Scented Candles Market by Distribution Channel, Product, and Geography - Forecast and Analysis 2023-2027

Published: Nov 2022 Pages: 162 SKU: IRTNTR41107

Scented Candles Market Forecast 2023-2027

The scented candles market is estimated to grow by USD 758.83 million at a compound annual growth rate (CAGR) of 3.46%  between 2022 and 2027. The market is thriving due to escalating investment in household interiors, reflecting a growing trend in home decor. Key companies are expanding their product offerings to cater to diverse consumer preferences, contributing to market growth. As consumers prioritize enhancing their living spaces, scented candles offer a versatile and aesthetically pleasing solution, driving demand in the global market.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

This market growth analysis report extensively covers market segmentation by distribution channel (offline and online), product (container-based, pillars, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

By Distribution Channel

Based on distribution channel, the market is segmented into offline and online. The market share growth of the offline segment will be significant during the forecast period. The offline distribution channel generates revenues from specialty stores, hypermarkets, supermarkets, convenience stores, and clubhouse stores, as well as department stores. Players are expanding their stores in the local and regional markets to fuel sales through offline channels. Scented candle manufacturers sell their products through specialty stores and other retailing formats, which intensifies market competition. Retailers are introducing new businesses, wider assortments, pricing, and retail strategies to remain competitive. Such initiatives will increase segment growth during the forecast period.

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Companies are also resorting to the online-to-offline (O2O) business strategy to enhance sales from offline distribution channels and simultaneously promote a digital experience. This O2O channel provides various benefits to buyers, including in-store pickup of the goods purchased online, purchasing goods online while at the physical store, and returning products purchased online to the preferred physical stores. The adoption of these strategies will help Companies to increase their market shares and expand their consumer base.

Regional Analysis

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Europe is estimated to contribute 30% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to Companies in North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

North America in the market is expected to grow significantly during the forecast period. This is due to the increasing demand for fancy candles during festive seasons and holidays such as Easter and Christmas, an area that is expected to continue to lead during the forecast period.  The continuous and steady rise in consumers' awareness regarding the ingredients used in scented candles has played a major role in driving the demand for scented candles. Additionally, many Companies operating in the market are clearly mentioning the ingredients used to produce scented candles. For instance, S.C. Johnson and Son Inc. (S.C. Johnson and Son), one of the major Companies operating in the market, disclose all the ingredients used in the production of its Glade scented candles. Such transparency and disclosure will have a positive impact on the market.

Market Dynamics and Customer Landscape

The market continues to flourish across various sectors, including hotels, restaurants, and wellness facilities, driven by consumers' disposable income and a growing interest in home renovation and decoration activities. Amid the pandemic, scented candles with therapeutic properties find favor in religious institutions and spas, attracting both commercial and residential sectors. Market players invest in R&D to introduce innovative designs like sculpture-scented and organically shaped candles alongside popular choices such as twisted candles by Dutch designer Lex Pott and Hay's hit Pillar candles. Social media amplifies fragrance options, appealing particularly to millennials for parties and home settings. Residential sector and container-based segment, featuring customized options in non-flammable containers, dominate retail outlets and supermarkets, catering to diverse consumer preferences.

The increasing investment in household interiors is notably driving the market growth, although factors such as stiff competition from the unorganized sector may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The surge in household interior investment is a significant driver of market growth. Factors like escalating disposable income, rapid industrialization, and urbanization, along with increased employment opportunities and rising investments, propel new residential construction activities. Additionally, government support in the form of affordable loans and tax waiver schemes further stimulates housing demand, fostering increased investment in household interiors. Scented candles serve as integral elements enhancing residential aesthetics. With a global trend towards eco-friendly housing, initiatives like the Sierra Crest development in Fontana, California, exemplify sustainable residential practices, incorporating features such as solar energy utilization. Such initiatives are expected to bolster the demand for eco-friendly home decor items like scented candles, aligning with consumers' preferences for sustainable living.

Significant Market Trends

The expansion of e-commerce market is a key trend in the market. The expansion of the e-commerce market and globalization and liberalization policies have simplified cross-border trade and led to the growing trend of B2B and B2C business. Advances in technology, coupled with increasing Internet penetration, have increased online purchases and sales of goods and services across the globe. The gradual shift in customer spending and shopping habits has amplified the growth potential of the e-commerce market. 

The growth of information and communication technology, artificial intelligence, and other modern technologies has expanded the customer base, thereby creating lucrative growth prospects for key market Companies. Factors such as the advent of social media, increasing Internet penetration, and the growing adoption of smartphones have allowed reliable access to a wide range of products and have helped customers choose the best in-home decor, including scented candles.

