Popcorn Market by Product, End-user, and Geography Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 148 SKU: IRTNTR76500

Popcorn Market 2023-2027

The Popcorn Market size is projected to increase by USD 3,972.8 million and the market size is estimated to grow at a CAGR of 9.79% between 2022 and 2027.

This popcorn market research report extensively covers market segmentation by product (ready-to-eat and microwave), end-user (household and commercial), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

The growing demand for healthy snacks is driving growth in the popcorn market size. The health benefits of popcorn principally contribute to its global popularity as a widely consumed snack item.  As more and more people realize the health benefits of Popcorn, it is now considered to be a healthy snack. Popcorn is a rich and concentrated source of various proteins, antioxidants, fibers, polyphenolic compounds, and vitamin B complex. More people are choosing healthy options for their snacks, as health consciousness increases in an increasing number of consumers. The ready-to-eat popcorn category has benefited from this shift in perception and change in eating habits as popcorn is a familiar, natural, trusted, and healthy snack. The few health benefits of popcorn coupled with increasing demand for healthy snacks will drive the market in focus during the forecast period.

Popcorn Market Forecast and Growth

The Popcorn Market shows an Accelerated CAGR during the forecast period.

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Trends

The growth of online retailing is a key trend in the popcorn market. The global expansion of e-commerce enterprises such as Alibaba, Amazon, and Flipkart, among others, has been fueled by increasing internet access. A new opportunity has been opened to the suppliers of popcorn through online shopping, which will allow them to increase sales, expand their geographical reach, and enhance customer relations and profitability. With an online presence, manufacturers and distributors can boost their product visibility across regions. 

However, a number of producers and distributors are focusing on Internet sales owing to consumers' increased interest in online sales, as well as their preference for the convenience this offers. Online retailers facilitate business-to-business (B2B) and business-to-consumer (B2C) transactions, encouraging vendors to concentrate on the internet-savvy consumer segment and explore new online retail formats. Such factors are expected to boost the growth of the global popcorn market during the forecast period.

Challenge 

The fluctuating prices of corn are a major challenge in the popcorn market. Due to climatic conditions, there have been fluctuations in the supply of corn from some geographic regions, some of which have affected the operations of the vendors in the market. The fluctuation in the prices of corn is a major challenge faced by vendors operating in the market.

Moreover, any sudden rise or fall in corn prices due to an abnormal climate affects the profit margins of many corn-based food manufacturers in the US. This volatility of prices and price changes, affecting market demand and the gap in supply, is a frequent cause of production problems. Thus, fluctuating prices of corn will negatively impact the market in focus during the forecast period.

Popcorn Market Segmentation by End-user 

Popcorn is increasingly popular across the world, particularly in the US, Canada, Mexico, the UK, Germany, China, and India. In addition, popcorn has become common at picnics, house parties, and gatherings of family and friends. The growth of this segment is attributable to the adoption of popcorn in a large number of households. This is being fueled by the proliferation of posts on social media platforms such as Instagram and Facebook that show people cooking and eating this ready-to-eat popcorn. The rising demand for ready-to-eat popcorn among customers and the launches of new products are expected to propel the growth of the household segment of the global popcorn market during the forecast period.

Popcorn Market Segmentation by Product 

The market share growth by the ready-to-eat segment will be significant during the forecast period. Preferences for ready-to-eat (RTE) snacks, including popcorn, are evolving, with consumers, especially the youth, eager to experiment and constantly seeking different products. Increased consumer interest in convenience foods is driving up the market for prepared and eaten snacks.

The read-to-eat segment was valued at USD 3,757.92 million in 2017 and continued to grow until 2021.

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RTE goods are becoming more popular because of short cooking time, ease of preparation, and long shelf life. To meet this demand, manufacturers are seeking to innovate products, extend their brand names, and introduce new brands. Increasing consumer interest in ethnic and exotic flavors is pushing vendors to experiment with innovative flavors such as fruit-flavored chutney popcorn and barbecue popcorn. Such factors are expected to fuel the growth of the ready-to-eat segment and market in focus during the forecast period.

