Ready to Drink Market by Type and Geography - Forecast and Analysis 2022-2026
| Published: Jan 2022 | Pages: 120 | SKU: IRTNTR71922 |
Ready to Drink Market Research Report 2022-2026
The ready-to-drink market share is expected to increase by 192.10 billion liters from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.06%.
This Ready to Drink Market analysis report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers ready-to-drink market segmentation by type (non-alcoholic and alcoholic) and geography (North America, Europe, APAC, South America, and MEA). The ready to drink market report also offers information on several market vendors, including Campbell Soup Co., General Mills Inc., Harvest Hill Beverage Co., Keurig Dr Pepper Inc., Nestle SA, PepsiCo Inc., Red Bull GmbH, Talking Rain Beverage Co., The Coca-Cola Co., and The Kraft Heinz Co. among others.
What will the Ready to Drink Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Ready to Drink Market Size for the Forecast Period and Other Important Statistics
Ready to Drink Market: Key Drivers, Trends, and Challenges
The increasing focus on functional drinks is notably driving the ready-to-drink market growth, although factors such as threats from counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the ready-to-drink industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Ready to Drink Market Driver
One of the key factors driving growth in the ready-to-drink market is the increasing focus on functional drinks. Changing lifestyles and the increasing number of nuclear families are driving the increased intake of junk food, which is negatively affecting people's health. Since the 20th century, industrialization and globalization have been the major factors behind the emergence of nuclear families that prefer consuming outside food and junk food. This, in turn, has contributed to several health issues, including obesity. Overweight consumers seek more effortless ways to lose extra calories, and RTD products such as RTD green tea and RTD diet drinks are perceived as one such consumer product. Caffeine and epigallocatechin gallate (EGCG) present in green tea help in boosting the metabolism rate.
Key Ready to Drink Market Trends
The newer packing designs is another factor supporting the Ready to Drink Market share growth. The packaging of a product plays an important role in the success story of the product in the market. The different trend kinds of packing were initially set by carbonated and fizzy drink manufacturers, which is currently being followed by RTD suppliers as well. It has been observed that trendier packaging catches the attention of the consumers, especially the younger crowd. The younger population is more inclined toward carbonated drinks than green tea. Therefore, to tap this segment of the population, suppliers like Teavana and Tingyi started introducing Polyethylene Terephthalate (PET) bottles, cans, and glass bottles, some of which looked like traditional beer bottles.
Key Ready to Drink Market Challenge
The threats from counterfeit products will be a major challenge for the ready-to-drink market during the forecast period. RTD does not require much of an investment in making the product. However, more prominent brands do spend a significant amount on marketing and advertisement. Owing to the low investment required, many small-scale enterprises imitate RTD products, with counterfeit labels as that of branded companies. These products are usually offered at lower prices or at the same price as that of the branded ones but are of low quality and taste to that of the legitimate brand. Such instances debase the brand image and result in a decrease in sales. As these small-scale enterprises do not follow proper cleaning processes and packaging, it may cause serious health concerns in people who are allergic to these things. Rising piracy is yet another reason affecting the sales and the brand image of legitimate sellers
This Ready to Drink Market forecast report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global ready-to-drink market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the ready-to-drink market during the forecast period.
Who are the Major Ready to Drink Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Campbell Soup Co.
- General Mills Inc.
- Harvest Hill Beverage Co.
- Keurig Dr Pepper Inc.
- Nestle SA
- PepsiCo Inc.
- Red Bull GmbH
- Talking Rain Beverage Co.
- The Coca-Cola Co.
- The Kraft Heinz Co.
This statistical study of the ready-to-drink market encompasses successful business strategies deployed by the key vendors. The ready-to-drink market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
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Campbell Soup Co. - The company offers a wide range of ready-to-drink products such as classic tomato slipping soup, homestyle chicken noodle soup mini cups among others.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The ready-to-drink market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Ready to Drink Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the ready-to-drink market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the packaged foods and meats market includes the following core components:
- Inputs
- Inbound logistics
- Primary processing
- Secondary and tertiary processing
- Outbound logistics
- End-customers
- Marketing and sales
- Service
- Innovation
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Ready to Drink Market?
For more insights on the market share of various regions Request for a FREE sample now!
38% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for ready-to-drink in APAC. Market growth in this region will be faster than the growth of the market in other regions.
This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating Type Segments in the Ready to Drink Market?
