M-education Market in the US 2016-2020

Market outlook of the m-education market in the US

Technavio’s market research analyst predicts the m-education market in the US to grow at a CAGR of over 18% during the forecast period. Increased penetration of mobile devices is the primary growth driver for this market. The primary factor contributing to the growing popularity of mobile devices is easy accessibility to information, anywhere and anytime. Also, mobile devices are environment-friendly as they help in reducing the usage of paper. Tablets are the most favored mobile devices in the middle school and pre-K education level.

The implementation of cloud-based m-learning is another major factor leading to the growth of the market. With the infusion of mobile technology, management of the data created in the learning process and its storage poses a challenge for the institutions. Cloud-based m-learning resolves many of these issues including storage of educational data by making it easy to use and accessible. For instance, cloud-based tools like Google App are finding widespread adoption in the education sector with the increasing popularity of mobile devices.

End-user segmentation and analysis of the m-education market in the US

• Higher education
• K-12
• Pre-K

The increased popularity of online courses has triggered the growth of the higher education segment and led to its dominance during 2015. With the growing adoption of handheld mobile devices like smartphones and tablets that have become an essential part of academic lives of the students, BYOD systems are finding more support from academic institutions. M-education has transformed the way students in the higher education sector learn, both inside and outside the classroom.

Product segmentation and analysis of the m-education market in the US

• Content
• Authoring tools
• Game and simulation tools
• Others

The content segment dominated the m-education market in the US in 2015, with a market share of close to 42%. Since end-users are increasingly purchasing online education content, many publishers are turning to developing and marketing digital curriculum that suits the evolving needs of the market to ensure sustainability and leadership. Many vendors are including multimedia like video and audio to develop interactive and creative content in diverse formats.

Competitive landscape and key vendors

Vendors in the m-education market in the US are capitalizing on the growing market opportunities created by the adoption of m-education by providing numerous solutions. New players are foraying into the m-education market with innovative product offerings, thereby increasing the competition. One of the most intense competition in the market is developing m-learning content and converting e-learning content into a mobile-friendly format.

The top vendors in the market are -

• Blackboard
• D2L
• LearnCast
• McGraw-Hill Education
• Pearson Plc

Other prominent vendors in the market include Age of Learning, Aptara, Articulate, BenchPrep, DubLabs, Edmodo, Haiku Learning, IXL Learning, Saba Software, Schoology, and WizIQ.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the m-education market in the US?
• What are the key market trends impacting the growth of the m-education market in the US?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the m-education market in the US?
• What are the key outcomes of the five forces analysis of the m-education market in the US?

Related reports

• Global M-Education Market 2016-2020
• Global Education Apps Market - Market Study 2015-2019
• Global Education Pc Market 2015-2019