Sleep Mask Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

The sleep mask market share is expected to increase by USD 2.14 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.95%.

This sleep mask market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sleep mask market segmentation by distribution channel (offline and online) and geography (Europe, North America, APAC, Middle East and Africa, and South America). The sleep mask market report also offers information on several market vendors, including AHAVA Dead Sea Laboratories Ltd., Amorepacific Group Inc., Beiersdorf AG, CHANEL Ltd., Christian Dior SE, Eminence Organic Skin Care, Glow Recipe, Groupe Clarins, Kose Corp., LOreal SA, Miranda Kerr Pty Ltd., Pureplay Skin Sciences India Pvt. Ltd., Shiseido Co. Ltd., SISLEY, Skin Pot Co., The Avon Co., The Estee Lauder Co. Inc., and The Procter and Gamble Co. among others.

What will the Sleep Mask Market Size be During the Forecast Period?

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Sleep Mask Market: Key Drivers, Trends, and Challenges

The rapid growth in online sales is notably driving the sleep mask market growth, although factors such as high trade tariffs and stringent regulations may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sleep mask industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sleep Mask Market Driver

The rapid growth in online sales is one of the key drivers supporting the sleep mask market growth. Factors such as convenience and better promotions and discounts on personal care products are further encouraging consumers to purchase beauty care products online. This shift in consumer preference in distribution channels has also attracted many beauty care products manufacturers to launch their e-commerce websites. Moreover, the growth in online sales in various developed and developing countries has also created new opportunities for many pure-plays, beauty e-commerce retail websites that enables them to increase their market presence. Therefore, rising awareness among consumers about the convenience of online shopping has resulted in the increased presence of a large number of online retailers offering a wide variety of products in the global sleep mask market. This, in turn, will drive the growth of the market during the forecast period.

Key Sleep Mask Market Trend

The growing influence of digital media on consumers is another factor supporting the sleep mask market growth. Manufacturers of sleep masks invest in various social media campaigns, particularly in developed markets such as the US, for product promotions and wide marketing outreach. The popularity of social media influencers in these markets has led major brands, such as L'Oreal, to develop strategic partnerships with influencers, especially for their BPC brands. Micro-influencers, who generally have followers in the range of 2,000-50,000 in any particular social media channel, focusing on a niche passion, topic, or market, have grown in stature as opinion leaders in the global sleep mask market over the last few years. Therefore, the popularity of social media influencers is expected to extend rapidly in other emerging markets as well, which will boost the growth of the global sleep mask market during the forecast period.

Key Sleep Mask Market Challenge

High trade tariffs and stringent regulations are some of the factors supporting the sleep mask market growth. For instance, vendors operating in the North American beauty and personal care products (BPC) market, including the sleep mask market, need to comply with regulatory requirements specified by the Federal Food, Drug, and Cosmetic (FD and C) Act and the Fair Packaging and Labeling (FP and L) Act. Similarly, in Europe, industry groups engaged in manufacturing, selling, distribution, import, and export of beauty and cosmetic products, including sleep masks, must comply with the requirements of the REACH. Moreover, any non-compliance to the regulations set by regulatory organizations leads to product recalls at any stage of the supply chain, which poses a severe threat to the global beauty and personal care products (BPC) market. This, in turn, will negatively impact the growth of the global sleep mask market during the forecast period.

This sleep mask market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global sleep mask market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sleep mask market during the forecast period.

Who are the Major Sleep Mask Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• AHAVA Dead Sea Laboratories Ltd. 
• Amorepacific Group Inc.
• Beiersdorf AG
• CHANEL Ltd.
• Christian Dior SE
• Eminence Organic Skin Care
• Glow Recipe
• Groupe Clarins
• Kose Corp.
• LOreal SA
• Miranda Kerr Pty Ltd.
• Pureplay Skin Sciences India Pvt. Ltd.
• Shiseido Co. Ltd.
• SISLEY
• Skin Pot Co.
• The Avon Co.
• The Estee Lauder Co. Inc.
• The Procter and Gamble Co.

 

This statistical study of the sleep mask market encompasses successful business strategies deployed by the key vendors. The sleep mask market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Apgroup.com - The company offers a wide range of sleep mask such as brightening pore sleeping mask, Green tea lip sleeping mask and many more.
• Beiersdorf.com - The company offers NIVEA Q10 POWER Sleeping Melt-in Mask that is especially developed to pamper face and neck.
• Groupeclarins.com - The company offers My Clarins RE-CHARGE Relaxing Sleep Mask that is a plant-based overnight face mask, packed with acerola seed, fig and huang qi extracts to detox and hydrate.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The sleep mask market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Sleep Mask Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the sleep mask market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Sleep Mask Market?

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29% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for the sleep mask market in APAC. Market growth in this region will be faster than the growth of the market in North America and Europe.

Increasing consumer spending on BPC products in the region will facilitate the sleep mask market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

A major issue faced by the manufacturers during the COVID-19 situation was the disrupted supply chains, especially for sleep masks. However, the sales through online retail channels majorly supported the market penetration. The pandemic also saw a positive impact on BPC products as consumers spent much time on personal care. Consumers depended much on the online delivery services of products to an extent. However, once the COVID-19-related regulations came to an end and travel restrictions were removed, the demand for sleep masks rose, and it will continue to rise during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Sleep Mask Market?

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The sleep mask market share growth by the offline segment will be significant during the forecast period. Supermarkets, hypermarkets, departmental stores, and specialty stores are some of the major offline distribution channels that sell sleep masks. Organized retailing is an integral part of the offline distribution. Consumers prefer buying sleep masks from offline stores as they can choose from a wide portfolio of products, closely evaluate them, and get required support and information from customer service personnel available at the stores. Thus, a rise in the number of specialty stores that sell BPC products further drives the sales of sleep masks through the offline distribution channel.

 This report provides an accurate prediction of the contribution of all the segments to the growth of the sleep mask market size and actionable market insights on post COVID-19 impact on each segment.

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Sleep Mask Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 5.95%
Market growth 2022-2026	$ 2.14 billion
Market structure	Fragmented
YoY growth (%)	5.27
Regional analysis	Europe, North America, APAC, Middle East and Africa, and South America
Performing market contribution	APAC at 29%
Key consumer countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	AHAVA Dead Sea Laboratories Ltd. , Amorepacific Group Inc., Beiersdorf AG, CHANEL Ltd., Christian Dior SE, Eminence Organic Skin Care, Glow Recipe, Groupe Clarins, Kose Corp., LOreal SA, Miranda Kerr Pty Ltd., Pureplay Skin Sciences India Pvt. Ltd., Shiseido Co. Ltd., SISLEY, Skin Pot Co., The Avon Co., The Estee Lauder Co. Inc., and The Procter and Gamble Co.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Sleep Mask Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive sleep mask market growth during the next five years
• Precise estimation of the sleep mask market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the sleep mask industry across Europe, North America, APAC, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of sleep mask market vendors

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