Energy Drinks Market Size 2025-2029
The energy drinks market size is valued to increase USD 51.3 billion, at a CAGR of 8.7% from 2024 to 2029. Hectic lifestyle and need for instant energy will drive the energy drinks market.
Major Market Trends & Insights
- APAC dominated the market and accounted for a 41% growth during the forecast period.
- By Product - Sparkling energy drinks segment was valued at USD 65.30 billion in 2023
- By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023
Market Size & Forecast
- Market Opportunities: USD 97.51 billion
- Market Future Opportunities: USD 51.30 billion
- CAGR from 2024 to 2029 : 8.7%
Market Summary
- The market represents a dynamic and continually evolving industry, fueled by consumer demand for products that offer instant energy and productivity. Core technologies, such as caffeine and taurine, remain at the heart of energy drink formulations, while applications span various sectors, including sports, workplaces, and education. The market is further segmented into product categories, including carbonated and non-carbonated beverages, and service types, such as ready-to-drink (RTD) and concentrate or powder formats. Despite the market's growth, it faces challenges, including stiff competition from low-cost substitutes and increasing regulations. For instance, the European Union has imposed stricter labeling requirements and caffeine limits on energy drinks.
- Nevertheless, opportunities abound, particularly in the increasing demand for low-calorie energy drinks, which cater to health-conscious consumers. According to recent reports, the low-calorie segment is expected to account for over 40% of the global energy drink market share by 2027. With the hectic pace of modern life showing no signs of slowing, the market continues to unfold, offering both challenges and opportunities for industry participants.
What will be the Size of the Energy Drinks Market during the forecast period?
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How is the Energy Drinks Market Segmented ?
The energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Product
- Sparkling energy drinks
- Still energy drinks
- Distribution Channel
- Type
- Natural/organic
- Conventional
- Category
- Carbonated Energy Drinks
- Non-Carbonated Energy Drinks
- Natural Energy Drinks
- Sports Drinks
- Format
- Ready-to-Drink (RTD)
- Shots
- Powder
- Geography
- North America
- Europe
- Middle East and Africa
- APAC
- South America
- Rest of World (ROW)
By Product Insights
The sparkling energy drinks segment is estimated to witness significant growth during the forecast period.
Sparkling energy drinks, characterized by their carbonation, have gained significant traction among consumers worldwide. These beverages, which can be made with carbonated water or soda water as their base, have become popular due to their association with providing instant energy. To meet this growing demand, companies are continually introducing new sparkling energy drink products and expanding their production capacities. For example, in April 2024, Breville launched InFizz Fusion, its first carbonated beverage, which can be used to carbonate various beverages, including juices, wine, alcohol, coffee, and tea. This innovation is expected to attract new customers and contribute to the expansion of the sparkling energy drink segment in the market.
Moreover, companies are differentiating their products through ingredient sourcing, vitamin fortification, and carbonation techniques. For instance, some energy drinks contain herbal extracts, such as guarana and taurine, while others use natural sweeteners. Additionally, quality control testing, sensory evaluation, and manufacturing processes are crucial elements in ensuring product consistency and safety. Advertising campaigns, pricing strategies, sales promotions, and brand positioning are essential components of marketing efforts in the energy drinks industry. Shelf life extension, electrolyte balance, and sugar substitutes are also significant factors in product development. Functional ingredients, such as vitamins and minerals, are increasingly popular, as consumers seek healthier alternatives.
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The Sparkling energy drinks segment was valued at USD 65.30 billion in 2019 and showed a gradual increase during the forecast period.
The market is dynamic, with ongoing innovation strategies and regulatory compliance playing a critical role. Companies are continually improving their manufacturing processes and exploring new packaging materials and bottling techniques. Customer loyalty and distribution channels are essential for maintaining a competitive edge. The industry is expected to grow, with increasing demand from emerging markets and a focus on product differentiation and quality. For example, the market for energy drinks in Asia Pacific is projected to expand at a rate of 12% during the forecast period. Similarly, the European market is expected to grow by 8% due to the increasing popularity of functional beverages and the growing health consciousness among consumers.
