Mass Beauty Care Market in the US 2016-2020

Overview of the mass beauty care market in the US

Technavio’s market research analyst predicts the mass beauty care market in the US to grow at a steady CAGR of around 2% by 2020. One of the major developments in the mass beauty care market in the US is the recent increase in demand for male grooming products. Owing to the increased consciousness about beauty and personal grooming, men are increasingly adopting beauty products. As hair care products and deodorants are the most popular men's grooming products, many vendors have started developing innovative products in these segments. Also, several anti-aging, hair growth, and anti-wrinkle products are in high demand among male consumers. Factors such as growing male celebrity endorsements will further boost the growth prospects of the market in the coming years.

The rise in aging population has led to the high demand for natural and organic anti-aging creams, moisturizers, and body lotions. Natural oils such as those of argan, marula, almond, and coconut are some of the popular ingredients used in organic skin care products. Consumers are now moving towards the use of natural and herbal hair coloring agents that are ammonia-free and are less harmful than their synthetic counterparts. Also, the color cosmetics market is expected to witness increased inclination towards organic products. For instance, Nudus offers certified organic lipsticks that does not contain gluten, genetically modified organisms, or nano-particles, and are safe for regular use.

Segmentation by product category and analysis of the mass beauty care market in the US

• Hair care products
• Color cosmetics
• Skin care products
• Deodorants       

Deodorants will be the fastest-growing segment in the market and is expected to occupy more than 5% of the total market share by 2020. The increasing demand for antiperspirants and the launch of innovative products will drive revenue growth in the market. Owing to the growing demand for multifunctional products, the vendors are offering integrated and enhanced functional performance and cosmetic benefits in deodorants. For instance, Unilever’s Dove Go-Fresh and Dove Original Clean are some of the prominent multi-functional deodorants in the market.

Competitive landscape and key vendors

This market is marked by the presence of both national and international vendors. Owing to the ongoing trend of online retailing, all these vendors have started their online platforms to maximize their sales and extend their customer base. The market is primarily dominated by three players including P&G, L’Oréal, and Unilever who are top-ranked beauty brands and offer wide range of product lines. However, with the growing demand for organic and herbal beauty products, several small players are expected to gain market shares over the next four years.

Key vendors in the market are -

• Coty
• Estée Lauder
• Johnson & Johnson
• L'Oréal
• P&G
• Unilever

Other prominent vendors in the mass beauty care market in the US include Amway, Avon Products, Beiersdorf Global, Cadiveu Professional USA, Chanel, Church & Dwight, Colgate-Palmolive, Combe, Conair, Edgewell Personal Care, Helen of Troy, Henkel, Kao USA, Markwins Beauty Products, Mary Kay, O Boticário, Reckitt Benckiser, Revlon, and Tom's of Maine.

Growth drivers, challenges, and upcoming trends: Multifunctional products

Upcoming trends such as the introduction of numerous multifunctional beauty products are gaining popularity in the market because of the convenience they provide in terms of time and function. Owing to their hectic schedules and cost-consciousness, several consumers prefer such personal care and beauty products as they offer multiple benefits. This has propelled several beauty care companies to come up with the streamlined solutions. For instance, the bareMinerals Blemish Remedy Foundation is an acne treatment product that also functions as a foundation. The blemish balm (BB), color correction (CC), and daily defense (DD) creams are very popular among consumers as they provide both cosmetic as well as functional advantages.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the mass beauty care market in the US. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the mass beauty care market in the US?
• What are the key market trends impacting the growth of the mass beauty care market in the US?
• What are the challenges to market growth?
• Who are the key vendors in the mass beauty care market in the US?
• What are the market opportunities and threats faced by the vendors in the mass beauty care market in the US?
• Trending factors influencing the market shares of the US region.
• What are the key outcomes of the five forces analysis of the mass beauty care market in the US?

Technavio also offers customization on reports based on specific client requirement.

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