Video Game Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, South Korea, Japan, Germany - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 169 SKU: IRTNTR73571

Video Game Market Report 2023-2027

The Global Video Game market size is projected to reach a value of USD 89.38 billion with a CAGR of 8.1% between 2022 and 2027. The growth of the market depends on several factors, including the rising penetration of smartphones and improving internet access, the evolution of the PC and console gaming market, and the increasing popularity of eSports tournaments. 

This Video Game Market analysis report extensively covers market segmentation by platform (mobile devices, consoles, and computing devices), type (offline and online), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

Video Game Market Growth and Forecast

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Video Game Market: Key Drivers, Trends, and Challenges

The rising penetration of smartphones and improving internet access are notably driving the market growth, although factors such as adverse health effects of gaming may imepde the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Video Game Market Driver

The rising penetration of smartphones and improving internet access are notably driving the growth of the Video Game Market share. The proliferation of the mobile gaming industry is being fueled by the increase in demand for smartphones in developing countries like China, India, and Mexico due to the accessibility of reasonably priced smartphones.  As more high-end smartphones become available, particularly in developing countries like China and India, the number of mobile gamers will also increase. This is mainly because when large-screen mobile devices with high display resolutions are used for gaming, the user experience is improved.

Additionally, improvements in access to high-speed Internet have fueled the growth of the global market. The World Bank Group estimates that 4.32 billion people worldwide will have mobile internet subscriptions in 2021. In order to provide online games and profit from the mobile gaming phenomenon, many vendors, including Gameloft and Rovio Entertainment, have also entered the mobile gaming space.  Hence, these factors will drive the growth of the global market during the forecast period.

Significant Video Game Market Trends

The rise in strategic alliances and acquisitions is an emerging trend in market growth. Collaboration among stakeholders, such as that gaming solution providers, gaming content creators, and other gaming platform providers, enhances product offerings and promotes the distribution of games worldwide.

For example, Peak Games and Rollic Games, two well-known developers with offices in Istanbul, were acquired by Zynga Inc. for USD 1.8 billion and USD 180 billion, respectively, in June 2020 (for 80% of the company; the remaining 20% will be acquired over the following three years). Similarly, in order to expand its platform for racing video games and in order to release a new racing game every year, Electronic Arts Inc. acquired Codemasters, a platform for racing video games, in February 2021. Formula 1, DIRT, Project CARS, and GRID were among the existing Codemasters franchises that were merged into EA's Need for Speed, Real Racing, and Burnout game libraries. Hence, vendors will be able to increase their customer base and expand their geographic presence with the aid of strategic partnerships and acquisitions. Therefore, such factors will drive the growth of the global market during the forecast period.

Major Video Game Market Challenge

The adverse health effects of gaming are major challenges impeding the market growth. Currently, gaming addiction is a widespread issue. People often become physically inactive due to this addiction, which over time, leaves them more susceptible to a number of health problems like carpal tunnel syndrome, headaches and migraines, and sleep problems. Furthermore, students and young adults are more likely than not to develop chronic back pain because they sit for long periods of time while playing video games.

Long video game sessions can result in unhealthy eating patterns, which is a major contributor to the rise in childhood obesity. The rise in childhood obesity may be attributed to a variety of factors, such as genetics, a lack of exercise, poor eating habits, hormonal problems, or a combination of these factors. As a result, many players are making it a point to set time limits. Hence, video game participation is being restricted, which will hinder market growth during the forecast period.

What is the Fastest-Growing Segment in the Video Game Market?

The market share growth by the mobile devices segment will be significant during the forecast period. As more consumers use their smartphones and tablets as their main gaming platforms, the mobile devices segment, which accounted for the largest share of the global market in 2022, is expected to grow further. Compared to console or PC games, mobile games are typically simpler and smaller in scale, and they are made to be played in quick bursts. They, therefore, appeal to a wider demographic, including casual gamers looking for quick and simple entertainment on the go.

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The mobile devices segment was valued at USD 68.73 billion in 2017 and continued to grow until 2021. Mobile games can be downloaded from app stores like the Apple App Store or Google Play, making it relatively simple to distribute them. The variety of games available is another important benefit of mobile gaming. There are many different types of video games available on the global market, from simple multiplayer games to casual puzzle games. Mobile gaming appeals to a wide range of consumers because there are games for all ages and interests. Additionally, the processors and graphics capabilities of mobile devices keep getting better, enabling games with higher visual fidelity. Furthermore, in rural areas, access to the Internet is scarce. As a result, mobile game developers are releasing games that can be downloaded and played offline. The adoption of mobile games will significantly increase as these games become more widely available, particularly in rural areas. Additionally, it will boost mobile device revenue, which will fuel the expansion of the global market during the forecast period.

