Toothpaste Market by Distribution Channel, Type and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023

Pages: 169

SKU: IRTNTR72133

Snapshot

Toothpaste Market Forecast 2023-2027

The Toothpaste Market size is estimated to grow by USD 3.51 billion at a CAGR of 3.18% between 2022 and 2027. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

One of the key factors driving the market is the rising demand for teeth whitening among millennials. Factors such as the increasing emphasis on appearance and the rising availability of teeth-whitening toothpaste have fuelled the popularity among millennials. Additionally, the increasing focus on personal appearance has resulted in the rising demand among millennials. Furthermore, social media platforms such as Instagram are widely used by millennials, where visual aesthetics play a crucial role. Thus, the increasing desire to emulate their favorite personalities and attain a picture-perfect smile has fuelled the demand. Hence, such factors are positively impacting the market which in turn will drive the market during the forecast period.

Toothpaste Market Dynamic

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Major Trends - A key factor shaping the market is innovations and product line extension.

Several market players are innovating new technologies as well as diversifying their product lines in order to have a competitive edge in the global market. There is an increasing demand for innovative, multifunctional oral care products among consumers that can offer results and help maintain oral hygiene. As a result, several manufacturers in the global market are increasingly investing in R&D to innovate and launch new products. New ingredients, flavors, functionality, packaging, and pricing are some of the factors manufacturers take into consideration for new innovations of products. For instance, Sensodyne Repair and Protect Toothpaste by GlaxoSmithKline consists of the NovaMin technology that is developed by the company. Hence, such factors are expected to drive market during the forecast period.

Significant Challenges - Increasing demand for secondary oral hygiene products is one of the key challenges hindering the global market.

There is an increasing popularity of secondary oral hygiene products due to factors such as increasing spending power and improved standards of living in developed regions. Additionally, there is a growing awareness of secondary oral hygiene products in developing countries. Some of the key secondary hygiene products are teeth whitening strips, dental floss, dental cleansing tablets, rinses, gum care products, brace maintenance products, and denture care products. Rinses and teeth whitening strips is one of the popular product in this category. Furthermore, there is an increase in demand for these products due to the increase in spending. Hence, such factors are expected to drive market during the forecast period.

Market Segmentation

By Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period. The offline segment comprises hypermarkets and supermarkets, department stores, drug stores, and pharmacies. Some of the key factors which are significantly contributing to the development of this segment include business expansion and a rise in the number of hypermarkets, supermarkets, convenience stores, and warehouse clubs of major retailers. Some of the popular retail stores include Walmart, Costco Wholesale Corporation, Target Brands, Inc, and Tesco.com.

The offline segment was the largest segment and was valued at USD 17.16 billion in 2017.

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Several prominent market players such as Colgate-Palmolive Company sells their products through Walmart stores as well as other drug stores such as Walgreens Co. and CVS Health. Some of the largest sub-segment in the offline distribution channel include hypermarkets, supermarkets, convenience stores, and clubhouse stores. There is an increasing preference for offline distribution channels such as hypermarkets, supermarkets, convenience stores, and clubhouse stores among consumers due to the factors such as convenience, large SKUs, and wide brand variety. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

The convenience offered by the online segment will fuel the growth of this segment which in turn will increase the market growth. The increasing prevalence of online shopping has resulted in market players engaging consumers in shopping from their own online web-based portals. For example, Procter and Gamble has set up its own e-commerce site, where customers can easily purchase oral care products. Another significant factor that fuels the growth of this segment is secured transactions and cash-on-delivery (COD) options. Furthermore, the high penetration rate and increasing use of smartphones is expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

By Type

Rising global oral hygiene awareness fuels traditional sector growth with additives like flavors, sweeteners, and fluoride for cavity prevention. Recognition of its benefits is set to drive overall market expansion.

The surge in awareness about synthetic toothpaste's drawbacks is propelling herbal toothpaste's growth and driving the market. Herbal variants, sourced from plants like turmeric and aloe vera, contain essential nutrients for oral health. As consumers seek chemical-free options, this trend is expected to fuel market expansion.

Regional Analysis

APAC is estimated to contribute 60% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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One of the main factors that are significantly contributing to the global market growth in APAC is the increasing population and rising household income, which is fuelling the purchasing power of consumers, which in turn fuels the demand for products. As a result, there is an increase in demand in APAC countries, especially China and India. Furthermore, there is a significant expansion of the market in Japan due to the rising concerns about oral health among the Japanese aging population and youth. There is an increase in demand for high-performance toothpaste among Japanese consumers, which can relieve hypersensitivity of teeth and counter the most common oral health diseases, like caries. Hence, such factors are expected to drive the global market growth in the region during the forecast period.

