Soft Drinks Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2023-2027

Published: Nov 2022 Pages: 170 SKU: IRTNTR44622

Soft Drinks Market Forecast 2023-2027

The global soft drinks market is estimated to be worth USD USD 622.47 billion, at a CAGR of 9.98% between 2022 and 2027. The market is driven by consumer lifestyles and evolving work habits, which result in busier lives with limited time to accomplish tasks. Some of the most well-liked beverages on the market are carbonated soft drinks, including lemon-lime soda and cola. Due to growing health concerns, there has been a rise in demand for healthier options such as fruit juices and flavored water, which presents a significant challenge to the market. This market research and growth report includes in-depth information about key market drivers, trends, and challenges during the forecasted period. 

What will be the Size of the Soft Drinks Market During the Forecast Period?

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Market Overview

The hectic lifestyle and need for instant energy are major drivers boosting the market. Consumer lifestyles and work habits have evolved, leading to busier lives with limited time to complete tasks, necessitating increased effort to thrive in a competitive environment. Energy drinks, enriched with stimulating ingredients like ginseng and caffeine, play a vital role in keeping both the mind and body alert. Caffeine, a key component of these drinks, enhances overall productivity by boosting alertness and activity levels. Some energy drinks also include electrolytes and essential vitamins, aiding in the restoration of balance post-exercise or after demanding work schedules. These beverages promptly replenish energy and vitamin deficiencies in the body. Furthermore, they offer a variety of flavors, delivering both taste and health benefits to consumers.

Market Trends

The industry is undergoing a transformative phase shaped by various influential trends. The major trend is the convenience offered, readily available in supermarkets, hypermarkets, and convenience stores across the world. These retail channels cater to diverse consumer needs and preferences, offering a wide variety of soft drink types, including sports drinks, bottled beverages, and canned options. These beverages cater to consumers seeking functional drinks that supplement their active lifestyles and diet needs.
Bottles and cans remain popular choices due to their convenience, portability, and recyclability, contributing to sustainability efforts within the industry. The worldwide market continues to thrive, driven by factors such as changing dietary habits, convenience, and the ever-evolving preferences of the global population. With innovations in product types and packaging, the market is poised for further growth and diversification in the coming years.

Market  - Revenue Share, 2017-2027   

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Carbonated Soft Drinks Segment Dominates the Market

The carbonated soft drinks segment was valued at USD 224.69 billion in 2017 and continue to grow by 2021. Carbonated soft drink sales are slowing due to waning popularity and the preference for alternatives like bottled water. Concerns about the health impact of sugar and caffeine content are also affecting sales in the forecast period. Major brands like PepsiCo Inc. and The Coca-Cola Co. have witnessed declining volume sales over the past five years.

Regional Analysis

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North America Holds a Prominent Position in the Market

North America is estimated to contribute 36% to the growth of the global market during the forecast period. In 2022, North America emerges as the largest global market in terms of revenue. The region is experiencing a decline in demand for carbonated soft drinks due to health concerns like diabetes and kidney issues. However, there's a rising preference for bottled water, supported by a new product lineup featuring ten flavors with no added sugar, sweeteners, or colors. This shift towards bottled water contributes to the growth of the North American market in the forecast period. Additionally, the ready-to-drink (RTD) tea and coffee segment is one of the fastest-growing segments in the region.

Europe, encompassing nations such as Italy, Spain, and Russia, also plays a vital role in the market. Supermarkets and hypermarkets dominate the retail landscape, offering a wide array of soft drink choices to meet the demands of a diverse consumer base. Regions such as Asia-Pacific, United Kingdom, Latin America, and Europe, including countries like Australia, Brazil, Mexico, Russia, Italy, and Spain, have emerged as key markets for soft drink consumption. The Asia-Pacific region has witnessed substantial growth in soft drink consumption, owing to the rapid development of urban areas, a burgeoning population, and a shift in dietary patterns. 

Key Players in the Market

The Market is fragmented in nature. Some significant players include Asahi Group Holdings Ltd., Danone SA, Del Monte Pacific Ltd., Dongpeng Beverage Group Co. Ltd., Keurig Dr Pepper, Kirin Holdings Co. Ltd., Mondelez International Inc. Coca-Cola and PepsiCo are among the leading companies in the global market.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Monster Energy Co., National Beverage Corp., Nestle SA, Otsuka Holdings Co. Ltd., Parle Agro Pvt Ltd., PepsiCo Inc., POSTOBON S.A, Purity Soft Drinks Ltd., Red Bull GmbH, Refresco Group BV, Starbucks Corp., Suntory Holdings Ltd., and Tata Consumer Products Ltd.

