Global Sanitary Napkins Market by Distribution Channel, Product and Geography - Forecast and Analysis 2022-2026

Published: Aug 2022

Pages: 150

SKU: IRTNTR43693

Snapshot

The sanitary napkins market share is expected to increase by USD 6.26 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.74%.

This sanitary napkins market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sanitary napkins market segmentations by distribution channel (offline and online), product (menstrual pads and pantyliners), and geography (North America, APAC, Europe, South America, and Middle East and Africa). The sanitary napkins market report also offers information on several market vendors, including Aisle, ALYK Inc, Corman SpA, COTTON HIGH TECH SL, Edgewell Personal Care Co, Fempro I Inc, Fieldstore Ltd, FLOW CO, Hengan International Group Co. Ltd., Kimberly Clark Corp., LOVEKINS, LYV Life Inc., Maxim Hygiene Products Inc., Ontex BV, Organic Initiative Ltd., The Procter and Gamble Co., Rael Inc, TOTM Ltd., Unicharm Corp., Veeda, and GladRags among others.

What will the Sanitary Napkins Market Size be During the Forecast Period?

Download Report Sample to Unlock the Sanitary Napkins Market Size for the Forecast Period and Other Important Statistics

Sanitary Napkins Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The surge in popularity of organic products is notably driving the sanitary napkins market growth, although factors such as the rising number of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the sanitary napkins industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sanitary Napkins Market Driver

The surge in popularity of organic products is a major factor driving the global sanitary napkins market share growth. While female consumers in developed regions are adopting organic feminine hygiene products due to its health benefits, vendors in the sanitary napkins market are steadily focusing on innovating and upgrading their product portfolio. The majority of women have the notion that chemicals and bleaching agents used in the manufacturing of pads or pantyliners can cause cervical cancer. Thus, most manufacturers are capitalizing on the perception of quality in the form of new and better packaging, indicating the increasing relevance of natural products. Thus, manufacturers are significantly focusing on keeping stock keeping units (SKUs) for natural material-made products in department and online stores. Thus, sanitary napkin product vendors in the market are focusing on making product improvements with the use of organic and natural ingredients. These product innovations are expected to impact the market with positivity in the coming years as their adoption may increase due to such products owing to their natural benefits, which they offer to users without any side effects in a market clouded with negativity, fueling further growth of the focused market during the forecast period.

Key Sanitary Napkins Market Trend

The growing consumer interest in menstrual cups is another factor supporting the global sanitary napkins market share growth. The emergence of menstrual cups will be one of the critical sanitary napkins market trends. The introduction of menstrual cups has led to a steady shift in the preference pattern of the users. The lesser chance of infection is one of the major reasons for the increased use of menstrual cups. Several vendors are shifting toward manufacturing menstrual cups as these are durable and easy to dispose of. The growing consumer interest in menstrual cups is a significant sanitary napkins market trend that has been supporting the market growth. As a result of such factors, the sanitary napkins market size will register a CAGR of more than 6% by 2024.

Key Sanitary Napkins Market Challenge

The rising number of counterfeit products will be a major challenge for the global sanitary napkins market share growth during the forecast period. With the budding acceptance and increase in opportunity for the feminine hygiene market, there is a corresponding growth in the manufacture, marketing, and sales of counterfeit feminine hygiene products such as sanitary napkins. The introduction of counterfeit products such as sanitary pads has become a growing threat to the market stakeholders as they are reasonably available in the market, making them more affordable for consumers. Counterfeit products are not just a financial and image loss to vendors in the market but also a major health concern to the users as more often they are manufactured using cheap quality raw materials. Lack of awareness among retailers about the availability of counterfeit products may make it an enticing sale opportunity as they yield more profit compared to their expensive original counterparts forcing retailers to promote such kinds of products by trusting that such products are genuine. The existence of counterfeit goods reduces the profit margins of the manufacturers and diminishes their brand name as well. It can also lead to serious health implications among the users. Thus, the presence of counterfeit products is significantly eating up the share of market vendors. This, in turn, is hindering the revenue of the sanitary napkins market during the forecast period.

This sanitary napkins market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global sanitary napkins market as part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sanitary napkins market during the forecast period.

Who are the Major Sanitary Napkins Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the sanitary napkins market encompasses successful business strategies deployed by the key vendors. The sanitary napkins market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

periodaisle.com- The company offers Maxi pads that are biodegradable, chemical free and colorful with hooks at the end of the wings to attach on the garment.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The sanitary napkins market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Sanitary Napkins Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the sanitary napkins market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Sanitary Napkins Market?

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33% of the market’s growth will originate from North America during the forecast period. The US is the key market for sanitary napkins market in North America. Market growth in this region will be faster than the growth of the market in APAC regions.

