Global Energy Drinks Market

The energy drinks market share is expected to increase by USD 24.18 billion from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 7%.

This energy drinks market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers energy drinks market segmentation by product (sparkling energy drinks and still energy drinks), type (standard energy drinks and energy shots), and geography (APAC, North America, Europe, South America, and MEA). The energy drinks market report also offers information on several market vendors, including AriZona Beverages USA LLC, Dabur India Ltd., Living Essentials Marketing LLC, Monster Energy Co., Mutalo Group, National Beverage Corp., PepsiCo Inc., Red Bull GmbH, The Coca Cola Company, and Vitale Beverages Pvt. Ltd. among others.

What will the Energy Drinks Market Size be During the Forecast Period?

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Energy Drinks Market: Key Drivers, Trends, and Challenges

The hectic lifestyle and need for instant energy are notably driving the energy drinks market growth, although factors such as stiff competition from low-cost substitutes may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the energy drinks industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Energy Drinks Market Driver

One of the key factors driving growth in the energy drinks market is the hectic lifestyle and need for instant energy. The change in lifestyles and work practices, globalization, and several other aspects have made consumers' lives more hectic. They have more work than time to complete their tasks. As these energy drinks are rich in energy-simulating ingredients like ginseng, caffeine, and others, they keep the mind and body alert. Caffeine present in energy drinks helps to increase overall productivity by increasing activeness and alertness. Some energy drinks also contain electrolytes and several vitamins, which help in restoring the imbalance of the same after a sports session or tiring work schedule. The energy and vitamin deficits in the body can be fulfilled instantly with the consumption of energy drinks. Energy drinks are also available in different flavors, offering consumers both health benefits and taste at the same time.

Key Energy Drinks Market Trend

The increase in demand for low-calorie energy drinks is another factor supporting the energy drinks market share growth. In recent times, there has been an increase in health consciousness among consumers. Due to an increase in the occurrences of various diseases, consumers are becoming more conscious about what they consume. Obesity is one of the main reasons for the increase in demand for low-calorie energy drinks. Several energy drink manufacturers like Red Bull have already come up with sugar-free variants of energy drinks. A shift toward healthy variants can be seen in the food and beverage industry. Low-calorie energy drinks are in high demand among female consumers as they are more inclined toward maintaining their calorie intake. With the availability of a wide range of low-calorie energy drinks, the global energy drinks market is expected to grow during the forecast period.

Key Energy Drinks Market Challenge

The stiff competition from low-cost substitutes will be a major challenge for the energy drinks market during the forecast period. Energy drinks face stiff competition from low-cost substitutes like fruit juices, soft drinks, and other flavored beverages. Although they do not have stimulants like ginseng, guarana, and others, they contain other energy-providing substances like glucose, vitamins, and minerals. These substitutes were already present in the market much before the introduction of energy drinks and had high demand. As energy drink brands are associated with several sports events and have prohibitive costs involving marketing activities, the overall cost of the energy drinks is high. It is a complex task to increase the sales of energy drinks when low-cost substitutes are available. Moreover, as caffeine-rich beverages like coffee and tea are already popular, vendors of energy drinks need to create a distinguished image of energy drinks in the consumers' minds.

This energy drinks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the energy drinks market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the energy drinks market during the forecast period.

Who are the Major Energy Drinks Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• AriZona Beverages USA LLC
• Dabur India Ltd.
• Living Essentials Marketing LLC
• Monster Energy Co.
• Mutalo Group
• National Beverage Corp.
• PepsiCo Inc.
• Red Bull GmbH
• The Coca Cola Company
• Vitale Beverages Pvt. Ltd.

This statistical study of the energy drinks market encompasses successful business strategies deployed by the key vendors. The energy drinks market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• AriZona Beverages USA LLC - The company offers a line of products such as Fruit Punch Energy Shot, a natural energy drink containing green tea extract and essential vitamins to keep body stronger.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The energy drinks market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Energy Drinks Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the energy drinks market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the packaged foods and meats market includes the following core components:

• Inputs
• Inbound logistics
• Primary processing
• Secondary and tertiary processing
• Outbound logistics
• End-customers
• Marketing and sales
• Service
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Energy Drinks Market?

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37% of the market’s growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for energy drinks in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The developing and least-developed economies offer significant growth potential for the energy drinks market. As disposable income levels have increased in recent years, consumers can spend more on functional beverages like energy drinks. This will facilitate the energy drinks market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

the outbreak of COVID-19 in the region in early 2020 has impacted the energy drinks market. With the spread of the viral disease, the sales of energy drinks in gyms, offices, stadiums, and the entertainment sector declined, hindering the steady growth of the energy drinks market in the region in the first half of 2020. Packaged foods and beverages and other products from Asian countries such as China were also hindered, which disrupted the supply-demand chain. Such factors negatively impacted the regional energy drinks market in 2020.

What are the Revenue-generating Product Segments in the Energy Drinks Market?

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The energy drinks market share growth by the segments.1 segment will be significant during the forecast period. As these sparkling energy drinks are reported to provide instant energy, they are popular among the young generation across the world. To cater to the high popularity among the young population, vendors are developing various sparkling energy drinks. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the energy drinks market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Energy Drinks Market Report?

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will drive energy drinks market growth during the next five years
• Precise estimation of the energy drinks market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the energy drinks industry across APAC, North America, Europe, South America, and MEA
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of energy drinks market vendors

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