Who are the Major Toothpaste Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - 3M Co: The company offers 3M Clinpro tooth cream.
Key Offering - Amway Corp: The company offers Glister multi-action toothpaste.
Key Offering - Archer Daniels Midland Co: The company offers PurelyForm toothpaste.

The market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is influenced by a growing awareness of dental health, leading to an increased focus on maintaining clean teeth. Expenditure on oral care products, especially for Children and Smokers, is rising due to factors such as increasing disposable income and urbanization. Consumers are shifting from traditional methods to modern oral care routines, seeking products with specific benefits and made from natural ingredients.

There is a growing preference for toothpaste without harmful chemicals like sodium lauryl sulfate, parabens, artificial flavors, and colors, leading to the use of plant-based ingredients such as tea tree oil and neem, known for their antibacterial properties. Manufacturers are also focusing on eco-friendly packaging materials and sustainable practices to appeal to the environmentally conscious consumer. Technological changes have led to innovative formulations.

Toothpaste Market Scope
Report Coverage	Details
Page number	169
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 3.18%
Market growth 2023-2027	USD 3.51 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	2.56
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 60%
Key countries	US, China, Japan, Germany, and Brazil
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	3M Co., Amway Corp., Archer Daniels Midland Co., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Dr. Fresh LLC, GC Corp., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson, Lion Corp., Natura and Co Holding SA, Orkla ASA, Patanjali Ayurved Ltd., Perrigo Co. Plc, Sunstar Suisse SA, The Procter and Gamble Co., and Unilever PLC
Market dynamics	Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution to the parent market
Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global toothpaste market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global toothpaste market 2017 - 2021 ($ billion)

4.2 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)

4.3 Type Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2022-2027
- Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

6.4 Online - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ billion)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 44: Chart on Type - Market share 2022-2027 (%)
- Exhibit 45: Data Table on Type - Market share 2022-2027 (%)

7.2 Comparison by Type
- Exhibit 46: Chart on Comparison by Type
- Exhibit 47: Data Table on Comparison by Type

7.3 Conventional - Market size and forecast 2022-2027
- Exhibit 48: Chart on Conventional - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Data Table on Conventional - Market size and forecast 2022-2027 ($ billion)
- Exhibit 50: Chart on Conventional - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Conventional - Year-over-year growth 2022-2027 (%)

7.4 Herbal - Market size and forecast 2022-2027
- Exhibit 52: Chart on Herbal - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Data Table on Herbal - Market size and forecast 2022-2027 ($ billion)
- Exhibit 54: Chart on Herbal - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Herbal - Year-over-year growth 2022-2027 (%)

7.5 Whitening and sensitive - Market size and forecast 2022-2027
- Exhibit 56: Chart on Whitening and sensitive - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Data Table on Whitening and sensitive - Market size and forecast 2022-2027 ($ billion)
- Exhibit 58: Chart on Whitening and sensitive - Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on Whitening and sensitive - Year-over-year growth 2022-2027 (%)

7.6 Market opportunity by Type
- Exhibit 60: Market opportunity by Type ($ billion)
- Exhibit 61: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2022-2027 (%)
- Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison

9.3 APAC - Market size and forecast 2022-2027
- Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.4 North America - Market size and forecast 2022-2027
- Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.5 Europe - Market size and forecast 2022-2027
- Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027
- Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 Japan - Market size and forecast 2022-2027
- Exhibit 95: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.11 Germany - Market size and forecast 2022-2027
- Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.12 Brazil - Market size and forecast 2022-2027
- Exhibit 103: Chart on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 104: Data Table on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 105: Chart on Brazil - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ billion)
- Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption

11.4 Industry risks
- Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 113: Vendors covered

12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification

12.3 3M Co.
- Exhibit 115: 3M Co. - Overview
- Exhibit 116: 3M Co. - Business segments
- Exhibit 117: 3M Co. - Key news
- Exhibit 118: 3M Co. - Key offerings
- Exhibit 119: 3M Co. - Segment focus

12.4 Amway Corp.
- Exhibit 120: Amway Corp. - Overview
- Exhibit 121: Amway Corp. - Product / Service
- Exhibit 122: Amway Corp. - Key news
- Exhibit 123: Amway Corp. - Key offerings

