US B2C e-Commerce Market by Type, Application, Platform, and Geography - Forecast and Analysis 2023-2027

Published: Nov 2022 Pages: 148 SKU: IRTNTR74735

US B2C e-Commerce Market Forecast 2023-2027

The US B2C e-commerce market size is projected to reach a value of USD 233.66 billion at a CAGR of 8.12% between 2022 and 2027. The rise in online spending and smartphone penetration is a key feature driving the market growth. The comprehensive report of the B2C e-commerce market in the US offers crucial insights into the industry's changing dynamics, helping businesses to identify growth opportunities in the constantly evolving digital US retail landscape. Mobile commerce is a rapidly growing segment within the market, with many consumers using smartphones and tablets to make purchases.

Market Overview

B2C e-Commerce Market in US market size, Request for Free Report Sample

Market Growth Drivers and Trends

The growth of the markets is primarily driven by the widespread smartphone adoption. The increased penetration of the Internet, coupled with the convenience of online shopping markets through smart devices and easy online payment methods through PayPal and other sites has fueled this trend. Payment solutions further streamline transactions, enhancing the overall shopping experience for consumers while ensuring stiff competition persists among key market players.

Additionally e-commerce market is experiencing growth by the trend in online shopping through digital platforms. Continuous Sales from big players, recent trends and convenience shopping experience are helping the e-commerce market to grow. Mobile smartphone devices and internet from various marketplaces, and regions offer huge sales on multiple brands.

Market Challenges 

A significant challenge to the growth of the US region B2C e-commerce market is the critical nature of logistics management, leading to high overhead prices. Issues like inadequate postal addresses and logistical complications, including late deliveries, inefficient routing, and huge prices, can adversely affect the market. These challenges result in increased overhead prices for companies, impacting their profit margins and tarnishing their brand image due to unreliable delivery services. International online retailers based in the US face substantial losses due to these issues.

To address these challenges, online retailers often hire additional field workers to improve delivery services, contributing to higher labor costs and further reducing profit margins. To mitigate these challenges, e-retailers should prioritize effective product distribution by partnering with established regional third-party logistics providers. This approach helps prevent additional labor costs, ensures proper product distribution, and allows third-party logistics providers to handle and resolve any complications that may arise.

Pricing strategies and payment methods significantly impact the US region market, influencing consumer behavior, government regulations and policies, and overall market dynamics.  Shipping costs greatly influence purchase decisions. Some businesses include shipping costs in the product price, offering free shipping to attract customers, while others adopt tiered shipping fees or minimum purchase requirements for free shipping. BUY FULL REPORT.

Market Segmentation

The B2C retailers segment is poised for significant market share growth in the forecast period. The increased prevalence of online shopping and digital experience is a key driver, fostering greater adoption of e-commerce services among B2C companies. Another contributing factor is the rising retail e-commerce sales in the US. Additionally, the demand popularity of secure e-commerce payment platforms has attracted customers, with most online shoppers preferring these platforms for their advanced payment processing technologies. These factors are anticipated to fuel the growth of the B2C e-commerce industry.

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Valued at USD 138.64 billion in 2017, the B2C retailers segment is set to continue growing through 2021. The increasing use of mobile devices, including smartphones and tablets, has positively impacted this growth. Initially offering services through websites, many B2C companies have developed mobile apps to enhance customer experience in response to the high adoption of mobile devices. These apps provide improved connectivity and convenient payment options for online shopping. Additionally, they capture user information, enabling market players to retain customers through targeted advertising and personalized shopping experiences. The high penetration of mobile computing devices is driven by factors such as high digital literacy and per capita income, creating substantial growth opportunities for the business to consumer e-commerce industry in 2022.

Key Industry Players and Competitive Landscape

Amazon - The B2C e-commerce company offers products such as the BENGOO G9000 Stereo Gaming Headset for PS4 PC Xbox One PS5 Controller and other headsets. The retail sales of consumer products and subscriptions through North America-focused online and physical stores. The Amazon business segment also includes export sales from these online stores. The online e-commerce platforms include consumer electronics, clothing, health and beauty products, home and kitchen appliances, toys and games, fitness equipment, groceries, books and media, furniture and home décor, pet supplies, and home and garden products, providing customers with various options.

The market analysis and  report covers detailed analyses of the competitive landscape of the market and information about 20 market players, including:

  • ASOS Plc
  • Bed Bath and Beyond Inc.
  • Best Buy Co. Inc.
  • Costco Wholesale Corp.
  • eBay Inc.
  • Etsy Inc.
  • Inter IKEA Systems B.V.
  • Kohls Corp.
  • Kroger Co.
  • Lowes Companies Inc.
  • Macys Inc.
  • Poshmark Inc.
  • Target Corp.
  • The Gap Inc.
  • The Home Depot Inc.
  • Walmart Inc.
  • Wayfair Inc.
  • Williams Sonoma Inc.
  • Zara

In the dynamic landscape of the US B2C e-commerce market, vendors play a crucial role in shaping market trends and analysis. Furthermost engaged in comprehensive market research and growth strategies, they contribute to both market growth analysis and forecasting.

