Primary Battery Market by End-user, Type and Geography - Forecast and Analysis 2023-2027

The primary battery market is estimated to grow at a CAGR of 6.36% between 2022 and 2027. The size of the market is forecast to increase by USD 6.22 billion. The growth of the market depends on several factors, including the growing demand for portable medical equipment, the increased demand from the consumer electronics market due to high consumer spending, and the favourable characteristics of primary batteries. 

This report extensively covers market segmentation by end-user (defence, medical, and others), type (Alkaline battery, Lithium battery, and others), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. 

What will the Size of the Primary Battery Market be During the Forecast Period?

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Parent Market Analysis 

Technavio categorizes the global primary battery market as a part of the global renewable electricity market within the global independent power and renewable electricity market. The parent global renewable electricity market covers companies engaged in the generation and distribution of electricity using renewable sources. Our research report has extensively covered external factors influencing the parent market growth during the forecast period. 

Primary Battery Market: Key Drivers, Trends, Challenges, and Customer Landscape

The growing demand for portable medical equipment is notably driving the market growth, although factors such as the threat from rechargeable hearing aid solutions may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.   

Key Market Driver

The growing demand for portable medical equipment is notably driving the primary battery market growth. The demand for portable devices is increasing. A high-energy pulse and a battery make mobile devices three-fifths smaller than typical mobile devices. Pulse power and batteries deliver long-term power solutions to high-end, sophisticated portable devices such as portable defibrillators and electrocardiograms (EKGs). Pulse power technology accumulates energy and releases it when required.

Lithium batteries were first used in pacemakers in the 1960s. Now, primary lithium batteries power nearly all types of medical devices, such as surgical saws, drills, and infusion pumps. Each medical device has different functions, and according to the function, the battery varies in power or energy needed. Vendors provide a wide range of batteries with different outputs. These batteries are suitable for different applications. Hence, the growing demand for portable medical devices will drive the growth of the global market.

Key Market Trend

Legislative support for battery recycling is the primary trend driving the primary battery market growth. Primary batteries are the most commonly used type of battery for many applications. Globally, governments are formulating regulations to recycle batteries that contain harmful materials, such as alkaline cells, to prevent groundwater and environmental contamination. Recycling can allow the extraction of useful metals from scraped batteries. This allows manufacturers to overcome cost issues associated with the production of new batteries. 

In January 2019, the Department of Energy (DOE) in the US announced an investment of USD 20.5 million in the recycling of lithium-ion batteries. The investment covers the partnership with Argonne National Laboratory, the National Renewable Energy Laboratory, and Oak Ridge National Laboratory to establish a new lithium battery R&D center (estimated to cost USD 15 million) and prize money to design a contest, which will help develop solutions to recycle discarded lithium-ion batteries (USD 5.5 million). Thus, legislative support across countries worldwide will increase primary battery recycling. This and the growth of end-user segments such as hearing aids and consumer electronics will drive the growth of the global market during the forecast period.

Key Market Challenge

The threat from rechargeable hearing aid solutions may impede the primary battery market growth. The availability of rechargeable devices increases the likelihood of new purchases. With the ban on mercury-based batteries in 1996, zinc-air batteries are used in most hearing aids. Zinc-air batteries provide the highest energy output in the smallest size. Despite being small, they can power a hearing aid device for several days, which makes them an ideal choice. Manufacturing rechargeable batteries for hearing aids has been challenging. These devices have exclusive power supply requirements when compared with other electronic devices.

The sales of rechargeable hearing aids are yet to be commercialized. However, there are rechargeable hearing aids available in the market, but they are expensive. Hence, consumers prefer traditional hearing aid devices. Battery life, pricing, and ease of use are the major concerns for users of hearing aids. If new battery designs can be developed to meet consumer needs, the adoption of rechargeable hearing instruments will increase. The development of such products is increasing the adoption of alternative batteries. Due to the availability of alternative batteries, the demand for primary batteries will decline. Hence, the threat from rechargeable hearing aid solutions will affect the growth of the global market.

Key Market Customer Landscape

Our analysis of the Life Cycle of the Global primary battery market from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the global market, focusing on the adoption rates of the major regions such as the US, China, Japan, Germany, and the UK. Our researchers have included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies for 2022-2027.