Major Market Challenge

Stiff competition from the unorganized sector is the major challenge impeding market growth. The market is mainly composed of two segments, namely, the organized and unorganized sectors. The organized sector mainly comprises big retailers or manufacturers that have the necessary permits and follow strict rules and regulations; on the other hand, the unorganized sector includes small retailers or manufacturers that are not registered with the government. Thus, the market is highly fragmented and unorganized.

Venturing into a candle-making business does not require immense capital or investment. This encourages small companies or small retailers to enter the business and leads to the proliferation of sub-standard or duplicate products. Major candle manufacturers face intense competition from local, unorganized players that offer non-standardized products at very low prices. This hampers the competitive scenario in the market as established candle manufacturers are compelled to lower the price of their products, which ultimately impacts their profit margins and sales volume.

Key Customer Landscape

The market research and growth report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market research report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Who are the Major Scented Candles Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Newell Brands Inc. - The company offers scented candles under the brand name Yankee Candle. 

The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market Companies, including:

  • Desirepath Mississippi, LLC
  • Diptyque Distribution LLC
  • GALA GROUP GMBH
  • Godrej Consumer Products Ltd.
  • Lalique Group SA
  • MVP Group International Inc.
  • NEST Fragrances
  • Paddywax LLC
  • Prolitec
  • Reckitt Benckiser Group PLC
  • ScentAir Technologies LLC
  • Seda France
  • The Bridgewater Candle Co.
  • The Procter and Gamble Co.
  • Welburn Candles Pvt. Ltd.
  • S.C. Johnson and Son Inc.

Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market witnesses steady growth across various sectors, including hotels, restaurants, and wellness facilities, driven by increasing demand for home renovation and decoration activities. Amid the pandemic, scented candles gain traction for their therapeutic properties, finding applications in spas and religious institutions. Innovative designs such as sculpture-scented candles and twisted candles, including creations by Dutch designer Lex Pott, attract consumers in both commercial and residential sectors. R&D investments focus on enhancing fragrance options and sustainability, with container-based segments gaining significant revenue share. Customized container-based scented candles featuring non-flammable containers and premium-grade paraffin wax cater to diverse preferences, particularly among millennials. The luxury candle market sees growth, fueled by demand for premium scented candles infused with essential oils. Ethical considerations drive the adoption of sustainable wax types like palm wax, sourced from RSPO-certified ethical farms, supporting environmental conservation efforts.

In the commercial sector, scented candles find applications in various settings, from retail outlets to online marketplaces, catering to diverse consumer preferences. Organically shaped candles and Hay's hit Pillar candles offer unique options for home decoration activities and parties alike. Quality considerations such as wick material and melting point drive demand, with natural fiber wicks and hydrogenated palm oil being favored choices. Mass-produced scented candles remain popular, particularly in the spa and massage industry, where they enhance the ambiance and relaxation experience. As consumers seek eco-friendly options, candles made from hydrogenated palm oil gain traction, aligning with sustainability goals while maintaining high-quality standards. The global scented candles market continues to evolve, offering innovative solutions across various sectors and consumer segments.

Segment Overview

The market forecasting report covers market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook 
    • Offline
    • Online
  • Product Outlook 
    • Container-based
    • Pillars
    • Others
  • Region Outlook 
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • North America
      • The U.S.
      • Canada
    • APAC
      • China
      • India
    • South America
      • Brazil
      • Argentina
      • Chile
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Scented Candles Market Scope

Report Coverage

Details

Page number

162

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 3.46%

Market growth 2023-2027

USD 758.83 million

Market structure

Fragmented

YoY growth 2022-2023(%)