The improving healthcare infrastructure and an increase in the number of clinics and diagnostic centers will facilitate the sanitary napkins market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 affected the market in North America, which resulted in a crisis. The outbreak compelled governments of the countries such as the US, Canada, and Mexico in North America to impose a complete lockdown that led retailers in this region either to work with a limited workforce or to temporarily close their stores as per government guidelines. In addition, the lockdown imposed by the government of this region to prevent the further spread of the disease led to the isolation of people in their homes in the first two quarters of 2020.

What are the Revenue-generating Distribution Channel Segments in the Sanitary Napkins Market?

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The sanitary napkins market share growth by the offline segment will be significant during the forecast period. Buyers can purchase products immediately, unlike online stores, wherein a buyer has to wait for a specific period to get the products delivered. Consumers get to know the legitimate and trusted information inside the store when they need it the most, which is key to enhancing the shopper experience.

This report provides an accurate prediction of the contribution of all the segments to the growth of the sanitary napkins market size and actionable market insights on post COVID-19 impact on each segment.

Sanitary Napkins Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 5.74%
Market growth 2022-2026	$ 6.26 billion
Market structure	Fragmented
YoY growth (%)	5.06
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	North America at 33%
Key consumer countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Aisle, ALYK Inc, Corman SpA, COTTON HIGH TECH SL, Edgewell Personal Care Co, Fempro I Inc, Fieldstore Ltd, FLOW CO, Hengan International Group Co. Ltd., Kimberly Clark Corp., LOVEKINS, LYV Life Inc., Maxim Hygiene Products Inc., Ontex BV, Organic Initiative Ltd., The Procter and Gamble Co., Rael Inc, TOTM Ltd., Unicharm Corp., Veeda, and GladRags
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Sanitary Napkins Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive sanitary napkins market growth during the next five years
Precise estimation of the sanitary napkins market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the sanitary napkins industry across North America, APAC, Europe, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of sanitary napkins market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

5.1 Market segments
- Exhibit 25: Chart on Distribution Channel - Market share 2021-2026 (%)
- Exhibit 26: Data Table on Distribution Channel - Market share 2021-2026 (%)

5.2 Comparison by Distribution Channel
- Exhibit 27: Chart on Comparison by Distribution Channel
- Exhibit 28: Data Table on Comparison by Distribution Channel

5.3 Offline - Market size and forecast 2021-2026
- Exhibit 29: Chart on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 31: Chart on Offline - Year-over-year growth 2021-2026 (%)
- Exhibit 32: Data Table on Offline - Year-over-year growth 2021-2026 (%)

5.4 Online - Market size and forecast 2021-2026
- Exhibit 33: Chart on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Data Table on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 35: Chart on Online - Year-over-year growth 2021-2026 (%)
- Exhibit 36: Data Table on Online - Year-over-year growth 2021-2026 (%)

5.5 Market opportunity by Distribution Channel
- Exhibit 37: Market opportunity by Distribution Channel ($ million)

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 38: Chart on Product - Market share 2021-2026 (%)
- Exhibit 39: Data Table on Product - Market share 2021-2026 (%)

6.2 Comparison by Product
- Exhibit 40: Chart on Comparison by Product
- Exhibit 41: Data Table on Comparison by Product

6.3 Menstrual pads - Market size and forecast 2021-2026
- Exhibit 42: Chart on Menstrual pads - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on Menstrual pads - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on Menstrual pads - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on Menstrual pads - Year-over-year growth 2021-2026 (%)

6.4 Pantyliners - Market size and forecast 2021-2026
- Exhibit 46: Chart on Pantyliners - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Pantyliners - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Pantyliners - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Pantyliners - Year-over-year growth 2021-2026 (%)

6.5 Market opportunity by Product
- Exhibit 50: Market opportunity by Product ($ million)

7 Customer Landscape

7.1 Customer landscape overview
- Exhibit 51: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

8.1 Geographic segmentation
- Exhibit 52: Chart on Market share by geography 2021-2026 (%)
- Exhibit 53: Data Table on Market share by geography 2021-2026 (%)

8.2 Geographic comparison
- Exhibit 54: Chart on Geographic comparison
- Exhibit 55: Data Table on Geographic comparison

8.3 North America - Market size and forecast 2021-2026
- Exhibit 56: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 57: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 58: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 59: Data Table on North America - Year-over-year growth 2021-2026 (%)

8.4 APAC - Market size and forecast 2021-2026
- Exhibit 60: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 61: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 62: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 63: Data Table on APAC - Year-over-year growth 2021-2026 (%)

8.5 Europe - Market size and forecast 2021-2026
- Exhibit 64: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 65: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 66: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 67: Data Table on Europe - Year-over-year growth 2021-2026 (%)