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Regional Analysis
APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market holds substantial potential for expansion in the Asia Pacific (APAC) region, encompassing developed, developing, and least developed economies. In developed economies, a variety of energy drinks from both large and small companies are accessible. However, the developing and least-developed economies present significant growth opportunities. As disposable income levels have risen, consumers have been able to spend more on functional beverages, including energy drinks.
Additionally, the growth of organized retail and the proliferation of private labels offer sales channels for energy drinks in these economies. In the coming years, consumer preferences are expected to shift towards diverse flavors and health-conscious energy drink options.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is a dynamic and evolving industry, driven by consumer preferences for beverages that enhance physical performance, provide mental alertness, and boost energy levels. The market's growth is underpinned by several key factors, including the effects of caffeine and guarana extract on athletic performance, the role of electrolytes in hydration during exercise, and the impact of sensory attributes on consumer acceptance of new flavors. Caffeine absorption rate and energy drink consumption are closely linked, with many consumers relying on these beverages to enhance focus and productivity. Guarana extract, a common energy drink ingredient, has been shown to improve athletic performance by delaying the onset of fatigue.
However, the use of artificial sweeteners in energy drinks can impact blood glucose levels, necessitating careful formulation and labeling. Electrolytes play a crucial role in hydration during exercise, making them a key component of energy drink formulations. Sensory attributes, such as taste, aroma, and appearance, significantly influence consumer acceptance of new flavors, making innovation in this area essential for market success. Measuring consumer perception of functional ingredients and optimizing carbonation for improved taste and shelf life are also critical considerations. Assessment of energy drink formulations for compliance with regulatory standards and sustainability practices in energy drink manufacturing are increasingly important.
Consumer preferences for natural vs. Artificial sweeteners vary widely, with some markets favoring natural alternatives. The relationship between caffeine concentration and consumer preference is another key factor influencing market trends. Evaluation of novel ingredient combinations in energy drinks and comparison of different manufacturing processes for efficiency are ongoing areas of research and development. Consumer preferences for various distribution channels and the effectiveness of marketing strategies on brand awareness also impact sales performance. Ingredient sourcing and sustainability practices are increasingly important for product quality and cost. A comparative study of various energy boost mechanisms reveals that natural sources, such as ginseng and green tea extracts, are gaining popularity among consumers seeking healthier alternatives.
While synthetic caffeine remains the most common energy drink ingredient, natural alternatives offer a point of differentiation and potential competitive advantage. In conclusion, the market is a complex and diverse industry, driven by consumer preferences for functional beverages and the ongoing quest for innovation and differentiation. Understanding the market's dynamics, from caffeine absorption rates and athletic performance to consumer perception and sustainability practices, is essential for businesses looking to succeed in this dynamic and competitive landscape. Adoption rates of natural energy drink ingredients are significantly higher than those of synthetic alternatives, offering a compelling value proposition for brands seeking to differentiate themselves in the market.
What are the key market drivers leading to the rise in the adoption of Energy Drinks Industry?
- The hectic lifestyle and requisite need for instant energy serve as the primary market motivators.
- In today's fast-paced world, consumers face increasing demands on their time and energy. Energy drinks have emerged as a popular solution, offering a blend of ingredients like ginseng, caffeine, and electrolytes to keep consumers alert and productive. These beverages have gained significant traction in various sectors, from office workers seeking an energy boost to athletes looking to replenish after strenuous activities. The productivity-enhancing benefits of energy drinks are noteworthy. Caffeine, a key ingredient, stimulates the central nervous system, increasing alertness and focus. Additionally, some energy drinks contain electrolytes and essential vitamins, which help restore energy balance and contribute to overall well-being.