Key Regions for the Popcorn Market 

APAC is estimated to contribute 33% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, APAC was the largest market for popcorn in the world. China, India, Japan, South Korea, Australia, Taiwan, New Zealand, Singapore, and Indonesia are the major APAC countries with huge market potential for popcorn in APAC. Over the last five years, imports of popcorn have increased from countries such as China, Australia, and India, which are the companies operating in the world market for popcorn, this is a positive sign. The APAC region is the world's biggest population area and has a huge potential for growth in popcorn. The increasing disposable income of consumers and the rising number of organized retail outlets offering ready-to-eat popcorn are the major drivers estimated to drive the growth of the popcorn market in APAC during the forecast period.

The popcorn market in APAC was challenged by the second wave of the COVID-19 pandemic in the first half of 2021. However, various countries in the region initiated large-scale vaccination drives in the first half of 2021, which led to a decline in the number of COVID-19 cases. Industrial operations have resumed as restrictions have been lifted, which increased the demand for ready-to-eat popcorn in 2021-2022. As a result, vendors in the region have witnessed significant growth in e-commerce platforms. Few factors are expected to drive the growth of the regional popcorn market during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering- Campbell Soup Co. - The company offers popcorn such as pop secret extra butter flavor popcorn.
  • Key Offering- Conagra Brands Inc. - The company offers popcorn such as natural, butter, and kettle microwave popcorn.
  • Key Offering- Garrett Popcorn Holding Company LLC -The company offers popcorn such as Orville Redenbachers gourmet popping corn.

The popcorn market analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • American Pop Corn Co.
  • Intersnack Group GmbH and Co. KG
  • Newmans Own Inc.
  • PepsiCo Inc.
  • PROPER Snacks
  • Quinn Foods LLC
  • The Hershey Co.
  • The J.M Smucker Co.
  • Weaver Popcorn Bulk LLC
  • Popz USA LLC
  • Popcorn Superpop Group Pty Ltd.
  • Kettle Foods Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The popcorn market forecast report market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Million, 2017 - 2027)
    • Ready-to-eat
    • Microwave
  • End-user Outlook (USD Million, 2017 - 2027)
    • Household
    • Commercial
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Argentina
      • Brazil

Popcorn Market Scope

Report Coverage

Details

Page number

148

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 9.79%

Market growth 2023-2027

USD 3,972.8 million

Market structure

Fragmented

YoY growth 2022-2023(%)

9.25

Regional analysis

APAC, North America, Europe, South America, and the Middle East and Africa

Performing market contribution

APAC at 33%

Key countries

US, China, Japan, Germany, and the UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