Which are the Key Regions for the Video Game Market?

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APAC is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

APAC was the largest market for video games in 2021. The market potential of countries like China, Thailand, Indonesia, and Vietnam is expanding due to the growing use of smartphones and the penetration of the Internet. According to the World Bank Group, internet and smartphone penetration in East Asia and the Pacific increased at a compound annual growth rate (CAGR) of more than 64% in 2021. As a result, more people are using mobile devices to play online games, which is increasing the revenue generated by the video game industry.

Additionally, another factor influencing the market's growth is the surge in strategic alliances and acquisitions by suppliers, supply chain service providers, and providers of gaming content. For instance, in order to benefit from best-selling games like Luigi's Mansion, Nintendo acquired Canadian gaming studio Monolith Soft in January 2021. Hence, all such factors will contribute to the growth of the market in APAC during the forecast period.

In 2020, COVID-19 positively impacted the market growth in APAC. Owing to the lockdowns imposed in all the APAC nations, the movement of people was restricted, and they were compelled to stay at home. This led to a demand for leisure activities like gaming. As a result, video game activities became more popular in 2021. This led to an increase in the number of active users on online gaming platforms such as Steam and Tencent Gaming Buddy. Additionally, the demand for mobile games that can be played on smartphones and tablets has increased as mobile gaming has also become extremely popular in APAC. Hence, such factors will fuel the growth of the market in the region during the forecast period.

Who are the Major Video Game Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Electronic Arts Inc. - The company offers games, content, and services that can be played and watched on game consoles, PCs, mobile phones, and tablets. The key offerings of the company include video games such as Wild Hearts, Deas space, and NFS Unbound.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Activision Blizzard Inc.
  • Alphabet Inc.
  • Apple Inc.
  • Aristocrat Leisure Ltd.
  • Bandai Namco Holdings Inc.
  • Capcom Co. Ltd.
  • Enad Global 7 AB
  • Epic Games Inc.
  • Konami Group Corp.
  • Krafton Inc.
  • Microsoft Corp.
  • NetEase Inc.
  • Nintendo Co. Ltd.
  • Playtika Holding Corp.
  • Roblox Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The video game market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Platform Outlook (USD Billion, 2017 - 2027)
    • Mobile devices
    • Consoles
    • Computing devices
  • Type Outlook (USD Billion, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Video Game Market Scope

Report Coverage

Details

Page number

169

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 8.1%

Market growth 2023-2027

USD 89.38 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

7.59

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 49%

Key countries

US, China, South Korea, Japan, and Germany

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Activision Blizzard Inc., Alphabet Inc., Apple Inc., Aristocrat Leisure Ltd., Bandai Namco Holdings Inc., Capcom Co. Ltd., Electronic Arts Inc., Enad Global 7 AB, Epic Games Inc., Konami Group Corp., Krafton Inc., Microsoft Corp., NetEase Inc., Nintendo Co. Ltd., Playtika Holding Corp., Roblox Corp., SEGA SAMMY CREATION INC., Sony Group Corp., Take Two Interactive Software Inc., and Tencent Holdings Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Video Game Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the video game market between 2023 and 2027
  • Precise estimation of the size of the video game market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of video game market vendors

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global video game market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global video game market 2017 - 2021 ($ billion)
    • 4.2 Platform Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Platform