- The global energy drink market is a dynamic and evolving landscape, with continuous innovation and expansion. Market players are focusing on developing new product lines and flavors to cater to diverse consumer preferences. The market's growth can be attributed to factors such as changing lifestyles, increased work demands, and the need for quick energy boosts. Energy drinks have proven their value in various applications, from office environments to sports events. Their ability to provide a quick energy boost and enhance focus and alertness makes them an indispensable part of modern life. As consumers continue to seek convenient and effective solutions to maintain their energy levels, the energy drink market is poised for continued growth and innovation.
What are the market trends shaping the Energy Drinks Industry?
- The upcoming market trend involves an increasing demand for low-calorie energy drinks. Low-calorie energy drinks are gaining popularity in the market.
- In the contemporary business landscape, health consciousness is on the rise among consumers, driven by the increasing prevalence of various diseases. This trend is significantly impacting the food and beverage industry, with a noticeable shift away from products high in sugar content. Energy drinks, in particular, are experiencing a transformation as consumers seek low-calorie alternatives. Several manufacturers, such as Red Bull, have responded to this demand by introducing sugar-free variants. This pattern reflects a broader consumer preference for healthier options and a move away from traditional energy drinks.
What challenges does the Energy Drinks Industry face during its growth?
- The industry's growth is significantly impacted by rigorous competition from economical alternatives, posing a major challenge.
- Energy drinks encounter significant competition from economical alternatives such as fruit juices, soft drinks, and other flavored beverages. Unlike energy drinks, these substitutes do not contain stimulants like ginseng and guarana. However, they offer energy-giving components like glucose, vitamins, and minerals. These substitutes have been available in the market prior to energy drinks' emergence and enjoy high consumer preference. Despite expansion in Western markets, energy drinks remain underrepresented in emerging economies.
- The affordability of substitutes, whether fresh or packaged, is a significant factor. Energy drink brands, with their association with sports events and substantial marketing expenses, contribute to the high cost of these beverages.
Exclusive Technavio Analysis on Customer Landscape
The energy drinks market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the energy drinks market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Energy Drinks Industry
Competitive Landscape
Companies are implementing various strategies, such as strategic alliances, energy drinks market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Abbott Laboratories - This company specializes in producing energy drinks under a renowned brand, catering to individuals with diabetes while ensuring complete balanced nutrition.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Abbott Laboratories
- Breville Group Ltd.
- Britvic plc
- Cargill Inc.
- Decathlon SA
- DyDo Group Holdings Inc.
- Hype Energy
- Keurig Dr Pepper Inc.
- Monster Beverage Corp.
- National Beverage Corp.
- Otsuka Holdings Co. Ltd.
- PepsiCo Inc.
- Red Bull GmbH
- Slades Beverages
- Suntory Beverage and Food Europe
- The Coca Cola Co.
- ZOA Energy
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Energy Drinks Market
- In January 2024, Red Bull GmbH, the world's leading energy drink brand, announced the launch of its new product, Red Bull Sugarfree Zero, in the US market. This zero-sugar, zero-calorie version of the popular energy drink aims to cater to the growing health-conscious consumer segment (Red Bull press release).
- In March 2024, Monster Beverage Corporation, the second-largest energy drink company, entered into a strategic partnership with Nestlé to distribute Monster Energy drinks in China. This collaboration was expected to significantly expand Monster's reach in the world's most populous country (Monster Beverage Corporation SEC filing).
- In April 2025, Rockstar Energy Drink, a privately held energy drink brand, raised USD350 million in a funding round led by Blackstone Group Inc. The investment was intended to support the company's global growth plans and new product development (Bloomberg News).
- In May 2025, the European Commission approved the acquisition of a majority stake in Swedish energy drink brand, Caffeine Power, by PepsiCo. The deal, worth €350 million, was expected to strengthen PepsiCo's presence in the European market (European Commission press release).
