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The oral care market size is estimated to grow at a CAGR of 4.75% between 2022 and 2027. The market size is forecast to increase by USD 11,147.45 million. The growth of the market depends on several factors, including the increase in the adoption of technology in oral care products, the increasing number of dental conditions, and the growing awareness of oral and dental health.
This oral care market report extensively covers market segmentation by distribution channel (offline and online), application (home and dentistry), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increase in the adoption of technology in oral care products is notably driving the market growth, although stringent regulations on oral care products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increase in the adoption of technology in oral care products is notably driving the oral care market growth. Product line expansion and increasing technological innovation are key competitive strategies for vendors operating in the market. Consumers are looking for innovative, hygienic oral solutions that help them maintain strong, healthy teeth. One of the latest developments in the toothbrush industry is the intelligent connectivity of electric toothbrushes. For example, P and G sell their smart connected electric toothbrush under the Oral-B brand called the Oral-B Genius Pro 8000 Rechargeable Electric Toothbrush. This electric toothbrush has Bluetooth connectivity and can be paired with the Oral-B mobile app. Customers using this app receive feedback on their brushing practice.
Additionally, this intelligent connection warns the user of excessive brushing and suggests a two-minute brushing routine for them. Increased spending on high-tech products and rising living standards will increase the need for new and creative products. This will have a positive impact on the sales of oral care products and drive the growth of the market during the forecast period.
High demand for mouthwash and teeth-whitening products is a key trend influencing the oral care market growth. As awareness of oral health grows, healthcare professionals are able to develop additional oral hygiene products such as mouthwashes and tooth whitening solutions. One of the most popular treatments for whitening teeth is toothpaste whitening. Manufacturers make toothpastes that differ from regular toothpastes in that they have teeth-whitening properties. Pand G, Colgate-Palmolive, and Unilever, along with other suppliers, offer teeth whitening solutions in a variety of formats including strips, gels, polishes, and toothpaste.
Additionally, mouthwashes are becoming more popular because they act as dishwashing detergents that protect against harmful bacteria and germs that can remain after brushing and flossing. People are becoming more aware of the need to eliminate bad breath. Because of this, it's easy to incorporate mouthwash into their regular oral hygiene routine. Some of the key factors contributing to the increased use of mouthwashes are growing health and cleanliness concerns and rising standards of living around the world. These factors are anticipated to boost the market during the forecast period.
Stringent regulations on oral care products are challenging the oral care market growth. Regulatory bodies set strict standards and requirements to ensure that oral care products are safe, efficient, and of the highest possible quality for customers. These laws vary by country and region but often govern product composition, labeling, marketing claims, manufacturing processes, and more. The US FDA classifies oral care products as medical devices, so strict safety and efficacy requirements apply. Ingredient standards, labeling specifications, and claims are all included.
For example, a toothpaste that claims to prevent tooth decay must contain fluoride and meet specific pH requirements. In addition, the FDA has specific regulations regarding dental products such as tooth whitening kits and braces. These regulations not only give customers access to quality oral care solutions but also protect them from dangerous or ineffective products. It also provides a level playing field for manufacturers as they must follow the same rules to compete in the global market. These factors are expected to hamper the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Oral Care Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co: The company provides different types of oral care products such as composites, bonding agents, and dental implants.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The offline segment includes hypermarkets, supermarkets, convenience stores, clubhouse stores, specialty stores, department stores, and drugstores. Hypermarkets have a wide variety of dental care products such as dental floss, mouthwash, and toothpaste. In addition, they offer a variety of related products, such as dental kits, tongue cleaners, teeth whitening items, etc. The main advantage of hypermarkets in the oral care market is the ability to provide consumers with a one-stop shopping experience. It is convenient and effective for a customer to get all his dental care needs in one place. In addition, hypermarkets often run special offers and promotions to lower the prices of their goods to consumers.
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The offline segment was valued at USD 27,571.92 million in 2017 and continued to grow until 2021. In this segment, Supermarkets offer a wide variety of products such as toothbrushes, toothpaste, dental floss, mouthwashes, and tooth whiteners. It also offers various products such as toothpaste, toothbrush, mouthwash, and dental floss. Many supermarkets carry natural and organic oral care products from brands such as Tom's of Maine, Burt's Bees, and Jason, along with well-known brands such as Colgate, Crest, and Oral-B. Supermarkets are an important distribution of dental care products because they provide customers with an easy and convenient way to shop. The advantage of buying oral care products in supermarkets is that customers can buy affordable products in one place. Just like supermarkets many other types of offline channels have the same type of advantages which drives the growth of this segment as well as the market during the forecast period.
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Europe is estimated to contribute 33% to the growth of the global oral care market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Increasing adoption of advanced oral care products, an increasing number of oral care procedures, and an increasing number of oral care professionals and dental facilities are driving the market in the region. The prevalence of dental diseases is proportional to the increasing aging population and is expected to spur market growth in this region during the forecast period. According to the World Bank Group, the EU's population aged 65 and over increased by more than 21% in 2021 compared to 2011. Many countries in the region, such as Austria, Poland, and Spain, cover the full cost of dental services. This will improve access to quality dental services and increase demand for dental diagnostic and surgical equipment. Rising medical expenses are also driving the market in the region.
The COVID-19 outbreak created a serious medical emergency across the world in 2020. The strict lockdown measures led to the closure of manufacturing sectors and disruptions to supply chains globally. At the peak of the outbreak, most medical device manufacturing plants shifted their focus to manufacturing the medical devices, equipment, and consumables needed to treat COVID-19 patients, including Personal Protective Equipment, Kits, Masks, and Respirators. As such, the first half of 2020 saw a decline in sales of oral care products. However, after a mass vaccination campaign was launched in the fourth quarter of 2020, the number of COVID-19 cases fell and lockdown restrictions were eased. This led to the resumption of eye services and treatments, increasing demand for oral care in the world in 2021.
The oral care market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global oral care market as a part of the global personal products market within the global household and personal products market. The parent global personal products market includes products and companies engaged in the research and development (R&D) and production of personal and beauty care products such as cosmetics and perfumes.
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Oral Care Market Scope |
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Report Coverage |
Details |
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Page number |
166 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.75% |
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Market growth 2023-2027 |
USD 11147.45 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.25 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 33% |
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Key countries |
US, China, Germany, UK, and Brazil |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
3M Co., Amway Corp., Anchor Health and Beauty Care Pvt. Ltd., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., GC Corp., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson Services Inc., Kao Corp., Koninklijke Philips NV, Lion Corp., Perrigo Co. Plc, Prestige Consumer Healthcare Inc., Septodont Holding, Sunstar Suisse SA, The Procter and Gamble Co., and Unilever PLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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