12.5 Archer Daniels Midland Co.
- Exhibit 124: Archer Daniels Midland Co. - Overview
- Exhibit 125: Archer Daniels Midland Co. - Business segments
- Exhibit 126: Archer Daniels Midland Co. - Key offerings
- Exhibit 127: Archer Daniels Midland Co. - Segment focus

12.6 Church and Dwight Co. Inc.
- Exhibit 128: Church and Dwight Co. Inc. - Overview
- Exhibit 129: Church and Dwight Co. Inc. - Business segments
- Exhibit 130: Church and Dwight Co. Inc. - Key offerings
- Exhibit 131: Church and Dwight Co. Inc. - Segment focus

12.7 Colgate Palmolive Co.
- Exhibit 132: Colgate Palmolive Co. - Overview
- Exhibit 133: Colgate Palmolive Co. - Business segments
- Exhibit 134: Colgate Palmolive Co. - Key news
- Exhibit 135: Colgate Palmolive Co. - Key offerings
- Exhibit 136: Colgate Palmolive Co. - Segment focus

12.8 Dabur India Ltd.
- Exhibit 137: Dabur India Ltd. - Overview
- Exhibit 138: Dabur India Ltd. - Business segments
- Exhibit 139: Dabur India Ltd. - Key offerings
- Exhibit 140: Dabur India Ltd. - Segment focus

12.9 Dr. Fresh LLC
- Exhibit 141: Dr. Fresh LLC - Overview
- Exhibit 142: Dr. Fresh LLC - Product / Service
- Exhibit 143: Dr. Fresh LLC - Key offerings

12.10 GC Corp.
- Exhibit 144: GC Corp. - Overview
- Exhibit 145: GC Corp. - Product / Service
- Exhibit 146: GC Corp. - Key offerings

12.11 GlaxoSmithKline Plc
- Exhibit 147: GlaxoSmithKline Plc - Overview
- Exhibit 148: GlaxoSmithKline Plc - Business segments
- Exhibit 149: GlaxoSmithKline Plc - Key news
- Exhibit 150: GlaxoSmithKline Plc - Key offerings
- Exhibit 151: GlaxoSmithKline Plc - Segment focus

12.12 Henkel AG and Co. KGaA
- Exhibit 152: Henkel AG and Co. KGaA - Overview
- Exhibit 153: Henkel AG and Co. KGaA - Business segments
- Exhibit 154: Henkel AG and Co. KGaA - Key news
- Exhibit 155: Henkel AG and Co. KGaA - Key offerings
- Exhibit 156: Henkel AG and Co. KGaA - Segment focus

12.13 Himalaya Global Holdings Ltd.
- Exhibit 157: Himalaya Global Holdings Ltd. - Overview
- Exhibit 158: Himalaya Global Holdings Ltd. - Product / Service
- Exhibit 159: Himalaya Global Holdings Ltd. - Key offerings

12.14 Johnson and Johnson
- Exhibit 160: Johnson and Johnson - Overview
- Exhibit 161: Johnson and Johnson - Business segments
- Exhibit 162: Johnson and Johnson - Key news
- Exhibit 163: Johnson and Johnson - Key offerings
- Exhibit 164: Johnson and Johnson - Segment focus

12.15 Lion Corp.
- Exhibit 165: Lion Corp. - Overview
- Exhibit 166: Lion Corp. - Business segments
- Exhibit 167: Lion Corp. - Key offerings
- Exhibit 168: Lion Corp. - Segment focus

12.16 The Procter and Gamble Co.
- Exhibit 169: The Procter and Gamble Co. - Overview
- Exhibit 170: The Procter and Gamble Co. - Business segments
- Exhibit 171: The Procter and Gamble Co. - Key news
- Exhibit 172: The Procter and Gamble Co. - Key offerings
- Exhibit 173: The Procter and Gamble Co. - Segment focus

12.17 Unilever PLC
- Exhibit 174: Unilever PLC - Overview
- Exhibit 175: Unilever PLC - Business segments
- Exhibit 176: Unilever PLC - Key news
- Exhibit 177: Unilever PLC - Key offerings
- Exhibit 178: Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 179: Inclusions checklist
- Exhibit 180: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 181: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 182: Research methodology
- Exhibit 183: Validation techniques employed for market sizing
- Exhibit 184: Information sources

13.5 List of abbreviations
- Exhibit 185: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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