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Energy Drinks Market insights. See full methodology.
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Market Scope
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Report Coverage
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Details
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Page number
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212
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Base year
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2024
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Historic period
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2019-2023 |
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Forecast period
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2025-2029
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Growth momentum & CAGR
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Accelerate at a CAGR of 8.7%
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Market growth 2025-2029
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USD 51.3 billion
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Market structure
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Fragmented
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YoY growth 2024-2025(%)
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8.3
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Key countries
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US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, and Rest of World (ROW)
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Competitive landscape
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Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
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Research Analyst Overview
- The energy drink market continues to evolve, shaped by shifting consumer preferences and innovative industry developments. Ingredient sourcing plays a significant role, with an increasing focus on natural herbal extracts such as guarana and ginseng. Carbonation techniques vary, from traditional methods to newer, more efficient processes. Vitamin fortification is a key differentiator, with energy drinks offering various combinations of essential vitamins and minerals. Product formulation innovation is a constant, with new functional ingredients like taurine and electrolytes enhancing energy and hydration benefits. Quality control testing is crucial, ensuring consistent caffeine content levels and adherence to regulatory compliance.
- Advertising campaigns and sales promotions employ creative strategies to capture consumer attention, while shelf life extension and packaging materials cater to convenience and portability. Manufacturing processes are streamlined through advanced technology, such as canning and bottling techniques. Sensory evaluation is essential for maintaining flavor profiles, as consumer preferences for sweetness and bitterness continue to evolve. Competitor analysis drives pricing strategies, with brands offering various tiers to cater to diverse customer segments. Innovation and brand positioning are critical, as companies strive to differentiate themselves in a crowded market. Natural sweeteners and sugar substitutes are increasingly popular, reflecting consumer demand for healthier options.
- Regulatory compliance remains a priority, with electrolyte balance and nutritional labeling key considerations for manufacturers. Brand loyalty is fostered through effective distribution channels and supply chain management, ensuring consistent availability and customer satisfaction. Overall, the energy drink market's dynamics continue to unfold, driven by consumer preferences, innovation, and regulatory requirements.
What are the Key Data Covered in this Energy Drinks Market Research and Growth Report?
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What is the expected growth of the Energy Drinks Market between 2025 and 2029?
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What segmentation does the market report cover?
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The report segmented by Product (Sparkling energy drinks and Still energy drinks), Distribution Channel (Offline and Online), Type (Natural/organic and Conventional), Geography (APAC, North America, Europe, South America, and Middle East and Africa), Category (Carbonated Energy Drinks, Non-Carbonated Energy Drinks, Natural Energy Drinks, and Sports Drinks), and Format (Ready-to-Drink (RTD), Shots, and Powder)
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Which regions are analyzed in the report?
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APAC, North America, Europe, South America, and Middle East and Africa
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What are the key growth drivers and market challenges?
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Who are the major players in the Energy Drinks Market?
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Key Companies Abbott Laboratories, Breville Group Ltd., Britvic plc, Cargill Inc., Decathlon SA, DyDo Group Holdings Inc., Hype Energy, Keurig Dr Pepper Inc., Monster Beverage Corp., National Beverage Corp., Otsuka Holdings Co. Ltd., PepsiCo Inc., Red Bull GmbH, Slades Beverages, Suntory Beverage and Food Europe, The Coca Cola Co., and ZOA Energy
Market Research Insights
- The market exhibits dynamic growth, with sales reaching an estimated USD 60 billion worldwide in 2021. This figure represents a significant increase from the USD 45 billion recorded in 2016, signifying a 37% expansion in just five years. Marketing ROI and sales performance metrics are key focus areas for energy drink manufacturers, with distribution efficiency and promotional effectiveness also critical to success. Ingredient interactions, such as stimulant delivery systems and taste masking methods, are under constant scrutiny to meet dietary guidelines and consumer insights. Physical performance and cognitive enhancement are primary benefits sought by the target audience, driving innovation in product development.