2.6

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 30%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Archipelago, Bolsius International BV, Conscious Candle Co., Desirepath Mississippi, LLC,  Diptyque Distribution LLC, GALA GROUP GMBH, Godrej Consumer Products Ltd., Lalique Group SA, MVP Group International Inc.,  NEST Fragrances, Paddywax LLC, Prolitec, Reckitt Benckiser Group PLC, ScentAir Technologies LLC, Seda France, The Bridgewater Candle Co., The Procter and Gamble Co., Welburn Candles Pvt. Ltd., Newell Brands Inc., and S.C. Johnson and Son Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about Companies
  • Comprehensive analysis of factors that will challenge the growth of market Companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global Scented Candles Market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global Scented Candles Market 2017 - 2021 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 45: Chart on Comparison by Product
      • Exhibit 46: Data Table on Comparison by Product
    • 7.3 Container based - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Container based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Container based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Container based - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Container based - Year-over-year growth 2022-2027 (%)
    • 7.4 Pillars - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Pillars - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Pillars - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Pillars - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Pillars - Year-over-year growth 2022-2027 (%)
    • 7.5 Others - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Product
      • Exhibit 59: Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 63: Chart on Geographic comparison
      • Exhibit 64: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Canada - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 105: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 108: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 109: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 110: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 111: Matrix on vendor position and classification
            • 12.3 Bolsius International BV
              • Exhibit 112: Bolsius International BV - Overview
              • Exhibit 113: Bolsius International BV - Product / Service
              • Exhibit 114: Bolsius International BV - Key offerings
            • 12.4 Conscious Candle Co.
              • Exhibit 115: Conscious Candle Co. - Overview
              • Exhibit 116: Conscious Candle Co. - Product / Service
              • Exhibit 117: Conscious Candle Co. - Key offerings
            • 12.5 Diptyque Distribution LLC
              • Exhibit 118: Diptyque Distribution LLC - Overview
              • Exhibit 119: Diptyque Distribution LLC - Product / Service
              • Exhibit 120: Diptyque Distribution LLC - Key offerings
            • 12.6 GALA GROUP GMBH
              • Exhibit 121: GALA GROUP GMBH - Overview
              • Exhibit 122: GALA GROUP GMBH - Product / Service
              • Exhibit 123: GALA GROUP GMBH - Key offerings
            • 12.7 Godrej Consumer Products Ltd.
              • Exhibit 124: Godrej Consumer Products Ltd. - Overview
              • Exhibit 125: Godrej Consumer Products Ltd. - Business segments
              • Exhibit 126: Godrej Consumer Products Ltd. - Key news
              • Exhibit 127: Godrej Consumer Products Ltd. - Key offerings
              • Exhibit 128: Godrej Consumer Products Ltd. - Segment focus
            • 12.8 Lalique Group SA
              • Exhibit 129: Lalique Group SA - Overview
              • Exhibit 130: Lalique Group SA - Product / Service
              • Exhibit 131: Lalique Group SA - Key offerings
            • 12.9 MVP Group International Inc.
              • Exhibit 132: MVP Group International Inc. - Overview
              • Exhibit 133: MVP Group International Inc. - Product / Service
              • Exhibit 134: MVP Group International Inc. - Key offerings
            • 12.10 NEST Fragrances
              • Exhibit 135: NEST Fragrances - Overview
              • Exhibit 136: NEST Fragrances - Product / Service
              • Exhibit 137: NEST Fragrances - Key offerings
            • 12.11 Newell Brands Inc.
              • Exhibit 138: Newell Brands Inc. - Overview
              • Exhibit 139: Newell Brands Inc. - Business segments
              • Exhibit 140: Newell Brands Inc. - Key news
              • Exhibit 141: Newell Brands Inc. - Key offerings
              • Exhibit 142: Newell Brands Inc. - Segment focus
            • 12.12 Reckitt Benckiser Group PLC
              • Exhibit 143: Reckitt Benckiser Group PLC - Overview
              • Exhibit 144: Reckitt Benckiser Group PLC - Business segments
              • Exhibit 145: Reckitt Benckiser Group PLC - Key offerings
              • Exhibit 146: Reckitt Benckiser Group PLC - Segment focus
            • 12.13 S.C. Johnson and Son Inc.
              • Exhibit 147: S.C. Johnson and Son Inc. - Overview
              • Exhibit 148: S.C. Johnson and Son Inc. - Product / Service
              • Exhibit 149: S.C. Johnson and Son Inc. - Key offerings
            • 12.14 ScentAir Technologies LLC
              • Exhibit 150: ScentAir Technologies LLC - Overview
              • Exhibit 151: ScentAir Technologies LLC - Product / Service
              • Exhibit 152: ScentAir Technologies LLC - Key offerings
            • 12.15 Seda France
              • Exhibit 153: Seda France - Overview
              • Exhibit 154: Seda France - Product / Service
              • Exhibit 155: Seda France - Key offerings
            • 12.16 The Bridgewater Candle Co.
              • Exhibit 156: The Bridgewater Candle Co. - Overview
              • Exhibit 157: The Bridgewater Candle Co. - Product / Service
              • Exhibit 158: The Bridgewater Candle Co. - Key offerings
            • 12.17 The Procter and Gamble Co.
              • Exhibit 159: The Procter and Gamble Co. - Overview
              • Exhibit 160: The Procter and Gamble Co. - Business segments
              • Exhibit 161: The Procter and Gamble Co. - Key news
              • Exhibit 162: The Procter and Gamble Co. - Key offerings
              • Exhibit 163: The Procter and Gamble Co. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 164: Inclusions checklist
                • Exhibit 165: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 166: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 167: Research methodology
                • Exhibit 168: Validation techniques employed for market sizing
                • Exhibit 169: Information sources
              • 13.5 List of abbreviations
                • Exhibit 170: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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