Personal Care Products Market in South Africa by Product and Distribution Channel - Forecast and Analysis 2022-2026

The personal care products market share in South Africa is expected to increase by USD 1.70 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.53%. This personal care products in South Africa market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. The personal care products in South Africa market report also offers information on several market vendors, including Adcock Ingram Holdings Ltd., AVI Ltd, Beiersdorf AG, LG Household and Health Care Ltd., LOreal SA, Portia M Skin Solutions (Pty) Ltd, The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever Group, and Wipro Ltd. among others. Furthermore, this report extensively covers personal care products in South Africa market segmentation by product (skincare products, haircare products, color cosmetics, oral care products, and others) and distribution channel (offline and online).

What will the Personal Care Products Market Size in South Africa be During the Forecast Period?

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Personal Care Products in South Africa Market: Key Drivers, Trends, and Challenges

The growing focus on Afrocentric requirements is notably driving the personal care products market growth in South Africa, although factors such as the availability of counterfeit personal care products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the personal care products industry in South Africa. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Personal Care Products Market Driver in South Africa 

One of the key factors driving the personal care products market in South Africa is the growing focus on Afrocentric requirements as the beauty requirements of different regions varies due to distinct consumer preference. For instance, L'Oreal has tapped the African market by launching new ranges that are designed and manufactured specifically to meet the needs and requirements of African consumers. Other global brands also emphasize this crucial factor to strengthen their position in the African market. For instance, Suzie Wokabi, an entrepreneur who tapped into the African market with her range of color cosmetics, founded Suzie Beauty (a color cosmetics brand of Flame Tree), to fill in the gaps in the African beauty industry and meet the requirements of African women. Such factors are expected to increase the demand for personal care products, which will positively impact the market in focus during the forecast period.

Key Personal Care Products Market Trend in South Africa 

Growing health consciousness and awareness of the harmful effects of toxic chemicals used in beauty and personal care products is another factor supporting the personal care products market in South Africa. Consumers in Africa seek products that are less harsh and have low chemical composition. Therefore, some vendors focus on manufacturing beauty and personal care products without parabens, toluene, formaldehyde, and others. The high use of harsh chemicals in skin care products may have adverse health effects such as skin allergies and skin irritation and could even lead to skin cancer. Therefore, the South African market provides significant growth potential for vendors to offer natural and organic personal care products.

Key Personal Care Products Market Challenge in South Africa 

One of the major challenges to the personal care products market in South Africa is the availability of counterfeit personal care products. These products are made with low-quality raw materials that are contaminated with petrochemicals, bacteria, and other harmful chemicals, which can cause serious damage to the consumers. However, the low price of counterfeits and the advent of e-commerce have attracted price-sensitive consumers, increasing the demand for counterfeits. Moreover, differentiating between authentic and fake products is difficult for consumers, which will further make the market penetration difficult for global players, impacting their revenue. Such factors are expected to limit the growth of the market in focus during the forecast period.

This personal care products in South Africa market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the personal care products market in South Africa as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the personal care products market in South Africa during the forecast period.

Who are the Major Personal Care Products Market Vendors in South Africa?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Adcock Ingram Holdings Ltd.
• AVI Ltd
• Beiersdorf AG
• LG Household and Health Care Ltd.
• LOreal SA
• Portia M Skin Solutions (Pty) Ltd
• The Estee Lauder Co. Inc.
• The Procter and Gamble Co.
• Unilever Group
• Wipro Ltd.

This statistical study of the personal care products market in South Africa encompasses successful business strategies deployed by the key vendors. The personal care products market in the South Africa market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Cargill Inc. - The company offers specialty fats and oils that include edible oils, palm oil, palm kernel oil, coconut oil products, refined oils, packaged palm fats, oils, and many more, under the brand name of Cargill Inc.

To make the most of the opportunities and recover from post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The personal care products in South Africa market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Personal Care Products in South Africa Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the personal care products market in South Africa, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the personal products market includes the following core components:

• Input
• Inbound logistics
• Primary processing
• Secondary and tertiary processing
• Outbound logistics
• End-customers
• Marketing and sales

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Personal Care Products Market in South Africa?

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The personal care products in South Africa market share growth by the skincare products segment will be significant during the forecast period. The skincare products segment consists of two main categories, namely face skincare products and body skincare products. Products that fall under the skincare products segment include anti-aging skincare products, moisturizers, skin brightening products, wrinkle removers, and others. Consumers demand decent-quality and value-added skincare products at affordable prices. This intensifies market competition due to the presence of international and regional vendors.

This report provides an accurate prediction of the contribution of all the segments to the growth of the personal care products in South Africa market size and actionable market insights on post COVID-19 impact on each segment.

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Online Beauty and Personal Care Products market - The market share is expected to increase by USD 51.79 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 14.93%.

Personal Care Products Market in South Africa Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 5.53%
Market growth 2022-2026	$ 1.70 billion
Market structure	Fragmented
YoY growth (%)	4.76
Regional analysis	South Africa
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Adcock Ingram Holdings Ltd., AVI Ltd, Beiersdorf AG, LG Household and Health Care Ltd., LOreal SA, Portia M Skin Solutions (Pty) Ltd, The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever Group, and Wipro Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Personal Care Products in South Africa Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive personal care products market growth in South Africa during the next five years
• Precise estimation of the personal care products market size in South Africa and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the personal care products industry in South Africa 
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of personal care products market vendors in South Africa 

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