Global Primary Battery Market Customer Landscape

Who are the Major Primary Battery Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market 

Total Energies SE - The company through its subsidiary offers primary batteries such as the LS, LSP and LSH cylindrical primary lithium battery range. Through the exploration and production segment, the company operates exploration and production activities in more than 50 countries. The segment also produces oil and gas in approximately 30 countries.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, such as

• Amara Raja Batteries Ltd.
• Camelion Batteries GmbH
• Dongguan Large Electronics Co. Ltd.
• EaglePicher Technologies LLC
• Energizer Holdings Inc.
• EnerSys
• EVE Energy Co. Ltd.
• Fujitsu Ltd.
• GP Industries Ltd.
• Hitachi Ltd.
• Integer Holdings Corp.
• Panasonic Holdings Corp.
• Samsung SDI Co. Ltd.
• Sony Group Corp.
• The Duracell Co.
• Toshiba Corp.
• Ultralife Corp.
• VARTA AG
• Zhejiang Mustang Battery Co. Ltd

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. 

What is the Fastest-Growing Segment in the Primary Battery Market?

The market share growth by the defense segment will be significant during the forecast period. In the defense sector, the new generation of lightweight primary batteries is far more efficient than traditional lead-acid batteries and offers unparalleled benefits to advanced armed forces. Primary batteries are found in almost all weapon systems used by the US Department of Defense, especially portable devices. These batteries provide more energy along with less weight, which is beneficial for a soldier who has to carry 15-25 kilograms of batteries alone. The growth of the market in the defense segment is fueled by changes in military techniques, the demand for modern high-tech combat systems, increased demand for surveillance drones, and increased reliance on mobile technologies and remotely piloted unmanned aerial vehicles.

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The defence segment showed a gradual increase in market share, from USD 8.02 billion in 2017 and continued to grow by 2021. Over the forecast period, the demand for batteries will be driven by increased military spending on advanced weaponry and the growing need for surveillance unmanned aerial vehicles (UAVs). Military operations often take place in remote and inaccessible locations and require energy to be used.

The growth of this segment is primarily attributed to the increasing adoption of the market by residential consumers, which is driven by changing lifestyles and a growing preference for comfort.

Which are the Key Regions for Primary Battery Market?

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Europe is projected to contribute 31% by 2027. Another region offering significant growth opportunities to vendors is APAC. Our analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market in APAC will grow significantly during the forecast period. This will be due to the increasing consumption of primary batteries for high-drain applications such as digital cameras, toys, and utility metering. The per capita annual disposable income is increasing in China, and we expect it to continue during the forecast period. In China, disposable income has been growing faster than the GDP. This has increased the consumption of high-end electronic devices such as digital cameras. According to current consumption patterns, primary batteries are expected to dominate the battery market in China during the forecast period.

From March 2020-June 2020, following the outbreak of the COVID-19 pandemic, primary battery production in APAC came to a standstill because of the unavailability of raw materials. The COVID-19 pandemic led to several transportation and logistics issues. However, after July 2020, with the introduction of vaccines and the initiation of mass vaccination drives, supply chain and logistics issues were resolved and returned to pre-COVID-19 levels. The market in APAC is expected to grow during the forecast period, as the region is expected to be one of the major electronics hubs of the world.

Segment Overview

Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2028. We have segmented the market based on type, product, distribution channel, and region.

• End-user Outlook (USD Million, 2017 - 2027)
  • Defense
  • Medical
  • Others

• Type Outlook (USD Million, 2017 - 2027)
  • Alkaline battery 
  • Lithium battery
  • Others

• Region Outlook (USD Million, 2017 - 2027)
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Chile
  • APAC
    • China
    • India
  • North America
    • The U.S. 
    • Canada
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

  Primary Battery Market Scope
  Report Coverage	Details
  Page number	178
  Base year	2022
  Historical year	2017-2021
  Forecast period	2023-2027
  Growth momentum & CAGR	Accelerate at a CAGR of 6.36%
  Market growth 2023-2027	$6.22 billion
  Market structure	Fragmented
  YoY growth (%)	5.28
  Regional analysis	APAC, North America, Europe, South America, and the Middle East and Africa
  Performing market contribution	Europe at 31%
  Key consumer countries	US, China, Japan, Germany, and UK
  Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
  Key companies profiled	Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large Electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co. Ltd
  Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
  Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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  What are the Key Data Covered in this Primary Battery Market Report?

  • CAGR of the market during the forecast period 2023-2027
  • Detailed information on factors that will drive market growth during the next five years
  • Precise estimation of the market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the primary battery industry across APAC, North America, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of market vendors

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