Exercise Bike Market 2016-2020

  • Published: Jun 2016
  • Pages: 59
  • SKU: IRTNTR9087

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This market research study presents a detailed segmentation of the global exercise bike market by product (recumbent exercise bike and upright exercise bike), by end user (home fitness, health clubs, and others), and by geography (APAC, Europe, North America, and ROW). Leading vendors in the market are Brunswick, ICON Health & Fitness, Nautilus, Precor, and Technogym.

Outlook of the global exercise bike market

Technavio’s market research analyst predicts the global exercise bike market to grow steadily at a CAGR of more than 3% over the forecast period. The increasing cost of healthcare services and facilities is one of the key factors driving the growth of this market globally. Obesity is one of the main concerns in developed countries, especially in the US. With obesity rates rising around the world, the market for exercise bikes will have a positive outlook in the coming years.

In this market study report, the analysts have estimated factors such as the emergence of smart exercise bicycle to bolster the growth prospects for this market over the predicted period. With the help of advanced technologies, exercise bike manufacturers have introduced smart bikes in the market; for instance, Peloton introduced a smart bike that allows the user to bike in the comfort of their home with the feel of gym and health clubs. Additionally, these bikes allow users to watch live streams of a real indoor biking class on its screen while cycling in a studio. Smart bikes also allow users to watch live and on-demand training videos on the bike’s screen. Furthermore, the user can take virtual cycling trips through iconic landscapes and tracks around the world.

Product-based segmentation and analysis of the exercise bike market

  • Upright exercise bike
  • Recumbent exercise bike

The recumbent exercise bike segment dominated the market and accounted for more than 54% of the market share during 2015. People with lower back pain and balance issues prefer recumbent exercise bikes as they are more comfortable and puts less stress on the back and knees than the upright exercise bikes. Factors such as the growing older population will contribute to the growth of this market segment in the next four years.

Geographical segmentation and analysis of the exercise bike market

  • APAC
  • Europe
  • North America
  • ROW

During 2015, North America dominated the global exercise bike market and is expected to reach more than USD 247 million by 2020. Factors such as increasing instances of obesity-related diseases and growing health awareness among the population will propel the growth of this market in the region.

Competitive landscape and key vendors

The global exercise bike market is moderately fragmented; however, market penetration is growing due to the consolidation of some key players. The vendors in this market compete in terms of price, quality, product differentiation, distribution, and promotion to gain maximum market prominence during the forecast period. The competitive environment is likely to intensify with an increase in product or service extensions, product innovations, and M&A activities.

Some of the exercise bike manufacturers in the market are 

  • Brunswick
  • ICON Health & Fitness
  • Nautilus
  • Precor
  • Technogym

Other prominent vendors in the market include Asian Sports & Enterprises, Bladez Fitness, Body-Solid, Ciclotte, Jerai Fitness, Johnson Health Tech, and Ketller.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global exercise bike market?
  • What are the key market trends impacting the growth of the global exercise bike market?
  • What are the challenges to market growth for the global exercise bike market?
  • Who are the key vendors in the global exercise bike market?
  • What are the market opportunities and threats faced by the vendors in the global exercise bike market?
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
  • What are the key outcomes of the five forces analysis of the global exercise bike market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Geographical segmentation
  • Vendor segmentation
  • Common currency conversion rates
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Global fitness equipment market
  • Global exercise bike market
  • Five forces analysis

PART 06: Market segmentation by product

  • Global exercise bike market segmentation by product
  • Global recumbent exercise bike market
  • Global upright exercise bike market

PART 07: End-user segmentation

  • Global Exercise bike market segmentation by end-user

PART 08: Geographical segmentation

  • Global exercise bike market segmentation by geography
  • Exercise bike market in North America
  • Exercise bike market in Europe
  • Exercise bike market in APAC
  • Exercise bike market in ROW

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 15: Key vendor analysis

  • Brunswick
  • ICON Health & Fitness
  • Nautilus
  • Precor
  • Technogym

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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