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The ready-to-drink market share growth by the non-alcoholic drink segment will be significant during the forecast period. Functional RTD beverages are formulated with special ingredients to provide improved digestion; boost immunity, energy, and stamina; promote health functions (for example, the health of the heart, bones, and joints); and provide a feeling of satiation. The beverages also serve the needs of consumers who seek convenience and health benefits while on the go. The growing demand for healthy RTD will boost the non-alcoholic RTD segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the ready-to-drink market size and actionable market insights on post COVID-19 impact on each segment.
You may be interested in:
Ready-to-drink (RTD) Cocktails market - The market share has the potential to grow by USD 584.19 million during 2021-2025, and the market's growth momentum will accelerate at a CAGR of 12.10%.
Ready-to-drink Green Tea market - The market share is expected to increase by USD 1.08 billion from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 5%.
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Ready To Drink Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.06% |
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Market growth 2022-2026 |
192.10 bn L |
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Market structure |
Fragmented |
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YoY growth (%) |
6.29 |
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Regional analysis |
North America, Europe, APAC, South America, and MEA |
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Performing market contribution |
APAC at 38% |
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Key consumer countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Campbell Soup Co., General Mills Inc., Harvest Hill Beverage Co., Keurig Dr Pepper Inc., Nestle SA, PepsiCo Inc., Red Bull GmbH, Talking Rain Beverage Co., The Coca-Cola Co., and The Kraft Heinz Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Ready to Drink Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive ready to drink market growth during the next five years
- Precise estimation of the ready to drink market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the ready to drink industry across North America, Europe, APAC, South America, and MEA
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of ready to drink market vendors
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 3
Exhibit 04: Key Finding 5
Exhibit 05: Key Finding 6
Exhibit 06: Key Finding 7
Exhibit 07: Key Finding 8
2. Market Landscape
2.1 Market ecosystem
Exhibit 08: Parent market
Exhibit 09: Market Characteristics
2.2 Value chain analysis
Exhibit 10: Value chain analysis : Packaged Foods and Meats
2.2.1 Inputs
2.2.2 Inbound logistics
2.2.3 Primary processing
2.2.4 Secondary and tertiary processing
2.2.5 Outbound logistics
2.2.6 End-customers
2.2.7 Marketing and sales
2.2.8 Services
2.2.9 Innovations
3. Market Sizing
3.1 Market definition
Exhibit 11: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 12: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Global - Market size and forecast 2021 - 2026 (billion L)
Exhibit 14: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 15: Five forces analysis 2021 - 2026
4.2 Bargaining power of buyers
Exhibit 16: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 17: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 18: Threat of new entrants
4.5 Threat of substitutes
Exhibit 19: Threat of substitutes
4.6 Threat of rivalry
Exhibit 20: Threat of rivalry
4.7 Market condition
Exhibit 21: Market condition - Five forces 2021
5. Market Segmentation by Type
5.1 Market segments
The segments covered in this chapter are:
- Non-alcoholic
- Alcoholic
Exhibit 22: Type - Market share 2021-2026 (%)
5.2 Comparison by Type
Exhibit 23: Comparison by Type
5.3 Non-alcoholic - Market size and forecast 2021-2026
Exhibit 24: Non-alcoholic - Market size and forecast 2021-2026 (billion L)
Exhibit 25: Non-alcoholic - Year-over-year growth 2021-2026 (%)
5.4 Alcoholic - Market size and forecast 2021-2026
Exhibit 26: Alcoholic - Market size and forecast 2021-2026 (billion L)
Exhibit 27: Alcoholic - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Type
Exhibit 28: Market opportunity by Type
6. Customer landscape
6.1 Overview
Exhibit 29: Customer landscape
7. Geographic Landscape
7.1 Geographic segmentation
The regions covered in the report are:
- North America
- Europe
- APAC
- South America
- MEA