Companies are increasingly focusing on acquisitions, mergers, and strategic partnerships to consolidate market share and enhance their product lines. With changing consumer demands and market dynamics, companies are reevaluating their strategy to allocate money and resources more effectively.

Market Analyst Overview

The Soft Drinks Market is experiencing significant growth, driven by factors such as rising disposable incomes, changing lifestyles, and the growing population. Consumers are increasingly seeking clean-label, gluten-free, low-calorie, and low-carb products, especially Millennials. Governments and citizens are prioritizing health, influencing demand even at festivals, sports events, and exhibitions. Production and supply chains are adapting to meet this demand, focusing on liquid food and hydration solutions, often fortified with energy sources, sweetening agents, and edible acids.

The market encompasses a range of products, including non-carbonated beverages, energy and sports drinks, and diet beverages, regulated by bodies like the Food and Drug Administration (FDA). Leading players like The Coca-Cola Company and Cadbury Schweppes drive innovation in containers, manufacture of quality bottles, and drinking packs to ensure health and comfort, supporting a healthy lifestyle with products rich in calcium, pure juice, and functionality such as blood-pressure-reducing drinks and cholesterol-lowering drinks. Distribution channels are expanding, encompassing online distribution channels, shopping portals, and mobile apps, as well as soda stores, vending machines, and soda fountain machines, catering to diverse consumer preferences.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.

  • Product Outlook (USD Billion, 2017 - 2027)
    • Carbonated soft drinks
    • Juices and juice concentrates
    • Bottled water
    • RTD tea and coffee
    • Others
  • Distribution Channel Outlook (USD Billion, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Soft Drinks Market Scope

Report Coverage

Details

Page number

170

Base year

2022

Historic period

2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 9.98%

Market growth 2023-2027

USD 622.47 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

8.54

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 36%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Asahi Group Holdings Ltd., Danone SA, Del Monte Pacific Ltd., Dongpeng Beverage Group Co. Ltd., Keurig Dr Pepper, Kirin Holdings Co. Ltd., Mondelez International Inc., Monster Energy Co., National Beverage Corp., Nestle SA, Otsuka Holdings Co. Ltd., Parle Agro Pvt Ltd., PepsiCo Inc., POSTOBON S.A, Purity Soft Drinks Ltd., Red Bull GmbH, Refresco Group BV, Starbucks Corp., Suntory Holdings Ltd., and Tata Consumer Products Ltd

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in the Market Research Report?

