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The online beauty and personal care products market share is expected to increase by USD 51.79 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 14.93%.
This online beauty and personal care products market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online beauty and personal care products market segmentation by product (skincare products, hair care products, color cosmetics, fragrances, and others) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The online beauty and personal care products market report also offers information on several market vendors, including Amorepacific Group Inc., CHANEL Ltd., Church and Dwight Co. Inc, Clarins Sdn Bhd, Coty Inc., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Koninklijke Philips NV, LOreal SA, MacAndrews and Forbes Inc., Mary Kay Inc., maxingvest AG, Natura and CO Holding S.A., Oriflame Holding AG, Reckitt Benckiser Group PLC, Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rise in penetration of internet and smart gadgets is notably driving the online beauty and personal care products market growth, although factors such as logistics as a concern for e-retailers may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online beauty and personal care products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Beauty And Personal Care Products Market Driver
One of the key factors driving the global online beauty & personal care products market growth is the rise in penetration of the internet and smart gadgets. The rising penetration of the Internet and smart gadgets support the infrastructure required to access online shopping platforms in developing markets and increase exposure to online shopping. Furthermore, online purchasing decisions have also evolved with advances in technology. The improved security features that e-retailers offer for online payments, free delivery options, improved online customer service, and easy-to-navigate shopping websites attract customers to practice online shopping, which will support the market growth during the forecast period.
Key Online Beauty And Personal Care Products Market Trend
Another key factor driving the global online beauty & personal care products market growth is the hassle-free and one-day or two-day delivery. Due to hectic schedules and a rise in demand for convenience, while shopping online, e-retailers are working on hassle-free and one-day delivery models, which are charged extra. Moreover, same-day delivery services save time for customers and e-commerce players. For instance: Amazon.com offers a paid membership called Amazon Prime that allows one-day or two-day delivery services. However, the company offers free two-hour delivery on some selected products, which is available for certain eligible zip codes in the US. Customers seeking hassle-free, time-saving, convenient services apply for such memberships to avail of the benefits of fast delivery services. This growing trend may help in extending the customer base and can help in propelling the online BPC products market during the forecast period.
Key Online Beauty And Personal Care Products Market Challenge
One of the key challenges to the global online beauty & personal care products market growth is the logistics management-related challenges such as lack of proper postal addresses and logistical complications. These complexities spike overhead costs that lead to low-profit margins. In addition, the lack of quality delivery services also hampers the brand /image of the company, which reduces its customer base. The online players recruit more field workers for effective and safe delivery services, which results in additional labor cost, which is paid from their profits, thereby lowering their profit margins. Therefore, e-retailers should focus on the effective distribution of orders by collaborating with established and regional third-party logistics providers. This prevents retailers from incurring any additional costs on labor. However, the market is expected to be hampered by logistics concerns during the forecast period.
This online beauty and personal care products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global online beauty and personal care products market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online beauty & personal care products market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the online beauty & personal care products market encompasses successful business strategies deployed by the key vendors. The online beauty & personal care products market is concentrated and the vendors are deploying growth strategies such as focusing on product innovation to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online beauty and personal care products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the online beauty and personal care products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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48% of the market’s growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for the online beauty and personal care products market in APAC. Market growth in this region will be faster than the growth of the market in regions.
The rising access to online shopping using the Internet and smart gadgets will facilitate the online beauty & personal care products market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 negatively impacted the growth of the regional online BPC products market. Consumers in middle and low-income countries such as Srilanka, Bangladesh, and Pakistan refrained from spending on non-essential products, including BPC products. This resulted in reduced demand for such products in these countries. However, in other countries such as India and China, the pandemic positively impacted the regional BPC products market. The governments of India and China imposed nationwide lockdowns, which led to the shutdown of salons and spas. As a result, the consumer demand for BPC products increased.
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The online beauty & personal care products market share growth in the skincare products segment will be significant during the forecast period. The significant increase in the demand for natural and organic and multifunctional products will drive the market growth through this segment in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online beauty and personal care products market size and actionable market insights on the post-COVID-19 impact on each segment.
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Online Beauty And Personal Care Products Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.93% |
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Market growth 2022-2026 |
$ 51.79 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
14.11 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 48% |
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Key consumer countries |
US, China, India, Japan, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Amorepacific Group Inc., CHANEL Ltd., Church and Dwight Co. Inc, Clarins Sdn Bhd, Coty Inc., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Koninklijke Philips NV, LOreal SA, MacAndrews and Forbes Inc., Mary Kay Inc., maxingvest AG, Natura and CO Holding S.A., Oriflame Holding AG, Reckitt Benckiser Group PLC, Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis, and future consumer dynamics and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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