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The male grooming products market size is forecast to increase by USD 41.92 billion at a CAGR of 9.45% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing awareness and acceptance of personal hygiene and appearance among men. This trend is further fueled by the expanding consumer base in emerging economies and the rise of metrosexuality. Additionally, there is a growing demand for natural and organic grooming products, as consumers become more health-conscious and eco-friendly. However, the market also faces challenges such as the availability of counterfeit products, which can negatively impact the reputation and sales of genuine brands. To stay competitive, companies must focus on product innovation, sustainable sourcing, and effective marketing strategies to cater to the evolving needs and preferences of male consumers.
Male grooming products have witnessed significant growth in recent years, driven by the increasing influence of celebrities and influencers promoting self-care and personal appearance. The market for male grooming products includes a range of offerings such as haircare, skincare, shaving products, facial creams, anti-aging creams, deodorants, cologne, shampoos, serums, lip balm, lotions, and moisturizers. Men's salons have become popular destinations for men seeking professional grooming services, incorporating electrical items like shavers and razors with cutting-edge technology. The e-commerce sector has also played a crucial role in the growth of the market, offering convenience and accessibility to consumers. With the rise of the metrosexual male, there is a growing emphasis on self-care and appearance, leading to increased demand for high-quality male grooming products.
Furthermore, factors such as exposure to ultraviolet (UV) radiation and conventional masculinity norms continue to drive the demand for skincare and anti-aging products. The market for male grooming products is expected to grow further, with innovations in technology and consumer preferences shaping the landscape. Product offerings include face cleansers, nighttime serums, shaving creams, and more, catering to the diverse needs of men. The market for male toiletries is expected to expand, with a focus on sustainable and eco-friendly options. Overall, the market is poised for continued growth, driven by changing consumer preferences and the increasing importance of personal appearance.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The shave care segment is estimated to witness significant growth during the forecast period. Male grooming products encompass a range of essential items designed for maintaining personal hygiene and enhancing appearances. These goods cater to various categories, including shave care and hair care. Shaving care products, such as shavers and razors, are crucial for achieving a clean, close shave. The market offers various blade types, including flexible blades and recycled steel, ensuring a comfortable and effective shaving experience. Convenience stores and organized retail channels stock a wide selection of male toiletries, enabling easy access. Moreover, the rise of metrosexual males and men's salons has fueled the demand for cutting-edge technology and innovative ingredients.
Furthermore, men's grooming products now incorporate clean-label ingredients like activated charcoal, pomegranate, turmeric, and papaya extract. These organic ingredients offer benefits such as skin brightening, anti-aging, and sun protection. Recyclable packaging is another trend gaining popularity, reflecting climate care and sustainability. Face cleansers, nighttime serums, shaving creams, shampoos, conditioners, styling products, waxes, and oil-free creams are some of the popular male grooming products. Pre-shave oils, shaving creams, and shaving soap ensure a smooth shaving process, while post-shave lotions and balms provide a soothing effect and refreshing moisture boost. Chemical-based products coexist with natural alternatives, catering to diverse consumer preferences.
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The shave care segment accounted for USD 17.75 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market is witnessing significant growth due to the increasing preference for convenient shopping options and the rise of metrosexual males. Organized retail channels and convenience stores are increasingly stocking a wide range of men's grooming products, including male toiletries, shavers and razors, and cutting-edge technology such as clean-label ingredients, activated charcoal, pomegranate, turmeric, and papaya extract. Men's salons are also offering advanced services, from face cleansers and nighttime serums to shaving creams, shampoos, and conditioners. Consumers are increasingly demanding products with organic ingredients, recyclable packaging, and climate care moisturizers that provide a soothing effect and refreshing moisture boost.
Furthermore, hair care, shave care, face washes, oil-free creams, and styling products are popular categories, with sun protection, anti-aging, and skin brightening properties gaining traction. Waxes, pre-shave oil, shaving soap, and sun protection are essential shaving care products. The market is also witnessing the emergence of flexible blades, recycled steel, and chemical-free options, catering to the evolving needs and preferences of consumers.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing demand for male grooming products is the key driver of the market. The male consumer segment is experiencing notable growth in the global beauty care products (BPC) market, with manufacturers increasingly focusing on introducing innovative offerings to cater to the evolving needs of fashion-conscious men. The perception towards the use of grooming products among men is shifting, leading to an uptick in demand for BPC products such as beard grooming solutions.
