Toy Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,China,Japan,UK,Germany - Size and Forecast 2023-2027

Published: Dec 2022 Pages: 166 SKU: IRTNTR71458

Toy Market Forecast 2023-2027 

The toy market is estimated to grow by USD 26.16 billion at a CAGR of 4.42% between 2022 and 2027. The increasing personal disposable income and the rising middle-class population are expanding the potential customer base for toys, leading to higher demand. The rise in online sales is making toys more accessible to consumers, driving overall market growth. Additionally, the increasing popularity of toy gifting culture, driven by factors such as cultural traditions and the desire to provide children with enriching experiences, is further boosting market growth.

It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 - 2021.

What will the Size of the Toy Market be During the Forecast Period?

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Market Segmentation

By Product

The market share growth by the outdoor toys and dolls segment will be significant during the forecast period. These toys held a major share of the market owing to an increasing concern about kids' health and fitness among parents. Such factors drive the demand for outdoor toys, such as play tents and airplanes, which help children engage in outdoor activities. 

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The outdoor toys and dolls segment was valued at USD 32.12 billion in 2017 and continued to grow until 2021Increasing benefits of outdoor play, such as muscle health, lower body mass index (BMI), and better communication, will boost the growth of the segment during the forecast period. The sellers of the global market present dolls with different characters that correspond to the stories of popular cartoons. Additionally, dolls are available in a variety of sizes, styles, and subcategories, including vintage, modern, and antique dolls. In addition, electronic dolls that make movements are becoming popular among children aged 1-5 years. Thus, the introduction of technologically advanced dolls in the market and increasing demand for character dolls will increase the demand for dolls during the forecast period. Thus, the aforementioned factors will boost the growth of the segment in the global market during the forecast period.

By Region

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North America is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

North America is the largest geographic segment of the global market and will remain unchanged during the forecast period. The US is the largest market in North America, followed by Canada. In recent years, the Canadian market has seen an increase in demand for cheaper, higher-quality toys. Sales and growth in the mid-priced toy market were modest, resulting in lower sales. In Canada, there is a high demand for licensed toys that imitate popular animated series or movie themes, increasing the popularity of the market in the country.

The demand in the US is changing because there is a growing preference for science, technology, engineering, and math (STEM) toys that help children develop critical thinking and decision-making skills. Most parents feel that traditional curricula cannot provide children with the right content and pedagogy to develop their children's innovation and problem-solving skills.

During the forecast period, the demand for traditional toys is expected to grow due to many licensing opportunities. The US consumers are also moving towards science and educational toys because playing with these improves children's knowledge. Accordingly, the growing demand for premium toys, the increasing spending power of consumers, and the presence of several prominent vendors are expected to drive regional market growth during the forecast period.

Market Dynamics

The market is a dynamic industry that plays a crucial role in learning and developing cognitive skills in infants and young children. The modern toy industry focuses on using lightweight materials and innovative designs to enhance playing tactics and support a child's learning. With the rise of gender-neutral parenting, toy designers and sellers are introducing a wide range that caters to both boys and girls. Online sales platforms have also contributed to the growth of the market, offering a variety that supports different aspects of a child's learning trajectory, from simple toys to more complex ones that promote problem-solving skills. The market includes various categories such as Educational, Preschool, Action, Soft toys, Dolls, Vehicles, Scooters, and Skateboards.

Key Market Driver

The increasing personal disposable income and rising middle-class population are notably driving the market growth. In recent years, there have been significant changes in lifestyles in both developed countries and emerging economies like Russia, China, and India. One key driver of this change is rapid urbanization, which has led to increased purchasing power and improved living standards. Rising disposable incomes, particularly in developing countries, have contributed to these changes. This trend has also impacted the modern toy industry, with a focus that promote learning and cognitive skills in infants and young children. Manufacturers are increasingly using lightweight materials to create toys that are both safe and engaging for children.

The combination of rising disposable incomes and rapid urbanization has resulted in a growing demand for toys and games in organized multi-brand retail stores, leading to increased revenue for marketers. The increase in the number of working mothers, who often have higher disposable incomes, has also contributed to this trend by increasing childcare costs and, consequently, the demand for games. This has led to a rise in sales for toy sellers, especially on online sales platforms, with a focus on toys that aid in the learning trajectory of children, including simple toys that are both educational and entertaining. Additionally, the expanding middle-class population in regions like APAC is contributing to this growth. Overall, the growth of the middle-class population and increasing disposable incomes, especially in emerging economies, are expected to drive the global gaming market's growth during the forecast period.

Significant Market Trend

The market sees a significant trend in the growing popularity, with both established and new sellers intensifying competition by offering a diverse range. The rising demand contributes to increased revenues and profits for retailers, expanding their customer base. These serve as differentiators for sellers, making them stand out in the market. Vendors, acting as specialty product distributors, provide exclusive distribution of their specialty lines, resulting in substantial profits. For instance, Mattel, a major toy industry supplier, created the popular animated film Bob the Builder and distributed rights to various toy manufacturers, showcasing the increasing demand and fostering global market growth.