8.6 South America - Market size and forecast 2021-2026
- Exhibit 68: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 69: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 70: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 71: Data Table on South America - Year-over-year growth 2021-2026 (%)

8.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 72: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 73: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 74: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 75: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

8.8 US - Market size and forecast 2021-2026
- Exhibit 76: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 77: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 78: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 79: Data Table on US - Year-over-year growth 2021-2026 (%)

8.9 China - Market size and forecast 2021-2026
- Exhibit 80: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 81: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 82: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 83: Data Table on China - Year-over-year growth 2021-2026 (%)

8.10 UK - Market size and forecast 2021-2026
- Exhibit 84: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 85: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 86: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 87: Data Table on UK - Year-over-year growth 2021-2026 (%)

8.11 Germany - Market size and forecast 2021-2026
- Exhibit 88: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 89: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 90: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 91: Data Table on Germany - Year-over-year growth 2021-2026 (%)

8.12 Japan - Market size and forecast 2021-2026
- Exhibit 92: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 93: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 94: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 95: Data Table on Japan - Year-over-year growth 2021-2026 (%)

8.13 Market opportunity by geography
- Exhibit 96: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges
- Exhibit 97: Impact of drivers and challenges in 2021 and 2026

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape
- Exhibit 98: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption
- Exhibit 99: Overview on factors of disruption

10.4 Industry risks
- Exhibit 100: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
- Exhibit 101: Vendors covered

11.2 Market positioning of vendors
- Exhibit 102: Matrix on vendor position and classification

11.3 Aisle
- Exhibit 103: Aisle - Overview
- Exhibit 104: Aisle - Product / Service
- Exhibit 105: Aisle - Key offerings

11.4 Edgewell Personal Care Co
- Exhibit 106: Edgewell Personal Care Co - Overview
- Exhibit 107: Edgewell Personal Care Co - Business segments
- Exhibit 108: Edgewell Personal Care Co - Key news
- Exhibit 109: Edgewell Personal Care Co - Key offerings
- Exhibit 110: Edgewell Personal Care Co - Segment focus

11.5 Fieldstore Ltd
- Exhibit 111: Fieldstore Ltd - Overview
- Exhibit 112: Fieldstore Ltd - Product / Service
- Exhibit 113: Fieldstore Ltd - Key offerings

11.6 GladRags
- Exhibit 114: GladRags - Overview
- Exhibit 115: GladRags - Product / Service
- Exhibit 116: GladRags - Key offerings

11.7 Hengan International Group Co. Ltd.
- Exhibit 117: Hengan International Group Co. Ltd. - Overview
- Exhibit 118: Hengan International Group Co. Ltd. - Business segments
- Exhibit 119: Hengan International Group Co. Ltd. - Key offerings
- Exhibit 120: Hengan International Group Co. Ltd. - Segment focus

11.8 Kimberly Clark Corp.
- Exhibit 121: Kimberly Clark Corp. - Overview
- Exhibit 122: Kimberly Clark Corp. - Business segments
- Exhibit 123: Kimberly Clark Corp. - Key news
- Exhibit 124: Kimberly Clark Corp. - Key offerings
- Exhibit 125: Kimberly Clark Corp. - Segment focus

11.9 Ontex BV
- Exhibit 126: Ontex BV - Overview
- Exhibit 127: Ontex BV - Product / Service
- Exhibit 128: Ontex BV - Key news
- Exhibit 129: Ontex BV - Key offerings

11.10 The Procter and Gamble Co.
- Exhibit 130: The Procter and Gamble Co. - Overview
- Exhibit 131: The Procter and Gamble Co. - Business segments
- Exhibit 132: The Procter and Gamble Co. - Key news
- Exhibit 133: The Procter and Gamble Co. - Key offerings
- Exhibit 134: The Procter and Gamble Co. - Segment focus

11.11 Unicharm Corp.
- Exhibit 135: Unicharm Corp. - Overview
- Exhibit 136: Unicharm Corp. - Business segments
- Exhibit 137: Unicharm Corp. - Key offerings
- Exhibit 138: Unicharm Corp. - Segment focus

11.12 Veeda
- Exhibit 139: Veeda - Overview
- Exhibit 140: Veeda - Product / Service
- Exhibit 141: Veeda - Key offerings

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist
- Exhibit 142: Inclusions checklist
- Exhibit 143: Exclusions checklist

12.3 Currency conversion rates for US$
- Exhibit 144: Currency conversion rates for US$

12.4 Research methodology
- Exhibit 145: Research methodology
- Exhibit 146: Validation techniques employed for market sizing
- Exhibit 147: Information sources

12.5 List of abbreviations
- Exhibit 148: List of abbreviations

Includes bar soaps, bath soaks, shower gels and oils, bubble baths, and bar soaps o

care o

care o

care o

cosmetic or make-up o

care o

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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