Exhibit 30: Market share by geography 2021-2026 (%)
7.2 Geographic comparison
Exhibit 31: Geographic comparison
7.3 North America - Market size and forecast 2021-2026
Exhibit 32: North America - Market size and forecast 2021-2026 (billion L)
Exhibit 33: North America - Year-over-year growth 2021-2026 (%)
7.4 Europe - Market size and forecast 2021-2026
Exhibit 34: Europe - Market size and forecast 2021-2026 (billion L)
Exhibit 35: Europe - Year-over-year growth 2021-2026 (%)
7.5 APAC - Market size and forecast 2021-2026
Exhibit 36: APAC - Market size and forecast 2021-2026 (billion L)
Exhibit 37: APAC - Year-over-year growth 2021-2026 (%)
7.6 South America - Market size and forecast 2021-2026
Exhibit 38: South America - Market size and forecast 2021-2026 (billion L)
Exhibit 39: South America - Year-over-year growth 2021-2026 (%)
7.7 MEA - Market size and forecast 2021-2026
Exhibit 40: MEA - Market size and forecast 2021-2026 (billion L)
Exhibit 41: MEA - Year-over-year growth 2021-2026 (%)
7.8 Key leading countries
Exhibit 42: Key leading countries
7.9 Market opportunity by geography
Exhibit 43: Market opportunity by geography (billion L)
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Increasing focus on functional drinks
8.1.2 Expansion in retail landscape
8.1.3 Growing urbanization and the rise in demand for healthy beverages
8.2 Market challenges
8.2.1 Threats from counterfeit products
8.2.2 Threat of substitute products
8.2.3 Low awareness rate
Exhibit 44: Impact of drivers and challenges
8.3 Market trends
8.3.1 Newer packing designs
8.3.2 Increase in the use of natural ingredients and botanicals in RTD drinks
8.3.3 Premiumization in terms of taste ,quality and product packaging
9. Vendor Landscape
9.1 Overview
Exhibit 45: Vendor landscape
9.2 Landscape disruption
Exhibit 46: Landscape disruption
Exhibit 47: Industry risks
10. Vendor Analysis
10.1 Vendors covered
Exhibit 48: Vendors covered
10.2 Market positioning of vendors
Exhibit 49: Market positioning of vendors
10.3 Campbell Soup Co.
Exhibit 50: Campbell Soup Co. - Overview
Exhibit 51: Campbell Soup Co. - Business segments
Exhibit 52: Campbell Soup Co. - Key news
Exhibit 53: Campbell Soup Co. - Key offerings
Exhibit 54: Campbell Soup Co. - Segment focus
10.4 General Mills Inc.
Exhibit 55: General Mills Inc. - Overview
Exhibit 56: General Mills Inc. - Business segments
Exhibit 57: General Mills Inc. - Key offerings
Exhibit 58: General Mills Inc. - Segment focus
10.5 Harvest Hill Beverage Co.
Exhibit 59: Harvest Hill Beverage Co. - Overview
Exhibit 60: Harvest Hill Beverage Co. - Product and service
Exhibit 61: Harvest Hill Beverage Co. - Key offerings
10.6 Keurig Dr Pepper Inc.
Exhibit 62: Keurig Dr Pepper Inc. - Overview
Exhibit 63: Keurig Dr Pepper Inc. - Business segments
Exhibit 64: Keurig Dr Pepper Inc. - Key news
Exhibit 65: Keurig Dr Pepper Inc. - Key offerings
Exhibit 66: Keurig Dr Pepper Inc. - Segment focus
10.7 Nestle SA
Exhibit 67: Nestle SA - Overview
Exhibit 68: Nestle SA - Business segments
Exhibit 69: Nestle SA - Key offerings
Exhibit 70: Nestle SA - Segment focus
10.8 PepsiCo Inc.
Exhibit 71: PepsiCo Inc. - Overview
Exhibit 72: PepsiCo Inc. - Business segments
Exhibit 73: PepsiCo Inc. - Key offerings
Exhibit 74: PepsiCo Inc. - Segment focus
10.9 Red Bull GmbH
Exhibit 75: Red Bull GmbH - Overview
Exhibit 76: Red Bull GmbH - Product and service
Exhibit 77: Red Bull GmbH - Key offerings
10.10 Talking Rain Beverage Co.
Exhibit 78: Talking Rain Beverage Co. - Overview
Exhibit 79: Talking Rain Beverage Co. - Product and service
Exhibit 80: Talking Rain Beverage Co. - Key offerings
10.11 The Coca-Cola Co.
Exhibit 81: The Coca-Cola Co. - Overview
Exhibit 82: The Coca-Cola Co. - Business segments
Exhibit 83: The Coca-Cola Co. - Key offerings
Exhibit 84: The Coca-Cola Co. - Segment focus
10.12 The Kraft Heinz Co.
Exhibit 85: The Kraft Heinz Co. - Overview
Exhibit 86: The Kraft Heinz Co. - Business segments
Exhibit 87: The Kraft Heinz Co - Key news
Exhibit 88: The Kraft Heinz Co. - Key offerings
Exhibit 89: The Kraft Heinz Co. - Segment focus
11. Appendix
11.1 Scope of the report
11.1.1 ????Market definition
11.1.2 Objective
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 90: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 91: Research Methodology
Exhibit 92: Validation techniques employed for market sizing
Exhibit 93: Information sources
11.4 List of abbreviations
Exhibit 94: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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ready to drink market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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