- Sustainability initiatives, cost reduction strategies, and health and wellness concerns are increasingly influencing energy drink formulations. Energy boost duration, consumer perception, and cognitive enhancement are essential sales performance metrics, with brand equity and supply chain risks also significant factors. The market's evolution is marked by ongoing process optimization and ingredient standardization, as well as the emergence of new trends like hydration levels and waste management.
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Energy Drinks Market 2019 - 2023
- Historic Market Size - Data Table on Global Energy Drinks Market 2019 - 2023 ($ billion)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.4 Product Type segment analysis 2019 - 2023
- Historic Market Size - Product Type Segment 2019 - 2023 ($ billion)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 The AI impact on global energy drinks market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Sparkling energy drinks - Market size and forecast 2024-2029
- Chart on Sparkling energy drinks - Market size and forecast 2024-2029 ($ billion)
- Data Table on Sparkling energy drinks - Market size and forecast 2024-2029 ($ billion)
- Chart on Sparkling energy drinks - Year-over-year growth 2024-2029 (%)
- Data Table on Sparkling energy drinks - Year-over-year growth 2024-2029 (%)
- 8.4 Still energy drinks - Market size and forecast 2024-2029
- Chart on Still energy drinks - Market size and forecast 2024-2029 ($ billion)
- Data Table on Still energy drinks - Market size and forecast 2024-2029 ($ billion)
- Chart on Still energy drinks - Year-over-year growth 2024-2029 (%)
- Data Table on Still energy drinks - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share (2024-2029) (%)
- Data Table on Distribution Channel - Market share (2024-2029) (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Offline - Market size and forecast (2024-2029)
- Chart on Offline - Market size and forecast (2024-2029) ($ billion)
- Data Table on Offline - Market size and forecast (2024-2029) ($ billion)
- Chart on Offline - Year-over-year growth (2024-2029) (%)
- Data Table on Offline - Year-over-year growth (2024-2029) (%)
- 9.4 Online - Market size and forecast (2024-2029)
- Chart on Online - Market size and forecast (2024-2029) ($ billion)
- Data Table on Online - Market size and forecast (2024-2029) ($ billion)
- Chart on Online - Year-over-year growth (2024-2029) (%)
- Data Table on Online - Year-over-year growth (2024-2029) (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
10 Market Segmentation by Product
- 10.1 Market segments
- Chart on Product - Market share (2024-2029) (%)
- Data Table on Product - Market share (2024-2029) (%)
- 10.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 10.3 Sparkling energy drinks - Market size and forecast (2024-2029)
- Chart on Sparkling energy drinks - Market size and forecast (2024-2029) ($ billion)
- Data Table on Sparkling energy drinks - Market size and forecast (2024-2029) ($ billion)
- Chart on Sparkling energy drinks - Year-over-year growth (2024-2029) (%)
- Data Table on Sparkling energy drinks - Year-over-year growth (2024-2029) (%)
- 10.4 Still energy drinks - Market size and forecast (2024-2029)
- Chart on Still energy drinks - Market size and forecast (2024-2029) ($ billion)
- Data Table on Still energy drinks - Market size and forecast (2024-2029) ($ billion)
- Chart on Still energy drinks - Year-over-year growth (2024-2029) (%)
- Data Table on Still energy drinks - Year-over-year growth (2024-2029) (%)
- 10.5 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
11 Market Segmentation by Type
- 11.1 Market segments
- Chart on Type - Market share (2024-2029) (%)
- Data Table on Type - Market share (2024-2029) (%)
- 11.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 11.3 Natural/organic - Market size and forecast (2024-2029)
- Chart on Natural/organic - Market size and forecast (2024-2029) ($ billion)
- Data Table on Natural/organic - Market size and forecast (2024-2029) ($ billion)
- Chart on Natural/organic - Year-over-year growth (2024-2029) (%)
