M-education Market in the US 2016-2020

  • Published: May 2016
  • Pages: 71
  • SKU: IRTNTR8342

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This market research report presents a detailed segmentation of the m-education market in the US by end-user (higher education, K-12, and pre-K-12) and by product type (content, authoring tools, game and simulation tools, and others). The report includes a market share analysis of the leading vendors in the market such as Blackboard, D2L, LearnCast, McGraw-Hill Education, and Pearson Plc.

Market outlook of the m-education market in the US

Technavio’s market research analyst predicts the m-education market in the US to grow at a CAGR of over 18% during the forecast period. Increased penetration of mobile devices is the primary growth driver for this market. The primary factor contributing to the growing popularity of mobile devices is easy accessibility to information, anywhere and anytime. Also, mobile devices are environment-friendly as they help in reducing the usage of paper. Tablets are the most favored mobile devices in the middle school and pre-K education level.

The implementation of cloud-based m-learning is another major factor leading to the growth of the market. With the infusion of mobile technology, management of the data created in the learning process and its storage poses a challenge for the institutions. Cloud-based m-learning resolves many of these issues including storage of educational data by making it easy to use and accessible. For instance, cloud-based tools like Google App are finding widespread adoption in the education sector with the increasing popularity of mobile devices.

End-user segmentation and analysis of the m-education market in the US

  • Higher education
  • K-12
  • Pre-K

The increased popularity of online courses has triggered the growth of the higher education segment and led to its dominance during 2015. With the growing adoption of handheld mobile devices like smartphones and tablets that have become an essential part of academic lives of the students, BYOD systems are finding more support from academic institutions. M-education has transformed the way students in the higher education sector learn, both inside and outside the classroom.

Product segmentation and analysis of the m-education market in the US

  • Content
  • Authoring tools
  • Game and simulation tools
  • Others

The content segment dominated the m-education market in the US in 2015, with a market share of close to 42%. Since end-users are increasingly purchasing online education content, many publishers are turning to developing and marketing digital curriculum that suits the evolving needs of the market to ensure sustainability and leadership. Many vendors are including multimedia like video and audio to develop interactive and creative content in diverse formats.

Competitive landscape and key vendors

Vendors in the m-education market in the US are capitalizing on the growing market opportunities created by the adoption of m-education by providing numerous solutions. New players are foraying into the m-education market with innovative product offerings, thereby increasing the competition. One of the most intense competition in the market is developing m-learning content and converting e-learning content into a mobile-friendly format.

The top vendors in the market are -

  • Blackboard
  • D2L
  • LearnCast
  • McGraw-Hill Education
  • Pearson Plc

Other prominent vendors in the market include Age of Learning, Aptara, Articulate, BenchPrep, DubLabs, Edmodo, Haiku Learning, IXL Learning, Saba Software, Schoology, and WizIQ.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the m-education market in the US?
  • What are the key market trends impacting the growth of the m-education market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the m-education market in the US?
  • What are the key outcomes of the five forces analysis of the m-education market in the US?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Transformation from e-learning to m-education
  • Market size and forecast
  • Five forces analysis

PART 05: Market segmentation by product

  • M-education market in US by product
  • M-education market in US by content
  • M-education market in US by authoring tools
  • M-education market in US by game and simulation tools
  • M-education market in US by other

PART 06: Market segmentation by end-user

  • M-education market in US by end-user
  • M-education market in US by higher education
  • M-education market in US by K-12
  • M-education market in US by pre-K

PART 07: Market drivers

  • Increased penetration of mobile devices
  • Learning accessibility
  • Cost reduction
  • Increased demand for personalized learning

PART 08: Impact of drivers

PART 09: Market challenges

  • Security, privacy, and legal issues
  • Copyright issues
  • Device limitations
  • Lack of technical skills
  • Social attitudes against m-learning

PART 10: Impact of drivers and challenges

PART 11: Market trends

  • Cloud-based m-learning
  • Big data for mobile-based learning
  • Augmented reality for mobiles
  • Social mobile learning
  • Mobile assessment
  • Gamified mobile learning

PART 12: Vendor landscape

  • Competitive scenario
  • Market vendor analysis 2015
  • Other prominent vendors

PART 13: Key vendor analysis

  • Blackboard
  • D2L
  • LearnCast
  • McGraw-Hill Education
  • Pearson

PART 14: Other prominent vendors

  • Age of Learning
  • Aptara
  • Articulate
  • BenchPrep
  • DubLabs
  • Edmodo
  • Haiku Learning
  • IXL Learning
  • Saba Software
  • Schoology
  • WizIQ

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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