    • 6.1 Market segments
      • Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
    • 6.2 Comparison by Platform
      • Exhibit 32: Chart on Comparison by Platform
      • Exhibit 33: Data Table on Comparison by Platform
    • 6.3 Mobile devices - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Mobile devices - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Mobile devices - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Mobile devices - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Mobile devices - Year-over-year growth 2022-2027 (%)
    • 6.4 Consoles - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Consoles - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Consoles - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Consoles - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Consoles - Year-over-year growth 2022-2027 (%)
    • 6.5 Computing devices - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Computing devices - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Computing devices - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Computing devices - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Computing devices - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Platform
      • Exhibit 46: Market opportunity by Platform ($ billion)
      • Exhibit 47: Data Table on Market opportunity by Platform ($ billion)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 48: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 49: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 50: Chart on Comparison by Type
      • Exhibit 51: Data Table on Comparison by Type
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 58: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 60: Market opportunity by Type ($ billion)
      • Exhibit 61: Data Table on Market opportunity by Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 South Korea - Market size and forecast 2022-2027
      • Exhibit 95: Chart on South Korea - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on South Korea - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on South Korea - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on South Korea - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Activision Blizzard Inc.
              • Exhibit 115: Activision Blizzard Inc. - Overview
              • Exhibit 116: Activision Blizzard Inc. - Business segments
              • Exhibit 117: Activision Blizzard Inc. - Key news
              • Exhibit 118: Activision Blizzard Inc. - Key offerings
              • Exhibit 119: Activision Blizzard Inc. - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 120: Alphabet Inc. - Overview
              • Exhibit 121: Alphabet Inc. - Business segments
              • Exhibit 122: Alphabet Inc. - Key news
              • Exhibit 123: Alphabet Inc. - Key offerings
              • Exhibit 124: Alphabet Inc. - Segment focus
            • 12.5 Apple Inc.
              • Exhibit 125: Apple Inc. - Overview
              • Exhibit 126: Apple Inc. - Business segments
              • Exhibit 127: Apple Inc. - Key news
              • Exhibit 128: Apple Inc. - Key offerings
              • Exhibit 129: Apple Inc. - Segment focus
            • 12.6 Aristocrat Leisure Ltd.
              • Exhibit 130: Aristocrat Leisure Ltd. - Overview
              • Exhibit 131: Aristocrat Leisure Ltd. - Business segments
              • Exhibit 132: Aristocrat Leisure Ltd. - Key offerings
              • Exhibit 133: Aristocrat Leisure Ltd. - Segment focus
            • 12.7 Bandai Namco Holdings Inc.
              • Exhibit 134: Bandai Namco Holdings Inc. - Overview
              • Exhibit 135: Bandai Namco Holdings Inc. - Business segments
              • Exhibit 136: Bandai Namco Holdings Inc. - Key offerings
              • Exhibit 137: Bandai Namco Holdings Inc. - Segment focus
            • 12.8 Electronic Arts Inc.
              • Exhibit 138: Electronic Arts Inc. - Overview
              • Exhibit 139: Electronic Arts Inc. - Product / Service
              • Exhibit 140: Electronic Arts Inc. - Key offerings
            • 12.9 Enad Global 7 AB
              • Exhibit 141: Enad Global 7 AB - Overview
              • Exhibit 142: Enad Global 7 AB - Business segments
              • Exhibit 143: Enad Global 7 AB - Key offerings
              • Exhibit 144: Enad Global 7 AB - Segment focus
            • 12.10 Epic Games Inc.
              • Exhibit 145: Epic Games Inc. - Overview
              • Exhibit 146: Epic Games Inc. - Product / Service
              • Exhibit 147: Epic Games Inc. - Key offerings
            • 12.11 Microsoft Corp.
              • Exhibit 148: Microsoft Corp. - Overview
              • Exhibit 149: Microsoft Corp. - Business segments
              • Exhibit 150: Microsoft Corp. - Key news
              • Exhibit 151: Microsoft Corp. - Key offerings
              • Exhibit 152: Microsoft Corp. - Segment focus
            • 12.12 NetEase Inc.
              • Exhibit 153: NetEase Inc. - Overview
              • Exhibit 154: NetEase Inc. - Business segments
              • Exhibit 155: NetEase Inc. - Key offerings
              • Exhibit 156: NetEase Inc. - Segment focus
            • 12.13 Nintendo Co. Ltd.
              • Exhibit 157: Nintendo Co. Ltd. - Overview
              • Exhibit 158: Nintendo Co. Ltd. - Product / Service
              • Exhibit 159: Nintendo Co. Ltd. - Key offerings
            • 12.14 SEGA SAMMY CREATION INC.
              • Exhibit 160: SEGA SAMMY CREATION INC. - Overview
              • Exhibit 161: SEGA SAMMY CREATION INC. - Product / Service
              • Exhibit 162: SEGA SAMMY CREATION INC. - Key offerings
            • 12.15 Sony Group Corp.
              • Exhibit 163: Sony Group Corp. - Overview
              • Exhibit 164: Sony Group Corp. - Business segments
              • Exhibit 165: Sony Group Corp. - Key news
              • Exhibit 166: Sony Group Corp. - Key offerings
              • Exhibit 167: Sony Group Corp. - Segment focus
            • 12.16 Take Two Interactive Software Inc.
              • Exhibit 168: Take Two Interactive Software Inc. - Overview
              • Exhibit 169: Take Two Interactive Software Inc. - Product / Service
              • Exhibit 170: Take Two Interactive Software Inc. - Key offerings
            • 12.17 Tencent Holdings Ltd.
              • Exhibit 171: Tencent Holdings Ltd. - Overview
              • Exhibit 172: Tencent Holdings Ltd. - Business segments
              • Exhibit 173: Tencent Holdings Ltd. - Key offerings
              • Exhibit 174: Tencent Holdings Ltd. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 175: Inclusions checklist
                • Exhibit 176: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 177: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 178: Research methodology
                • Exhibit 179: Validation techniques employed for market sizing
                • Exhibit 180: Information sources
              • 13.5 List of abbreviations
                • Exhibit 181: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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