  • What is the projected growth rate of the Market?
  • Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Market growth analysis across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Market forecasting of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global soft drinks market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global soft drinks market 2017 - 2021 ($ billion)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.3 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Carbonated soft drinks - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Carbonated soft drinks - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Carbonated soft drinks - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Carbonated soft drinks - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Carbonated soft drinks - Year-over-year growth 2022-2027 (%)
    • 6.4 Juices and juice concentrates - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Juices and juice concentrates - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Juices and juice concentrates - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Juices and juice concentrates - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Juices and juice concentrates - Year-over-year growth 2022-2027 (%)
    • 6.5 Bottled water - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Bottled water - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Bottled water - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Bottled water - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Bottled water - Year-over-year growth 2022-2027 (%)
    • 6.6 RTD tea and coffee - Market size and forecast 2022-2027
      • Exhibit 46: Chart on RTD tea and coffee - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on RTD tea and coffee - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on RTD tea and coffee - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on RTD tea and coffee - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Product
      • Exhibit 54: Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 57: Chart on Comparison by Distribution Channel
      • Exhibit 58: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 67: Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Asahi Group Holdings Ltd.
              • Exhibit 120: Asahi Group Holdings Ltd. - Overview
              • Exhibit 121: Asahi Group Holdings Ltd. - Business segments
              • Exhibit 122: Asahi Group Holdings Ltd. - Key news
              • Exhibit 123: Asahi Group Holdings Ltd. - Key offerings
              • Exhibit 124: Asahi Group Holdings Ltd. - Segment focus
            • 12.4 Danone SA
              • Exhibit 125: Danone SA - Overview
              • Exhibit 126: Danone SA - Business segments
              • Exhibit 127: Danone SA - Key news
              • Exhibit 128: Danone SA - Key offerings
              • Exhibit 129: Danone SA - Segment focus
            • 12.5 Del Monte Pacific Ltd.
              • Exhibit 130: Del Monte Pacific Ltd. - Overview
              • Exhibit 131: Del Monte Pacific Ltd. - Business segments
              • Exhibit 132: Del Monte Pacific Ltd. - Key offerings
              • Exhibit 133: Del Monte Pacific Ltd. - Segment focus
            • 12.6 Dongpeng Beverage Group Co. Ltd.
              • Exhibit 134: Dongpeng Beverage Group Co. Ltd. - Overview
              • Exhibit 135: Dongpeng Beverage Group Co. Ltd. - Product / Service
              • Exhibit 136: Dongpeng Beverage Group Co. Ltd. - Key offerings
            • 12.7 Keurig Dr Pepper
              • Exhibit 137: Keurig Dr Pepper - Overview
              • Exhibit 138: Keurig Dr Pepper - Product / Service
              • Exhibit 139: Keurig Dr Pepper - Key offerings
            • 12.8 Kirin Holdings Co. Ltd.
              • Exhibit 140: Kirin Holdings Co. Ltd. - Overview
              • Exhibit 141: Kirin Holdings Co. Ltd. - Business segments
              • Exhibit 142: Kirin Holdings Co. Ltd. - Key offerings
              • Exhibit 143: Kirin Holdings Co. Ltd. - Segment focus
            • 12.9 Mondelez International Inc.
              • Exhibit 144: Mondelez International Inc. - Overview
              • Exhibit 145: Mondelez International Inc. - Business segments
              • Exhibit 146: Mondelez International Inc. - Key news
              • Exhibit 147: Mondelez International Inc. - Key offerings
              • Exhibit 148: Mondelez International Inc. - Segment focus
            • 12.10 Monster Energy Co.
              • Exhibit 149: Monster Energy Co. - Overview
              • Exhibit 150: Monster Energy Co. - Product / Service
              • Exhibit 151: Monster Energy Co. - Key offerings
            • 12.11 National Beverage Corp.
              • Exhibit 152: National Beverage Corp. - Overview
              • Exhibit 153: National Beverage Corp. - Product / Service
              • Exhibit 154: National Beverage Corp. - Key offerings
            • 12.12 Nestle SA
              • Exhibit 155: Nestle SA - Overview
              • Exhibit 156: Nestle SA - Business segments
              • Exhibit 157: Nestle SA - Key news
              • Exhibit 158: Nestle SA - Key offerings
              • Exhibit 159: Nestle SA - Segment focus
            • 12.13 Otsuka Holdings Co. Ltd.
              • Exhibit 160: Otsuka Holdings Co. Ltd. - Overview
              • Exhibit 161: Otsuka Holdings Co. Ltd. - Business segments
              • Exhibit 162: Otsuka Holdings Co. Ltd. - Key offerings
              • Exhibit 163: Otsuka Holdings Co. Ltd. - Segment focus
            • 12.14 Parle Agro Pvt Ltd.
              • Exhibit 164: Parle Agro Pvt Ltd. - Overview
              • Exhibit 165: Parle Agro Pvt Ltd. - Product / Service
              • Exhibit 166: Parle Agro Pvt Ltd. - Key offerings
            • 12.15 PepsiCo Inc.
              • Exhibit 167: PepsiCo Inc. - Overview
              • Exhibit 168: PepsiCo Inc. - Business segments
              • Exhibit 169: PepsiCo Inc. - Key news
              • Exhibit 170: PepsiCo Inc. - Key offerings
              • Exhibit 171: PepsiCo Inc. - Segment focus
            • 12.16 POSTOBON S.A
              • Exhibit 172: POSTOBON S.A - Overview
              • Exhibit 173: POSTOBON S.A - Product / Service
              • Exhibit 174: POSTOBON S.A - Key offerings
            • 12.17 Purity Soft Drinks Ltd.
              • Exhibit 175: Purity Soft Drinks Ltd. - Overview
              • Exhibit 176: Purity Soft Drinks Ltd. - Product / Service
              • Exhibit 177: Purity Soft Drinks Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 178: Inclusions checklist
                • Exhibit 179: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 180: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 181: Research methodology
                • Exhibit 182: Validation techniques employed for market sizing
                • Exhibit 183: Information sources
              • 13.5 List of abbreviations
                • Exhibit 184: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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