Global M-education Market 2016-2020

  • Published: Dec 2015
  • Pages: 67
  • SKU: IRTNTR7974

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This market research report includes a detailed segmentation of the global m-education market by end users (post-secondary education and K-12). It also outlines the market shares for key regions such as the Americas, APAC, and EMEA. The key vendors analyzed in this report are Adobe, Blackboard, Desire2Learn, LearnCast, and WizIQ

Global m-education market forecast

According to the M-education industry analysis, Technavio’s market research analyst predicts the global m-education market to grow at an impressive CAGR of around 21% during the forecast period. Much of this growth can be attributed to the proliferation of mobile devices like tablets and smartphones. Additionally, the recent rise in the number of educational apps and platforms used on smartphones and tablets is a significant factor that augments market growth during the forecast period.

The growing popularity of education apps is the key driver for the growth of this market. These apps not only facilitate better learning for students but also help educators to manage student and administrative data. The ability of such apps to facilitate learning and to better manage data is expected to result in its increased adoption during the predicted period.

End-user segmentation and analysis of the global m-education market

  • Post-secondary education
  • K-12

Based on the M-education market outlook, Technavio market research analysts estimate the post-secondary education sector to account for a market share of nearly 51% by 2020. The rising need to enhance the standards of learning using m-education methodologies, so as to meet the growing requirements of the employment market is a significant factor that boosts growth in this segment during the forecast period.

Geographical segmentation and analysis of the m-education market

  • Americas
  • APAC
  • EMEA

According to the M-education market insight, analysts have estimated the Americas to account for a market share of nearly 39% by 2020. The recent rise in online certification programs coupled with the students’ growing desire to enhance their learning experience on domain-specific topics is expected to impel market growth in this region during the forecast period.

Competitive landscape and key vendors

This market is highly competitive and is primarily dominated by large players like Adobe and Blackboard. Since the large players in this market have been providing m-education products and services for a long time, the entry of new players is restricted. Also, the high cost of setting up an m-education infrastructure is another factor that impedes the entry of new players into the market.

The leading vendors in the market are 

  • Adobe
  • Blackboard
  • Desire2Learn
  • LearnCast
  • WizIQ

Other prominent vendors in the market include Aptara, Articulate, City and Guilds, Docebo, Edmodo, Haiku Learning, Saba Software, and Schoology.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global m-education market?
  • What are the key market trends impacting the growth of the m-education market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global m-education market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the m-education market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • M-education: Types of services
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation  by end-user

  • Global m-education market segmentation by end-user 2015-2020
  • Global m-education market by post-secondary education
  • Global m-education market by K-12 schools

PART 07: Geographical segmentation

  • Global m-education market by geographical segmentation 2015-2020
  • M-education market in Americas
  • M-education market in EMEA
  • M-education market in APAC

PART 08: Market growth drivers

  • Growth of education apps
  • Rise in adoption of tablets
  • Integration of learning tools
  • Government initiatives
  • Emergence of virtual learning

PART 09: Impact of drivers

PART 10: Market challenges

  • High cost of infrastructure
  • Ineffective MDM implementation
  • Issues pertaining to security and privacy
  • Technical issues

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Growing popularity of game-based learning
  • High potential in emerging markets
  • Increased demand for distance learning
  • Introduction of teacher-generated content

PART 13: Vendor landscape

  • Competitive scenario
  • Market share analysis 2015

PART 14: Key vendor analysis

  • Adobe Systems
  • Blackboard
  • D2L
  • LearnCast
  • Wiz IQ

PART 15: Other prominent vendors

  • Aptara
  • Articulate
  • City & Guilds
  • Docebo
  • Edmodo
  • Haiku Learning
  • Saba Software
  • Schoology

PART 16: Appendix

  • List of abbreviation

PART 17: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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