Market Analysts Overview

The developing e-commerce sector has diverse incomes and a wide array of product categories, reflecting the influence of internet penetration, lifestyle changes, and the forces of urbanization and globalization. From streamlined supply chains to the rise of innovative startups, the internet usage paradigm allows consumers to shop from anywhere, blurring the lines between virtual reality and physical location, with secure and convenient payments driving seamless transactions. Countries like Brazil are becoming key players in driving substantial e-commerce revenue, impacting local and global economies. Mobile commerce is a rapidly growing segment within the US B2C e-commerce market, with many consumers using smartphones and tablets to make purchases.

B2C E-Commerce Market In US Scope

Report Coverage

Details

Page number

148

Base year

2022

Historic period

 2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 8.12%

Market growth 2023-2027

USD 233.66 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

6.91

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Amazon.com Inc., ASOS Plc, Bed Bath and Beyond Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Etsy Inc., Inter IKEA Systems B.V., Kohls Corp., Kroger Co., Lowes Companies Inc., Macys Inc., Poshmark Inc., Target Corp., The Gap Inc., The Home Depot Inc., Walmart Inc., Wayfair Inc., Williams Sonoma Inc., and Zara

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in Market Research and Growth Report?

  • What is CAGR of the market during the forecast period ?
  • Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027.
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 12: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 13: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 14: Chart on US: Year-over-year growth 2022-2027 (%)
      • Exhibit 15: Data Table on US: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 B2C e-commerce market in US 2017 - 2021
      • Exhibit 16: Historic Market Size – Data Table on B2C e-commerce market in US 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 17: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 Application Segment Analysis 2017 - 2021
      • Exhibit 18: Historic Market Size – Application Segment 2017 - 2021 ($ billion)
    • 4.4 Platform Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 27: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 28: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 29: Chart on Comparison by Type
      • Exhibit 30: Data Table on Comparison by Type
    • 6.3 B2C retailers - Market size and forecast 2022-2027
      • Exhibit 31: Chart on B2C retailers - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 32: Data Table on B2C retailers - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 33: Chart on B2C retailers - Year-over-year growth 2022-2027 (%)
      • Exhibit 34: Data Table on B2C retailers - Year-over-year growth 2022-2027 (%)
    • 6.4 Classifieds - Market size and forecast 2022-2027
      • Exhibit 35: Chart on Classifieds - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Data Table on Classifieds - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 37: Chart on Classifieds - Year-over-year growth 2022-2027 (%)
      • Exhibit 38: Data Table on Classifieds - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 39: Market opportunity by Type ($ billion)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 40: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 41: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 42: Chart on Comparison by Application
      • Exhibit 43: Data Table on Comparison by Application
    • 7.3 Consumer electronics and home appliances - Market size and forecast 2022-2027
      • Exhibit 44: Chart on Consumer electronics and home appliances - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 45: Data Table on Consumer electronics and home appliances - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 46: Chart on Consumer electronics and home appliances - Year-over-year growth 2022-2027 (%)
      • Exhibit 47: Data Table on Consumer electronics and home appliances - Year-over-year growth 2022-2027 (%)
    • 7.4 Apparel and accessories - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Apparel and accessories - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Data Table on Apparel and accessories - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Chart on Apparel and accessories - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Apparel and accessories - Year-over-year growth 2022-2027 (%)
    • 7.5 Personal care - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Personal care - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on Personal care - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on Personal care - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Personal care - Year-over-year growth 2022-2027 (%)
    • 7.6 Others - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 58: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Application
      • Exhibit 60: Market opportunity by Application ($ billion)

