Smart Education Market in the US 2016-2020

Overview of the smart education market in the US

Market research analysts at Technavio have predicted that the smart education market in the US will grow steadily during the predicted period and will post a CAGR of almost 14% by 2020. This market research analysis identifies the increase in digital pedagogy as one of the primary growth factors for the smart learning market. Defined as a combination of technical skills, IT practices, and curriculum suitable for learning through the digital medium, digital pedagogy is an innovative way of adopting ICT solutions that include modern teaching and learning approaches in a collaborative learning environment. It helps teachers in engaging students to apply rich learning techniques using smart education tools. Working with a combination of smart hardware, software, and services, it also supports authentic and contextualized assessment that helps in improving student results.

It has been observed that the introduction of digital products has significantly improved the performance of students in math and science. This, coupled with the availability of several educational mobile applications will induce several educational institutions to encourage students to bring their smartphones and tablet computers to classes whereas other institutions will focus on providing these devices to students. As a result, mobile learning will soon emerge as an effective educational method replacing the conventional ones.

Competitive landscape and key vendors

The market is characterized by the presence of several international, regional, and local vendors and appears to be fragmented. In addition to providing generic education tools, large international players also focus on offering products for specific fields. International vendors are extending their customer reach which makes it difficult for the local vendors to compete with them. An increase in service offerings and technological innovations is expected to intensify the competition among vendors. Moreover, the market will also witness international players growing inorganically by acquiring regional or local players.

The leading vendors in the market are -

• Adobe Systems
• Apple
• Microsoft
• SMART Technologies

The other prominent vendors in the market are Articulate, Blackboard, Dell, Discovery Communications, Echo360, Ellucian, Jenzabar, IBM, Promethean World, and Saba Software.

Segmentation by product and analysis of the smart education market in the US

• Content
• Software
• Hardware

During 2015, the software segment accounted for more than 38% of the total market shares and dominated this market. The introduction of e-learning solutions by educational institutions to examine the effectiveness of various educational courses and the adoption of learning management system (LMS), learning content management system (LCMS), and student response system (SRS) will aid in the growth of the market. Moreover, educational institutions have started employing cloud solutions to protect data, develop applications, and optimize collaboration between their delivery methods and online platforms, which will again drive the growth of the market in the next four years.

Segmentation by end-users and analysis of the smart education market in the US

• Higher education institutions
• K-12 schools

The market currently experiences heavy demand from higher education institutions and this market study predicts this trend to continue during the forecast period as well. The customization of learning and assessment processes due to the growing interest in digital resources and the improvement in educational infrastructure is the major factor for the growth of the market. Analysts estimate that this market segment will account for almost 63% of the total market shares by 2020.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the smart education market in the US?
• What are the key market trends impacting the growth of the smart education market in the US?
• What are the challenges to market growth?
• Who are the key vendors in the smart education market in the US?
• What are the market opportunities and threats faced by the vendors in the smart education market in the US?
• Trending factors influencing the market shares of the US.
• What are the key outcomes of the five forces analysis of the smart education market in the US?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Smart Education Market 2016-2020
• Global Smart Education Software Market in the US 2016-2020
• Virtual Schools Market in the US 2015-2019