhibit 78: QQLotto - Overview
- Exhibit 79: QQLotto - Product / Service
- Exhibit 80: QQLotto - Key offerings
- 11.7 Shenzhen Yixun Sky Network Technology Co. Ltd.
- Exhibit 81: Shenzhen Yixun Sky Network Technology Co. Ltd. - Overview
- Exhibit 82: Shenzhen Yixun Sky Network Technology Co. Ltd. - Product / Service
- Exhibit 83: Shenzhen Yixun Sky Network Technology Co. Ltd. - Key offerings
- 11.8 SINA Corp.
- Exhibit 84: SINA Corp. - Overview
- Exhibit 85: SINA Corp. - Product / Service
- Exhibit 86: SINA Corp. - Key offerings
- 11.9 Zhaoqing Chuangwei Development Co. Ltd.
- Exhibit 87: Zhaoqing Chuangwei Development Co. Ltd. - Overview
- Exhibit 88: Zhaoqing Chuangwei Development Co. Ltd. - Product / Service
- Exhibit 89: Zhaoqing Chuangwei Development Co. Ltd. - Key offerings
12 Appendix
- 12.1 Scope of the report
- 12.2 Inclusions and exclusions checklist
- Exhibit 90: Inclusions checklist
- Exhibit 91: Exclusions checklist
- 12.3 Currency conversion rates for US$
- Exhibit 92: Currency conversion rates for US$
- 12.4 Research methodology
- Exhibit 93: Research methodology
- Exhibit 94: Validation techniques employed for market sizing
- Exhibit 95: Information sources
- 12.5 List of abbreviations
- Exhibit 96: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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online lottery market in china market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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