    8 Market Segmentation by Platform

    • 8.1 Market segments
      • Exhibit 61: Chart on Platform - Market share 2022-2027 (%)
      • Exhibit 62: Data Table on Platform - Market share 2022-2027 (%)
    • 8.2 Comparison by Platform
      • Exhibit 63: Chart on Comparison by Platform
      • Exhibit 64: Data Table on Comparison by Platform
    • 8.3 Multi-brand - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Multi-brand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Data Table on Multi-brand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 67: Chart on Multi-brand - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Multi-brand - Year-over-year growth 2022-2027 (%)
    • 8.4 Single-brand - Market size and forecast 2022-2027
      • Exhibit 69: Chart on Single-brand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on Single-brand - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on Single-brand - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on Single-brand - Year-over-year growth 2022-2027 (%)
    • 8.5 Market opportunity by Platform
      • Exhibit 73: Market opportunity by Platform ($ billion)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 75: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 76: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 77: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 78: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 79: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 80: Matrix on vendor position and classification
            • 12.3 Amazon.com Inc.
              • Exhibit 81: Amazon.com Inc. - Overview
              • Exhibit 82: Amazon.com Inc. - Business segments
              • Exhibit 83: Amazon.com Inc. - Key news
              • Exhibit 84: Amazon.com Inc. - Key offerings
              • Exhibit 85: Amazon.com Inc. - Segment focus
            • 12.4 Bed Bath and Beyond Inc.
              • Exhibit 86: Bed Bath and Beyond Inc. - Overview
              • Exhibit 87: Bed Bath and Beyond Inc. - Product / Service
              • Exhibit 88: Bed Bath and Beyond Inc. - Key news
              • Exhibit 89: Bed Bath and Beyond Inc. - Key offerings
            • 12.5 Best Buy Co. Inc.
              • Exhibit 90: Best Buy Co. Inc. - Overview
              • Exhibit 91: Best Buy Co. Inc. - Business segments
              • Exhibit 92: Best Buy Co. Inc. - Key offerings
              • Exhibit 93: Best Buy Co. Inc. - Segment focus
            • 12.6 Costco Wholesale Corp.
              • Exhibit 94: Costco Wholesale Corp. - Overview
              • Exhibit 95: Costco Wholesale Corp. - Business segments
              • Exhibit 96: Costco Wholesale Corp. - Key offerings
              • Exhibit 97: Costco Wholesale Corp. - Segment focus
            • 12.7 eBay Inc.
              • Exhibit 98: eBay Inc. - Overview
              • Exhibit 99: eBay Inc. - Product / Service
              • Exhibit 100: eBay Inc. - Key news
              • Exhibit 101: eBay Inc. - Key offerings
            • 12.8 Etsy Inc.
              • Exhibit 102: Etsy Inc. - Overview
              • Exhibit 103: Etsy Inc. - Product / Service
              • Exhibit 104: Etsy Inc. - Key offerings
            • 12.9 Inter IKEA Systems B.V.
              • Exhibit 105: Inter IKEA Systems B.V. - Overview
              • Exhibit 106: Inter IKEA Systems B.V. - Product / Service
              • Exhibit 107: Inter IKEA Systems B.V. - Key offerings
            • 12.10 Kroger Co.
              • Exhibit 108: Kroger Co. - Overview
              • Exhibit 109: Kroger Co. - Product / Service
              • Exhibit 110: Kroger Co. - Key news
              • Exhibit 111: Kroger Co. - Key offerings
            • 12.11 Lowes Companies Inc.
              • Exhibit 112: Lowes Companies Inc. - Overview
              • Exhibit 113: Lowes Companies Inc. - Product / Service
              • Exhibit 114: Lowes Companies Inc. - Key offerings
            • 12.12 Target Corp.
              • Exhibit 115: Target Corp. - Overview
              • Exhibit 116: Target Corp. - Product / Service
              • Exhibit 117: Target Corp. - Key offerings
            • 12.13 The Home Depot Inc.
              • Exhibit 118: The Home Depot Inc. - Overview
              • Exhibit 119: The Home Depot Inc. - Product / Service
              • Exhibit 120: The Home Depot Inc. - Key offerings
            • 12.14 Walmart Inc.
              • Exhibit 121: Walmart Inc. - Overview
              • Exhibit 122: Walmart Inc. - Business segments
              • Exhibit 123: Walmart Inc. - Key news
              • Exhibit 124: Walmart Inc. - Key offerings
              • Exhibit 125: Walmart Inc. - Segment focus
            • 12.15 Wayfair Inc.
              • Exhibit 126: Wayfair Inc. - Overview
              • Exhibit 127: Wayfair Inc. - Business segments
              • Exhibit 128: Wayfair Inc. - Key news
              • Exhibit 129: Wayfair Inc. - Key offerings
              • Exhibit 130: Wayfair Inc. - Segment focus
            • 12.16 Williams Sonoma Inc.
              • Exhibit 131: Williams Sonoma Inc. - Overview
              • Exhibit 132: Williams Sonoma Inc. - Product / Service
              • Exhibit 133: Williams Sonoma Inc. - Key news
              • Exhibit 134: Williams Sonoma Inc. - Key offerings
            • 12.17 Zara
              • Exhibit 135: Zara - Overview
              • Exhibit 136: Zara - Product / Service
              • Exhibit 137: Zara - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 138: Inclusions checklist
                • Exhibit 139: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 140: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 141: Research methodology
                • Exhibit 142: Validation techniques employed for market sizing
                • Exhibit 143: Information sources
              • 13.5 List of abbreviations
                • Exhibit 144: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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