Video Streaming and Broadcasting Equipment Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Video Streaming and Broadcasting Equipment Market Forecast 2024- 2028

The global video streaming equipment market is projected to grow by USD 189.88 billion between 2023 and 2028 accelerating at a CAGR 13.42%.

The industry continues to witness significant growth and innovation, transforming the way content is consumed and experienced across the globe. The future of this industry forecasts promises continual evolution and advancements, shaping the way audiences consume content while further integrating technology and storytelling. The industry's success hinges on its ability to navigate through challenges, capitalize on audience behaviour, and consistently deliver the best in content and design to captivate global audiences. The report has historical and foracasted data from 2018 to 2028.

Market Overview

Video Streaming and Broadcasting Equipment Market Forecast 2024-2028

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Video Streaming Market Dynamic

The market is experiencing rapid growth due to the increasing popularity of on-demand entertainment, as reflected in market trends and analysis. Major players in the market include Netflix, Amazon Prime Video, Hulu, and Disney+. The rising penetration of smartphones and high-speed internet has contributed to the market growth and trends of video streaming services. Over 60% of internet users stream video content on a weekly basis, highlighting the significance of market research and growth in this sector. This new era of digital entertainment is redefining how movies and shows are accessed and enjoyed, emphasizing the need for market growth and forecasting in the industry. The growing availability and accessibility of online streaming services have altered the way consumers engage with content, placing them at the forefront of this evolving entertainment industry. Moreover, the expansion is predicted to be fueled by the quick uptake of mobile phones and Android due to the rising popularity of social media platforms and other digital channels for brands and marketing.

Driver- Heightened demand for encoders to support multiple broadcasting formats

Encoders have become a necessity in the broadcasting and broadband internet population industries to ensure accuracy, precision, and control, as highlighted in market growth analysis. They are combinational logic circuits that convert an active input signal into a coded output signal, essential for market analysis and report generation. Encoders are used in media broadcasting to support multiple formats, such as audio and video or image data formats. OTT services also deliver audio, video, and other media content over the internet penetration without using cable technology. To offer better video quality to subscribers, players in the broadcasting industries are making use of video encoders. Subscription-based models are the dominant revenue source for video streaming platforms. Video streaming has transformed the way people consume content, allowing users to access a wide range of movies, TV shows, recordings, and original content at their convenience.

Consumers are at the forefront of the digital revolution, shaping how content is accessed and consumed. The surge in number of viewers choosing on-demand services signifies a fundamental shift, driven by the convenience of accessing a vast array of movies and shows at any time and on multiple devices.

What are some popular video streaming platforms?

Netflix stands as a pioneer in the industry, renowned for its extensive library of TV series, movies, documentaries, and acclaimed original content online. Amazon Prime Video: An integral part of Amazon Prime subscription, Amazon Prime Video boasts a vast collection of movies, TV shows, and original online programming. Disney+: Disney+ has made its mark by assembling an extensive collection of beloved Disney classics, Pixar animations, Marvel superhero films, Star Wars sagas, and National Geographic documentaries. Hulu: It is recognized for its hybrid model, offering both on-demand and live TV streaming services, further accentuating the importance of market analysis and report generation. It provides a broad spectrum of content. YouTube: It serves as a versatile platform featuring consumer-generated content, music videos, vlogs, documentaries, and more. This viewership platform has huge popularity among a number of consumers and has on-demand availability of this content on platforms. Moreover, the use of video encoders provides the sports, media, and entertainment industries with a viable solution that allows remote production, remote operation, and live production from the cloud. Thus, the increasing demand for forecasts and encoders to support multiple broadcasting formats will positively impact the growth rate of the markets.

