Childrens Bicycle Market in the US 2016-2020

Overview of the children’s bicycle market in the US

The children’s bicycle market in the US is envisaged to witness steady growth and will post a CAGR of close to 2% over the forecast period. The growing popularity of bicycling to combat rising obesity rates among children is one of the key factors driving the growth of this market in the coming years. Obesity has become a major health issue in the US and has led the World Health Organization (WHO) formally declaring it as a global epidemic. The US has the highest number of overweight and obese population in the world; therefore, to combat this issue of obesity among children, parents are now encouraging children to take up physical activities more, like cycling. Moreover, multiple events and initiatives are being aimed at engaging children in physical activities and promoting healthy lifestyle practices. Also, the growing popularity of family bicycling movements will also contribute to the growth of this market in the US.

In this industry research report, the analysts have estimated factors such as the increasing sales through online portals will propel the growth prospects of this market shortly. Although brick-and-mortar stores remain the primary channel for the sales of bicycles, Internet retailing is likely to experience relatively fast growth over the forecast period. With online retailers offering quick delivery services and competitive selling price, this online retail segment is expected to gain significant traction by 2020. Increasing Internet penetration and growing customer trust in online shopping, along with efficient shipping services will propel the growth prospects of this market over the predicted period.

Segmentation by store formats and analysis of the children’s bicycle market in the US

• Specialty retail stores
• Mass merchandisers
• Sports chain stores
• Online stores

During 2015, the specialty retail stores dominated the market and accounted for more than 51% of the market share in terms of revenue. Consumers prefer buying bicycles from specialty stores as they carry an extensive portfolio of products and provide the required support and information via expert customer service personnel which will bolster the growth prospects of this market segment until the end of 2020.

Segmentation by wheel diameter and analysis of the children’s bicycle market in the US

• 16 inches
• 18 inches
• 20 inches
• 24 inches

The 16 inches children’s bicycle segment dominated the market and accounted for the largest market share of more than 32% during 2015. These bicycles are available in various models and designs and are suitable for kids aged 5-7 years. Also, these bicycles have heavy duty steel frames and knobby tires for extra grip and traction which will lead to lead to the growth of this segment in the coming years.

Competitive landscape and key vendors

The children’s bicycle market in the US is fragmented and competitive owing to the presence of multiple vendors competing on the basis of price, product portfolio, and consumer reach. Many vendors offer extended services such as home delivery of bicycles and customized accessories fitting.  

Key vendors in this market are -

• Giant Bicycle
• Raleigh Bicycles
• SCHWINN
• Specialized
• Trek Bicycle

Other prominent vendors in the market include Electra Bicycle, GT Bicycles, Haro Bike, Huffy, Jamis Bicycles, Jenson USA, K2 Sports, Kestrel Bicycles, Mondraker Bicycles, Pacific Cycles, Polygon Bikes, Redline Bicycles, SCOTT Sports, Seven Cycles, and Sun Bicycles.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the children’s bicycle market in the US?
• What are the key market trends impacting the growth of the children’s bicycle market in the US?
• What are the challenges to the growth of the children’s bicycle market in the US?
• Who are the key vendors in the children’s bicycle market in the US?
• What are the market opportunities and threats faced by the vendors in the children’s bicycle market in the US?
• Trending factors influencing the market shares of the US.  
• What are the key outcomes of the five forces analysis of the children’s bicycle market in the US?

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Related reports:

• Global Sports Bicycle Market 2016-2020
• E-bike Market in Europe 2015-2019
• Global E-Bike Market 2015-2019
• Global Exercise Bike Market 2016-2020