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The Live Streaming Market size is estimated to grow by USD 13.49 billion accelerating at a CAGR 13.47% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. Firstly, the increasing penetration of smartphones and easy access to the internet has expanded the reach of live streaming platforms. Secondly, the popularity of live streaming has surged due to consumer demand for real-time content. This trend is further fueled by the rise of esports, which attracts millions of viewers worldwide. Esports tournaments and gaming events are now regularly streamed live, providing fans with unparalleled access to their favorite games and players. Additionally, advancements in technology have enabled high-quality live streaming, enhancing the user experience.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including AfreecaTV Corp., Alphabet Inc., Amazon.com Inc., Brightcove Inc., ByteDance Ltd., Empire Video Productions LLC, Flux Broadcast, International Business Machines Corp., Longtail Ad Solutions Inc., Meta Platforms Inc., MetaCDN, Microsoft Corp., Muvi LLC, Panopto Inc., StreamHatcher, Super Digital d.o.o., Tencent Holdings Ltd., Vimeo.com Inc., WaveFX Ltd., Wowza Media Systems LLC, and ZEGOcloud Technologies Inc.
The market share growth by the platform segment will be significant during the forecast period. The platform is the largest segment of the global live-streaming market and will continue to remain the largest segment during the forecast period. These platforms involve the streaming of video and audio content in a compressed form. Such contents can be accessed by users over the Internet and played immediately instead of stored on the hard drive of users' devices.
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The platform segment showed a gradual increase in the market share of USD 7.07 billion in 2018. Live streaming refers to watching a video or listening to music in real-time instead of waiting for the video or audio to be downloaded on the devices. Any device with access to the Internet and applications can download the published content on such platforms. The market is supported by factors such as improved standard of living, increased disposable income, easy accessibility of the Internet, rising penetration of smartphones, and changes in lifestyles.
Based on end-user, media and entertainment holds the largest market share. It has had a significant impact on the media and entertainment industry, with 43% of global live-streamed content falling under entertainment. It offers flexibility for broadcasting events like the Oscars and news updates through social media platforms. Live streaming is preferred over pre-recorded videos due to its interactivity and accessibility. It has transformed the way people consume media, with platforms like Facebook Live engaging viewers three times more than pre-recorded content. The availability of live-streaming mobile apps has made it easier for audiences to watch their favorite shows on smartphones from anywhere. These factors contribute to the positive growth of the global market in the media and entertainment segment.
Figure 3: Market by Region
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APAC is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is the largest geographical segment of the global market and is projected to remain the largest segment during the forecast period. This trend is supported by the availability of high-speed data (emergence of 4G and 5G), broadband network expansion, and increasing awareness about the leading online digital providers, including Netflix, Amazon, and Disney. This is leading to an increase in the popularity of online streaming services and is encouraging international service providers to expand their services in APAC.
Further, the streaming of audio and video content requires high-speed Internet connectivity. With the increasing investments in developing robust communication network infrastructure in APAC, the demand for services is expected to increase at a rapid pace during the forecast period. Therefore, the regional service providers are focusing on strategies such as partnering with technology providers or acquiring competitors to gain a competitive edge, increase their geographic presence, and sustain their market positions. Thus, the above-mentioned factors will induce the growth of the regional market during the forecast period.
The market is thriving with the proliferation of high-speed internet connections and advancements in mobile technology. Viewers are drawn to the immersive virtual experiences offered by live streams, facilitated by cameras, microphones, and recording devices. This form of entertainment transcends traditional media consumption patterns, offering personalized and interactive content. Content creators, including artists, musicians, and performers, capitalize on live streaming platforms to engage with their audiences in real-time. Monetization strategies such as advertising, sponsorship deals, subscriptions, and virtual goods sales fuel the growth of this market. Communication tools like live chat and comments enhance viewer engagement, fostering a sense of community. As the demand for virtual gatherings rises, the live streaming market continues to evolve, offering lucrative opportunities for platforms and services catering to diverse interests and demographics.
The market experiences robust growth driven by the rising penetration of smartphones and easy access to the internet. With high-end smartphones and widespread Internet availability, users increasingly opt for online streaming services. Internet penetration in Europe, North America, and APAC has significantly increased, with mobile devices offering convenient access to video and music content.