Future Trends and Growth Prospects in the Industry

• Live streaming will continue to grow across various sectors, including sports, gaming, education, and events. Enhanced interactivity and real-time engagement will be key drivers.
• Live streaming will continue to grow across various sectors, including sports, gaming, education, and events. Enhanced interactivity and real-time engagement will be key drivers.
• The advent of 5G technology will significantly improve streaming quality, reducing buffering, and enabling higher resolution content, leading to a better overall viewing experience.
• With the dominance of mobile phones and social media streaming services will optimize their platforms for mobile devices, providing seamless experiences and exclusive mobile-friendly content.
• Various factors like broadband infrastructure, access to high-speed internet, and a surge in subscribers have driven the rapid innovations in this domain.
• Innovations in streaming technology, including virtual reality (VR) and streaming types, have enriched the viewing experience, providing audiences with immersive conten

Growing preference for Video-on-demand (VOD) services

Video-on-demand (VOD) allows users to select and watch the video content of their choice on various devices through online. Internet Protocol television (IPTV) technology helps implement VOD services for customers. Television VOD systems decode the content using a set-top box and allow the viewer to store the content for future use.

What are the latest trends in the video streaming industry?

Pay-per-view and Rental Services- Pay-per-view (PPV) and Rental Services in the market refer to specific models through which viewers access content online. The PPV model allows viewer to pay for and access specific content on a one-time basis. Users pay a fee to view a particular movie, event, or program for a limited period. Rental services allows the video streaming markets offer viewer the ability to rent movies or TV shows for a specific duration. Users pay a fee to access the content for a limited time, usually for a rental period of 24 to 48 hours the online video streaming markets offer users the ability to rent movies or TV shows for a specific duration. Users pay a fee to access the content for a limited time, usually for a rental period of 24 to 48 hours.

Restraints- Increase in cases of cyberattacks

Cybersecurity is a crucial as well as a never-ending issue due to the proliferation of cybercriminal activities and the number of malware experts. This is because cyberattacks cause immeasurable damage to a company both in financial and reputational (image of the company) terms. The people or groups responsible for such attacks gain access to data of users, such as content and other sensitive information on the broadcasting operator's channel. Cyberattacks are difficult to prevent and identify in real time.

For instance, in October 2021, a ransomware attack on Sinclair Broadcast Group (SBG), which is one of the largest TV station operators in the US, caused disruptions and malfunctioning of multiple TV stations across the country. With the advent of technology and the widespread use of mobile phones, the reach of has expanded exponentially, reaching a vast global audience potential. Hence, such cyberattacks disrupt operational networks and pose key hurdles to the growth rate of the market in focus. Therefore, such incidents forecasts a hamper the growth of the market share.

Video Broadcasting Equipment Market Segmentation

The service providers have focused on improving their service and support segments, ensuring a seamless viewing experience for consumers. One crucial factor contributing to the success of video streaming is the integration of the cloud segment. It has enabled service providers to offer seamless access to a diverse array of video streams and data content, enhancing the overall ability to deliver high-quality video content to viewers.The increasing availability of gaming consoles, laptops, and desktops equipped with enhanced streaming capabilities has widened the scope of media streaming, empowering end users to engage with streaming platforms at their convenience.

Type Segment Analysis: 

The markets share growth of the video streaming segment will be significant during the forecast period. This is basically a form of data transfer that does not require the entire file to be downloaded before playback begins. It allows users to start viewing as well as listening to content when they are still downloading it. The popularity of online video platforms for education is growing as these platforms enable teachers and educators to connect, reach, and teach students. In 2020, the number of hours streamed on video platforms increased by 40% compared to the previous year. Additionally, the role of video streaming in colleges and educational institutions has expanded significantly. Through webinars, education videos, and interactive content, these institutions have leveraged streaming platforms to disseminate edge effectively to a wide audience and audience potential.The surge in content creation and knowledge sharing among institutions and content creators has further amplified the diversity and quality of available content.The integration of technology and the support of service providers have contributed to a remarkable 31% increase in the consumption of video streams, shaping the landscape of data content and video editing.

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The video streaming segment was the largest and was valued at USD 128.85 billion in 2018. In 2020 and 2021, people faced restrictions, such as not being able to go out of their homes and travel outside, as the outbreak of the COVID-19 pandemic led to the imposition of stringent restrictions. The SVOD (Subscription Video-on-Demand) model has seen a considerable increase in subscriptions globally due to its user-friendly nature and a wide range of content offerings. Services like TV+, Prime Video, and Hulu provide exclusive content libraries, attracting a large subscriber base seeking quality content. These various revenue models play a pivotal role in the streaming industries growth, catering to the diverse needs and preferences of viewers worldwide.

