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The Global Live Streaming Market size is estimated to grow at a CAGR of 13.47% between 2022 and 2027. The size of the market is forecast to increase by USD 29,057.07 million. The growth of the market depends on several factors, including the rising penetration of smartphones and easy access to the internet, the growing popularity of live streaming, and the growing popularity of esports.
The market covers geography analysis including (APAC, North America, Europe, South America, and Middle East and Africa). The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
AfreecaTV Corp., Alphabet Inc., Amazon.com Inc., Brightcove Inc., ByteDance Ltd., Empire Video Productions LLC, Flux Broadcast, International Business Machines Corp., Longtail Ad Solutions Inc., Meta Platforms Inc., MetaCDN, Microsoft Corp., Muvi LLC, Panopto Inc., StreamHatcher, Super Digital d.o.o., Tencent Holdings Ltd., Vimeo.com Inc., WaveFX Ltd., Wowza Media Systems LLC, and ZEGOcloud Technologies Inc.
Figure 1: Live Streaming Market Share
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising penetration of smartphones and easy access to the internet is a major driver in the live streaming market. With high-end smartphones and widespread Internet availability, users are increasingly opting for online streaming services. Internet penetration in Europe, North America, and APAC has significantly increased. Mobile devices offer convenient access to video and music content, especially with the rising number of mobile Internet subscriptions. Affordable smartphones and the accessibility of 4G and 5G technologies further drive the demand for online streaming services. The global live-streaming market benefits from the growing penetration of smartphones and easy Internet access. The COVID-19 pandemic has also fueled mobile engagement and transactions, influencing revenue and positively impacting the market's growth.
Integration of advanced technologies with online streaming services is a key trend boosting the live streaming market. AI, deep learning, natural language processing, and blockchain technology are transformative innovations that offer growth opportunities for online streaming service providers. AI supports various aspects of video production, such as cinematography, editing, voice-overs, and scriptwriting, enhancing content quality. Popular platforms like Hulu and YouTube increasingly rely on AI technology, using it to identify and remove offensive content automatically. This technology has the potential to revolutionize online streaming services.
Blockchain technology, on the other hand, has the capability to decentralize communication in the industry. It enables artists and content creators to bypass traditional distribution channels and directly share their work with consumers. Smart contracts built on blockchain allow for the enforcement of license terms and facilitate tracking of content usage, ownership transfers, and faster royalty payments. While still in the early stages of implementation, blockchain technology is expected to have a positive impact on market growth during the forecast period.
Growing privacy regulations and security concerns is a major challenge hindering the live-streaming market. The video streaming application requires various accesses, such as location and storage access, from smartphone users to offer customized notifications and promote content. However, some companies have misused and sold user data, compromising smartphone user privacy. To address these concerns, many countries have enacted laws to protect smartphone user privacy. These laws, while safeguarding privacy, also impose restrictions on access, including location and storage access. Examples of such regulations include the General Data Protection Regulation (GDPR) implemented in the European Union and the California Consumer Privacy Act of 2018 (CCPA) in the United States. These regulations empower users with more control over their personal data and provide guidelines for compliance. The increasing adoption of data protection regulations by various countries will hinder the growth of the market in focus during the forecast period.
This report extensively covers market segmentation by product (platform and services), end-user (media and entertainment, education, esports, events, and others).
The market share growth by the platform segment will be significant during the forecast period. The platform is the largest segment of the global live streaming market and will continue to remain the largest segment during the forecast period. Live streaming platforms involve the streaming of video and audio content in a compressed form. Such contents can be accessed by users over the Internet and played immediately instead of stored on the hard drive of users' devices.
Figure 2: Live Streaming Market by Product (2017-2027)
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The platform segment shows a gradual increase in the market share of USD 15,669.27 million in 2017 and continued to grow until 2021. Live streaming refers to watching a video or listening to music in real-time instead of waiting for the video or audio to be downloaded on the devices. Any device with access to the Internet and applications can download the published content on live streaming platforms. The market is supported by factors such as improved standard of living, increased disposable income, easy accessibility of the Internet, rising penetration of smartphones, and changes in lifestyles. In addition, vendors are investing heavily in improving their product offerings by providing a diverse range of content to consumers, which can provide a personalized experience to viewers. The adoption of streaming platforms is increasing heavily in the education and academic sector. The institutions in this sector are opting for online streaming to reach out to students and professionals across the globe. In this sector, online streaming (visual recordings of courses and webinars) helps in enhancing the learning process. Therefore, schools, universities, and colleges have been creating multimedia content and delivering it in the form of video presentations, thereby supporting the growth of the market in focus.
Based on end-user, media and entertainment holds the largest market share. Live streaming has had a significant impact on the media and entertainment industry, with 43% of global live streamed content falling under entertainment. It offers flexibility for broadcasting events like the Oscars and news updates through social media platforms. Live streaming is preferred over pre-recorded videos due to its interactivity and accessibility. It has transformed the way people consume media, with platforms like Facebook Live engaging viewers three times more than pre-recorded content. The availability of live streaming mobile apps has made it easier for audiences to watch their favorite shows on smartphones from anywhere. These factors contribute to the positive growth of the global live streaming market in the media and entertainment segment.
Figure 3: Live Streaming Market by Region
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APAC is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is the largest geographical segment of the global live streaming market and is projected to remain the largest segment during the forecast period. This trend is supported by the availability of high-speed data (emergence of 4G and 5G), broadband network expansion, and increasing awareness about the leading online digital providers, including Netflix, Amazon, and Disney. This is leading to an increase in the popularity of online streaming services and is encouraging international service providers to expand their services in APAC.
The streaming of audio and video content requires high-speed Internet connectivity. With the increasing investments in developing robust communication network infrastructure in APAC, the demand for live streaming services is expected to increase at a rapid pace during the forecast period. Therefore, the regional service providers are focusing on strategies such as partnering with technology providers or acquiring competitors to gain a competitive edge, increase their geographic presence, and sustain their market positions. Thus, the above-mentioned factors will induce the growth of the regional live streaming market during the forecast period.
In 2020, COVID-19-induced restrictions led to an increase in the adoption of digital platforms in the region. The increasing stay-at-home practices during self-quarantine led to a rise in the number of streaming platforms and subscribers increasing the demand for live-streaming services. Some of the vendors have announced low-cost and short-duration plans to increase their subscriber base in the region. Such factors are expected to increase the demand for live-streaming services in APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Jwplayer- The company offers live streaming of videos in high quality with consistent playback for viewers everywhere, whether across websites, mobile apps or connected TV.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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Live Streaming Market Scope |
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Report Coverage |
Details |
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Page number |
172 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.47% |
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Market growth 2023-2027 |
USD 29,057.07 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
12.87 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 49% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AfreecaTV Corp., Alphabet Inc., Amazon.com Inc., Brightcove Inc., ByteDance Ltd., Empire Video Productions LLC, Flux Broadcast, International Business Machines Corp., Longtail Ad Solutions Inc., Meta Platforms Inc., MetaCDN, Microsoft Corp., Muvi LLC, Panopto Inc., StreamHatcher, Super Digital d.o.o., Tencent Holdings Ltd., Vimeo.com Inc., WaveFX Ltd., Wowza Media Systems LLC, and ZEGOcloud Technologies Inc |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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