Major Market Challenge

The surge in popularity of digital and e-games poses a significant challenge to market growth, as these modern alternatives increasingly replace traditional like construction toys. The growing appeal of digital and electronic games, fueled by a rise in smartphone usage, inhibits consumer loyalty to traditional toys. Motion sensor games on digital platforms further hinder sales. With smartphone penetration reaching nearly 60% globally in 2020, the escalating prominence of digital games poses a substantial threat to the global gaming market's growth throughout the forecast period.

Key Companies and Market Share Toy Market Analysis

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

JAKKS Pacific  - The company offers toys consumer products and Halloween with a high focus on toys consumer products.? 

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Aoshima Bunka Kyozai Co. Ltd.
  • Bandai Namco Holdings Inc.
  • BASIC FUN Inc.
  • Clementoni Spa
  • Dream International Ltd.
  • geobra Brandstatter Stiftung and Co. KG
  • Hasbro Inc.
  • Kids2 Inc.
  • LEGO System AS
  • Mattel Inc.
  • Mindware Inc.
  • Moose Enterprise Pty. Ltd.
  • Pegasus Toykraft Pvt. Ltd.
  • Ravensburger AG
  • Spin Master Corp.
  • The Walt Disney Co.
  • TOMY Co. Ltd.
  • Tru Kids Brand
  • VTech Holdings Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market offers a wide array of products, from traditional playthings like puzzles and cards to more modern hi-tech electronic toys. These cater to various aspects of child development, including intelligence quotient (IQ), creativity, and social interaction. With the rise in income levels and awareness about child development, there is a growing demand that enhance cognitive capabilities. The market is also influenced by social media, which influences trends and purchasing decisions. E-commerce has revolutionized toy shopping, offering organized distribution channels, doorstep delivery, and exciting offers with secured payment methods.

The market is diverse, offering a range of products like action figurines, board games, and rattles that cater to various age groups and interests. Toys such as construction and building toys, kitchen sets, and mechanical cars enhance skills like concentration, logical reasoning, and spatial reasoning. With a focus on shapes and colors, these toys stimulate creativity and cognitive development. Modern trends include sensory toys for children with special needs and those that incorporate advanced technology and machinery. The market is heavily influenced by the e-commerce industry, sales of smartphones, and social media, driving both innovation and sales.

The market encompasses a wide range of products, from conventional to modern and innovative toys designed to enhance various skills and abilities. They play a crucial role in developing children's logical reasoning and spatial reasoning skills, along with promoting their thought process and decision-making ability. The market is influenced by factors such as inflating income levels, which increase the demand for higher-end toys, and rising awareness about the importance of play in child development. Moreover, the influence of social media shapes consumer preferences and purchasing behaviors. Industry analysis includes SWOT analysis and value chain analysis to understand the market's macro and micro details, reflecting on its performance and future growth.

The market offers a diverse range of products, including modern toys that stimulate children's logical reasoning skills. These are popular in homes and play schools, contributing to the market's growth. Factors such as sales of laptops and personal computers (PCs) influence toy preferences, as they cater to sub-segments like educational toys. The market also considers the needs of kids with special needs, offering inclusive toy options. Macro overviews and industry performance assessments provide insights into market trends and growth opportunities.

