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The Ready To Drink (RTD) Cocktails Market size is forecast to increase by USD 748.7 million between 2022 and 2027, accelerating at a CAGR of 12.42%. In 2017, the US held the largest market share, projecting an annual revenue of USD 209.77 million. The ready to drink cocktails market analysis report offers industry forecasts and segmentation based on Type includes spirit-based, wine-based, and malt-based. It also segments the market by Distribution Channel, which comprises hypermarkets/supermarkets, online, and liquor stores. Geographically, the report covers North America, Europe, APAC, South America, and Middle East and Africa. The market size, historical data (2017-2021), and future forecasts are presented in terms of value (in USD million) for all these mentioned segments.
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The rising demand for low-alcoholic flavored drinks is primarily propelling the market advancement. An increasing interest in health and fitness among modern consumers is fueling demand for low-calorie drinks. As beverage manufacturers strive to stay up with ever-changing lifestyle trends, demand for low-calorie RTD beverages is likely to rise in the forthcoming years, boosting the global RTD cocktails market growth.
Ready-to-drink cocktails have benefited today's health-conscious consumers, particularly millennials. Even though many are made with fermented sugars, most gluten-free RTD cocktails include just 100 calories and two grams of carbs. For instance, a typical beer includes about 150 calories and 15-30 gms of carbohydrates, which is one of the primary causes fueling the expansion of the RTD cocktail sector. There are also gluten-free RTD drinks on the market. Thus, increasing interest in health concerns among consumers is expected to drive the growth of the global ready to drink cocktails market size during the forecast period.
The Hypermarket/Supermarket will Dominate the Ready to Drink Cocktails Market
The hypermarkets and supermarkets segment was valued at USD 402.60 million in 2017 and continued to grow until 2021. Supermarkets and hypermarkets have competitive prices on a wide range of brands and stock-keeping units (SKUs). Convenience, a large selection of SKUs, and a broad brand selection are some of the aspects taken into account when making purchases from hypermarkets, supermarkets, convenience stores, and clubhouse stores. Walmart Inc. (Walmart) and Target Corp. are the largest hypermarkets in the US that offer RTD cocktails and drinks. Rising consumer inclination toward RTD cocktails owing to busy lifestyles and hectic work schedules. Ease of availability followed by on-the-go packaging is expected to retain its dominance in the global RTD cocktails market during the forecast period owing to the consumer preference for product purchase from hypermarkets, supermarkets, convenience stores, and specialty stores in bulk quantity and storing them at their homes.
Ready To Drink Cocktails Market - Revenue Share by Hypermarket/Supermarket Segment, 2017-2027
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North America Holds a Prominent Position in the Ready To Drink Cocktails Market
North America is estimated to contribute 37% to the growth of the global market during the forecast period as this region accounts for the highest alcohol consumption rate. According to the Distilled Spirits Council of the United States (DISCUS), the sales of RTD cocktails increased by 39% in 2021 as consumers spent on premium spirits during the lockdowns, which led to a surge in at-home consumption of these cocktails. The presence of prominent vendors in the region, such as Brown Forman Corp., Crook and Marker LLC, Cutwater Spirits, LLC, Dogfish Head Craft Brewery Inc., and Mikes Hard Lemonade Co. further drives the growth of the regional RTD cocktails market. The RTD cocktails market in the US benefits from the growth in the per-capita expenditure on alcohol. Additionally, the gradual decline in the excise tax on alcohol and the increasing popularity of low-alcoholic flavored RTD cocktails have both contributed to an increase in alcohol consumption and expenditure in the US in recent years.
Ready To Drink Cocktails Market Size, By Region, Global, 2017-2027
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The Ready To Drink Cocktails Market is fragmented in nature. Some significant players include AB-InBev, Asahigroup Holdings, Bacardi Ltd, Brown-Forman, and Crook and Marker LLC.
The ready to drink market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Brown Forman Corp., Cutwater Spirits LLC, Davide Campari Milano NV, Diageo Plc, Dogfish Head Craft Brewery Inc., House of Monaco, Lucas Bols Amsterdam BV, Manly Spirits Co., Miami Cocktail Co Inc., MIKES HARD LEMONADE Co., Molson Coors Beverage Co., SHANGHAI BACCHUS LIQUOR Co. Ltd., Snake Oil Cocktail Co., VOSA SPIRITS LLC, Becle S.A.B. de C.V., and NEXT CENTURY SPIRITS LLC.
The ready-to-drink cocktails market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2021.
Ready To Drink Cocktails Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.42% |
Market growth 2023-2027 |
USD 748.7 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
11.43 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bacardi Ltd., Brown Forman Corp., Crook and Marker LLC, Cutwater Spirits LLC, Davide Campari Milano NV, Diageo Plc, Dogfish Head Craft Brewery Inc., House of Monaco, Lucas Bols Amsterdam BV, Manly Spirits Co., Miami Cocktail Co Inc., MIKES HARD LEMONADE Co., Molson Coors Beverage Co., SHANGHAI BACCHUS LIQUOR Co. Ltd., Snake Oil Cocktail Co., VOSA SPIRITS LLC, Becle S.A.B. de C.V., and NEXT CENTURY SPIRITS LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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