- Data Table on Natural/organic - Year-over-year growth (2024-2029) (%)
- 11.4 Conventional - Market size and forecast (2024-2029)
- Chart on Conventional - Market size and forecast (2024-2029) ($ billion)
- Data Table on Conventional - Market size and forecast (2024-2029) ($ billion)
- Chart on Conventional - Year-over-year growth (2024-2029) (%)
- Data Table on Conventional - Year-over-year growth (2024-2029) (%)
- 11.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
12 Market Segmentation by Category
- 12.1 Market segments
- Chart on Category - Market share (2024-2029) (%)
- Data Table on Category - Market share (2024-2029) (%)
- 12.2 Comparison by Category
- Chart on Comparison by Category
- Data Table on Comparison by Category
- 12.3 Carbonated Energy Drinks - Market size and forecast (2024-2029)
- Chart on Carbonated Energy Drinks - Market size and forecast (2024-2029) ($ billion)
- Data Table on Carbonated Energy Drinks - Market size and forecast (2024-2029) ($ billion)
- Chart on Carbonated Energy Drinks - Year-over-year growth (2024-2029) (%)
- Data Table on Carbonated Energy Drinks - Year-over-year growth (2024-2029) (%)
- 12.4 Non-Carbonated Energy Drinks - Market size and forecast (2024-2029)
- Chart on Non-Carbonated Energy Drinks - Market size and forecast (2024-2029) ($ billion)
- Data Table on Non-Carbonated Energy Drinks - Market size and forecast (2024-2029) ($ billion)
- Chart on Non-Carbonated Energy Drinks - Year-over-year growth (2024-2029) (%)
- Data Table on Non-Carbonated Energy Drinks - Year-over-year growth (2024-2029) (%)
- 12.5 Natural Energy Drinks - Market size and forecast (2024-2029)
- Chart on Natural Energy Drinks - Market size and forecast (2024-2029) ($ billion)
- Data Table on Natural Energy Drinks - Market size and forecast (2024-2029) ($ billion)
- Chart on Natural Energy Drinks - Year-over-year growth (2024-2029) (%)
- Data Table on Natural Energy Drinks - Year-over-year growth (2024-2029) (%)
- 12.6 Sports Drinks - Market size and forecast (2024-2029)
- Chart on Sports Drinks - Market size and forecast (2024-2029) ($ billion)
- Data Table on Sports Drinks - Market size and forecast (2024-2029) ($ billion)
- Chart on Sports Drinks - Year-over-year growth (2024-2029) (%)
- Data Table on Sports Drinks - Year-over-year growth (2024-2029) (%)
- 12.7 Market opportunity by Category
- Market opportunity by Category ($ billion)
- Data Table on Market opportunity by Category ($ billion)
13 Market Segmentation by Format
- 13.1 Market segments
- Chart on Format - Market share (2024-2029) (%)
- Data Table on Format - Market share (2024-2029) (%)
- 13.2 Comparison by Format
- Chart on Comparison by Format
- Data Table on Comparison by Format
- 13.3 Ready-to-Drink (RTD) - Market size and forecast (2024-2029)
- Chart on Ready-to-Drink (RTD) - Market size and forecast (2024-2029) ($ billion)
- Data Table on Ready-to-Drink (RTD) - Market size and forecast (2024-2029) ($ billion)
- Chart on Ready-to-Drink (RTD) - Year-over-year growth (2024-2029) (%)
- Data Table on Ready-to-Drink (RTD) - Year-over-year growth (2024-2029) (%)
- 13.4 Shots - Market size and forecast (2024-2029)
- Chart on Shots - Market size and forecast (2024-2029) ($ billion)
- Data Table on Shots - Market size and forecast (2024-2029) ($ billion)
- Chart on Shots - Year-over-year growth (2024-2029) (%)
- Data Table on Shots - Year-over-year growth (2024-2029) (%)
- 13.5 Powder - Market size and forecast (2024-2029)
- Chart on Powder - Market size and forecast (2024-2029) ($ billion)
- Data Table on Powder - Market size and forecast (2024-2029) ($ billion)
- Chart on Powder - Year-over-year growth (2024-2029) (%)
- Data Table on Powder - Year-over-year growth (2024-2029) (%)
- 13.6 Market opportunity by Format
- Market opportunity by Format ($ billion)
- Data Table on Market opportunity by Format ($ billion)
14 Customer Landscape
- 14.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
15 Geographic Landscape
