Online Smartphone and Tablet Games Market by Device and Geography - Forecast and Analysis 2022-2026

The online smartphone and tablet games market share is expected to increase to USD 41.77 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 14.5%.

This online smartphone and tablet games market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online smartphone and tablet games market segmentation by device (smartphone and tablet) and geography (APAC, North America, Europe, Middle East and Africa, and South America). The online smartphone and tablet games market report also offers information on several market vendors, including Com2uS Holdings Corp., CyberAgent Inc., Electronic Arts Inc., King.com Ltd., Machine Zone Inc., Melior Games Ukraine, NCSoft Corp., Netmarble Corp., NEXON America Inc., Nintendo Co. Ltd., PLR Worldwide Sales Ltd., Rovio Entertainment Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., Supercell Oy, Take Two Interactive Software Inc., Tencent Holdings Ltd., The Walt Disney Co., Vivendi SE, and Warner Bros Discovery Inc. among others.

What will the Online Smartphone and Tablet Games Market Size be During the Forecast Period?

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Online Smartphone and Tablet Games Market: Key Drivers, Trends, and Challenges

The rise in the adoption of games among the youth is notably driving the online smartphone and tablet games market growth, although factors such as an increase in concerns related to security and privacy issues may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online smartphone and tablet games industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Smartphone and Tablet Games Market Driver

• One of the key factors driving the global online smartphone and tablet games industry growth is the rise in the adoption of games among the youth.
• Individuals of all ages now utilize games as a major mass medium for communication, and there are now billions of users.
• Online games that allow for multiple players at once are referred to as multiplayer online games.
• Rapid technological advances, such as the availability of high-definition displays, audio devices, and wireless network capabilities, have increased the demand for MOGs gaming.
• Vendors offer MOG gaming to gain a competitive advantage over their competitors. 81% of the under 18 years age group regularly play online games.
• In moderation, gaming can be fun, sociable, and interactive, with opportunities for children and young people to learn and solve problems. This will drive the growth of the market during the forecast period.

Key Online Smartphone and Tablet Games Market Trend

• The rise in penetration of smartphones and tablets across the globe is one of the key online smartphone and tablet games market trends that is expected to impact the industry positively in the forecast period.
• Strong 4G networks in both developed and emerging nations such as Singapore, Indonesia, Malaysia, and Mexico, the impending 5G-based model, together with ongoing research and testing, are anticipated to present profitable opportunities for the growth of cloud-based gaming applications.
• The online smartphone and tablet games market is gradually shifting from on-premise to the cloud. It helps to minimize the processing load on electronic devices.
• The vendors are partnering with supply chain service providers to deliver cloud gaming solutions around the globe. Such factors will further support the market growth in the forecast years.

Key Online Smartphone and Tablet Games Market Challenge

• One of the key challenges to the global online smartphone and tablet games industry growth is the increase in concerns related to security and privacy.
• Smartphone games are getting more realistic due to advancements in technology.
• They have evolved from being simple games to becoming an essential component of every child's life. They now serve as a diversion.
• The best games for smartphones are those that can be played regardless of the device used. Due to their extreme brutality and aggression, some video games are inappropriate for certain age groups.
• The mental health of kids may suffer as a result of playing these smartphone games.
• Children are so engrossed in the top mobile apps that they refuse to play outside.
• The various problems with smartphone gaming may hinder the growth of the market during the forecast period.

This online smartphone and tablet games market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global online smartphone and tablet games market as a part of the global interactive home entertainment market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online smartphone and tablet games market during the forecast period.

Who are the Major Online Smartphone and Tablet Games Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Com2uS Holdings Corp.
• CyberAgent Inc.
• Electronic Arts Inc.
• King.com Ltd.
• Machine Zone Inc.
• Melior Games Ukraine
• NCSoft Corp.
• Netmarble Corp.
• NEXON America Inc.
• Nintendo Co. Ltd.
• PLR Worldwide Sales Ltd.
• Rovio Entertainment Corp.
• Sony Group Corp.
• Square Enix Holdings Co. Ltd.
• Supercell Oy
• Take Two Interactive Software Inc.
• Tencent Holdings Ltd.
• The Walt Disney Co.
• Vivendi SE
• Warner Bros Discovery Inc.

 

This statistical study of the online smartphone and tablet games market encompasses successful business strategies deployed by the key vendors. The online smartphone and tablet games market is fragmented and the vendors are deploying growth strategies such as M&A and investment in R&D to compete in the market.

Product Insights and News

• Electronic Arts Inc. - The company offers online smartphone and tablet games such as The Sims Mobile, Madden Mobile, and FIFA Mobile.
• King.com Ltd. - The company offers online smartphone and tablet games such as Final Fantasy XV, Game of War, and Mobile Strike.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online smartphone and tablet games market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Smartphone and Tablet Games Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online smartphone and tablet games market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Online Smartphone and Tablet Games Market?

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47% of the market's growth will originate from APAC during the forecast period. China, Japan, and South Korea are the key markets for online smartphone and tablet games in APAC. Market growth in this region will be faster than the growth of the market in Europe.

The expansion of the 5G network and the gradual market penetration by key vendors will facilitate the online smartphone and tablet games market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Countries in APAC, such as China, India, and Australia, were among the most severely affected by the COVID-19 pandemic in 2020. The implementation of lockdowns led to the closure of schools and colleges, which boosted growth in the online smartphone and tablet games in APAC, as most students and the younger population were engaged in online smartphone and tablet games. Therefore, the online smartphone and tablet games market in APAC witnessed growth in 2020 and 2021. However, with the initiation of large-scale vaccination drives, schools and colleges have started to reopen. Such factors may lead to slow market growth in the region during the forecast period.

What are the Revenue-generating Device Segments in the Online Smartphone and Tablet Games Market?

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The online smartphone and tablet games market share growth by the smartphone segment will be significant during the forecast period. Cloud computing is one of the main reasons why smartphones have become the favorite gadget of consumers. Smartphones are much easier to carry around and open favorite applications whenever the user wants, and smartphones have Wi-Fi accessibility, allowing users to access the Internet in Wi-Fi-enabled zones. The rise in smartphone use will contribute to the growth of the global online smartphone and tablet games market. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the online smartphone and tablet games market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Online Smartphone and Tablet Games Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 14.5%
Market growth 2022-2026	$ 41.77 billion
Market structure	Fragmented
YoY growth (%)	13.9
Regional analysis	APAC, North America, Europe, Middle East and Africa, and South America
Performing market contribution	APAC at 47%
Key consumer countries	US, China, Japan, South Korea, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Com2uS Holdings Corp., CyberAgent Inc., Electronic Arts Inc., King.com Ltd., Machine Zone Inc., Melior Games Ukraine, NCSoft Corp., Netmarble Corp., NEXON America Inc., Nintendo Co. Ltd., PLR Worldwide Sales Ltd., Rovio Entertainment Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., Supercell Oy, Take Two Interactive Software Inc., Tencent Holdings Ltd., The Walt Disney Co., Vivendi SE, and Warner Bros Discovery Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Online Smartphone and Tablet Games Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive online smartphone and tablet games market growth during the next five years
• Precise estimation of the online smartphone and tablet games market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the online smartphone and tablet games industry across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of online smartphone and tablet games market vendors

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