Countries like South Africa, Argentina, Australia, and the UAE have experienced significant growth in their broadband internet population, fostering the consumption of diverse content across TV+ platforms like Amazon Prime, Netflix, and Apple TV+. This surge in internet penetration has unlocked vast audience potential in these regions, leading to an increased demand for unique content and content libraries featuring localized TV series, movies, and documentaries.

Furthermore, due to the imposition of lockdowns to curb the spread of the disease, business operations, schools, colleges, and universities were closed, leading to the majority of the population being confined within their homes. This, in turn, resulted in people opting to spend their leisure time surfing the internet penetration and other online platforms for entertainment, education, and official work. Moreover, the rising digitization initiatives and online undertaken by international sports associations in recent years, coupled with the strong presence of cloud infrastructure, has forecasts to continue to create constant demand for this services and, thereby, drive the growth of the video streaming type segment

Ad-supported Video Streaming Services

Ad-supported video creation streaming services are platforms that offer free access to video creation content supported by advertisements. These services provide a wide array of video content ranging from TV shows, movies, documentaries, and more, without requiring users to pay for a subscription.  Instead, they generate revenue by displaying ads during the streaming experience. The revenue model relies on advertising, targeting viewers with commercials during breaks in the content. Ad-supported platforms offer an addition to subscription-based services, providing value by offering free access to entertainment for users who prefer not to pay for subscriptions.

In countries such as India, Mexico, Brazil, Spain, Italy, and others Asia Pacific region , live streaming has emerged as a dominant mode of entertainment, offering a diverse range of content and engagement opportunities. These platforms continue to evolve, integrating live streaming solutions as part of their comprehensive offerings, thereby enriching the overall experience for customers and solidifying their position in the streaming market.

Furthermore, governments play a pivotal role in regulating this industry, ensuring fair competition, content moderation, and end user data protection. Regulations and policies impact the accessibility, content diversity, and compliance standards across streaming platforms, influencing the industry's growth and direction.

Live Streaming Platforms

These platforms facilitate real-time broadcasting of events, shows, sports, and more over the internet. These platforms enable viewers to watch events as they happen, offering interactive features such as live chats, comments, and real-time engagement. They have seen a significant rise in popularity, especially during the pandemic, as people sought virtual ways to connect and engage. These solutions cater to various interests and preferences across different countries like India, Mexico, Brazil, Spain, Italy, and others, allowing end user to access live content on a global scale.

Live streaming has become a cornerstone for TV networks, content creators, and influencers, offering unique features that go beyond traditional pay-TV models. Services like Disney+ and others have incorporated live streaming capabilities, enhancing customers offerings and attracting a wider audience base. This innovative addition has expanded the value of these platforms, providing new features and interactive solutions for end-user interested in live events and real-time experiences.

Application Segment Analysis 

Based on application, the market has been segmented into private and commerce. The private segment will account for the largest share of this segment.? The use of video streaming and broadcasting equipment in private applications has increased owing to the ever-growing range of applications. The purpose of using these equipment varies from person to person, depending on the area or reason for which it is used. Therefore, the rising number of private video streaming is expected to fuel the growth of the market in focus during the forecast period.

Revenue Models in Video Streaming

Revenue models in this market refer to the diverse strategies employed by companies to generate income from their streaming services. These models play a crucial role in the expansion and developments of the streaming industry across different countries like Brazil, Spain, Italy, and others.  In OTT Advertisements are strategically placed within the content, allowing businesses to target a wide audience and audience potential while providing free or discounted access to viewers. The revenue share model, prevalent among OTT platforms, involves partnerships and collaborations with content creators, allowing for mutual growth and market expansion. This approach opens up opportunities for companies to monetize content while offering convenience to consumers. Through subscription-based services, these platforms offer premium content, ensuring an uninterrupted viewing experience for subscribers who pay a recurring fee.

Subscription-based Video Streaming Services. This model allows for a steady income stream and enables companies to invest in the developments of high-quality, exclusive content, catering to diverse preferences and tastes.Subscription-based streaming services account for over 75% of the total revenue in the market. Furthermore, with increasing mobile Internet subscriptions and recordings many online streaming service providers are exploring mobile platforms to provide online video streaming services. Mobile devices make up more than 50% of the devices used for video streaming worldwide.