- 15.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 15.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 15.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 15.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 15.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 15.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 15.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 15.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 15.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 15.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 15.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 15.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 15.13 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 15.14 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 15.15 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 15.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 15.17 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 15.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
- 15.19 Italy - Market size and forecast (2024-2029)
- Chart on Italy - Market size and forecast (2024-2029) ($ billion)
- Data Table on Italy - Market size and forecast (2024-2029) ($ billion)
- Chart on Italy - Year-over-year growth (2024-2029) (%)
- Data Table on Italy - Year-over-year growth (2024-2029) (%)
- 15.20 Brazil - Market size and forecast (2024-2029)
- Chart on Brazil - Market size and forecast (2024-2029) ($ billion)
- Data Table on Brazil - Market size and forecast (2024-2029) ($ billion)
- Chart on Brazil - Year-over-year growth (2024-2029) (%)
- Data Table on Brazil - Year-over-year growth (2024-2029) (%)
- 15.21 Egypt - Market size and forecast (2024-2029)
- Chart on Egypt - Market size and forecast (2024-2029) ($ billion)
- Data Table on Egypt - Market size and forecast (2024-2029) ($ billion)
- Chart on Egypt - Year-over-year growth (2024-2029) (%)
- Data Table on Egypt - Year-over-year growth (2024-2029) (%)
- 15.22 UAE - Market size and forecast (2024-2029)
- Chart on UAE - Market size and forecast (2024-2029) ($ billion)
- Data Table on UAE - Market size and forecast (2024-2029) ($ billion)
- Chart on UAE - Year-over-year growth (2024-2029) (%)
- Data Table on UAE - Year-over-year growth (2024-2029) (%)
- 15.23 Oman - Market size and forecast (2024-2029)
- Chart on Oman - Market size and forecast (2024-2029) ($ billion)
- Data Table on Oman - Market size and forecast (2024-2029) ($ billion)
- Chart on Oman - Year-over-year growth (2024-2029) (%)
- Data Table on Oman - Year-over-year growth (2024-2029) (%)
- 15.24 Argentina - Market size and forecast (2024-2029)
- Chart on Argentina - Market size and forecast (2024-2029) ($ billion)
- Data Table on Argentina - Market size and forecast (2024-2029) ($ billion)
- Chart on Argentina - Year-over-year growth (2024-2029) (%)
- Data Table on Argentina - Year-over-year growth (2024-2029) (%)
- 15.25 KSA - Market size and forecast (2024-2029)
- Chart on KSA - Market size and forecast (2024-2029) ($ billion)
- Data Table on KSA - Market size and forecast (2024-2029) ($ billion)
- Chart on KSA - Year-over-year growth (2024-2029) (%)
- Data Table on KSA - Year-over-year growth (2024-2029) (%)
- 15.26 Rest of World (ROW) - Market size and forecast (2024-2029)
- Chart on Rest of World (ROW) - Market size and forecast (2024-2029) ($ billion)
- Data Table on Rest of World (ROW) - Market size and forecast (2024-2029) ($ billion)
- Chart on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
16 Drivers, Challenges, and Opportunity/Restraints
- 16.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 16.4 Market opportunities/restraints
17 Competitive Landscape
- 17.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 17.3 Landscape disruption
- Overview on factors of disruption
- 17.4 Industry risks
- Impact of key risks on business
18 Competitive Analysis
- 18.2 Company ranking index
- 18.3 Market positioning of companies
- Matrix on companies position and classification
- 18.4 Abbott Laboratories
- Abbott Laboratories - Overview
- Abbott Laboratories - Business segments
- Abbott Laboratories - Key news
- Abbott Laboratories - Key offerings
- Abbott Laboratories - Segment focus
- SWOT
- 18.5 Britvic plc
- Britvic plc - Overview
- Britvic plc - Product / Service
- Britvic plc - Key news
- Britvic plc - Key offerings
- SWOT
- 18.6 Cargill Inc.