Furthermore, the accessibility of 4G and 5G technologies further propels demand. The global live-streaming market benefits from this trend, witnessing a surge in mobile engagement and transactions, particularly influenced by the COVID-19 pandemic. Content creators, platforms, and services capitalize on this momentum, offering personalized and interactive content. Monetization avenues, including advertising, sponsorship deals, and subscriptions, alongside virtual goods sales, further enrich the ecosystem, shaping the future of live streaming experiences.
Integration of advanced technologies with online streaming services is a key trend boosting the market. AI, deep learning, natural language processing, and blockchain technology are transformative innovations that offer growth opportunities for online streaming service providers. AI supports various aspects of video production, such as cinematography, editing, voice-overs, and scriptwriting, enhancing content quality. Popular platforms like Hulu and YouTube increasingly rely on AI technology, using it to identify and remove offensive content automatically. This technology has the potential to revolutionize online streaming services.
Furthermore, blockchain technology, on the other hand, has the capability to decentralize communication in the industry. It enables artists and content creators to bypass traditional distribution channels and directly share their work with consumers. Smart contracts built on blockchain allow for the enforcement of license terms and facilitate tracking of content usage, ownership transfers, and faster royalty payments. While still in the early stages of implementation, blockchain technology is expected to have a positive impact on market growth during the forecast period.
Growing privacy regulations and security concerns are major challenges hindering the market. The video streaming application requires various accesses, such as location and storage access, from smartphone users to offer customized notifications and promote content. However, some companies have misused and sold user data, compromising smartphone user privacy. To address these concerns, many countries have enacted laws to protect smartphone user privacy.
Moreover, these laws, while safeguarding privacy, also impose restrictions on access, including location and storage access. Examples of such regulations include the General Data Protection Regulation (GDPR) implemented in the European Union and the California Consumer Privacy Act of 2018 (CCPA) in the United States. These regulations empower users with more control over their personal data and provide guidelines for compliance. The increasing adoption of data protection regulations by various countries will hinder the growth of the market in focus during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Online Video Platform Market: Online Video Platform Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, Germany, UK, China, India - Size and Forecast
Online Streaming Services Market: Online Streaming Services Market by Revenue, Type, and Geography - Forecast and Analysis
Video Streaming and Broadcasting Equipment Market: Video Streaming and Broadcasting Equipment Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Canada, China, Germany, UK - Size and Forecast
The market is propelled by an array of technological advancements and evolving consumer preferences. With the proliferation of cameras, microphones, and recording devices, coupled with high-speed internet connections and faster internet speeds, live streaming has become ubiquitous. It offers virtual experiences across various domains, from music concerts and performances to physical gatherings and educational sessions. Enabled by mobile technology and live streaming technologies, it provides visual quality and minimizes latency, ensuring seamless user interfaces. Adaptive bitrate streaming and cloud-based transcoding enhance performance, while virtual reality (VR) streaming transforms gaming and e-commerce experiences. The market thrives on personalized content, interactive experiences, and diverse monetization avenues like advertising, sponsorship deals, and virtual goods sales. With applications in the event industry, media, government sector, and corporate events, live streaming continues to redefine remote communication and virtual collaboration across industries, supported by ongoing research and development initiatives in VR/AR content and streaming platforms.
Moreover, the market thrives on seamless communication tools and interactive content. Embraced by musicians, performers, and educational institutions, it transcends traditional media consumption patterns by offering exclusive performances and virtual classrooms. Catering to diverse audiences, it encompasses breaking news, sports matches, and remote learning, enhancing transparency and accountability. Government organizations leverage it for remote work and online meetings, while media and entertainment sectors capitalize on it for live chat and cross-promotion. Live streaming platforms facilitate internal communications and training sessions, fostering cross-promotion and component integration. As the market burgeons, virtual events emerge as pivotal, reshaping how we engage with content and each other in a dynamic digital landscape.
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Market Scope |
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Report Coverage |
Details |
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Page number |
175 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.47% |
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Market growth 2024-2028 |
USD 13.49 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
12.87 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 49% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AfreecaTV Corp., Alphabet Inc., Amazon.com Inc., Brightcove Inc., ByteDance Ltd., Flux Broadcast, Haivision Systems Inc., International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., Muvi LLC, Panopto Inc., StreamHatcher, Super Digital d.o.o., Tencent Holdings Ltd., Vimeo.com Inc., WaveFX, Wowza Media Systems LLC, ZEGOCLOUD PTE. LTD., and MetaCDN |
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Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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