Market Analyst Overview

This market is driven by advancements in broadcasting technology and the demand for high-quality video production equipment. With the proliferation of streaming devices and broadcast infrastructure, content delivery solutions have become more accessible, facilitating the growth of media streaming platforms. Video encoding devices and transcoding equipment ensure seamless live streaming solutions and efficient video distribution systems.

As demand surges for digital broadcasting equipment, manufacturers innovate video capture devices and broadcasting software to meet evolving needs. Streaming media servers play a crucial role in delivering content, while broadcast equipment manufacturers cater to the rising popularity of video streaming services. Amidst dynamic video streaming market trends, the Video Streaming and Broadcasting Equipment Market continues to thrive, offering comprehensive video broadcasting solutions and cutting-edge broadcasting hardware.

Regional Analysis of the Video Streaming Market

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Which countries have a high penetration of video streaming services?

North America is estimated to contribute 34% to the growth by 2028. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period.  The regional market is expected to grow significantly in the region during the forecast period, owing to the increasing number of cable and satellite TV channels, the significant presence of broadcasting companies and satellite manufacturers, and a sizeable and well-established media and entertainment industry. Moreover, the growing cultural diversity in North America has led to a rise in the number of broadcast channels, which, in turn, has boosted the demand for broadcasting equipment in North America. The launch of new TVs and radios with advanced technologies has also enhanced regional market growth in the region. Such factors are expected to drive the market in the region during the forecast period. 

Additionally, countries like France, the widespread availability and user-friendly and end user nature of streaming devices have contributed to their soaring popularity. Consumers increasing demand for on-demand content has transformed traditional entertainment consumption habits, reshaping the landscape of online entertainment.

Key Players in the Video Streaming Industry

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc. - The company offers video streaming and broadcast equipment such as cloud video intelligence API that supports standard live streaming protocols like RTSP, RTMP, and HLS.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:

Akamai Technologies Inc., Alphabet Inc., Apple Inc., Belden Inc., Brightcove Inc., Cisco Systems Inc., Clyde Broadcast, CommScope Holding Co. Inc., ETL Systems Ltd., Global Invacom Group Ltd., Grass Valley Canada, Harmonic Inc., International Business Machines Corp., Kaltura Inc., Roku Inc., SeaChange International Inc., Telefonaktiebolaget LM Ericsson, Wilhelm Sihn jr. GmbH and Co. KG, Wowza Media Systems LLC, ZTE Corp., and EVS Broadcast Equipment SA 

Segment Overview

The video streaming and broadcasting equipment market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Type Outlook (USD Billion, 2018 - 2028)
  • Video streaming
  • Broadcasting equipment

• Application Outlook (USD Billion, 2018 - 2028)
  • Private
  • Commerce

• Region Outlook (USD Billion, 2018 - 2028)
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile 
    • Brazil 
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Video Streaming And Broadcasting Equipment Market Scope
Report Coverage	Details
Page number	160
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 13.42%
Market Growth 2024-2028	USD 189.88 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	12.75
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 34%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Akamai Technologies Inc., Alphabet Inc., Apple Inc., Belden Inc., Brightcove Inc., Cisco Systems Inc., Clyde Broadcast, CommScope Holding Co. Inc., ETL Systems Ltd., Global Invacom Group Ltd., Grass Valley Canada, Harmonic Inc., International Business Machines Corp., Kaltura Inc., Roku Inc., SeaChange International Inc., Telefonaktiebolaget LM Ericsson, Wilhelm Sihn jr. GmbH and Co. KG, Wowza Media Systems LLC, ZTE Corp., and EVS Broadcast Equipment SA
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the video broadcasting equipment market between 2024 and 2028
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• What is the current size of the video broadcasting equipment market?
• What are the key players in the market?
• What are the growth prospects for the video broadcasting market?
• What factors are driving the growth of the video broadcasting equipment market?
• What are the different types of services available?
• What is the average revenue generated by the industry?
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of video broadcasting equipment market companies

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