Personalized Gifts Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Personalized Gifts Market Forecast 2024-2028

The personalized gifts market size has surged to increase by USD 14.98 billion at a CAGR of 8.35% between 2023 and 2028 showing a YOY growth of 7.35%. 

Retailers worldwide are honing in on private-label gifts as a strategic focus area. By offering a diverse range of personalized items under their own brands, retailers aim to bolster their profitability and strengthen their presence in the gifts market. This trend is significantly propelling the growth of the market, with major retailers leveraging the increasing demand for customized offerings. Brands like Tesco Plc, for instance, are introducing their lines of personalized gifts, including photos and wearables, to cater to the evolving preferences of consumers. As retailers continue to innovate and expand their offerings, the popularity of personalized gifts is expected to soar further.

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Market Dynamic 

The personalized gift market thrives on the sentiment of creating memorable and thoughtful presents tailored to individual recipients. With the rise of e-commerce platforms, consumers have easy access to a wide array of bespoke and handmade items that showcase creativity and craftsmanship. Engraving and monogramming add a unique touch to each gift, making it one-of-a-kind. This industry caters to the growing demand for customized gifts and personalized presents, offering a diverse range of options for shoppers from personalized gift shop. From engraved gifts to tailor-made creations, the personalization market in countries like Italy is witnessing continuous developments, with gifting business focusing on providing exceptional custom gift experiences through their shop personalized gift and online platforms like Personalization Mall. As the gifting market evolves, the personalized gifting industry remains at the forefront, offering thoughtful and meaningful expressions of affection and appreciation.

 Key Market Driver

The continuous evolution and introduction of fresh products stand out as pivotal drivers behind the burgeoning growth of the market. Market players are dedicated to broadening their product portfolios through the launch of novel variations of personalized gifts. 

They are innovating with unique personalization options to cater to the distinct preferences of their clientele. Additionally, endeavors are underway to introduce fresh products suitable for various occasions and festivals. This concerted effort towards diversification ensures a wider array of personalized gift choices for consumers, thereby stimulating increased purchases. Consequently, the expanding availability of novel personalized gift variants is poised to propel market growth significantly in the forecast period.

Significant Market Trends

The rising popularity of eco-friendly personalized gifts is an emerging trend shaping the market growth. Companies operating in the market are increasingly focusing on providing products made of organic and natural materials. One of the advantages of providing and using eco-friendly gifts is they are biodegradable. Hence, they can decompose easily without causing environmental pollution. As eco-friendly personalized gifts are made of non-toxic raw materials, they will not cause any side effects or allergies to receivers. Companies are focusing on providing eco-friendly gifts to reduce the environmental impact associated with their production. 

Moreover, some of the companies operating in the market are also focusing on expanding their eco-friendly personalized gift product lines. Hence, the increasing focus of vendors on providing eco-friendly personalized gifts will aid in increasing their sales and thereby fuel the growth of the market during the forecast period.

Major Market Challenges

High competition from unorganized vendors is a significant challenge hindering market growth. Well-established vendors face high competition from unorganized vendors in the market, which are not registered with the respective governments and have irregular terms of employment. These players offer products that are similar to those offered by key vendors. Therefore, price and brand are the two differentiating factors between organized and unorganized players. The global personalized gifts market is highly competitive. 

However, vendors in the market compete primarily on price, quality, brand recognition, and service. Most unorganized players target customers through low-priced offerings and compromise on quality, as the operating cost and the investment required are low. Therefore, high competition from unorganized players is a major challenge for well-established vendors in the market during the forecast period.

Market Segmentation 

The report includes a comprehensive outlook on the market offering forecasts for the industry segmented by Product, which comprises non-photo personalized gifts and photo personalized gifts. Additionally, it categorizes Distribution Channel into offline and online and covers Geographical regions, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

By  Product

The non-photo personalized gifts segment is estimated to witness significant growth during the forecast period. Non-photo mainly include personalized texts and other wishes. Non-photo gifts are available in the form of wearables and accessories, decorations, kitchenware and tableware, sports equipment and toys, food and beverages, pet care, and bed and bath gifts.