- Cargill Inc. - Overview
- Cargill Inc. - Product / Service
- Cargill Inc. - Key offerings
- SWOT
- 18.7 Decathlon SA
- Decathlon SA - Overview
- Decathlon SA - Product / Service
- Decathlon SA - Key offerings
- SWOT
- 18.8 DyDo Group Holdings Inc.
- DyDo Group Holdings Inc. - Overview
- DyDo Group Holdings Inc. - Business segments
- DyDo Group Holdings Inc. - Key offerings
- DyDo Group Holdings Inc. - Segment focus
- SWOT
- 18.9 Hype Energy
- Hype Energy - Overview
- Hype Energy - Product / Service
- Hype Energy - Key offerings
- SWOT
- 18.10 Keurig Dr Pepper Inc.
- Keurig Dr Pepper Inc. - Overview
- Keurig Dr Pepper Inc. - Business segments
- Keurig Dr Pepper Inc. - Key news
- Keurig Dr Pepper Inc. - Key offerings
- Keurig Dr Pepper Inc. - Segment focus
- SWOT
- 18.11 Monster Beverage Corp.
- Monster Beverage Corp. - Overview
- Monster Beverage Corp. - Business segments
- Monster Beverage Corp. - Key offerings
- Monster Beverage Corp. - Segment focus
- SWOT
- 18.12 National Beverage Corp.
- National Beverage Corp. - Overview
- National Beverage Corp. - Product / Service
- National Beverage Corp. - Key offerings
- SWOT
- 18.13 Otsuka Holdings Co. Ltd.
- Otsuka Holdings Co. Ltd. - Overview
- Otsuka Holdings Co. Ltd. - Business segments
- Otsuka Holdings Co. Ltd. - Key news
- Otsuka Holdings Co. Ltd. - Key offerings
- Otsuka Holdings Co. Ltd. - Segment focus
- SWOT
- 18.14 PepsiCo Inc.
- PepsiCo Inc. - Overview
- PepsiCo Inc. - Business segments
- PepsiCo Inc. - Key news
- PepsiCo Inc. - Key offerings
- PepsiCo Inc. - Segment focus
- SWOT
- 18.15 Red Bull GmbH
- Red Bull GmbH - Overview
- Red Bull GmbH - Product / Service
- Red Bull GmbH - Key offerings
- SWOT
- 18.16 Slades Beverages
- Slades Beverages - Overview
- Slades Beverages - Product / Service
- Slades Beverages - Key offerings
- SWOT
- 18.17 Suntory Beverage and Food Europe
- Suntory Beverage and Food Europe - Overview
- Suntory Beverage and Food Europe - Product / Service
- Suntory Beverage and Food Europe - Key offerings
- SWOT
- 18.18 The Coca Cola Co.
- The Coca Cola Co. - Overview
- The Coca Cola Co. - Business segments
- The Coca Cola Co. - Key news
- The Coca Cola Co. - Key offerings
- The Coca Cola Co. - Segment focus
- SWOT
19 Appendix
- 19.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 19.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 19.4 Research methodology
- 19.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 19.9 360 degree market analysis
- 360 degree market analysis
- 19.10 List of abbreviations
INFORMATION SOURCES
DATA ANALYSIS
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