American Pop Corn Co., Campbell Soup Co., Conagra Brands Inc., Garrett Popcorn Holding Company LLC, Intersnack Group GmbH and Co. KG, Newmans Own Inc., PepsiCo Inc., PROPER Snacks, Quinn Foods LLC, The Hershey Co., The J.M Smucker Co., Weaver Popcorn Bulk LLC, Popz USA LLC, Popcorn Superpop Group Pty Ltd., Kettle Foods Ltd., Jonnys Popcorn Delights, Joes Gourmet Foods Ltd., Great American Popcorn Co., CORNiCO Co. s.r.o, and Coda Manufacturing LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Popcorn Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across APAC, North America, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of popcorn market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global popcorn market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global popcorn market 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Ready-to-eat - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Ready-to-eat - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Ready-to-eat - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Ready-to-eat - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Ready-to-eat - Year-over-year growth 2022-2027 (%)
    • 6.4 Microwave - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Microwave - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Microwave - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Microwave - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Microwave - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 42: Market opportunity by Product ($ million)
      • Exhibit 43: Data Table on Market opportunity by Product ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 46: Chart on Comparison by End-user
      • Exhibit 47: Data Table on Comparison by End-user
    • 7.3 Household - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Household - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Household - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Household - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Household - Year-over-year growth 2022-2027 (%)
    • 7.4 Commercial - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Commercial - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Commercial - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 56: Market opportunity by End-user ($ million)
      • Exhibit 57: Data Table on Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 63: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 American Pop Corn Co.
              • Exhibit 111: American Pop Corn Co. - Overview
              • Exhibit 112: American Pop Corn Co. - Product / Service
              • Exhibit 113: American Pop Corn Co. - Key offerings
            • 12.4 Campbell Soup Co.
              • Exhibit 114: Campbell Soup Co. - Overview
              • Exhibit 115: Campbell Soup Co. - Business segments
              • Exhibit 116: Campbell Soup Co. - Key offerings
              • Exhibit 117: Campbell Soup Co. - Segment focus
            • 12.5 Coda Manufacturing LLC
              • Exhibit 118: Coda Manufacturing LLC - Overview
              • Exhibit 119: Coda Manufacturing LLC - Product / Service
              • Exhibit 120: Coda Manufacturing LLC - Key offerings
            • 12.6 Conagra Brands Inc.
              • Exhibit 121: Conagra Brands Inc. - Overview
              • Exhibit 122: Conagra Brands Inc. - Business segments
              • Exhibit 123: Conagra Brands Inc. - Key news
              • Exhibit 124: Conagra Brands Inc. - Key offerings
              • Exhibit 125: Conagra Brands Inc. - Segment focus
            • 12.7 Great American Popcorn Co.
              • Exhibit 126: Great American Popcorn Co. - Overview
              • Exhibit 127: Great American Popcorn Co. - Product / Service
              • Exhibit 128: Great American Popcorn Co. - Key offerings
            • 12.8 Intersnack Group GmbH and Co. KG
              • Exhibit 129: Intersnack Group GmbH and Co. KG - Overview
              • Exhibit 130: Intersnack Group GmbH and Co. KG - Product / Service
              • Exhibit 131: Intersnack Group GmbH and Co. KG - Key offerings
            • 12.9 Joes Gourmet Foods Ltd.
              • Exhibit 132: Joes Gourmet Foods Ltd. - Overview
              • Exhibit 133: Joes Gourmet Foods Ltd. - Product / Service
              • Exhibit 134: Joes Gourmet Foods Ltd. - Key offerings
            • 12.10 Newmans Own Inc.
              • Exhibit 135: Newmans Own Inc. - Overview
              • Exhibit 136: Newmans Own Inc. - Product / Service
              • Exhibit 137: Newmans Own Inc. - Key offerings
            • 12.11 PepsiCo Inc.
              • Exhibit 138: PepsiCo Inc. - Overview
              • Exhibit 139: PepsiCo Inc. - Business segments
              • Exhibit 140: PepsiCo Inc. - Key news
              • Exhibit 141: PepsiCo Inc. - Key offerings
              • Exhibit 142: PepsiCo Inc. - Segment focus
            • 12.12 Popz USA LLC
              • Exhibit 143: Popz USA LLC - Overview
              • Exhibit 144: Popz USA LLC - Product / Service
              • Exhibit 145: Popz USA LLC - Key offerings
            • 12.13 PROPER Snacks
              • Exhibit 146: PROPER Snacks - Overview
              • Exhibit 147: PROPER Snacks - Product / Service
              • Exhibit 148: PROPER Snacks - Key offerings
            • 12.14 Quinn Foods LLC
              • Exhibit 149: Quinn Foods LLC - Overview
              • Exhibit 150: Quinn Foods LLC - Product / Service
              • Exhibit 151: Quinn Foods LLC - Key offerings
            • 12.15 The Hershey Co.
              • Exhibit 152: The Hershey Co. - Overview
              • Exhibit 153: The Hershey Co. - Business segments
              • Exhibit 154: The Hershey Co. - Key news
              • Exhibit 155: The Hershey Co. - Key offerings
              • Exhibit 156: The Hershey Co. - Segment focus
            • 12.16 The J.M Smucker Co.
              • Exhibit 157: The J.M Smucker Co. - Overview
              • Exhibit 158: The J.M Smucker Co. - Business segments
              • Exhibit 159: The J.M Smucker Co. - Key offerings
              • Exhibit 160: The J.M Smucker Co. - Segment focus
            • 12.17 Weaver Popcorn Bulk LLC
              • Exhibit 161: Weaver Popcorn Bulk LLC - Overview
              • Exhibit 162: Weaver Popcorn Bulk LLC - Product / Service
              • Exhibit 163: Weaver Popcorn Bulk LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 164: Inclusions checklist
                • Exhibit 165: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 166: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 167: Research methodology
                • Exhibit 168: Validation techniques employed for market sizing
                • Exhibit 169: Information sources
              • 13.5 List of abbreviations
                • Exhibit 170: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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