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The non-photo personalized gifts segment was the largest and was valued at USD 13.88 billion in 2018. Vendors in the US, as well as countries in Europe and others, are promoting personalized food and beverage products. For instance, Pinnacle Promotions has been providing custom promotional food and beverages, such as City Bonfires Smores Night Pack featuring Portable Fire Pit Custom lid label and Custom Box Label. It is the new trend for City Bonfires. The original portable fire pit, as seen on TikTok, is lightweight, portable, and made in the US. It has a burn time of 3-5 hours. Food-grade soy wax that is non-toxic and simple to light and extinguish contains everything needed to prepare four Smores sandwiches. Ideal for emergency kits, camping, enjoying smores, and other activities. A full-colour lid label for the fire pit and box is included in the price. Therefore, such customizations offered by vendors can boost the growth of the market during the forecast period.

Photo personalized gifts are available in various categories, such as wall decor, photo cards, calendars, and photo gifts. Photo gifts are personalized by integrating or pasting the favourite pictures on the gifts. It offer a perfect way to provide a personal touch to a gift and make it more impressive for the receiver. Some of the prominent vendors in the global market are American Greetings, Card Factory, and Hallmark. Certain companies are focusing on launching seasonal customer services, which enable customers to personalize photo gifts. Thus, the increasing availability of photo personalization software will encourage more vendors to use such software and thereby drive the growth of the segment of the market during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Gifting culture is widespread in North America. For instance, in the US, the traditional holiday season is considered the main gifting season. Usually, it starts with Thanksgiving and then moves to Christmas and ends with New Year. The Thanksgiving celebration is an inherent part of North American culture. In the US, it is celebrated in November, and in Canada, it is celebrated in October. Certain vendors also try to provide additional promotional offers to help their customers buy gifts at lower costs.  Customers in North America prefer to gift their children personalized games that are related to puzzles and knowledge. 

In addition, the market for certain types of gift is expected to face some challenges during the forecast period, as more people in the region are increasingly using text, e-mail, and e-cards to send their greetings on special occasions. The growing inclination for e-cards may affect the sales of greeting cards in the region and thereby hinder the potential growth of the market in North America during the forecast period.

Who are the Major Personalized Gifts Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

American Greetings Corp. - The company offers personalized gifts such as eCards, and Creatacards.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• American Greetings Corp.
• American Stationery Co. Inc.
• CafePress Inc.
• Card Factory Plc
• Chococraft Creations Pvt. Ltd.
• Cimpress Plc
• ESCO Technologies Inc.
• Etsy Inc.
• Fat Brain Toys LLC.
• Ferns N Petals Pvt. Ltd.
• funkypigeon.com Ltd.
• Giftiliya
• Gifto Graphics
• Godiva Chocolatier Inc.
• Hallmark Card Inc.
• Personal Creations
• Pinnacle Promotions
• Redbubble Ltd.
• Shutterfly Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analysts Overview

The continuous evolution and introduction of fresh products stand out as pivotal drivers behind the burgeoning growth of the market. Market players are dedicated to broadening their product portfolios through the launch of novel variations of gifts. They're innovating with unique personalization options to cater to the distinct preferences of their clientele. Additionally, endeavors are underway to introduce fresh products suitable for various occasions and festivals. This concerted effort towards diversification ensures a wider array of personalized gift choices for consumers, thereby stimulating increased purchases. Consequently, the expanding availability of novel personalized gift variants is poised to propel market growth significantly in the forecast period.

The market is thriving as consumers increasingly seek meaningful and unique ways to express their sentiments through personalized engraved. From intricate designs to custom-made creations, this market caters to individuals looking to gift something truly special to their loved ones. With a focus on family and personal connections, the demand for custom gifts and personalized custom engraved items is on the rise. Businesses in the personalized gift business sector are tapping into this demand by offering a wide range of gifts and customised gifts through various channels such as shops, online platforms, and gift shows. As the gifting industry continues to evolve, the custom gift market is poised for further growth, driven by the desire for unique and thoughtful presents.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Product Outlook
  • Non-photo 
  • Photo 

• Distribution Channel Outlook
  • Online
  • Offline

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

 

Market Scope
Report Coverage	Details
Page number	161
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 8.35%
Market Growth 2024-2028	USD 14.98 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	7.35
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 34%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	American Greetings Corp., American Stationery Co. Inc., CafePress Inc., Card Factory Plc, Chococraft Creations Pvt. Ltd., Cimpress Plc, ESCO Technologies Inc., Etsy Inc., Fat Brain Toys LLC., Ferns N Petals Pvt. Ltd., funkypigeon.com Ltd., Giftiliya, Gifto Graphics, Godiva Chocolatier Inc., Hallmark Card Inc., Personal Creations, Pinnacle Promotions, Redbubble Ltd., Shutterfly Inc., Signature Gifts Inc., Spencer Gifts LLC, The Walt Disney Co., and Zazzle Inc.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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