Toy Market Scope

Report Coverage

Details

Page number

166

Base year

2022

Historic period

2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.42%

Market growth 2023-2027

USD 26.16 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

4.14

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 45%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Aoshima Bunka Kyozai Co. Ltd., Bandai Namco Holdings Inc., BASIC FUN Inc., Clementoni Spa, Dream International Ltd., geobra Brandstatter Stiftung and Co. KG, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., LEGO System AS, Mattel Inc., Mindware Inc., Moose Enterprise Pty. Ltd., Pegasus Toykraft Pvt. Ltd., Ravensburger AG, Spin Master Corp., The Walt Disney Co., TOMY Co. Ltd., Tru Kids Brand, and VTech Holdings Ltd.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global toy market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global toy market 2017 - 2021 ($ billion)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.3 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Outdoor toys and dolls - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Outdoor toys and dolls - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Outdoor toys and dolls - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Outdoor toys and dolls - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Outdoor toys and dolls - Year-over-year growth 2022-2027 (%)
    • 6.4 Building sets and puzzles - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Building sets and puzzles - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Building sets and puzzles - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Building sets and puzzles - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Building sets and puzzles - Year-over-year growth 2022-2027 (%)
    • 6.5 Action figures and vehicles - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Action figures and vehicles - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Action figures and vehicles - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Action figures and vehicles - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Action figures and vehicles - Year-over-year growth 2022-2027 (%)
    • 6.6 Others - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by Product
      • Exhibit 50: Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 51: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 52: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 53: Chart on Comparison by Distribution Channel
      • Exhibit 54: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 63: Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 65: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 67: Chart on Geographic comparison
      • Exhibit 68: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Germany - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 109: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 110: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 112: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 113: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 114: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 115: Matrix on vendor position and classification
            • 12.3 Aoshima Bunka Kyozai Co. Ltd.
              • Exhibit 116: Aoshima Bunka Kyozai Co. Ltd. - Overview
              • Exhibit 117: Aoshima Bunka Kyozai Co. Ltd. - Product / Service
              • Exhibit 118: Aoshima Bunka Kyozai Co. Ltd. - Key offerings
            • 12.4 Bandai Namco Holdings Inc.
              • Exhibit 119: Bandai Namco Holdings Inc. - Overview
              • Exhibit 120: Bandai Namco Holdings Inc. - Business segments
              • Exhibit 121: Bandai Namco Holdings Inc. - Key offerings
              • Exhibit 122: Bandai Namco Holdings Inc. - Segment focus
            • 12.5 BASIC FUN Inc.
              • Exhibit 123: BASIC FUN Inc. - Overview
              • Exhibit 124: BASIC FUN Inc. - Product / Service
              • Exhibit 125: BASIC FUN Inc. - Key news
              • Exhibit 126: BASIC FUN Inc. - Key offerings
            • 12.6 Clementoni Spa
              • Exhibit 127: Clementoni Spa - Overview
              • Exhibit 128: Clementoni Spa - Product / Service
              • Exhibit 129: Clementoni Spa - Key offerings
            • 12.7 Dream International Ltd.
              • Exhibit 130: Dream International Ltd. - Overview
              • Exhibit 131: Dream International Ltd. - Product / Service
              • Exhibit 132: Dream International Ltd. - Key offerings
            • 12.8 geobra Brandstatter Stiftung and Co. KG
              • Exhibit 133: geobra Brandstatter Stiftung and Co. KG - Overview
              • Exhibit 134: geobra Brandstatter Stiftung and Co. KG - Product / Service
              • Exhibit 135: geobra Brandstatter Stiftung and Co. KG - Key offerings
            • 12.9 Hasbro Inc.
              • Exhibit 136: Hasbro Inc. - Overview
              • Exhibit 137: Hasbro Inc. - Business segments
              • Exhibit 138: Hasbro Inc. - Key news
              • Exhibit 139: Hasbro Inc. - Key offerings
              • Exhibit 140: Hasbro Inc. - Segment focus
            • 12.10 JAKKS Pacific Inc.
              • Exhibit 141: JAKKS Pacific Inc. - Overview
              • Exhibit 142: JAKKS Pacific Inc. - Business segments
              • Exhibit 143: JAKKS Pacific Inc. - Key offerings
              • Exhibit 144: JAKKS Pacific Inc. - Segment focus
            • 12.11 Kids2 Inc.
              • Exhibit 145: Kids2 Inc. - Overview
              • Exhibit 146: Kids2 Inc. - Product / Service
              • Exhibit 147: Kids2 Inc. - Key offerings
            • 12.12 LEGO System AS
              • Exhibit 148: LEGO System AS - Overview
              • Exhibit 149: LEGO System AS - Product / Service
              • Exhibit 150: LEGO System AS - Key news
              • Exhibit 151: LEGO System AS - Key offerings
            • 12.13 Mattel Inc.
              • Exhibit 152: Mattel Inc. - Overview
              • Exhibit 153: Mattel Inc. - Business segments
              • Exhibit 154: Mattel Inc. - Key news
              • Exhibit 155: Mattel Inc. - Key offerings
              • Exhibit 156: Mattel Inc. - Segment focus
            • 12.14 Mindware Inc.
              • Exhibit 157: Mindware Inc. - Overview
              • Exhibit 158: Mindware Inc. - Product / Service
              • Exhibit 159: Mindware Inc. - Key offerings
            • 12.15 Moose Enterprise Pty. Ltd.
              • Exhibit 160: Moose Enterprise Pty. Ltd. - Overview
              • Exhibit 161: Moose Enterprise Pty. Ltd. - Product / Service
              • Exhibit 162: Moose Enterprise Pty. Ltd. - Key offerings
            • 12.16 Pegasus Toykraft Pvt. Ltd.
              • Exhibit 163: Pegasus Toykraft Pvt. Ltd. - Overview
              • Exhibit 164: Pegasus Toykraft Pvt. Ltd. - Product / Service
              • Exhibit 165: Pegasus Toykraft Pvt. Ltd. - Key offerings
            • 12.17 Ravensburger AG
              • Exhibit 166: Ravensburger AG - Overview
              • Exhibit 167: Ravensburger AG - Product / Service
              • Exhibit 168: Ravensburger AG - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 169: Inclusions checklist
                • Exhibit 170: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 171: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 172: Research methodology
                • Exhibit 173: Validation techniques employed for market sizing
                • Exhibit 174: Information sources
              • 13.5 List of abbreviations
                • Exhibit 175: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              toy market market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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