Furthermore, the Asia Pacific region is poised for rapid expansion in the market, fueled by the expanding population of style-conscious males. Both traditional retail channels, including hypermarkets and supermarkets, and e-commerce platforms are witnessing increased sales in this category.
Increasing demand for natural and organic grooming products is the upcoming trend in the market. The market has witnessed a significant shift towards natural and organic offerings due to growing concerns over the health risks associated with synthetic grooming products. These risks include skin irritation, allergies, nerve damage, chemical burns, and hormonal imbalances.
Moreover, in response to this trend, organic grooming products have gained popularity, with their natural and organic ingredients such as plant extracts, natural oils, and other botanicals. Some common natural ingredients used in these products include Aloe Vera, sea salt, charcoal, coconut oil, shea butter, mango seed butter, cocoa seed butter, lanolin, jojoba seed oil, apricot kernel oil, beeswax, almond oil, coconut oil, and Avocado oil. Consumers can now easily access these products through various channels, including hypermarkets & supermarkets and e-commerce platforms.
Availability of counterfeit products is a key challenge affecting the market growth. The market is experiencing significant growth and increasing consumer demand, leading to an increase in the production and sales of counterfeit male grooming products. These counterfeit items, often sold through hypermarkets, supermarkets, and e-commerce platforms, are produced using low-quality ingredients and can negatively impact consumers' health.
Furthermore, the proliferation of e-commerce has expanded the reach of counterfeit products, making it challenging for customers to distinguish between authentic and fake items. The affordability of counterfeit products, due to their lower pricing, further fuels their demand. This trend poses a threat to the sales and pricing strategies of genuine companies in the global market.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Beiersdorf Canada Inc. - The company offers male grooming products that includes moisturizing shaving gel, shaving cream, face moisturizer and lip balm under the brand name of Nivea.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Male grooming products have witnessed significant growth in recent years, driven by various factors including the increasing influence of celebrities and influencers, the rise of men's salons, and the convenience of e-commerce platforms. Electrical items such as electric shavers, trimmers, and beard grooming kits have gained popularity among men seeking a clean-shaven look or well-groomed facial hair. The male grooming market encompasses a wide range of products including haircare, skincare, shaving products, facial creams, anti-aging creams, deodorants, cologne, shampoos, serums, lip balm, lotions, and moisturizers. With growing awareness about the harmful effects of ultraviolet (UV) radiation, there is a rising demand for skincare products that protect against skin damage caused by the sun.
Furthermore, dead skin cells, dirt, and oil accumulate on the skin and hair, leading to a dull and unhealthy appearance. Regular use of male grooming products helps in cell renewal, maintaining personal wellness, and enhancing overall appearance. The increasing use of smartphones, laptops, and tablets for long hours has led to a rise in the demand for skincare products that cater to the unique needs of digital skin. The trend towards natural and clean label products, organic product variants, and celebrity endorsements have influenced the male grooming market. Paid advertisements on social media platforms, television (TV), and roadside hoardings further fuel the demand for these products. Chemical compounds used in male grooming products have been a topic of debate, with consumers increasingly preferring natural and organic alternatives.
Market Scope |
|
Report Coverage |
Details |
Page number |
185 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.45% |
Market Growth 2024-2028 |
USD 41.92 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.42 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 30% |
Key countries |
US, China, Germany, India, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beiersdorf Canada Inc., Chanel Ltd., Coty Inc., Edgewell Personal Care Co., GroomingLounge.com LLC, Helios Lifestyle Pvt Ltd., Johnson and Johnson Services Inc., Kao Corp., Koninklijke Philips N.V., LOccitane Groupe SA, LOreal SA, MacAndrews and Forbes Inc., MALIN GOETZ, Molton Brown Ltd., Natura and Co Holding SA, Panasonic Holdings Corp., Shiseido Co. Ltd., The Procter and Gamble Co., Unilever PLC, and VI JOHN GROUP |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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